SEO STRATEGY BLOG | Writing Team

Google's June 2025 core update is live, the second major algorithm change this year. Expect 3 weeks of SERP volatility as rankings settle.

3 min read

Google June 2025 Core Update

Writing Team: Jun 30, 2025 1:16:25 PM

Google just dropped the June 2025 core update, and SEOs everywhere are either celebrating or reaching for antacids. This marks the second major core update of 2025, coming just over three months after the March rollout that left many sites...

SEO Google Algorithm

New seoClarity research shows AI Overviews losing their top position 12.4% of the time, creating opportunities for SEOs to reclaim organic traffic.

3 min read

Google AI Overviews Rank Below Position 1 in 12.4% of Cases

Writing Team: Jun 30, 2025 1:10:55 PM

Google's AI Overviews aren't as unbeatable as they seemed. New research reveals these AI-generated summaries are slipping from their throne, ranking...

AI Mode AI Overview

4 min read

Traditional Rankings Are Becoming Citation Games

Writing Team: Jun 30, 2025 1:05:49 PM

"SEO isn't dead; it's deprecated" – and the funeral programs have already been printed. We've been watching the slow-motion collapse of traditional...

SEO Ranking

Google AI Mode clicks, impressions, and positions now appear in Search Console Performance reports. Here's how the new metrics work and what they mean for SEO tracking.

3 min read

Google AI Mode Traffic Data Hits Search Console

Writing Team: Jun 23, 2025 4:58:49 PM

Google just made AI Mode traffic visible in Search Console, ending months of SEO professionals squinting at their analytics wondering where their...

SEO Google Search Console AI Mode

Google updated its URL structure best practices document with clearer organization and real-world examples. No algorithm changes, just better documentation for SEO fundamentals.

3 min read

Google Refreshes URL Best Practices Guide

Writing Team: Jun 23, 2025 4:54:06 PM

Google just gave their URL structure documentation a makeover, and while it won't change your rankings overnight, it's worth paying attention to. The...

SEO Website Google

4 min read

Google Local Pack Rankings

Writing Team: Jun 23, 2025 8:00:00 AM

Forget the lottery – the real jackpot in local search is earning one of the three coveted spots in Google's Local Pack. These prime real estate...

SEO Google

Master the difference between search terms and keywords to boost your SEO strategy. Learn how real user language drives 128% more traffic than industry jargon.

5 min read

Search Terms vs Keywords

Writing Team: Jun 23, 2025 8:00:00 AM

Here's a brutal truth: what people actually type into Google rarely matches what businesses think they should optimize for. While you're targeting...

SEO Keywords Language

Google AI Mode clicks, impressions, and positions now appear in Search Console. Learn how this new tracking methodology affects your SEO reporting and strategy in 2025.

4 min read

Google AI Mode Traffic Data Finally Hits Search Console

Writing Team: Jun 16, 2025 3:40:50 PM

For months, SEOs have been flying blind with AI Mode traffic, watching their organic visibility get consumed by Google's interactive AI responses...

Google AI Mode

Google's new Audio Overviews feature creates AI-generated spoken summaries in search results. Discover what this means for SEO strategy and website traffic in 2025.

5 min read

Google Tests Audio Overviews for Search Results

Writing Team: Jun 16, 2025 3:37:10 PM

Remember when Google's biggest innovation was showing 10 blue links? Those days are officially extinct. Google's latest experiment, Audio Overviews,...

SEO Google Audio

Learn to track organic shopping traffic in Google Analytics 4. Master GA4 setup, find free listings data, and optimize your e-commerce tracking with this comprehensive guide.

5 min read

How to Track Organic Shopping in Google Analytics 4

Writing Team: Jun 16, 2025 9:00:00 AM

Organic shopping traffic represents one of the most valuable yet often overlooked segments in e-commerce analytics. Unlike paid advertising that...

Google Analytics Ecommerce Google Shop

Master Google Merchant Center feed requirements with this comprehensive guide. Learn essential product data fields, optimization tips, and best practices for maximum visibility and performance.

5 min read

Improve Results in Google Merchant Center

Writing Team: Jun 16, 2025 9:00:00 AM

Your Google Merchant Center feed isn't just a data file—it's the foundation of your entire e-commerce visibility strategy. As Google increasingly...

SEO Ecommerce Product marketing

Lifestyle publishers face 30-50% traffic drops from Google's AI Overviews. Learn how they're adapting SEO strategies, abandoning basic content, and focusing on deeper, personalized articles.

4 min read

Lifestyle Publishers Rewrite SEO Strategy for AI Search

Writing Team: Jun 16, 2025 9:00:00 AM

The digital publishing landscape has entered uncharted territory as Google's AI-powered search features fundamentally reshape how content reaches...

