--- title: SEO STRATEGY BLOG | SERP description: SERP | Hire a Writer is an SEO-focused copywriting agency and our SEO strategy blog is full of real, actionable training and ideas for implementing SEO strategies that work. --- [Skip to the main content.](https://www.hireawriter.us/seo/tag/serp#main-content) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) Search Toggle Menu Search Toggle Menu - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) [Facebook](https://www.facebook.com/Hireawriteronline) [Instagram](https://www.instagram.com/joywriteryouell/) [Linkedin](https://www.linkedin.com/company/hireawriter/) [X](https://www.hireawriter.us/seo/tag/serp#0) [YouTube](https://www.youtube.com/channel/UC8sZOTANgCCjtn29m4J0Z6A) [Medium](https://medium.com/hireawriter) [Tiktok](https://www.tiktok.com/@joyyouell) [Pinterest](https://www.pinterest.com/joyfromhireawriter/) # SEO BLOG Get strategic about search, ranking factors, and digital marketing initiatives that put organic first. SEO INSIDER Monthly knowledge drop - what you need to know about Google updates and more. ### SERP [![New research analyzing 11,203 keywords reveals AI Overview volatility of 0.73 vs organic ranking volatility of 0.55. ](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(52)-1.png?width=1080&height=864&name=HAW%20blog%20(52)-1.png)](https://www.hireawriter.us/seo/serp-volatility-in-the-age-of-ai) 2 min read #### [SERP Volatility in the Age of AI](https://www.hireawriter.us/seo/serp-volatility-in-the-age-of-ai) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team): Feb 21, 2025, 6:27:43 PM A comprehensive study by Authoritas, analyzing 11,203 keywords across multiple observation windows in 2024-2025, has revealed crucial data about how... [SEO](https://www.hireawriter.us/seo/tag/seo) [AI](https://www.hireawriter.us/seo/tag/ai) [SERP](https://www.hireawriter.us/seo/tag/serp) [Read More](https://www.hireawriter.us/seo/serp-volatility-in-the-age-of-ai) [![How to Optimize Service Area Pages for Local Search](https://www.hireawriter.us/hs-fs/hubfs/Optimize%20Service%20Area%20Pages%20for%20Local%20Search-HAW%20blog.jpg?width=1080&height=864&name=Optimize%20Service%20Area%20Pages%20for%20Local%20Search-HAW%20blog.jpg)](https://www.hireawriter.us/seo/how-to-optimize-service-area-pages-for-local-search-rankings) 3 min read #### [How to Optimize Service Area Pages for Local Search Rankings in 2025](https://www.hireawriter.us/seo/how-to-optimize-service-area-pages-for-local-search-rankings) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team): Jan 15, 2025, 5:07:16 PM Mastering localized SERPs (Search Engine Results Pages) through well-optimized service area pages has become essential for businesses targeting... [SEO](https://www.hireawriter.us/seo/tag/seo) [Website](https://www.hireawriter.us/seo/tag/website) [SERP](https://www.hireawriter.us/seo/tag/serp) [Read More](https://www.hireawriter.us/seo/how-to-optimize-service-area-pages-for-local-search-rankings) [![Building a knowledge graph is like trying to explain your family tree at Thanksgiving.](https://www.hireawriter.us/hs-fs/hubfs/ACE%20Blog%20-%202024-11-05T174205.648.png?width=1280&height=720&name=ACE%20Blog%20-%202024-11-05T174205.648.png)](https://www.hireawriter.us/seo/implementing-seo-knowledge-graphs) 2 min read #### [Implementing SEO Knowledge Graphs](https://www.hireawriter.us/seo/implementing-seo-knowledge-graphs) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team): Nov 5, 2024, 5:51:02 PM Let's talk about knowledge graphs – you know, that thing Google uses to answer questions before you finish typing them, like some kind of digital... [Technical](https://www.hireawriter.us/seo/tag/technical) [SEO](https://www.hireawriter.us/seo/tag/seo) [SERP](https://www.hireawriter.us/seo/tag/serp) [Read More](https://www.hireawriter.us/seo/implementing-seo-knowledge-graphs) [![Visual search optimization is no longer optional – it's as essential as having a mobile-friendly website was in 2015. ](https://www.hireawriter.us/hs-fs/hubfs/ACE%20Blog%20-%202024-11-05T174143.847.png?width=1280&height=720&name=ACE%20Blog%20-%202024-11-05T174143.847.png)](https://www.hireawriter.us/seo/advanced-image-seo-using-computer-vision-apis) 3 min