SEO BLOG

3 min read

Future-Proof Keyword Research: Adapting to Modern SEO Realities

Writing Team: Aug 21, 2023 2:56:07 PM

SEO is constantly evolving, and with it, the strategies that drive success. One major transformation is the shift from a narrow focus on search...

4 min read

Use AI Tools for Keyword Research

Writing Team: Aug 21, 2023 2:42:49 PM

One powerful yet often underestimated strategy is the use of AI chatbots to revolutionize keyword research.

2 min read

SEO for Large Websites: Managing Technical SEO and Content at Scale

Writing Team: Aug 21, 2023 12:36:50 PM

@ith great opportunities come great challenges, especially in the realm of Search Engine Optimization (SEO).

2 min read

TBR: Search Engine Journal, Search Engine Land, or Search Engine Roundtable?

Writing Team: Aug 18, 2023 4:34:53 PM

If you Google anything SEO-related, you're going to land on one of three sites (probably): Search Engine Journal, Search Engine Land, and Search...

2 min read

Google's Explanation for Low Rankings Despite Good SEO

Writing Team: Aug 18, 2023 4:23:52 PM

When it comes to the enigmatic world of SEO, a conundrum often arises: why does a well-optimized site fail to secure a high ranking, even in the face...

2 min read

A Guide to Google Safe Browsing

Writing Team: Aug 18, 2023 4:07:44 PM

In a world where online threats are becoming increasingly sophisticated, ensuring a safe and secure browsing experience is paramount. Google Safe...

2 min read

BrightEdge vs. Searchlabs.com: A Comparison

Writing Team: Aug 18, 2023 9:53:04 AM

BrightEdge and Searchlabs.com are two prominent contenders that offer a suite of features to enhance your online visibility and optimize your SEO and...

2 min read

Understanding Link Exchanges: The Basics

Writing Team: Aug 17, 2023 10:29:38 AM

Link exchanges, also known as reciprocal linking, involve an arrangement between two websites to mutually link to each other's content.

2 min read

Earning Links Through Subreddit Lists

Writing Team: Aug 17, 2023 10:22:49 AM

There are a bunch of ways to reach your website's tentacles out into the WWW.

2 min read

About Brian Dean's Skyscraper Technique

Writing Team: Aug 17, 2023 10:17:20 AM

When it comes to content creation and link building, one name stands out in the digital marketing landscape: Brian Dean. His innovative approach,...

2 min read

This Year's SEO = Next Year's Results

Writing Team: Aug 17, 2023 9:19:34 AM

In the ever-changing landscape of SEO, it's crucial to recognize that the results you achieve in the upcoming year are closely tied to the efforts...

2 min read

Introducing GA4 Reports Builder

Writing Team: Aug 17, 2023 8:46:31 AM

Google has launched the GA4 Reports Builder, an innovative extension designed for Google Sheets, aiming to simplify the process of generating reports...

2 min read

Google's Search Generative Experience (SGE) Updates From 8/15/23

Writing Team: Aug 17, 2023 8:35:17 AM

On August 15, 2023, Google introduced a range of exciting features for its revolutionary Search Generative Experience. These upgrades include the...

1 min read

Guide to Using Lighthouse for SEO

Writing Team: Aug 17, 2023 7:58:11 AM

Google Lighthouse is a powerful tool that allows you to assess the performance and SEO aspects of your website. It provides valuable insights and...

3 min read

SEO Competitive Analysis

Writing Team: Aug 17, 2023 7:50:46 AM

Understanding your rivals is a pivotal component of a successful SEO strategy. Competitor analysis not only unveils your competition's strengths and...

1 min read

Guide to Long-Tail and Conversational Queries

Writing Team: Aug 16, 2023 12:22:04 PM

Understanding the intricacies of search queries is a fundamental aspect of successful search engine optimization (SEO).

3 min read

Unlocking Position Zero: Featured Snippets in Google Knowledge Center

Writing Team: Aug 16, 2023 12:17:54 PM

In search engine optimization (SEO), securing a coveted spot on the first page of search results has long been the goal. However, with new AI...

