SEO BLOG

Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.

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Monthly knowledge drop - what you need to know about Google updates and more.

Linking Intent: The Backlink-Generating Search Intent Target

4 min read

Linking Intent: The Backlink-Generating Search Intent Target

Spend enough time learning about SEO, and you will almost certainly stumble across some practitioner of the dark SEO arts telling you that you need backlinks if you want to rank.

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Technical SEO

3 min read

Technical SEO

There are a few technical SEO components that impact organic search for your site, and are not related to words (or on-page SEO factors).

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Content, Credibility & SEO: Building Trust with Readers and Robots

4 min read

Content, Credibility & SEO: Building Trust with Readers and Robots

As of March of 2022, the internet is home to just under 2 billion websites. And probably less than 1% of them are worth visiting. How do you make...

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Writing for Search Intent: Capturing the ‘Why’ Instead of the ‘Who’

4 min read

Writing for Search Intent: Capturing the ‘Why’ Instead of the ‘Who’

Think about the last Google search you did. What did you type? Whether you typed “sushi near me,” “how to fix a leaky faucet” or basically anything...

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SEO FAQs

5 min read

SEO FAQs

There’s no shortage of questions in SEO, but answers you can trust? Those are in short supply.

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SEO Content vs. Creative Copy: 4 Tips for Fresh Optimizations

3 min read

SEO Content vs. Creative Copy: 4 Tips for Fresh Optimizations

Occasionally, a headline will reference how SEO killed creative copy (among other things). For writers who’ve never produced content without...

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The Importance of Content Writing in SEO

5 min read

The Importance of Content Writing in SEO

SEO once existed in a vacuum. You could set out to improve the SEO of your site and barely touch the content. But those days have been over for a...

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5 Ways to Use Google Search Console to Improve SEO

5 min read

5 Ways to Use Google Search Console to Improve SEO

Unless you’re really lucky or working with an experienced SEO copywriter, you won’t publish a new blog post on your website and see it skyrocket to...

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What the H1? A Full Breakdown of H-Tags for SEO

4 min read

What the H1? A Full Breakdown of H-Tags for SEO

Good writing is good writing, for SEO purposes and otherwise. That’s the rule. But there are a ton of little factors and recommendations that, when...

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Best Word Count for SEO? There Isn’t One

3 min read

Best Word Count for SEO? There Isn’t One

This blog post is 950 words. Is that the best word count for SEO purposes? Nope.

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Does Duplicate Content Affect SEO

5 min read

Does Duplicate Content Affect SEO?

When you have a blog post, landing page, product description or other piece of web content that is working well for you, the temptation to use the...

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How to Find Keywords for Your Real Estate Business Blog

5 min read

How to Find Keywords for Your Real Estate Business Blog

For real estate businesses, getting more clients is the only way to grow. You can get clients in a number of ways in this industry, but one of the...

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Writing an SEO Blog

6 min read

Writing an SEO Blog

The more I work with teams of writers - including content people, web developers and marketers - the more I realize that a lot of teams really don't...

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3 Things an SEO Specialist Should Do

3 min read

3 Things an SEO Specialist Should Do

As I’ve mentioned before, “SEO” is a term that’s thrown around a lot with like a 7% understanding of what it means. That’s not meant to be snarky,...

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Create an SEO Keyword List

4 min read

Create an SEO Keyword List

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How to Write an SEO Blog

4 min read

How to Write an SEO Blog

If you want to know how to write an SEO blog, read on.

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Writing for Humans

4 min read

Writing for Humans

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SEO: An Introduction

3 min read

SEO: An Introduction

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Write an SEO Blog

3 min read

Write an SEO Blog: Live Demo

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How to Find SEO Blog Topics

2 min read

How to Find SEO Blog Topics

Blogging is great. But a blog is way more than an online editorial, info hub or brand positioning opportunity. Writing a blog is a huge opportunity...

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