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Writing Team: Aug 26, 2024 12:49:00 PM
In 2009, Bill Gates prophetically stated, "The future of search is verbs." This insight has proven increasingly relevant as search evolves from simple keyword matching to understanding user intent and actions. To grasp the importance of search and...
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7 min read
Writing Team: Aug 26, 2024 12:45:00 PM
The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape. Attending...
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Writing Team: Aug 19, 2024 12:37:00 PM
While Google has dominated the search engine market for over two decades, the landscape is evolving rapidly. The emergence of AI-powered chatbots and...
6 min read
Writing Team: Aug 19, 2024 11:29:00 AM
In an era of increasing data privacy concerns, DuckDuckGo has emerged as a beacon for users seeking a more secure online experience. Founded in 2008...
2 min read
Writing Team: Aug 12, 2024 11:16:00 AM
Search Engine Optimization (SEO) has become an indispensable tool for businesses of all sizes. As the online marketplace continues to evolve,...
4 min read
Writing Team: Aug 12, 2024 11:12:00 AM
Outsourcing SEO to experienced professionals can significantly boost your online presence and drive quality traffic to your website. However,...
2 min read
Writing Team: Aug 12, 2024 12:00:00 AM
Many SEO professionals overlook this step, but solid SEO strategy documentation can be the difference between gaining stakeholder buy-in and...
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Writing Team: Aug 5, 2024 5:46:20 PM
As search engines evolve with AI technologies like Google's AI Overviews and OpenAI's ChatGPT, SEO professionals must adapt their strategies to stay...
1 min read
Writing Team: Aug 5, 2024 4:49:50 PM
Google Analytics 4 (GA4) offers powerful tools for SEO professionals to refine their strategies. This guide explores how to leverage GA4's features...
1 min read
Writing Team: Aug 5, 2024 4:32:59 PM
A federal judge has determined that Google illegally monopolized the search and search advertising markets, marking a significant victory for the...
4 min read
Joy Youell: Jul 29, 2024 10:41:56 AM
A new paradigm is emerging that promises to revolutionize how businesses connect with their audience. Generative Engine Optimization (GEO) is rapidly...
2 min read
Writing Team: Jul 29, 2024 10:33:56 AM
OpenAI has announced the launch of SearchGPT, its much-anticipated search product. This "temporary prototype" is currently limited to 10,000 users...
2 min read
Writing Team: Jul 25, 2024 3:46:28 PM
Bing's latest update to its AI Search functionality comes as a breath of fresh air. The new layout, currently being rolled out to a small percentage...
2 min read
Writing Team: Jul 25, 2024 3:41:12 PM
In a bold move that could reshape the landscape of online search, OpenAI has unveiled SearchGPT, an innovative AI-powered search prototype. This new...
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Writing Team: Jul 22, 2024 4:55:48 PM
Picture this: It's November 28, 2024. Thanksgiving leftovers are barely cold, and suddenly, the holiday shopping frenzy begins. But this year, it's...
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Writing Team: Jul 22, 2024 4:40:05 PM
In this new age of AI-driven search, it's essential to move away from siloed marketing strategies and realign to future-proof your position in the...
1 min read
Writing Team: Jul 15, 2024 5:50:09 PM
Google has introduced a new feature in Google Search Console that allows you to set and manage your shipping and return policies directly. This new...
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Writing Team: Jul 15, 2024 5:44:50 PM
Google's AI Overviews, part of its Search Generative Experience (SGE), now appear in less than 7% of search queries, marking a significant drop. This...
1 min read
Writing Team: Jul 10, 2024 12:11:58 PM
In a recent interview, Google's Gary Illyes provided insights into why the company trusts less in signals directly controlled by site owners and...
2 min read
Writing Team: Jul 10, 2024 8:01:19 AM
Generative search uses artificial intelligence (AI) to compile unique, coherent responses to user queries by pulling information from multiple...
7 min read
Writing Team: Jul 8, 2024 5:30:16 PM
A strong online presence is crucial for any business, and medical spas are no exception. With the increasing competition in the aesthetics industry,...
2 min read
Writing Team: Jul 3, 2024 11:50:50 AM
In a recent study, Rand Fishkin revealed significant insights into how Google's AI overviews have impacted mobile search volumes. According to...
2 min read
Writing Team: Jul 3, 2024 11:45:39 AM
Google's Gary Illyes recently provided insights into the dreaded "crawled but not indexed" errors during an interview at the SERP Conf 2024...
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Writing Team: Jun 26, 2024 4:43:12 PM
Google has announced the end of continuous scrolling in search results, a move that is raising eyebrows in the search marketing community. This shift...