2 min read

What is Semantic Search?

Writing Team: Aug 16, 2023 12:07:26 PM

One significant evolution in the SEO landscape is the concept of semantic search. This revolutionary approach is transforming how search engines...

2 min read

Google Algorithm Updates: Panda, Penguin, Hummingbird, and BERT

Writing Team: Aug 16, 2023 11:52:07 AM

In the ever-changing landscape of search engine optimization (SEO), staying on top of Google's algorithm updates is paramount for maintaining and...

5 min read

Negative SEO Defense: Protect Your Website Against Attacks

Writing Team: Aug 16, 2023 11:44:51 AM

In the digital landscape, where search engine rankings play a pivotal role in driving online success, the practice of Negative SEO has emerged as a...

3 min read

Voice Search Optimization: Content for Conversational Queries

Writing Team: Aug 11, 2023 4:52:20 PM

Voice search has emerged as a significant trend, reshaping how users interact with search engines. This article will guide you through the process of...

2 min read

Google's Bard: AI-Powered SERP

Writing Team: Aug 11, 2023 4:43:27 PM

Google's Bard. Is it awesome? is it awful?

2 min read

The Dynamic Lifecycle of Search Phrases

Writing Team: Aug 11, 2023 4:32:18 PM

SEO and PPC: neither is a "set it and forget it" endeavor. They're constantly in flux.

6 min read

Internationalization and Hreflang Tags: Let's Talk Multilingual SEO

Writing Team: Aug 9, 2023 12:04:23 PM

In our interconnected global world, catering to diverse audiences has become a necessity for businesses seeking growth and expansion....

3 min read

Unlocking SEO Success with Bing Webmaster Tools

Writing Team: Aug 9, 2023 11:55:04 AM

In the realm of search engine optimization (SEO), Google often takes center stage. However, seasoned SEO experts recognize the value of diversifying...

2 min read

Level Set: Here are all of the Search Engines Out There

Writing Team: Aug 9, 2023 11:44:45 AM

Search engines have become an integral part of our online experience, serving as gateways to information, products, and services. While Google...

5 min read

Guide to SEO for Video Content: Elevating Your Video Strategy

Writing Team: Aug 9, 2023 11:32:08 AM

In the fast-paced digital world, video content has solidified its place as a dominant form of communication.

5 min read

The Dark Side of SEO - Black Hat Tactics

Writing Team: Aug 8, 2023 6:50:12 AM

In the ever-evolving world of SEO, there are strategies that propel websites to the forefront of search engine rankings, and then there are those...

3 min read

Unraveling Spun Content

Writing Team: Aug 8, 2023 6:36:41 AM

In SEO, not all content is created equal.

4 min read

Plagiarism, SEO, and How to Safeguard Your Website

Writing Team: Aug 8, 2023 6:25:55 AM

In SEO, originality and quality reign supreme. Plagiarism in SEO involves copying content from other sources without proper attribution or consent....

2 min read

SEO Challenges: Addressing Duplicate Content, Canonicals, and Pagination

Writing Team: Aug 7, 2023 5:03:34 PM

In the ever-evolving landscape of search engine optimization (SEO), website owners and marketers often encounter challenges that can impact their...

3 min read

Google Tag Manager: Make Your Life Easy

Writing Team: Aug 2, 2023 3:08:31 PM

In the ever-expanding digital landscape, data-driven decision-making is vital for businesses to succeed.

2 min read

Google Analytics 4: The Technical Stuff

Writing Team: Aug 2, 2023 11:45:00 AM

Welcome, GA4 user, to this in-depth technical exploration of Google Analytics 4 (GA4). In this blog post, we will provide step-by-step instructions...

2 min read

Core Web Vitals Readiness: A Step-by-Step Guide

Writing Team: Aug 1, 2023 2:32:41 PM

As search engines continue to prioritize user experience, Core Web Vitals have become a crucial factor in determining website rankings. Google's Core...

