SEO BLOG

1 min read

Optimizing Your Site Name in Search Results

Writing Team: Oct 26, 2023 11:16:53 AM

Having your website display properly in search engine results pages (SERPs) is crucial for shaping perceptions and driving user clicks. An upcoming...

4 min read

Natural Language Processing for Enhanced Content Marketing

Writing Team: Oct 26, 2023 11:10:45 AM

Natural language processing (NLP) and its symbiotic relationship with machine learning can significantly elevate your content marketing endeavors....

1 min read

Microsoft Upgrades Bing Chat With OpenAI's DALL-E 3

Writing Team: Oct 26, 2023 11:01:20 AM

Microsoft recently rolled out OpenAI's latest text-to-image model, DALL-E 3, to all Bing users for free. The advanced AI generator is now available...

2 min read

Mastering SEO Competitor Analysis: Unveiling Your Path to Success

Writing Team: Oct 26, 2023 10:56:51 AM

Navigating the intricate Search Engine Optimization (SEO) world can be daunting, especially when competing against established rivals.

4 min read

How to use rel=canonical

Writing Team: Oct 26, 2023 10:44:21 AM

A canonical URL is a way to inform search engines that certain similar URLs are, in fact, the same.

2 min read

How Artificial Intelligence (AI) is Shaping the Future of SEO

Writing Team: Oct 26, 2023 10:36:14 AM

Artificial intelligence (AI) is becoming integral to our daily lives, from managing our schedules to robotic vacuums tidying our homes. Now, AI is...

4 min read

High-Performing Content Pillars

Writing Team: Oct 26, 2023 10:32:41 AM

Are you considering a content pillar strategy for your marketing efforts? Well, you've come to the right place. This guide will explore successful...

2 min read

Google's Helpful Content Update: E-Commerce Impacts

Writing Team: Oct 26, 2023 10:17:38 AM

Is your e-commerce site feeling the impact of Google's latest helpful content update? Learn how to assess, adapt, and recover with these essential...

2 min read

Google's Video Thumbnail Changes: Impact on SERPs and Click-Through Rates

Joy Youell: Oct 25, 2023 6:26:11 PM

On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video...

1 min read

Mastering XML Sitemaps: 8 SEO Insights and Recommendations

Writing Team: Oct 25, 2023 6:17:06 PM

Understanding XML sitemaps is paramount for SEO success, especially for larger, intricate websites. This quick guide will explore vital facts, tips,...

2 min read

Understanding the Significance of 3XX Redirects in XML Sitemaps

Writing Team: Oct 25, 2023 6:09:02 PM

When it comes to SEO, your XML Sitemap plays a crucial role in guiding search engines through your website's structure. However, a critical aspect...

1 min read

Google Optimize Shutting Down

Writing Team: Oct 25, 2023 4:57:38 PM

Google retired Google Optimize on September 30, 2022. Marketers have had to transition A/B testing activities to Google Analytics 4 (GA4) going...

1 min read

Google-Extended Lets Publishers Control AI Training Data Access

Writing Team: Oct 25, 2023 4:49:24 PM

As AI like Bard and Vertex AI expand, Google unveiled a new control called Google-Extended to let web publishers manage site content contribution to...

1 min read

Google Discover Traffic: Why It Fluctuates and Can't Be Relied On

Writing Team: Oct 25, 2023 4:45:55 PM

Google recently updated its documentation on Google Discover, clarifying why websites may experience significant fluctuations or losses in traffic...

1 min read

Google Brings New AI Search Experience to U.S. Teens

Writing Team: Oct 25, 2023 4:40:56 PM

Google recently announced plans to extend its AI-powered search feature, Search Generative Experience (SGE), to U.S. teenagers aged 13-17. This comes...

1 min read

Get Anchor Text Recommendations From ChatGPT

Writing Team: Oct 25, 2023 4:38:12 PM

The efficacy of both backlinks and internal links is contingent on the anchor text's strength, which constitutes a hyperlink's clickable portion.