read #### [Advanced Image SEO Using Computer Vision APIs](https://www.hireawriter.us/seo/advanced-image-seo-using-computer-vision-apis) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team): Nov 5, 2024, 5:47:18 PM Ever wonder why your perfectly curated product images get less traffic than that blurry photo your competitor took with a potato? Welcome to the wild... [SEO](https://www.hireawriter.us/seo/tag/seo) [SERP](https://www.hireawriter.us/seo/tag/serp) [Optimization](https://www.hireawriter.us/seo/tag/optimization) [Read More](https://www.hireawriter.us/seo/advanced-image-seo-using-computer-vision-apis) [![Google now uses OG title meta tags as a potential source for title links in search results.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(67)-1.png?width=1080&height=864&name=HAW%20blog%20(67)-1.png)](https://www.hireawriter.us/seo/google-search-now-uses-og-title-for-title-links) 1 min read #### [Google Search Now Uses OG Title for Title Links](https://www.hireawriter.us/seo/google-search-now-uses-og-title-for-title-links) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team): Aug 26, 2024, 3:20:29 PM Google has added a ninth possible source for determining title links in its search results—the OG (Open Graph) title meta tag. This means that Google... [SEO](https://www.hireawriter.us/seo/tag/seo) [Google](https://www.hireawriter.us/seo/tag/google) [SERP](https://www.hireawriter.us/seo/tag/serp) [Read More](https://www.hireawriter.us/seo/google-search-now-uses-og-title-for-title-links) [![A man's face in cubism style.](https://www.hireawriter.us/hs-fs/hubfs/4-Jun-07-2024-08-23-23-2577-PM.png?width=1080&height=864&name=4-Jun-07-2024-08-23-23-2577-PM.png)](https://www.hireawriter.us/seo/e-e-a-t-the-evolution-of-seo) 5 min read #### [E-E-A-T: The Evolution of SEO](https://www.hireawriter.us/seo/e-e-a-t-the-evolution-of-seo) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team): Jun 7, 2024, 4:25:30 PM Search engine optimization (SEO) constantly changes. That’s why it’s so important for businesses and websites to stay ahead of the curve if they want... [SEO](https://www.hireawriter.us/seo/tag/seo) [Website](https://www.hireawriter.us/seo/tag/website) [SERP](https://www.hireawriter.us/seo/tag/serp) [Read More](https://www.hireawriter.us/seo/e-e-a-t-the-evolution-of-seo) [![google's video thumbnail changes impact on serp and ctr](https://www.hireawriter.us/hs-fs/hubfs/googles%20video%20thumbnail%20changes%20impact%20on%20serp.png?width=1080&height=864&name=googles%20video%20thumbnail%20changes%20impact%20on%20serp.png)](https://www.hireawriter.us/seo/googles-video-thumbnail-changes-impact-on-serps-and-click-through-rates) 2 min read #### [Google's Video Thumbnail Changes: Impact on SERPs and Click-Through Rates](https://www.hireawriter.us/seo/googles-video-thumbnail-changes-impact-on-serps-and-click-through-rates) ![Picture of Joy Youell](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20-%202023-01-11T142651.001.png?width=30&name=Untitled%20design%20-%202023-01-11T142651.001.png) [Joy Youell](https://www.hireawriter.us/seo/author/joy-youell): Oct 25, 2023, 6:26:11 PM On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video... [SEO](https://www.hireawriter.us/seo/tag/seo) [Video](https://www.hireawriter.us/seo/tag/video) [Google](https://www.hireawriter.us/seo/tag/google) [SERP](https://www.hireawriter.us/seo/tag/serp) [Read More](https://www.hireawriter.us/seo/googles-video-thumbnail-changes-impact-on-serps-and-click-through-rates) [![experimental optimization](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-10-25T163001.376%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-10-25T163001.376%20(1).png)](https://www.hireawriter.us/seo/enhancing-serp-listings-through-experimental-optimization) 2 min read #### [Enhancing SERP Listings through Experimental Optimization](https://www.hireawriter.us/seo/enhancing-serp-listings-through-experimental-optimization) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team): Oct 25, 2023, 4:32:34 PM The conventional method for improving Search Engine Results Page (SERP) listings often involves adhering to a set of established best practices.... 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