2 min read

SEO for Progressive Web Apps (PWAs)

Writing Team: Aug 1, 2023 2:27:53 PM

As mobile usage continues to dominate internet traffic, Progressive Web Apps (PWAs) have emerged as a game-changer in the world of web development.

2 min read

Unlocking YouTube SEO

Writing Team: Jul 31, 2023 4:51:20 PM

YouTube, as the second-largest search engine in the world (and owned by Google), has become an invaluable platform for businesses seeking to enhance...

2 min read

Site Indexing Errors: A Silent SEO Killer

Writing Team: Jul 31, 2023 4:43:06 PM

You probably understand the significance of having your web pages indexed by search engines.

2 min read

Decoding Google's Ranking Factors

Writing Team: Jul 31, 2023 4:33:09 PM

Google's search algorithm is a complex and ever-evolving system that determines the ranking of websites in search engine results pages (SERPs).

4 min read

Mastering High-Quality Niche Edits

Writing Team: Jul 31, 2023 4:26:17 PM

In the ever-evolving world of search engine optimization (SEO), acquiring backlinks remains a cornerstone for boosting website rankings and organic...

2 min read

The Role of UX and SEO

Writing Team: Jul 31, 2023 4:18:54 PM

In the digital age, user experience (UX) and search engine optimization (SEO) are two critical components that play a vital role in a business's...

5 min read

SEO and Branding

Writing Team: Jul 27, 2023 11:40:36 AM

SEO is a unique animal. It can be hard to connect the dots between search engine marketing and search engine optimization and the rest of branding or...

3 min read

How long does it take for SEO to show results?

Writing Team: Jul 27, 2023 11:23:16 AM

In the changing world, SEO remains a powerful tool for businesses looking to enhance their online presence and attract valuable organic traffic.

2 min read

A Comprehensive Guide to User Intent

Joy Youell: Jul 27, 2023 11:09:52 AM

Understanding user intent is the key to search engine optimization (SEO), allowing brands to go beyond simply chasing after consumers and instead...

3 min read

Enhancing SEO Reports With Narrative Explanation

Joy Youell: Jul 1, 2023 10:23:27 AM

If you've watched many of my SEO trainings, you know that I am extremely passionate about providing our clients with SEO transparency. I want them to...

3 min read

An Overview of Google SGE

Meagan Voulo: Jun 23, 2023 9:43:59 AM

Google is making great strides when it comes to incorporating AI in the search experience. Recently, the company launched Google Search Labs which...

4 min read

Outlining With ChatGPT

Joy Youell: Jun 23, 2023 9:14:45 AM

One of the ways that content AI systems are useful to content strategists and writers is outlining. It uses the same sources we use (i.e., the...

2 min read

Managing Your Crawl Budget

Meagan Voulo: May 15, 2023 2:21:44 PM

Let’s talk about small vs. large website SEO.

2 min read

Mastering Search: Understanding Page Experience and Helpful Content

Sanders Reese: May 15, 2023 2:10:13 PM

While you’ll find plenty of SEO tips and tricks to get in the top results for a search, what Google really wants from writers is what they call...

4 min read

How to Google: A Guide to Power Googling

Sanders Reese: May 1, 2023 2:32:27 PM

Oh, Google. What would we do without you?

3 min read

Identifying Trends in Your SEO Data

Meagan Voulo: May 1, 2023 2:24:45 PM

Search engine optimization (SEO) is a long-term marketing strategy. Rather than paying for advertisements on Google or social media platforms to...

7 min read

AI for SEO Content: Yes, No, Maybe So?

Joy Youell: Apr 11, 2023 6:07:52 PM

When it comes to SEO content, the conversation is rising: can’t we just use AI? Can ChatGPT help me rank in Google? What about Jasper? Or one of the...

5 min read

Going, Going, Gone–Migrating from Universal Analytics to GA4

Kaitlin Last: Apr 11, 2023 5:45:16 PM

Universal Analytics is going away–poof, gone, see ya never! But don’t worry, it’s being replaced by the newer, shinier, more robust GA4 which...