2 min read

Enhancing SERP Listings through Experimental Optimization

Writing Team: Oct 25, 2023 4:32:34 PM

The conventional method for improving Search Engine Results Page (SERP) listings often involves adhering to a set of established best practices....

3 min read

Create a Custom Niche Keyword Generator

Writing Team: Oct 25, 2023 4:25:35 PM

What is a niche keyword generator?

4 min read

The Fascinating Evolution of SEO: From the 1990s to the Present

Writing Team: Oct 20, 2023 6:45:08 PM

3 min read

How SEOs Can Detect and Address Dangerous User Data Leaks

Writing Team: Oct 20, 2023 6:34:19 PM

Personally identifiable information (PII) exposed online poses severe privacy and security risks to individuals. As search visibility experts, SEOs...

3 min read

Privacy Concerns Over Bard Chat Transcripts

Writing Team: Oct 20, 2023 6:24:37 PM

Users discovered transcripts of conversations with Google's new AI chatbot Bard indexing in search results. Google says this was unintentional and...

2 min read

Gmail Tightens Rules for Bulk Email Senders: What Marketers Must Know

Writing Team: Oct 14, 2023 11:35:06 PM

In the age of the internet, things change fast. It’s inevitable – especially when it comes to big companies like Google. That’s why it’s so important...

3 min read

Navigating Google's Content Update: A Guide for Ecommerce & Tech

Writing Team: Oct 14, 2023 11:30:26 PM

Google's September 2023 core update shook many ecommerce and tech sites to their core. Traffic and rankings dropped sharply, leaving businesses...

2 min read

Empowering Web Publishers: Google-Extended Control for AI Models

Writing Team: Oct 14, 2023 11:22:23 PM

Welcome to the era of Google-Extended—a game-changer for web publishers navigating the complex landscape of AI and content control.

4 min read

Unlocking the Power of YMYL SEO: Strategies and Best Practices

Writing Team: Oct 12, 2023 8:08:41 PM

Google's continuous updates, particularly regarding YMYL (Your Money Your Life) websites and the E-A-T principle (Expertise, Authoritativeness,...

5 min read

Explore Funnels and Paths in GA4

Writing Team: Oct 7, 2023 11:49:34 PM

In the transition from Universal Analytics to GA4 (Google Analytics 4), how we track and analyze user journeys has evolved significantly.

3 min read

Create A Custom Niche Keyword Generator

Writing Team: Oct 7, 2023 11:39:35 PM

If you specialize in one or just a few industries, you likely strive to enhance your SEO skills for better efficiency and higher-quality results....

5 min read

Decoding HTTP Status Codes and Their Significance in SEO

Writing Team: Oct 7, 2023 11:30:07 PM

HTTP status codes might not be meaningful to the average website visitor but are king in SEO. Search engine crawlers, like Googlebot, rely on these...

3 min read

Unveiling Google's Perspectives Filter and Carousel: A Mobile SERP Game Changer

Writing Team: Oct 6, 2023 8:48:38 AM

On June 10, 2023, Google introduced the highly anticipated Perspectives feature within its mobile search results, a development initially teased at...

2 min read

Google's Potential for On-Demand Machine Learning Models in Search Predictions

Writing Team: Oct 6, 2023 8:36:23 AM

Google is continually pushing the boundaries of what's possible.

3 min read

Guard Your SEO: Are News Syndication Partners Hijacking Your Traffic?

Joy Youell: Oct 6, 2023 8:34:16 AM

In today's fiercely competitive digital marketing landscape, amplifying your brand's voice is crucial. Paid news content syndication partners promise...

2 min read

Google's Trained Generative Model and Query Variants in Search

Joy Youell: Oct 6, 2023 8:28:43 AM

A Google patent was published on May 30, 2023, titled "Generating Query Variants Using A Trained Generative Model."

3 min read

Bing Webmaster Tools: Unveiling the Content Quality Flag

Joy Youell: Oct 6, 2023 8:26:40 AM

When exploring the world of search engine optimization, keeping tabs on search engines' evolving features and tools is crucial. Recently,Bing...