1 min read
Joy Youell: Jun 26, 2024 4:00:07 PM
Google has announced the discontinuation of its continuous scroll feature in search results, reverting to the traditional pagination system. This...
1 min read
Joy Youell: Jun 19, 2024 9:31:04 AM
Google has updated its popular Google Analytics platform with two new metrics for measuring user conversions. The new “User Key Event Rate” and...
1 min read
Joy Youell: Jun 19, 2024 9:23:55 AM
YouTube is experimenting with a new feature that allows creators and viewers to add context notes to videos, aiming to enhance the accuracy of...
3 min read
Joy Youell: Jun 18, 2024 11:15:35 AM
Google I/O 2024 kicked off with a dynamic and futuristic keynote that highlighted Google's unwavering commitment to artificial intelligence (AI)....
4 min read
Writing Team: Jun 14, 2024 4:37:23 PM
In recent years, podcasts have experienced a surge in popularity, with millions of shows now available across various platforms like Spotify, Apple...
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Writing Team: Jun 14, 2024 4:34:24 PM
Website migrations are among the most complex and challenging projects businesses can undertake, particularly for those operating internationally....
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Writing Team: Jun 7, 2024 4:25:30 PM
Search engine optimization (SEO) constantly changes. That’s why it’s so important for businesses and websites to stay ahead of the curve if they want...
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Writing Team: Jun 7, 2024 4:22:22 PM
Search engine optimization (SEO) is an ever-evolving field that requires professionals to stay on top of the latest trends, tools, and techniques....
3 min read
Writing Team: May 31, 2024 3:36:23 PM
Website owners and marketers constantly seek strategies to raise their rankings and drive more organic traffic. One such tactic that has gained...
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Writing Team: May 31, 2024 3:33:26 PM
As an SEO or digital marketer, you get the importance of page speed. You understand its impact on user experience and search engine rankings. You...
4 min read
Writing Team: May 24, 2024 2:32:58 PM
As a website owner or manager, you've likely invested time and resources into establishing your site's presence on Google. However, the work doesn't...
4 min read
Writing Team: May 24, 2024 2:28:58 PM
The role of language and emotional intelligence in shaping user experiences has never been more critical. As tech giants like Google, Amazon, Apple,...
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Writing Team: May 18, 2024 9:50:25 AM
In the world of SEO, data reigns supreme. With websites comprising thousands of subpages, keywords, internal links, and external links from countless...
4 min read
Writing Team: May 18, 2024 9:45:53 AM
Data matters. To truly understand the impact of your optimization efforts, it's essential to go beyond crawl data and venture into user behavior. By...
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Writing Team: May 10, 2024 10:03:56 PM
Establishing effective communication between designers and developers can be hard. A common language emerged in the form of CSS units to bridge the...
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Writing Team: May 10, 2024 10:00:38 PM
Semantic SEO is a new approach that has emerged that promises to revolutionize how websites are ranked and discovered.
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Writing Team: May 4, 2024 1:08:45 PM
Search engine optimization (SEO) is key for any website's success in the vast and ever-evolving digital marketing landscape. While many people...
3 min read
Writing Team: May 4, 2024 1:03:35 PM
In the complex world of digital marketing, search engine optimization (SEO) plays a crucial role in driving online success. However, SEO is not a...
7 min read
Writing Team: Apr 27, 2024 10:56:19 AM
In the fast-paced world of digital marketing, every millisecond counts. As website owners, tech SEOs, and developers, we constantly strive to...
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Writing Team: Apr 27, 2024 10:50:55 AM
In the complex world of SEO, every piece of data matters. From keyword research to backlink analysis, we constantly seek insights to help us optimize...
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Writing Team: Apr 19, 2024 3:10:14 PM
In the world of SEO, specific topics seem to persist through the ages, popping up every few years like clockwork. One such topic is the debate over...
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Writing Team: Apr 19, 2024 3:07:16 PM
As SEOs, we're no strangers to the ever-shifting landscape of search. Google's algorithm updates keep us on our toes, forcing us to adapt and evolve...
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Writing Team: Apr 12, 2024 8:14:40 PM
Regarding website migrations, most SEOs focus their attention on the HTML content. After all, search engines primarily use the text on the page to...
4 min read
Writing Team: Apr 12, 2024 8:10:25 PM
Google's search engine has come a long way since its early days of simple keyword matching. With Knowledge Graph, Google now possesses a much deeper...
3 min read
Writing Team: Apr 6, 2024 3:44:51 AM
In the ever-evolving digital landscape, your website is a critical gateway to your brand's success, serving as a virtual storefront and a powerful...