SEO Influencers Publishers

Google's AI Mode fundamentally changes how search works through reasoning chains, query fan-out, and user embeddings. Learn why traditional SEO isn't enough and what Relevance Engineering requires.

8 min read

AI Mode is Rewriting SEO

Writing Team: Jun 10, 2025 9:30:44 AM

The SEO industry stands at its most significant inflection point since Google's original PageRank algorithm. After attending Google I/O 2025, the...

SEO Google AI Mode

Google CEO Sundar Pichai reveals AI Mode as the company's testing ground for bleeding-edge search features. Learn how successful experiments migrate to mainstream Google Search.

3 min read

Sundar Pichai: AI Mode is Google's 'Bleeding Edge' Experience

Writing Team: Jun 9, 2025 2:44:28 PM

Google's CEO just dropped the most revealing insight about the company's AI search strategy yet. In a candid conversation with Lex Fridman, Sundar...

SEO AI AI Mode

Perplexity CEO reveals how AI-powered search is disrupting Google's dominance. Learn why conversational search and revenue-sharing models are reshaping SEO strategy in 2025.

3 min read

Perplexity's Tiny Advance Against Google

Writing Team: Jun 9, 2025 2:33:53 PM

From 3,000 daily queries in 2022 to 780 million monthly searches by May 2024 – that's not just growth, that's a seismic shift. Perplexity's CEO...

SEO AI Generative AI Perplexity

User-generated content drives SEO success through authentic experiences and fresh perspectives. Learn how reviews, forums, and social posts boost search rankings in 2025.

3 min read

Why User-Generated Content Is Your Secret SEO Weapon

Writing Team: Jun 9, 2025 2:29:05 PM

Remember when we used to mock Reddit for its chaotic forums and endless comment threads? Well, the joke's on us. Reddit's search visibility exploded...

SEO UGC

LLMS.txt isn't robots.txt - it's a curated map directing AI models to your best content. Learn how to implement this emerging AI SEO standard to increase citation opportunities.

6 min read

LLMS.txt: The AI Treasure Map Your Competitors Don't Know About (Yet)

Writing Team: Jun 5, 2025 12:27:16 PM

Most businesses are still fighting yesterday's SEO war while AI systems quietly rewrite the rules of content discovery. While you're optimizing for...

SEO AI Code

Learn why AI can't find your best content and how to fix it using proven markup and structure techniques.

5 min read

Make Content Visible to Generative Engines

Writing Team: Jun 5, 2025 12:15:01 PM

Your company just spent months creating the perfect content strategy. Expert insights, detailed case studies, comprehensive guides that position you...

SEO GEO Generative AI

Google Marketing Live 2025 unveiled AI-powered advertising tools from desktop AI Overview ads to browser-based marketing assistants. Here's what changed for digital marketers.

3 min read

Google Marketing Live 2025 - AI Takes the Wheel

Writing Team: May 26, 2025 4:38:06 PM

Remember when Google Marketing Live used to announce actual marketing features instead of just different flavors of AI? Those days are officially...

SEO Google News Events

Google Search Console will show AI Mode performance data but won't break it out separately from web search results.

3 min read

Google Search Console's AI Mode Reporting

Writing Team: May 26, 2025 4:33:43 PM

Picture this: Google announces they're giving you data about AI Mode performance in Search Console, then immediately tells you it'll be lumped...

SEO AI Google Search Console News

Navigate your next site migration without losing search visibility. Our comprehensive SEO guide covers pre-migration planning, launch day execution, and post-migration recovery to ensure your rankings stay intact.

5 min read

The Ultimate Site Migration SEO Guide

Writing Team: May 19, 2025 2:58:34 PM

Site migrations are the SEO equivalent of open-heart surgery. Everyone's nervous, the patient might flatline, and recovery is never as quick as you'd...

Technical SEO Website

Discover the 12 most effective link building strategies for 2025 and the critical mistakes to avoid.

3 min read

Link Building in 2025: What Works & What Fails

Writing Team: May 19, 2025 2:52:05 PM

The SEO apocalypse never came. Despite years of "link building is dead" proclamations, backlinks remain the backbone of search engine algorithms in...

SEO Backlinks Linking

Google search impressions are up 49%, but clicks fell 30% in the first year of AI Overviews.

3 min read

Google AI Overviews: Clicks Down 30% While Impressions Soar

Writing Team: May 19, 2025 2:46:43 PM

Remember when websites panicked about Featured Snippets stealing clicks? That was adorable compared to what's happening now. Google's AI Overviews...

SEO AI Google News

ChatGPT's new shopping feature uses AI to select and rank products without ads. Learn how it determines what to show shoppers and what this means for ecommerce in 2025.

