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Video

Discover why short-form video is delivering major ROI in 2025. Learn four proven strategies to leverage creator-led content for measurable performance outcomes

4 min read

Short-form, Big Impact: What Creators Can Teach Performance Marketers

In 2025, the battle for attention isn't just being fought – it's being decisively won in under 60 seconds. With YouTube Shorts alone commanding a...

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 Google rolls out real-time video features in Gemini Live, enabling the AI assistant to interpret smartphone screens and camera feeds instantly.

2 min read

Google Rolls Out Real-Time AI Video Features in Gemini Live

Google has begun the gradual rollout of real-time video understanding features in Gemini Live, expanding the assistant's capabilities beyond...

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3 min read

Casting a Marketing Spell: Let's Talk Wicked

Full disclosure: I'm reallllyyy into Wicked.

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A man in sunglasses and a hoodie filming with a DSLR camera in WPAP style.

4 min read

What’s the Big Deal About Video Content, Anyway?

In today's digital landscape, video content has emerged as a dominant force in online marketing. With the demand for online video skyrocketing,...

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Professional video camera in WPAP style.

3 min read

Cultivating Organic Marketing in a Video-Centric Era

The landscape of direct-to-consumer (DTC) brands is ever-evolving. There's no way to get around it. A transformation is going on, and you need to...

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a tv wpap style

2 min read

Is Video Dead? The Evolution of Video Advertising in the Streaming Era

With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a significant...

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