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Press

A man holding a newspaper, wpap style

4 min read

How to Write a New Hire’s Press Release

Picture the scene: your company has just made a major new hire. A big-time professional with the skills and experience to provide a new category of...

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content curation

2 min read

Understanding Content Curation

Content curation involves the process of carefully selecting, gathering, packaging, and sharing content from various sources on the internet.

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A man's face wpap style

2 min read

Mastering the Short Press Release: When Less Says More

Ever attended a party and noticed that one person who effortlessly owns the room without saying much?

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Man selling newspaper wpap style

3 min read

New Business Press Release Examples

Are you on the cusp of launching your new business venture? A well-crafted press release can be a valuable tool to introduce your business to the...

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pr representative wpap style

5 min read

Building an In-House Public Relations Function

In today's dynamic business landscape, having a strong public relations (PR) function in-house is essential for building brand awareness, fostering...

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PR Statement Examples

2 min read

PR Statement Examples

From product launches to crisis communications,PR statements are a valuable tool for companies to announce recent and upcoming events. Companies send...

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Examples of Press Releases

2 min read

Examples of Press Releases

Great press releases have a few shared traits:

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Good News, Everyone!

3 min read

Good News, Everyone!

The connections you make in PR endeavors often encircle news outlets, news cycles, journalists and other people with a platform. It’s vital to have a...

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How to Do PR in a World of Influencers

3 min read

How to Do PR in a World of Influencers

A seismic shift has occurred in the way people make connections. Fame was historically earned through achievements in a noteworthy or public field....

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