4 min read

Inside ChatGPT's Product Search Algorithm: How It Ranks What You Buy

Writing Team: May 8, 2025 12:40:57 PM

ChatGPT Just Became Your Shopping Assistant (Whether You Asked For It Or Not)

AI ChatGPT Ecommerce

4 min read

Google Searches in Safari Fall After 22 Years of Growth

Writing Team: May 8, 2025 12:37:00 PM

For the first time since the iPhone was just a twinkle in Steve Jobs' eye, Google searches on Safari are declining. Let that sink in. After 22...

AI Trends App News

Google rewrites 76% of title tags in search results according to new research. Learn which titles survive unchanged, which get modified, and how to optimize your SEO strategy for better SERP visibility.

4 min read

Google Changed 76% of Title Tags in Q1 2025 - Why?

Writing Team: May 2, 2025 4:21:47 PM

Ever carefully crafted the perfect title tag only to find Google completely ignored your masterpiece? You're not alone. A comprehensive new study by...

SEO Trends Google

Google Ads is upgrading Performance Max with channel-level reporting, search terms data, and enhanced asset insights.

4 min read

Google Performance Max Gets Major Transparency Boost with New Insights

Writing Team: May 2, 2025 4:16:21 PM

Ever feel like running Performance Max campaigns is like throwing your ad budget into a mysterious black hole? Sure, conversions happen, but who...

Ads Google News

Claude Sonnet 3.7 leads AI models for SEO tasks with 83% accuracy, outperforming competitors like Perplexity and Gemini—but still trails human experts' 89% score.

4 min read

Claude Sonnet 3.7 Tops the Charts in AI SEO Performance

Writing Team: May 2, 2025 4:07:15 PM

Ever wonder if AI could replace your SEO team? Well, don't hand in your resignation letter just yet. Previsible's new AI SEO Benchmark has just...

SEO AI Research Data

AI is changing SEO – but human creativity and strategy remain key. Here are four essential ways to combine both for maximum search visibility and business growth in 2025.

3 min read

4 Ways to Use AI for SEO Wins in 2025

Writing Team: Apr 21, 2025 4:30:23 PM

As we navigate 2025's search ecosystem, these four principles will help you harness AI to achieve meaningful SEO wins while avoiding common pitfalls.

SEO AI

AI platforms are rewriting SEO economics – slashing costs, automating expertise, and providing unbiased guidance that threatens traditional agencies.

3 min read

Why AI Will Break the Traditional SEO Agency Model

Writing Team: Apr 21, 2025 4:26:36 PM

The economics of SEO are being fundamentally reshaped by artificial intelligence. What once required teams of specialists, extensive manual analysis,...

Business SEO Agencies

Google's AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries. Two major studies reveal the impact.

3 min read

New Data: Google AI Overviews Are Hurting Click-Through Rates

Writing Team: Apr 21, 2025 4:20:18 PM

Two new studies from leading marketing firms have confirmed what many SEO professionals have feared: Google's AI Overviews are taking a significant...

SEO AI Research Google

5 min read

How to Track Your Brand's Visibility Across AI Platforms

Writing Team: Apr 14, 2025 3:48:46 PM

Remember when SEO success meant ranking #1 on Google? Those days are fading faster than a marketer's social life during campaign season.

SEO AI Generative AI

Discover four strategic approaches to optimize your content for AI search bots like ChatGPT and Perplexity.

5 min read

4 Ways to Optimize for AI Search Bots

Writing Team: Apr 14, 2025 3:39:51 PM

Remember when we worried about optimizing for Google's algorithms? Those were simpler times. Now we're facing an entirely new digital ecosystem where...

SEO AI Generative AI

Google's quality raters now flag AI-generated content for 'Lowest' ratings. Discover what this means for your content strategy, how to identify what Google considers low-quality, and actionable approaches to thrive despite the algorithm changes.

5 min read

Did Google Just Declare War on AI Content?

Writing Team: Apr 14, 2025 3:33:48 PM

Remember when we all thought AI would solve our content creation problems? Well, Google just flipped the script. In a move that's about as subtle as...

SEO AI Google News

Google's corporate knowledge panel cards are now live with significant SERP visibility.

2 min read

How to Optimize Corporate Knowledge Panels

Writing Team: Apr 7, 2025 11:29:30 AM

For years, Google prioritized person entities in knowledge panels. Now, corporate entities are getting their moment with newly upgraded knowledge...

Business SEO Website Google

Struggling to see results from SEO? Explore six key reasons why SEO often fails to meet business expectations—and how to realign your strategy for measurable impact.