2 min read

Impact of Plural Keywords on Search Intent and Google's Differential Ranking of Singular and Plural Keywords

Megan Schutz: Oct 2, 2023 3:45:09 PM

John Mueller of Google recently addressed a query regarding the differing ranking of web pages for singular and plural versions of keywords. The...

2 min read

Beyond the Blog: 3 Types of B2B Content

Meagan Voulo: Oct 2, 2023 1:54:11 PM

According to Salesforce, B2B (business-to-business) marketing is the technique businesses use to generate leads from other companies. Therefore, B2B...

4 min read

ChatGPT for SEO

Writing Team: Sep 29, 2023 9:23:01 PM

Is the advent of ChatGPT spelling the demise of SEO? Not at all. When harnessed correctly, it can significantly simplify your SEO tasks.

3 min read

SEO and Site Structure

Writing Team: Sep 29, 2023 9:14:55 PM

Site structure is a critical aspect of web design. Not only is it a client's first impression of you and your brand, but it also matters to ensure...

3 min read

Could Intelligence Augmentation Supercharge Your Business?

Writing Team: Sep 29, 2023 9:07:32 PM

Intelligence Augmentation (IA) blends the computational might of computers with the discernment of human Intelligence.

2 min read

The Fate of "10 Blue Links" in Search

Writing Team: Sep 25, 2023 4:23:11 PM

The debate surrounding the existence of "10 blue links" on search engine results pages (SERPs) continues to stir discussions and diverse opinions...

1 min read

Google is Simplifying Search Results

Writing Team: Sep 25, 2023 4:16:27 PM

Google's Gary Illyes has emphasized an ongoing trend in Search results - the removal of SERP features such as HowTo and FAQ rich results.

1 min read

Google Trial is Unveiling Some of Google's Ranking Methods

Writing Team: Sep 25, 2023 4:07:53 PM

Eric Lehman, a former Google software engineer with a 17-year tenure, recently testified in the ongoing U.S. vs. Google antitrust trial, shedding...

3 min read

Analyzing SEO Competitors: Unpack Content Strategies

Writing Team: Sep 23, 2023 10:43:07 PM

There's a secret in SEO that I'll let you in on – it doesn't have to be complicated. There's an easy way to figure out how to stay ahead of the...

3 min read

A Comprehensive Guide to Detecting and Rectifying Broken Links

Writing Team: Sep 23, 2023 10:29:28 PM

Broken links: the bane of a website's existence. They can undermine your website's credibility and nullify the hard work you've put into SEO efforts....

2 min read

Breaking Down XML Sitemaps and Python

Writing Team: Sep 23, 2023 10:17:33 PM

You can't get around it: an effective online presence is crucial for businesses and individuals. This applies to people – who are more likely to find...

2 min read

How to Write Effective Meta Descriptions

Writing Team: Sep 22, 2023 9:21:20 AM

A meta description plays a pivotal role in search engine optimization (SEO). It serves as a concise introduction for users, providing a sneak peek...

1 min read

Google's Bard Enhancements and Integration with Google Services

Writing Team: Sep 21, 2023 1:44:58 PM

Google has introduced new features to Bard, making it more capable and integrated with various Google apps and services.

5 min read

Battle of the AI Titans: Google Bard vs. ChatGPT for SEO Domination

Writing Team: Sep 21, 2023 1:35:53 PM

In a world where algorithms reign supreme, ChatGPT shook the digital landscape in November 2022, amassing a staggering 1 million users in just five...

2 min read

Striking the Balance: Integrating AI and the Human Touch in SEO

Writing Team: Sep 21, 2023 11:30:55 AM

The digital realm is evolving at a relentless pace, and at its forefront stands artificial intelligence (AI), revolutionizing content creation and...

1 min read

Bing Webmaster Tools Upgrade: Enhanced Performance Insights for SEO Professionals

Writing Team: Sep 21, 2023 9:55:02 AM

Microsoft has made significant updates to Bing Webmaster Tools, expanding its Performance Report to provide website owners and SEO professionals with...

