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Content, Credibility & SEO: Building Trust with Readers and Robots

4 min read

Content, Credibility & SEO: Building Trust with Readers and Robots

As of March of 2022, the internet is home to just under 2 billion websites. And probably less than 1% of them are worth visiting. How do you make sure your business website falls into that 1% bucket? By establishing credibility.

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Writing for Search Intent: Capturing the ‘Why’ Instead of the ‘Who’

4 min read

Writing for Search Intent: Capturing the ‘Why’ Instead of the ‘Who’

Think about the last Google search you did. What did you type? Whether you typed “sushi near me,” “how to fix a leaky faucet” or basically anything...

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SEO FAQs

5 min read

SEO FAQs

There’s no shortage of questions in SEO, but answers you can trust? Those are in short supply.

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SEO Content vs. Creative Copy: 4 Tips for Fresh Optimizations

3 min read

SEO Content vs. Creative Copy: 4 Tips for Fresh Optimizations

Occasionally, a headline will reference how SEO killed creative copy (among other things). For writers who’ve never produced content without...

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The Importance of Content Writing in SEO

5 min read

The Importance of Content Writing in SEO

SEO once existed in a vacuum. You could set out to improve the SEO of your site and barely touch the content. But those days have been over for a...

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5 Ways to Use Google Search Console to Improve SEO

5 min read

5 Ways to Use Google Search Console to Improve SEO

Unless you’re really lucky or working with an experienced SEO copywriter, you won’t publish a new blog post on your website and see it skyrocket to...

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What the H1? A Full Breakdown of H-Tags for SEO

4 min read

What the H1? A Full Breakdown of H-Tags for SEO

Good writing is good writing, for SEO purposes and otherwise. That’s the rule. But there are a ton of little factors and recommendations that, when...

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Best Word Count for SEO? There Isn’t One

3 min read

Best Word Count for SEO? There Isn’t One

This blog post is 950 words. Is that the best word count for SEO purposes? Nope.

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Does Duplicate Content Affect SEO

5 min read

Does Duplicate Content Affect SEO?

When you have a blog post, landing page, product description or other piece of web content that is working well for you, the temptation to use the...

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How to Find Keywords for Your Real Estate Business Blog

5 min read

How to Find Keywords for Your Real Estate Business Blog

For real estate businesses, getting more clients is the only way to grow. You can get clients in a number of ways in this industry, but one of the...

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Writing an SEO Blog

6 min read

Writing an SEO Blog

The more I work with teams of writers - including content people, web developers and marketers - the more I realize that a lot of teams really don't...

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3 Things an SEO Specialist Should Do

3 min read

3 Things an SEO Specialist Should Do

As I’ve mentioned before, “SEO” is a term that’s thrown around a lot with like a 7% understanding of what it means. That’s not meant to be snarky,...

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Create an SEO Keyword List

4 min read

Create an SEO Keyword List

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How to Write an SEO Blog

4 min read

How to Write an SEO Blog

If you want to know how to write an SEO blog, read on.

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Writing for Humans

4 min read

Writing for Humans

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SEO: An Introduction

3 min read

SEO: An Introduction

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Write an SEO Blog

3 min read

Write an SEO Blog: Live Demo

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How to Find SEO Blog Topics

2 min read

How to Find SEO Blog Topics

Blogging is great. But a blog is way more than an online editorial, info hub or brand positioning opportunity. Writing a blog is a huge opportunity...

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