3 min read

6 Key Reasons SEO Fails to Deliver Business Results

Writing Team: Apr 7, 2025 11:22:15 AM

Search engine optimization (SEO) is often touted as a long-term investment — and rightly so. But for many businesses, the payoff doesn’t always align...

SEO Content Strategy Marketing Lead Generation

Google Analytics introduces Generated Insights, a new AI-powered feature that automatically explains data fluctuations in plain language—enabling faster campaign decisions and smarter budget planning.

2 min read

Google Analytics Launches ‘Generated Insights’ to Instantly Explain Data Anomalies

Writing Team: Apr 7, 2025 11:16:46 AM

Google Analytics has rolled out a powerful new feature called Generated Insights, aimed at making data interpretation faster, clearer, and more...

Google Analytics Data News

A leaked Apple document reveals how the company evaluates AI assistant responses for safety, truthfulness, and user satisfaction.

3 min read

Inside Apple’s AI Judgment System: Leaked Guidelines

Writing Team: Apr 7, 2025 11:12:50 AM

A confidential Apple document detailing how the company evaluates AI-generated responses has leaked, offering a rare window into the criteria it uses...

SEO App News Documentation

Google has expanded AI Overviews in Search to more European countries, including Germany, Italy, Spain, and Switzerland.

2 min read

Google Expands AI Overviews to More European Countries

Writing Team: Mar 31, 2025 11:51:19 AM

Google has officially rolled out AI Overviews in several new European regions, marking a significant expansion of its AI-powered search feature...

SEO AI News geographics

Google's March 2025 core update has officially completed its 14-day rollout. Learn what changed, how it impacted search rankings, and what site owners should know.

2 min read

Google Completes March 2025 Core Update

Writing Team: Mar 31, 2025 11:38:37 AM

Google has officially completed the rollout of its March 2025 core update. The update began on March 13 and concluded on March 27, taking...

SEO Google Algorithm News

Discover how to optimize your SEO strategy for IoT devices in 2025. Learn essential techniques for voice search, schema markup, and wearable technology to reach customers through non-traditional search interfaces.

7 min read

SEO for Internet of Things (IoT) Devices: Optimizing for Non-Traditional Search Interfaces

Writing Team: Mar 24, 2025 10:47:23 AM

Remember when SEO was just about ranking #1 on Google? Those were simpler times. Today, your content isn't just competing for eyeballs on...

SEO Research Search engines

This article explores how Python can be harnessed to build custom tools for large-scale SEO optimization, complete with practical examples and code snippets.

3 min read

Automating SEO with Python: Building Custom Tools for Large-Scale Optimization

Writing Team: Mar 24, 2025 10:43:31 AM

Python, a versatile and powerful programming language, has become an invaluable asset for SEO professionals seeking to automate repetitive tasks,...

Technical SEO Website Code

Discover the must-attend SEO conferences of 2025, from BrightonSEO to MozCon's new road tour.

4 min read

SEO Events in 2025: Where the Pros Will Be

Writing Team: Mar 24, 2025 10:37:18 AM

In a world where AI writes our meta descriptions and analyzes our backlink profiles while we sleep, you might wonder if trudging through airport...

SEO Events

Discover how to use GeoJSON-LD to boost local SEO for multi-location businesses. Learn advanced schema strategies, improve local rankings, and streamline geographic data for search engines.

2 min read

Advanced Local SEO: Leveraging GeoJSON-LD for Complex Multi-Location Businesses

Writing Team: Mar 24, 2025 10:31:54 AM

For SEO professionals managing complex multi-location businesses, implementing advanced local SEO strategies is crucial to enhance online visibility...

Technical SEO Website Data

2 min read

The New SEO Imperative: Branding

Writing Team: Mar 17, 2025 11:58:50 AM

In 2025, SEO is evolving beyond a narrow focus on Google search rankings. With search behaviors fragmenting across multiple platforms—including...

SEO News Branding

Google's March 2025 Core Update is rolling out, impacting search rankings over the next two weeks. Learn what it means for your website and how to stay ahead.

1 min read

Google March 2025 Core Update Rolling Out Now

Writing Team: Mar 17, 2025 11:52:34 AM

Google has officially begun rolling out its first core update of 2025, the March 2025 Core Update, marking the first significant change to search...

SEO

Discover systematic diagnostic frameworks, technical implementation examples, and proven solutions for indexing problems, JavaScript rendering issues, content relevance challenges, and more.

11 min read

How to Improve Web Page Visibility

Writing Team: Mar 10, 2025 3:39:39 PM

Even seasoned SEO professionals encounter the frustrating scenario: your technically sound page with quality content isn't ranking as expected. While...

SEO Website Indexing

Learn how to refine searches, conduct competitor research, optimize content, and boost link-building strategies.