1 min read

Bing Webmaster Tools Retires Disavow Links Feature: AI Takes the Lead

Writing Team: Sep 21, 2023 9:50:24 AM

Bing Webmaster Tools is set to retire its Disavow Links feature in October 2023, marking a significant shift in how website owners and SEO...

2 min read

Best Sites to Find Images for Marketing

Meagan Voulo: Sep 21, 2023 9:48:11 AM

Did you know that content with relevant images receives 94% more views than content without visuals? In today's competitive landscape, leveraging...

3 min read

Enhancing Your Product Page SEO: 5 Key Strategies

Writing Team: Sep 20, 2023 12:20:02 PM

Having well-optimized product pages is crucial for boosting your sales.

6 min read

Holiday SEO - When to Start and What to do

Writing Team: Sep 20, 2023 12:05:09 PM

Getting Ready for Black Friday and the Holiday Season in 2023: 7 Essential SEO Tips

2 min read

Google Nears Launch of AI Software Gemini

Writing Team: Sep 18, 2023 12:46:10 PM

According to reports, Alphabet's Google has granted early access to a select group of companies for its conversational artificial intelligence...

1 min read

Microsoft's Groundbreaking Generative Retrieval Model

Writing Team: Sep 14, 2023 12:43:23 PM

Microsoft Research recently unveiled a groundbreaking conversational question answering model that promises to redefine the future of web search....

7 min read

Featured Snippets: Strategies and Benefits

Joy Youell: Sep 13, 2023 5:05:27 PM

Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). These concise and...

1 min read

Changes in Google's Rich Results: FAQs & How-Tos

Writing Team: Sep 13, 2023 4:46:45 PM

Google is undergoing some significant alterations in its search results to enhance the overall search experience. These changes will impact two...

2 min read

Dwell Time for SEO: Let's Boost User Engagement

Writing Team: Sep 12, 2023 10:11:17 AM

One metric that plays a pivotal role in SEO and website performance is "dwell time." In this guide, we'll walk through dwell time, explaining what it...

2 min read

Unlocking the Power of Rich Snippets and Their Benefits

Writing Team: Sep 12, 2023 10:06:09 AM

Rich snippets are a valuable SEO tool that can significantly enhance your website's visibility and user engagement. In this article, we'll talk...

2 min read

Understanding Bounce Rates and Their Impact on SEO

Joy Youell: Sep 12, 2023 9:58:42 AM

Bounce rates are a crucial metric in the world of website analytics, holding significant implications for your website's performance and its search...

2 min read

Mobile-Friendliness and SEO: A Vital Connection

Joy Youell: Sep 12, 2023 9:49:37 AM

Smartphones have become an integral part of our lives, and with them, mobile browsing has soared. As a result, Google has prioritized...

2 min read

Structured Data Markup: A Step-by-Step Guide

Writing Team: Sep 12, 2023 9:43:24 AM

One of the most effective strategies to boost your online presence is by employing structured data markup. This markup allows search engines to...

2 min read

Introduction to Structured Data

Joy Youell: Sep 12, 2023 9:26:47 AM

Structured data refers to a method of organizing and presenting information on a web page in a format that search engines can easily understand. This...

2 min read

Digital PR is the New Necessity in SEO: The Evolution of E-A-T

Writing Team: Sep 11, 2023 12:49:47 PM

Search engine optimization has experienced a seismic shift, and at the heart of this transformation is the concept of E-A-T, which has now evolved...

1 min read

Google Successfully Completes Rollout of August 2023 Core Update

Writing Team: Sep 11, 2023 10:47:41 AM

Google has recently completed the full rollout of its highly anticipated August 2023 Core Update.

1 min read

Google Search Update Enhances Language Matching Systems for Improved SEO

Writing Team: Sep 8, 2023 9:54:02 AM

Google Search recently underwent an update to enhance its language matching systems, impacting SEO for websites across all languages.