3 min read

Introduction to GA4

Meagan Voulo: Apr 11, 2023 4:54:36 PM

By now, most digital marketing professionals know that Google is sunsetting Universal Analytics on July 1, 2023. If you haven’t started the process...

2 min read

Semi-Automated SEO Auditing and Reporting

Meagan Voulo: Apr 11, 2023 4:22:33 PM

SEO agencies conduct their audits in a specific way. Some rely on automated reporting through sites like SEMrush or Brightedge, while others have a...

3 min read

Google Trends Data for SEO

Meagan Voulo: Apr 11, 2023 3:25:33 PM

Google Trends recently released the Year in Search 2022. The report shows the top searches, news, people, games, movies, and more, based on Google’s...

9 min read

How to do an SEO Audit

Joy Youell: Apr 11, 2023 8:29:57 AM

Most SEO writers know how to create search-friendly content. But really, the foundation of any SEO strategy has to be a level set. An SEO audit...

4 min read

Putting Together an SEO Topic Cluster

Joy Youell: Apr 11, 2023 8:25:29 AM

An SEO topic cluster is a sophisticated on-page SEO strategy. Most SEO experts would agree it’s a pretty reliable way to get results.

3 min read

Metadata and HTML Tags for SEO

Meagan Voulo: Apr 11, 2023 7:33:38 AM

As you may have seen in our previous post - What is Search Engine Optimization? - SEO includes more than just writing. The technical side covers...

10 min read

What is Search Engine Optimization (SEO)?

Joy Youell: Apr 11, 2023 7:27:10 AM

You can Google. A BUNCH of stuff. Or you can read this and get the full picture of everything SEO-related.

5 min read

Why Topic Cluster Strategies Fail or Succeed

Stacy Willis: Apr 10, 2023 12:52:13 PM

About the author Stacy is a self-described marketing nerd:

4 min read

Which Website Pages Should You Build Backlinks To?

Alex Lindley: Apr 10, 2023 12:37:50 PM

There’s all this talk about how to get backlinks, but no one seems to know where those links should point to on your website.

4 min read

Anchor Text for Backlinks: Types and Strategies

Alex Lindley: Apr 10, 2023 12:35:46 PM

So-called SEO gurus love to talk about backlinks, but when you ask them about anchor text, they clam up.

4 min read

6 Link Building Strategies That Actually Work

Alex Lindley: Apr 10, 2023 12:26:27 PM

Guest posting on paid guest post sites can get you in trouble with Google. Blog and forum comments don’t work. Sifting the internet for broken links...

3 min read

What is Domain Authority?

Alex Lindley: Apr 10, 2023 10:39:38 AM

If you’re trying to beef up your backlink profile, you’re going to encounter the term “domain authority” sooner or later. But what is domain...

3 min read

Pinterest SEO: 4 Simple Strategies for Searchable Pins

Taylor Zantingh: Apr 9, 2023 10:55:55 AM

Pinterest can be a fantastic tool for marketing your business and driving organic traffic to your website, but only if you know how to use it...

3 min read

SEO on a Budget: How to Rank When You Can’t Afford a Big SEO Contract

Alex Lindley: Apr 9, 2023 10:39:59 AM

Here’s the problem: Pretty much all businesses with websites could benefit from SEO, but not all businesses can afford it. Perhaps surprisingly to...

4 min read

Does AI Content Work for SEO?

Alex Lindley: Apr 9, 2023 10:28:23 AM

Artificial intelligence (AI) is already turning all kinds of industries upside-down. Is SEO next?

4 min read

Linking Intent: The Backlink-Generating Search Intent Target

Alex Lindley: Apr 9, 2023 10:11:43 AM

Spend enough time learning about SEO, and you will almost certainly stumble across some practitioner of the dark SEO arts telling you that you need...

3 min read

Technical SEO

Joy Youell: Apr 9, 2023 10:08:05 AM

There are a few technical SEO components that impact organic search for your site, and are not related to words (or on-page SEO factors).

4 min read

Content, Credibility & SEO: Building Trust with Readers and Robots

Alex Lindley: Apr 9, 2023 9:59:31 AM

As of March of 2022, the internet is home to just under 2 billion websites. And probably less than 1% of them are worth visiting. How do you make...

