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Learn how personal writing can improve your life, even if you're not a writer.

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Hemingway's rules for writing have driven professional writers for years. But should they?

If you want to become a better writer, you need to be creative on demand. Here are some exercises.

Creative writing can teach professional marketing copywriters a lot: here are some examples.

Metaphors enliven and enrich copy... if you use them right.

Does SEO kill creative copy? Find out.

Trying to freshen up your marketing copy? You may want to borrow a few things from poetry.

Musical analysis helps writers create more expansive, compelling content.

By embracing authenticity and critical analysis, writers can convey passion without melodrama.