2 min read

What Are Google Search Operators?

Writing Team: Mar 10, 2025 3:28:25 PM

Google search operators are special commands that refine search results by specifying criteria like site, file type, exact phrases, and more. These...

Technical SEO Research Google

Explore 11 years of Google algorithm updates, search volatility, and AI-driven changes. Learn key takeaways for SEO marketers on adapting

3 min read

Google Warming: A Summary and Analysis of Search Evolution

Writing Team: Mar 2, 2025 12:49:21 PM

Google's search algorithm is constantly evolving, shaping how users find information and how marketers adapt to changes. Moz's original article, 11...

SEO Google News

Learn what index bloat is, why it matters for your SEO, and how to fix it. Discover practical steps to identify and remove non-performing pages to improve your search visibility and website performance.

2 min read

What is Index Bloat?

Writing Team: Mar 2, 2025 12:42:16 PM

Index bloat is a critical SEO challenge that affects both medium and large websites. It occurs when a significant number of your website's pages are...

SEO Indexing

Google faces combined $18 billion in legal challenges as UK publishers demand $4.2 billion in ad revenue damages and EU prepares DMA violation charges.

2 min read

EU Sues Google for Search Bias

Writing Team: Feb 21, 2025 6:33:11 PM

Google's dominance in digital advertising and search is facing unprecedented challenges in Europe, with combined legal actions potentially costing...

SEO Google Search Console Google

New research analyzing 11,203 keywords reveals AI Overview volatility of 0.73 vs organic ranking volatility of 0.55.

2 min read

SERP Volatility in the Age of AI

Writing Team: Feb 21, 2025 6:27:43 PM

A comprehensive study by Authoritas, analyzing 11,203 keywords across multiple observation windows in 2024-2025, has revealed crucial data about how...

SEO AI SERP

Learn sophisticated schema markup, behavioral flow analysis, and dynamic content architecture for qualified B2B lead generation.

2 min read

Technical SEO for Lead Quality: Advanced Implementation Strategies

Writing Team: Feb 9, 2025 1:47:15 PM

Technical SEO has evolved far beyond basic optimization for search engine crawling and indexing. Modern technical SEO plays a crucial role in lead...

Technical SEO Lead Generation

Learn to analyze purchase intent, authority signals, budget markers, and implementation indicators for higher quality SEO leads.

3 min read

Search Term Qualification Matrices

Writing Team: Feb 9, 2025 1:41:16 PM

The sophistication of modern search behavior demands a more nuanced approach to keyword analysis than traditional volume and competition metrics....

SEO Analytics Data SEM

Learn sophisticated qualification strategies backed by current research and conversion data for expert marketers.

3 min read

How to Improve Lead Quality From SEO

Writing Team: Feb 9, 2025 1:36:49 PM

Search intent has evolved significantly beyond the traditional informational, navigational, and transactional model. According to Google's own...

SEO Lead Generation

Read an analysis of attribution models, statistical methodologies, and cross-channel measurement for SEO experts.

3 min read

The Influence of Ad Data on Organic Reports

Writing Team: Feb 9, 2025 1:28:34 PM

The relationship between paid and organic search presents one of digital marketing's most complex analytical challenges. While these channels operate...

Ads Reporting Organic

4 min read

What to Include on the About Page of Your Business Website

Writing Team: Jan 31, 2025 3:33:42 PM

Your website’s About page is often one of the most visited sections, serving as a window into your business for potential customers. It’s where...

Business SEO

Manipulative tactics might offer short-term gains, but they can lead to long-term damage to your rankings and credibility.

3 min read

Understanding Site Reputation Abuse Penalties

Writing Team: Jan 19, 2025 12:39:25 PM

In the world of SEO, penalties from search engines are the ultimate nightmare. Among the most damaging is a site reputation abuse penalty, which can...

SEO Backlinks Website Black Hat SEO

Always treat URL changes as a last resort, and when necessary, use 301 redirects, update internal links, and guide search engines with a detailed sitemap.

4 min read

Does Changing URLs Screw up SEO?

Writing Team: Jan 19, 2025 12:33:13 PM

(This whole article is going to be a 'hate to break it to ya...' kind of thing. AND we'll give you solutions.)

Technical SEO Website

Imagine running a paid search campaign for a new product. As part of the campaign, users search for your product after seeing the ad, and they click on an organic link instead of the paid ad.

3 min read

Separating Organic and Ad Data in GA4

Writing Team: Jan 19, 2025 12:27:46 PM

For SEO professionals, clean and actionable data is the foundation of effective decision-making. However, when ad and organic traffic data gets...

