You're not actually telling stories that get to the heart of the human condition. But you could.

Here are three times that marketers changed social and cultural norms to sell their products.

Stories allow us to connect on a deep level with customers & tap into the emotions behind buying.

The ultimate storytelling inspiration can be found among the ancient Greeks: read more.

Storytelling marketing leverages the reality that people buy into stories. Here's how it works.

Learn 3 ways that storytelling can help you become a better business leader.

How can brand storytelling help shape your business? In just about every way. Here's how.

Learn how to stand out with 5 fiction genres that can inform and inspire your copywriting.

Learn how the art of storytelling can enhance your blog posts.

Learn how to engage audiences and make your copy shine by mastering the art of sensory writing.

Learn 4 ways you can use expert storytelling in your 2022 brand strategy.

Learn how you can use narrative voice to craft marketing copy that resonates with your audience.

Learn all about The Heroine's Journey & how this narrative template helps place women in new roles.

Learn all about The Hero's Journey and why this narrative template continues to capture audiences.

Learn all you need to know about the most common plot archetypes in storytelling and how to use them

What you need to know about story structure and how it can help you craft a compelling narrative.

In this post, I break down the essential elements of storytelling.

If you don’t read, you can’t write.

Here's what a story needs and how to write one in 1,000 words or less to promote your company blog.