--- title: Google-Extended Lets Publishers Control AI Training Data Access description: A balance needs to happen between publisher rights and AI data - learn about Google-Extended here. image: https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-10-25T164903.831%20(1).png --- [Skip to the main content.](https://www.hireawriter.us/seo/google-extended-lets-publishers-control-ai-training-data-access#main-content) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) Search Toggle Menu Search Toggle Menu - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) [Facebook](https://www.facebook.com/Hireawriteronline) [Instagram](https://www.instagram.com/joywriteryouell/) [Linkedin](https://www.linkedin.com/company/hireawriter/) [X](https://www.hireawriter.us/seo/google-extended-lets-publishers-control-ai-training-data-access#0) [YouTube](https://www.youtube.com/channel/UC8sZOTANgCCjtn29m4J0Z6A) [Medium](https://medium.com/hireawriter) [Tiktok](https://www.tiktok.com/@joyyouell) [Pinterest](https://www.pinterest.com/joyfromhireawriter/) 1 min read # Google-Extended Lets Publishers Control AI Training Data Access [![Picture of Writing Team](https://www.hireawriter.us/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png) Writing Team](https://www.hireawriter.us/seo/author/writing-team) : Oct 25, 2023, 4:49:24 PM [Business](https://www.hireawriter.us/seo/tag/business) [SEO](https://www.hireawriter.us/seo/tag/seo) [AI](https://www.hireawriter.us/seo/tag/ai) [Google](https://www.hireawriter.us/seo/tag/google) ![Google-Extended Lets Publishers Control AI Training Data Access](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-10-25T164903.831%20(1).png) As AI like Bard and Vertex AI expand, Google unveiled a new control called Google-Extended to let web publishers manage site content contribution to enhancing these models. The move highlights publishers' emerging challenge in balancing AI advancement and content control. ## What is Google-Extended? [Google-Extended](https://blog.google/technology/ai/an-update-on-web-publisher-controls/) allows publishers to use robots.txt to specify whether or not their content can be used to improve [Google AI like Bard](https://www.hireawriter.us/seo/googles-bard-ai-powered-serp) and Vertex AI generative APIs powering services like language translation. For example, publishers can block paywall content while allowing access to other site areas. This grants publishers more autonomy over their content's role in developing future AI systems. ## Managing AI Access to Websites Google stressed Google-Extended aims to foster a balanced AI ecosystem benefiting both publishers and technological progress. But as more companies leverage sites' content to train AI models, publishers are increasingly faced with controlling various AI access to their sites. Along with Google-Extended, publishers can also utilize solutions like GPTbot to limit or block access to content across AI systems, not just Google. ## A Fine Line Between AI Innovation and Publisher Rights Google-Extended represents a thoughtful approach to empowering publishers while enabling AI advancement. With AI poised to transform industries, getting this balance right will be an ongoing priority. Publishers wanting more information can join Google's mailing list for AI publisher controls. As AI evolves, expect more publisher tools for managing content contribution to AI training data. - [Tweet](https://twitter.com/share) [![Google's Search Generative Experience (SGE) Removes Local Pack Results](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-09-05T092457.483%20(1).png)](https://www.hireawriter.us/seo/googles-search-generative-experience-sge-removes-local-pack-results) 1 min read #### [Google's Search Generative Experience (SGE) Removes Local Pack Results](https://www.hireawriter.us/seo/googles-search-generative-experience-sge-removes-local-pack-results) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team) : Sep 5, 2023, 9:25:29 AM When Google's Search Generative Experience (SGE) was introduced, it included local results from Google Business Profiles in a format known as the... [Business](https://www.hireawriter.us/seo/tag/business) [SEO](https://www.hireawriter.us/seo/tag/seo) [AI](https://www.hireawriter.us/seo/tag/ai) [Google](https://www.hireawriter.us/seo/tag/google) [Read More](https://www.hireawriter.us/seo/googles-search-generative-experience-sge-removes-local-pack-results) [![Featured Snippets: Strategies and Benefits](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-09-13T164919.282.png)](https://www.hireawriter.us/seo/featured-snippets-strategies-and-benefits) 7 min read #### [Featured Snippets: Strategies and Benefits](https://www.hireawriter.us/seo/featured-snippets-strategies-and-benefits) ![Picture of Joy Youell](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20-%202023-01-11T142651.001.png?width=30&name=Untitled%20design%20-%202023-01-11T142651.001.png) [Joy Youell](https://www.hireawriter.us/seo/author/joy-youell) : Sep 13, 2023, 5:05:27 PM Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). 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