SEO Ads Google Analytics Attribution

Is keyword difficulty dead or just misunderstood? Dive into SEO's hottest debate with real data, expert insights, and why your competitors hope you'll ignore KD entirely.

6 min read

Does Keyword Difficulty Matter?

Writing Team: Jan 19, 2025 12:20:16 PM

Few metrics have sparked as much debate as keyword difficulty (KD). As search algorithms become increasingly sophisticated and user intent plays a...

SEO Keywords Ranking

Ditch the SEO deadweight! Learn how to spot, fix, and prevent content that tanks your rankings.

4 min read

Remove Negative Content to Optimize Your SEO Performance

Writing Team: Jan 19, 2025 11:58:43 AM

Not all content is good content. While creating high-quality, relevant materials can boost your rankings and attract the right audience, poorly...

SEO Content Strategy Website

3 min read

How to Optimize Service Area Pages for Local Search Rankings in 2025

Writing Team: Jan 15, 2025 5:07:16 PM

Mastering localized SERPs (Search Engine Results Pages) through well-optimized service area pages has become essential for businesses targeting...

SEO Website SERP

Google’s Year in Search 2024 highlights the cultural moments, technological shifts, and changing online behaviors.

3 min read

Google Shares the Top Search Trends of 2024

Writing Team: Dec 16, 2024 12:00:31 PM

As 2024 wraps up, Google has released its annual “Year in Search” report, highlighting the trends that captured global attention. This comprehensive...

Reporting Google News

Navigate AI-powered search with this 15-step roadmap for SEO success in the evolving digital landscape.

3 min read

A 15-Point Roadmap for the Age of AI Search

Writing Team: Dec 16, 2024 11:51:37 AM

The AI revolution is reshaping the search landscape, demanding a fundamental shift in digital strategies. Traditional SEO is no longer enough to...

SEO AI Generative AI

Discover how Google ranks content with insights on query types, site quality, and consensus scoring.

2 min read

Google Exploit Sheds Light on Content Ranking Mechanisms

Writing Team: Dec 16, 2024 11:37:40 AM

A newly discovered exploit by Mark Williams-Cook has provided valuable insights into over 2,000 factors that Google uses to classify queries and...

SEO Google News Ranking

A ruling in favor of the DOJ could reshape the adtech landscape, promoting more competition and limiting Google's power.

2 min read

DOJ Delivers Closing Arguments in Adtech Antitrust Case Against Google

Writing Team: Dec 9, 2024 10:27:55 AM

The U.S. Department of Justice (DOJ) presented its final arguments in the landmark antitrust case against Google, accusing the tech giant of...

SEO Ads Google News

Concerns about ethical considerations, transparency, and content creator incentives remain unresolved. Read more here.

2 min read

New 12/9: Key Insights on Google’s Core Update, AI Overviews, and Future of Search

Writing Team: Dec 9, 2024 10:22:06 AM

The much-anticipated November Core Update officially concluded its rollout on Thursday afternoon. Contrary to predictions, it took longer than...

SEO Google News

AI tools like GitHub Copilot can be safely used for educational content without harming Google rankings

2 min read

The Impact of AI-Generated Content on Google Rankings

Writing Team: Dec 3, 2024 11:29:51 AM

Recent studies show that Google does not automatically penalize AI-generated content. According to Google's Search Advocate John Mueller, the focus...

SEO AI Google Black Hat SEO

2 min read

How to Influence ChatGPT Search Results

Writing Team: Dec 3, 2024 11:19:52 AM

Chris Long from Go Fish Digital has shared an insightful case study on influencing ChatGPT Search results. As ChatGPT becomes a significant part of...

SEO ChatGPT Generative AI

As the search world continues to evolve, Barry's updates remind us to stay curious, critical, and ready to embrace change

2 min read

What's New in Google Search (From Barry Schwartz)

Writing Team: Dec 3, 2024 9:47:39 AM

Barry Schwartz and his team delivered another insightful and entertaining update in their latest video, "It’s New 12/2." As always, their blend of...

SEO YouTube News

This feature could offer valuable insights into how websites or client sites perform in Google Search.

1 min read

Google Search Console Recommendations Fully Live

Writing Team: Dec 2, 2024 1:11:41 PM

Google has officially completed the rollout of its recommendations feature in Google Search Console. Originally introduced as an experimental feature...

SEO Google News

Google’s AI Overview ads represent a significant step in blending conversational AI with advertising.

2 min read

Google AI Overview Ads on Mobile Search

Writing Team: Nov 25, 2024 9:28:50 AM

Google has officially introduced AI Overview ads in mobile search, a move that marks a significant evolution in its advertising strategy. Although...

SEO AI Ads Google News

The site reputation abuse policy serves as a warning to websites engaging in or considering parasite SEO.

