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Marketing (2)

man with a baseball cap wpap style

3 min read

A Guide to Google Ads

In today's digital age, Google Ads is a potent tool for businesses seeking to reach a target audience effectively and drive meaningful results.

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a tv wpap style

2 min read

Is Video Dead? The Evolution of Video Advertising in the Streaming Era

With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a significant...

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guy throwing a ball wpap style

3 min read

How Does Unbounce Work?

Are you struggling to create compelling landing pages that convert visitors into customers? Unbounce, a leading landing page platform, offers robust...

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woman presenting a marketing report wpap style

4 min read

B2B Content Marketing Report: 2 Examples

Want to boost your B2B content marketing? We've got you covered! Get two real-life marketing report examples from Company A and Company B for January...

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A MAN'S HAND IN A COOKIE JAR WPAP STYLE

2 min read

Digital Marketing Without Cookies: Breaking Free From the Cookie Jar

Do you ever wonder how the digital world seems to know you better than your grandma?

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woman with glasses looking up wpap style

3 min read

5 Data Driven Marketing Trends in 2023

I work as a full-time data scientist, but I also do a lot of freelance SEO analytics projects. In fact, my first ‘data’ role was an SEO marketing...

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skyscraper wpap style

3 min read

Top Martech Companies

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Inbound Marketing Roadmap: A Comprehensive Overview

2 min read

Inbound Marketing Roadmap: A Comprehensive Overview

If you're a professional marketer, content creator, or copywriter, chances are you're heavily involved in inbound digital marketing. However, much of...

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A Guide to Successful Lead Generation Campaigns

3 min read

A Guide to Successful Lead Generation Campaigns

Lead generation is an essential aspect of digital marketing, and as a digital marketing professional, you may find yourself responsible for...

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Unpopular Brands: Advertising Gone Wrong

3 min read

Unpopular Brands: Advertising Gone Wrong

They say “any press is good press”, but… is it?

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Mastering Startup Newsletter: Doing More With Less

3 min read

Mastering Startup Newsletter: Doing More With Less

Startups. With the excitement and passion of getting in on the ground floor of a project comes a new set of challenges. Often, marketing teams, if...

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AI Prompt Engineering for Marketing

2 min read

AI Prompt Engineering for Marketing

ChatGPT has been at the forefront of people’s minds since it was released by OpenAI at the end of 2022. By now I think we all know what ChatGPT does...

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Marketer and Writer: What's the Difference?

2 min read

Marketer and Writer: What's the Difference?

If you asked my friends what I do for a living, they’ll likely tell you that “she writes stuff for some businesses”... And while they’re not...

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The Content Marketing Tech Stack: What You Need to Know

4 min read

The Content Marketing Tech Stack: What You Need to Know

From the outside looking in, it’s easy to think that to be a successful writer, all you really need is a laptop with an internet connection and a...

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4 min read

Content Marketing: It’s Not a Standalone Tactic

Your audience, no matter the size, wants valuable content from your and your business.

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6 Types of Marketing Agencies: Key Differences

4 min read

6 Types of Marketing Agencies: Key Differences

Here’s a common scenario.

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How Web3 Will Change Digital Marketing

4 min read

How Web3 Will Change Digital Marketing

The first time I heard about Web3, I felt an excited twist in my gut. As a millennial, I vaguely remember the boom of Web 2.0 in the early 2000s. I...

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4 Ways Your B2B Marketing Strategy Needs Fixing

5 min read

4 Ways Your B2B Marketing Strategy Needs Fixing

A successful B2B marketing strategy offers every business the opportunity to find new customers and to further distinguish its brand from the...

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Four Tips for Effective Business Writing

4 min read

Four Tips for Effective Business Writing

Mastering the art of writing for business audiences can transform the trajectory of your career. It’s a skill that, on the face of it, seems simple....

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Copywriting vs. Content Writing: Breaking Down the Differences

4 min read

Copywriting vs. Content Writing: Breaking Down the Differences

Both copywriting and content writing play an important role in the marketing strategy of virtually all successful businesses. Together, they enable...

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Reinventing Your Newsletter Marketing Strategy

4 min read

Reinventing Your Newsletter Marketing Strategy

I recently got talking to a business that made me realize that a lot of brands are approaching their newsletter marketing strategy the wrong way....

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Measuring the ROI of Content Marketing

4 min read

Measuring the ROI of Content Marketing

Content marketing plays an important role in any business: helping to grow your brand, supercharge your sales process, and ultimately, convert more...

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