2 min read

Bloom Filters Explain Increased Filtered Data in Search Console

Writing Team: Sep 8, 2023 9:48:29 AM

Google employs Bloom filters within Search Console, emphasizing rapidity at the expense of precision, resulting in higher volumes of filtered data....

3 min read

6 Steps to Identify and Fix Keyword Cannibalization for Improved SEO

Writing Team: Sep 7, 2023 9:27:59 AM

With the ease of finding information online comes a new challenge - ensuring your content stands out in a sea of digital data.

3 min read

SEO Keyword Cannibalization

Writing Team: Sep 7, 2023 9:19:50 AM

Despite the entertaining elements of Cloud Atlas or Sweeney Todd, cannibalism a bad thing. Especially SEO keyword cannibalization.

3 min read

Mastering Keyword Themes for Effective SEO Strategies

Writing Team: Sep 7, 2023 9:01:43 AM

To enhance the optimization of your web pages, shift your focus from individual keywords to comprehensive keyword themes. While it may seem like...

3 min read

Let's Get Topical (Authority, That Is)

Writing Team: Sep 6, 2023 4:43:32 PM

Google's relentless pursuit of delivering valuable content makes topical authority more important than ever before.

2 min read

August Algo Update: Indented Results Drop

Writing Team: Sep 6, 2023 3:55:19 PM

In the days leading up to the August Core Update announcement, MozCast, a Google algorithm tracking tool, recorded unprecedented volatility in...

3 min read

Exploring the Distinct Roles of Domain Registrars and Web Hosting Providers

Writing Team: Sep 6, 2023 2:56:07 PM

The internet undergoes constant evolution, shaped by the ever-changing demands of a connected world, profoundly altering our modes of communication,...

1 min read

New Study Reveals: 85% of Top 5 Google SERPs Titles Feature Keywords

Writing Team: Sep 5, 2023 9:40:27 AM

A recent survey conducted by BrightEdge (shared to the internet by SEL) has unveiled a compelling statistic: a staggering 85% of titles within the...

1 min read

Google's Search Generative Experience (SGE) Removes Local Pack Results

Writing Team: Sep 5, 2023 9:25:29 AM

When Google's Search Generative Experience (SGE) was introduced, it included local results from Google Business Profiles in a format known as the...

2 min read

Universal Analytics Continues Data Processing Two Months Past 'Sunset'

Writing Team: Sep 4, 2023 11:36:16 AM

As of September 1, 2023, Universal Analytics (UA) is still actively processing data, despite Google's earlier announcement that it would be phased...

2 min read

Toxic Links and Disavows in SEO

Writing Team: Sep 4, 2023 11:30:21 AM

Are you grappling with the intricacies of toxic links and whether you should employ the disavow tool to combat low-quality, spammy links? Here are...

2 min read

Choosing Between 301 Redirects and 404 Error Pages

Writing Team: Sep 4, 2023 11:22:59 AM

A common question that often arises pertains to the choice between utilizing millions of 404 error pages or employing 301 redirects. Google's very...

1 min read

Is Technical SEO Still Relevant? Google's John Mueller Weighs In

Writing Team: Sep 4, 2023 11:18:43 AM

In SEO, one question has been a topic of debate among professionals: Is technical SEO losing its significance? Well, Google's John Mueller's X...

2 min read

How to Build and Submit a Sitemap

Writing Team: Sep 1, 2023 3:36:22 PM

If you own a website, you probably want it to be easily discoverable by search engines like Google. One crucial step in achieving this is by creating...

1 min read

Mueller's Latest: Changes in HowTo and FAQ Rich Results

Writing Team: Sep 1, 2023 3:33:14 PM

Google is implementing modifications to the presentation of certain rich result types within Google's search results. Specifically, they are...

4 min read

Beginner's Guide to FAQ Schema: Enhance Your Google Search Presence

Writing Team: Aug 31, 2023 3:57:54 PM

Unlock the benefits of structured data with our comprehensive guide to starting with FAQ schema. Elevate your website's visibility on Google and...