3 min read

Google’s Site Reputation Abuse Policy: A Temporary Fix for a Systemic Problem

Writing Team: Nov 25, 2024 9:22:50 AM

Google’s recently updated site reputation abuse policy aims to combat the growing issue of large, authoritative websites leveraging their domain...

SEO Google Black Hat SEO News

By aligning your content with the structure, topics, and intent of top-ranking pages, you’re leveraging Google’s proven preferences.

3 min read

Create Article Outlines Using AI Based on Google Ranked Results

Writing Team: Nov 19, 2024 6:21:21 PM

Automate your SEO content research with this guide to create article outlines using AI, APIs, and analysis of top-ranking pages. In today’s...

SEO AI News

As Google refines this feature, further announcements about ad placement and expanded availability are expected.

1 min read

Google AI Overviews Ads Appear on Mobile Search

Writing Team: Nov 19, 2024 6:17:16 PM

The long-awaited inclusion of advertisements in Google AI Overviews has started rolling out. Early examples of these ads have been spotted in U.S....

AI Google News

While the outcome of Google's antitrust trial remains uncertain, the potential for significant change in the PPC industry is clear.

2 min read

The Future of PPC With a Potential Google Breakup

Writing Team: Nov 18, 2024 9:00:00 AM

Google commands approximately 90% of the global search market. The company's ongoing antitrust trial has sent ripples through the digital advertising...

SEO Ads PPC

As Google pushes further into AI-based ad management, advertisers will likely see similar trends across other campaign types

2 min read

Google Shifts Demand Gen Audiences to 'Signals'

Writing Team: Nov 18, 2024 9:00:00 AM

Google recently redefined how it categorizes audiences for Demand Generation (Demand Gen) campaigns, labeling them as "signals" rather than strict...

Ads Demand Generation Google News

Building a foundation of high-quality, user-focused content is your best defense against fluctuations from Google core updates. But you already knew that.

5 min read

Google’s November 2024 Core Update (Here We Go Again?)

Writing Team: Nov 12, 2024 10:12:57 AM

Dejavu doesn't even cover it.

Google Algorithm News

The lifting of Google's political ad restrictions marks a return to normal operations for political advertisers.

2 min read

November 11 - Google Lifts US Political Ad Restrictions

Writing Team: Nov 11, 2024 2:31:02 PM

Google has announced the end of its temporary restriction on US election-related advertising, with normal operations set to resume on Monday,...

Ads Google News

As Google evaluates feedback, addressing these concerns could help restore the boundary between organic and Shopping traffic

3 min read

Google’s srsltid= Parameter: Implications for SEO

Writing Team: Nov 11, 2024 2:25:57 PM

In August 2024, a new phenomenon began surfacing in Google’s organic listings—site owners noticed the addition of a parameter called srsltid= in...

SEO Google Technology

Building a quantum-inspired link network is like trying to explain why you need more SEO budget using Schrödinger's cat as an example

3 min read

Quantum Entanglement Inspired Link Building

Writing Team: Nov 5, 2024 5:59:35 PM

Let's talk about quantum entanglement and link building – two concepts that are equally likely to make your head explode if you think about them too...

Technical SEO Research

2 min read

Adversarial Machine Learning in SEO

Writing Team: Nov 5, 2024 5:55:44 PM

Welcome to the AI content arms race, where SEO meets machine learning in a battle that's about as straightforward as explaining flossing to your...

Technical SEO Machine learning

Building a knowledge graph is like trying to explain your family tree at Thanksgiving.

2 min read

Implementing SEO Knowledge Graphs

Writing Team: Nov 5, 2024 5:51:02 PM

Let's talk about knowledge graphs – you know, that thing Google uses to answer questions before you finish typing them, like some kind of digital...

Technical SEO SERP

Visual search optimization is no longer optional – it's as essential as having a mobile-friendly website was in 2015.

3 min read

Advanced Image SEO Using Computer Vision APIs

Writing Team: Nov 5, 2024 5:47:18 PM

Ever wonder why your perfectly curated product images get less traffic than that blurry photo your competitor took with a potato? Welcome to the wild...

SEO SERP Optimization

As privacy regulations tighten and user trust becomes an even more valuable commodity, marketers must embrace techniques that protect user data.

3 min read

Differential Privacy in SEO

Writing Team: Oct 21, 2024 7:25:16 PM

As marketers, we constantly strive to offer personalized experiences that resonate with users. SEO plays a significant role in delivering this...

SEO Data Privacy

Dynamic sitemap management isn't just about keeping up with content changes—it's about creating a competitive advantage.