4 min read
Writing Team: Apr 6, 2024 3:37:20 AM
Staying ahead of the curve in the ever-evolving web development landscape is not just a luxury; it's a necessity. As technology advances and user...
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Writing Team: Mar 29, 2024 1:50:38 PM
As a developer, you've likely encountered situations where marketing or SEO (search engine optimization) professionals approach you with concerns...
3 min read
Writing Team: Mar 25, 2024 2:43:37 PM
Google is conducting trials involving AI overviews directly within the primary Google Search results. This initiative is being rolled out to certain...
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Writing Team: Mar 22, 2024 7:55:34 PM
Transitioning into a new role, whether within the same company or elsewhere, can be an intimidating prospect. Amidst these transitions, professionals...
1 min read
Joy Youell: Mar 21, 2024 3:19:31 PM
John Mueller from Google recently shed light on the topic of spammy backlinks and their influence on search engine rankings, providing valuable...
2 min read
Joy Youell: Mar 21, 2024 3:14:16 PM
In March 2024, Google launched a significant Core Update, focusing on the enhancement of search result quality and the implementation of stricter...
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Writing Team: Mar 14, 2024 3:33:24 PM
In the dynamic world of online marketing, search engine optimizers wield a potent tool: the SEO topic cluster. With meticulous attention to detail...
3 min read
Writing Team: Mar 8, 2024 11:47:43 PM
In the fast-paced digital landscape, modern websites are at the mercy of constantly evolving algorithms dictating the content displayed in search...
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Writing Team: Mar 1, 2024 9:57:28 PM
Search engine optimization (SEO) taxonomy is vital when it comes to website visibility. It’s intricately involved in organizing and categorizing a...
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Writing Team: Feb 9, 2024 9:49:29 PM
Effective search engine optimization (SEO) is based on many factors. Taking a linguistic perspective is a smart, accurate way to plan your SEO...
2 min read
Meagan Voulo: Nov 28, 2023 3:26:13 PM
A website’s conversion rate represents the percentage of users that complete a desired action compared to the total website visitors. Depending on...
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Writing Team: Nov 6, 2023 12:05:00 PM
Billions of searches are conducted every day. Google stands as the unrivaled gatekeeper to a wealth of information. Have you ever wondered how this...
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Writing Team: Nov 6, 2023 11:59:24 AM
Blog design plays a crucial role in attracting and retaining readers while influencing conversion rates. With millions of blog posts published each...
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Writing Team: Nov 6, 2023 11:54:57 AM
Blog SEO, or Blog Search Engine Optimization, refers to the practice of optimizing various aspects of a blog to improve its visibility and ranking on...
1 min read
Writing Team: Nov 3, 2023 4:42:49 PM
Google doesn't apply a uniform standard across all sites.
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Writing Team: Oct 26, 2023 12:26:14 PM
User behavior is a critical aspect of SEO that involves tracking and analyzing visitors' actions on a website before and during their visit. This...
1 min read
Writing Team: Oct 26, 2023 12:21:40 PM
Are you striving to outperform your competitors in the digital realm?
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Writing Team: Oct 26, 2023 12:16:55 PM
Search intent, often called user intent, determines how users interact with search engines and the content they find.
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Writing Team: Oct 26, 2023 12:11:01 PM
Content intelligence involves harnessing artificial intelligence (AI) and machine learning through software to gain insights into the performance of...
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Writing Team: Oct 26, 2023 12:06:10 PM
Bots have become an indispensable part of the modern digital landscape. They assist us in ordering groceries, playing music on Slack channels, and...
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Writing Team: Oct 26, 2023 11:37:51 AM
Search engine marketing (SEM) offers diverse career paths as professionals grow from junior to senior positions. Here's an overview of key roles,...
3 min read
Writing Team: Oct 26, 2023 11:33:14 AM
Evergreen content is the cornerstone of enduring relevance in the digital landscape. It possesses the unique quality of remaining consistently...
2 min read
Writing Team: Oct 26, 2023 11:26:29 AM
Aligning your content with user search intent is crucial for SEO success. To achieve this, you must undertake a series of strategic steps, starting...
1 min read
Writing Team: Oct 26, 2023 11:20:45 AM
The latest episode of Google's Search Off the Record podcast provides fascinating insights into how quality plays a crucial role across Search. From...
1 min read
Writing Team: Oct 26, 2023 11:16:53 AM
Having your website display properly in search engine results pages (SERPs) is crucial for shaping perceptions and driving user clicks. An upcoming...
4 min read
Writing Team: Oct 26, 2023 11:10:45 AM
Natural language processing (NLP) and its symbiotic relationship with machine learning can significantly elevate your content marketing endeavors....