8 min read

Scheduler.Yield Origin Trial

Writing Team: Aug 31, 2023 3:50:15 PM

Web performance has long grappled with the challenge of creating responsive websites, and the Chrome Team has been committed to aiding web developers...

2 min read

Utilizing ChatGPT to Advance Your Technical SEO Strategy

Writing Team: Aug 29, 2023 11:51:52 AM

Enhance your technical SEO endeavors with the assistance of ChatGPT, streamlining tasks such as schema creation, meta descriptions, .htaccess rewrite...

3 min read

Rendering in SEO: Let's Talk Technical

Writing Team: Aug 28, 2023 3:39:50 PM

"I've been rendered mute by that striking revelation." Nope, not that kind. Understanding the core mechanics behind rendering is essential for...

2 min read

Google's Approach to Handling AI-Generated Content, Explained by Martin Splitt

Writing Team: Aug 28, 2023 3:33:42 PM

In a recent discussion, Martin Splitt from Google provided valuable insights into how Googlebot manages the surge in AI-generated content, shedding...

2 min read

Expired Domains and Their Impact on SEO

Writing Team: Aug 24, 2023 2:55:45 PM

Every day, countless website owners and businesses allow their domain names to expire.

3 min read

Mastering Local SEO

Writing Team: Aug 24, 2023 2:20:07 PM

Local businesses are discovering the power of local SEO to attract nearby customers and boost their online presence. Local SEO goes beyond...

2 min read

Google Local Pack Map Auto Expand Is Now Live

Writing Team: Aug 24, 2023 2:13:13 PM

Google is constantly working to enhance its user experience and provide more relevant and useful information to its users. One of the recent updates...

2 min read

The Power of Domain Age:  Authority and Ranking in Google's Ecosystem

Writing Team: Aug 24, 2023 10:09:17 AM

As you develop a strategy for search engine optimization (SEO), one crucial yet often overlooked aspect is the age of a domain. Domain age isn't just...

2 min read

Domains, Subdomains, and Their SEO Significance

Writing Team: Aug 24, 2023 10:04:11 AM

A website's domain is its digital address—a unique identifier that distinguishes one online presence from another. Selecting a domain name, along...

2 min read

Guide to Using Google's URL Inspection Tool

Writing Team: Aug 24, 2023 9:55:20 AM

Solid website optimization requires efficient tools that provide deep insights into your web pages.

3 min read

Google Search Console Errors

Writing Team: Aug 24, 2023 9:48:52 AM

Ever wondered about those pesky errors you come across while dealing with websites? You're not alone.

2 min read

Google News Surfaces: Jargon, Traffic Impact, and More

Writing Team: Aug 23, 2023 3:35:29 PM

In the world of Google News, the lexicon used by SEO experts to describe its diverse surfaces can be both accurate and confusing. Discerning the...

2 min read

Google's "Search Off The Record" Podcast Sheds Light on Evolving Ranking Systems and Updates

Writing Team: Aug 23, 2023 10:39:28 AM

In the latest episode of Google's podcast series, "Search Off the Record," Danny Sullivan, Search Liaison at Google, takes the spotlight to address a...

2 min read

Semrush Partners With Podcast Hosting App

Writing Team: Aug 23, 2023 10:33:19 AM

Disctopia, a prominent podcast hosting and music streaming service catering to independent creators, has unveiled an exciting partnership with...

3 min read

Creativity and Cuteness with CatGPT: Exploring the Feline-Inspired AI

Writing Team: Aug 22, 2023 3:55:58 PM

A new ChatGPT tool has emerged, one that's bound to tickle your feline fancy and bring a smile to your face: CatGPT. Yes, you read that right – it's...

3 min read

Using ChatGPT to Navigate Microsoft Bing

Writing Team: Aug 22, 2023 3:51:20 PM

Microsoft's Bing has received a turbocharged upgrade with the infusion of OpenAI's ChatGPT technology. This transformation has elevated the...

2 min read

The 5 Degrees of Link Relevance

Writing Team: Aug 22, 2023 3:43:22 PM

SEO theory might seem straightforward, but the real challenge lies in the execution and consistency of strategies.