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CREATIVE

Learn how excellent messaging helps you grow.

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What Children's Literature Can Teach Copywriters

What can writers learn from children's books? Turns out, a lot.

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What are the Benefits of Writing for Yourself?

Learn how personal writing can improve your life, even if you're not a writer.

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What Can You Do as a Creative Writer?

What kind of jobs/positions are available to creative writers?

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A Farewell to Hemingway’s Rules for Writing

Hemingway's rules for writing have driven professional writers for years. But should they?

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Writing Exercises for Creativity

If you want to become a better writer, you need to be creative on demand. Here are some exercises.

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Finding Clarity in Copy: 4 Lessons I Learned from Creative Writing

Creative writing can teach professional marketing copywriters a lot: here are some examples.

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Tips for Using Metaphors in Copy

Metaphors enliven and enrich copy... if you use them right.

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4 Poetic Devices That Can Improve Marketing Copy

Trying to freshen up your marketing copy? You may want to borrow a few things from poetry.

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Toward the Ineffable: How Musical Analysis Enhances Creative Writing

Musical analysis helps writers create more expansive, compelling content.

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Writing with Emotion: How to Convey Passion Without Melodrama

By embracing authenticity and critical analysis, writers can convey passion without melodrama.

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