3 min read

Advanced XML Sitemaps: Mastering Dynamic Generation

Writing Team: Oct 21, 2024 7:20:25 PM

Imagine you're managing a massive e-commerce platform with millions of products. Every hour, thousands of prices change, products go out of stock,...

SEO Website

4 min read

Implementing SEO A/B Testing

Writing Team: Oct 21, 2024 7:15:56 PM

As a marketer, you know that SEO is a critical part of driving traffic and improving conversions, but how do you accurately measure the impact of...

SEO Research Testing

Success comes from balancing technical efficiency with search engine requirements while maintaining flexibility for future growth and changes.

3 min read

JavaScript SEO: Advanced Techniques for Rendering and Indexing Dynamic Content

Writing Team: Oct 21, 2024 7:11:22 PM

For large-scale websites with thousands or millions of pages and frequent content updates, traditional static sitemaps simply don't cut it. Dynamic...

Technical SEO Website

Optimizing for voice search using NLP techniques is no longer optional for marketers who want to stay competitive in the digital landscape.

4 min read

NLP Techniques for Conversational Query Matching

Writing Team: Oct 21, 2024 9:15:00 AM

As voice-activated devices become increasingly prevalent in our daily lives, optimizing content for voice search has become a critical aspect of...

SEO Machine learning Natural language processing

Predictive SEO using machine learning has transformed from a futuristic concept to a practical reality in 2024.

4 min read

Predictive SEO: Using Machine Learning to Forecast Ranking Changes

Writing Team: Oct 21, 2024 8:15:00 AM

The ability to predict ranking changes has become a game-changer for SEO professionals. With the advent of sophisticated machine learning algorithms...

Technical SEO Machine learning

Entity-based SEO represents the future of search optimization, aligning closely with how search engines are evolving to understand and organize information.

4 min read

Entity-Based SEO: Leveraging Knowledge Graphs

Writing Team: Oct 15, 2024 2:32:21 PM

As search engines evolve to understand and interpret content more like humans do, traditional keyword-centric SEO strategies are no longer sufficient...

Technical SEO Keywords

Log file analysis for crawl budget optimization is a powerful technique in the professional SEO's arsenal.

4 min read

Using Log File Analysis for Crawl Budget Optimization

Writing Team: Oct 15, 2024 2:27:05 PM

Among the most powerful yet often underutilized techniques in an SEO professional's toolkit is log file analysis for crawl budget optimization. This...

Technical SEO

A well-optimized footer can significantly enhance your SEO efforts, improve user experience, and boost credibility.

4 min read

Good Footer Examples for Websites: SEO Best Practices and Pitfalls to Avoid

Writing Team: Oct 8, 2024 1:40:46 PM

A website footer is more than just a place to list contact information or copyright details; it plays a crucial role in user experience and can...

SEO Website

3 min read

Concept Clusters for SEO

Writing Team: Oct 8, 2024 1:35:58 PM

The SEO landscape has long been driven by the idea of topic clusters, a strategic approach to organizing content around core topics and subtopics....

SEO Content Strategy Topic Clusters

2 min read

Can You Be Banned on Google?

Writing Team: Oct 8, 2024 1:12:48 PM

Google, being the dominant search engine, plays a pivotal role in determining a website's visibility. But can you actually be banned on Google? This...

SEO Google Black Hat SEO

Implement these SEO best practices early on to ensure your website ranks higher and loads faster.

4 min read

SEO Tips During Website Development

Writing Team: Oct 2, 2024 1:47:02 PM

When building a website, SEO should be at the forefront of your development strategy. Integrating SEO best practices during the development phase can...

SEO Website Technology

Tailor your presentation based on whether you're speaking to executives, marketing leaders, or clients

4 min read

How to Present a Blog: Tailoring Your Approach for Executives, Marketing Leaders, and Clients

Writing Team: Oct 2, 2024 1:39:31 PM

Blog content is a powerful tool that can drive traffic, build authority, and boost conversions. However, how you present your blog strategy or...

SEO Blogging

Choosing the right affiliate programs can be a game-changer for both revenue generation and SEO performance.

5 min read

Best Affiliate Programs to Boost Your Website SEO

Writing Team: Oct 2, 2024 1:34:49 PM

Affiliate programs offer a fantastic opportunity for website owners to generate revenue while enhancing their SEO. By partnering with the right...

SEO Affiliate marketing

Guest posting remains a valuable strategy for building your online presence, improving SEO, and establishing authority in your field.

3 min read

Guest Posting: A Comprehensive Guide to Expanding Your Online Reach

Writing Team: Sep 30, 2024 6:45:00 AM

Guest posting, the practice of writing content for other websites or blogs, remains a powerful strategy for building your online presence, improving...

SEO Blogging

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