1 min read
Writing Team: Oct 26, 2023 11:01:20 AM
Microsoft recently rolled out OpenAI's latest text-to-image model, DALL-E 3, to all Bing users for free. The advanced AI generator is now available...
2 min read
Writing Team: Oct 26, 2023 10:56:51 AM
Navigating the intricate Search Engine Optimization (SEO) world can be daunting, especially when competing against established rivals.
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Writing Team: Oct 26, 2023 10:44:21 AM
A canonical URL is a way to inform search engines that certain similar URLs are, in fact, the same.
2 min read
Writing Team: Oct 26, 2023 10:36:14 AM
Artificial intelligence (AI) is becoming integral to our daily lives, from managing our schedules to robotic vacuums tidying our homes. Now, AI is...
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Writing Team: Oct 26, 2023 10:32:41 AM
Are you considering a content pillar strategy for your marketing efforts? Well, you've come to the right place. This guide will explore successful...
2 min read
Writing Team: Oct 26, 2023 10:17:38 AM
Is your e-commerce site feeling the impact of Google's latest helpful content update? Learn how to assess, adapt, and recover with these essential...
2 min read
Joy Youell: Oct 25, 2023 6:26:11 PM
On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video...
1 min read
Writing Team: Oct 25, 2023 6:17:06 PM
Understanding XML sitemaps is paramount for SEO success, especially for larger, intricate websites. This quick guide will explore vital facts, tips,...
2 min read
Writing Team: Oct 25, 2023 6:09:02 PM
When it comes to SEO, your XML Sitemap plays a crucial role in guiding search engines through your website's structure. However, a critical aspect...
1 min read
Writing Team: Oct 25, 2023 4:57:38 PM
Google retired Google Optimize on September 30, 2022. Marketers have had to transition A/B testing activities to Google Analytics 4 (GA4) going...
1 min read
Writing Team: Oct 25, 2023 4:49:24 PM
As AI like Bard and Vertex AI expand, Google unveiled a new control called Google-Extended to let web publishers manage site content contribution to...
1 min read
Writing Team: Oct 25, 2023 4:45:55 PM
Google recently updated its documentation on Google Discover, clarifying why websites may experience significant fluctuations or losses in traffic...
1 min read
Writing Team: Oct 25, 2023 4:40:56 PM
Google recently announced plans to extend its AI-powered search feature, Search Generative Experience (SGE), to U.S. teenagers aged 13-17. This comes...
1 min read
Writing Team: Oct 25, 2023 4:38:12 PM
The efficacy of both backlinks and internal links is contingent on the anchor text's strength, which constitutes a hyperlink's clickable portion.
2 min read
Writing Team: Oct 25, 2023 4:32:34 PM
The conventional method for improving Search Engine Results Page (SERP) listings often involves adhering to a set of established best practices....
3 min read
Writing Team: Oct 25, 2023 4:25:35 PM
What is a niche keyword generator?
4 min read
Writing Team: Oct 20, 2023 6:45:08 PM
3 min read
Writing Team: Oct 20, 2023 6:34:19 PM
Personally identifiable information (PII) exposed online poses severe privacy and security risks to individuals. As search visibility experts, SEOs...
3 min read
Writing Team: Oct 20, 2023 6:24:37 PM
Users discovered transcripts of conversations with Google's new AI chatbot Bard indexing in search results. Google says this was unintentional and...
2 min read
Writing Team: Oct 14, 2023 11:35:06 PM
In the age of the internet, things change fast. It’s inevitable – especially when it comes to big companies like Google. That’s why it’s so important...
3 min read
Writing Team: Oct 14, 2023 11:30:26 PM
Google's September 2023 core update shook many ecommerce and tech sites to their core. Traffic and rankings dropped sharply, leaving businesses...
2 min read
Writing Team: Oct 14, 2023 11:22:23 PM
Welcome to the era of Google-Extended—a game-changer for web publishers navigating the complex landscape of AI and content control.
4 min read
Writing Team: Oct 12, 2023 8:08:41 PM
Google's continuous updates, particularly regarding YMYL (Your Money Your Life) websites and the E-A-T principle (Expertise, Authoritativeness,...
5 min read
Writing Team: Oct 7, 2023 11:49:34 PM
In the transition from Universal Analytics to GA4 (Google Analytics 4), how we track and analyze user journeys has evolved significantly.
3 min read
Writing Team: Oct 7, 2023 11:39:35 PM
If you specialize in one or just a few industries, you likely strive to enhance your SEO skills for better efficiency and higher-quality results....
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