4 min read

Writing for Search Intent: Capturing the ‘Why’ Instead of the ‘Who’

Alex Lindley: Apr 8, 2023 11:01:08 AM

Think about the last Google search you did. What did you type? Whether you typed “sushi near me,” “how to fix a leaky faucet” or basically anything...

5 min read

SEO FAQs

Alex Lindley: Apr 8, 2023 10:49:19 AM

There’s no shortage of questions in SEO, but answers you can trust? Those are in short supply.

3 min read

SEO Content vs. Creative Copy: 4 Tips for Fresh Optimizations

Rae Fitzgerald: Apr 8, 2023 10:20:34 AM

Occasionally, a headline will reference how SEO killed creative copy (among other things). For writers who’ve never produced content without...

5 min read

The Importance of Content Writing in SEO

Alex Lindley: Apr 8, 2023 10:00:57 AM

SEO once existed in a vacuum. You could set out to improve the SEO of your site and barely touch the content. But those days have been over for a...

5 min read

5 Ways to Use Google Search Console to Improve SEO

Alex Lindley: Apr 8, 2023 9:36:06 AM

Unless you’re really lucky or working with an experienced SEO copywriter, you won’t publish a new blog post on your website and see it skyrocket to...

4 min read

What the H1? A Full Breakdown of H-Tags for SEO

Alex Lindley: Apr 8, 2023 9:11:16 AM

Good writing is good writing, for SEO purposes and otherwise. That’s the rule. But there are a ton of little factors and recommendations that, when...

3 min read

Best Word Count for SEO? There Isn’t One

Alex Lindley: Apr 8, 2023 8:39:37 AM

This blog post is 950 words. Is that the best word count for SEO purposes? Nope.

5 min read

Does Duplicate Content Affect SEO?

Alex Lindley: Apr 8, 2023 8:20:19 AM

When you have a blog post, landing page, product description or other piece of web content that is working well for you, the temptation to use the...

5 min read

How to Find Keywords for Your Real Estate Business Blog

Joy Youell: Apr 8, 2023 8:03:19 AM

For real estate businesses, getting more clients is the only way to grow. You can get clients in a number of ways in this industry, but one of the...

4 min read

How to Use Anchor Text in Your On-Page SEO Strategy

Joy Youell: Apr 8, 2023 7:59:13 AM

14 min read

The On-Page SEO Crash Course for Beginners

Joy Youell: Apr 8, 2023 7:50:26 AM

6 min read

Writing an SEO Blog

Joy Youell: Apr 8, 2023 7:28:50 AM

The more I work with teams of writers - including content people, web developers and marketers - the more I realize that a lot of teams really don't...

3 min read

3 Things an SEO Specialist Should Do

Joy Youell: Apr 8, 2023 5:37:16 AM

As I’ve mentioned before, “SEO” is a term that’s thrown around a lot with like a 7% understanding of what it means. That’s not meant to be snarky,...

4 min read

Create an SEO Keyword List

Joy Youell: Apr 8, 2023 5:35:57 AM

4 min read

How to Write an SEO Blog

Joy Youell: Apr 8, 2023 5:34:19 AM

If you want to know how to write an SEO blog, read on.

4 min read

Writing for Humans

Joy Youell: Apr 8, 2023 5:15:47 AM

3 min read

SEO: An Introduction

Joy Youell: Apr 8, 2023 4:56:57 AM

3 min read

How to Build an SEO Keyword List

Joy Youell: Apr 8, 2023 4:55:25 AM

2 min read

SEO Content: Website, Blog, Pillar

Joy Youell: Apr 8, 2023 4:53:55 AM

A Linking Strategy for Your Website

Joy Youell: Apr 8, 2023 4:52:03 AM

3 min read

Write an SEO Blog: Live Demo

Joy Youell: Apr 8, 2023 4:47:37 AM

2 min read

How to Find SEO Blog Topics

Joy Youell: Apr 7, 2023 6:05:47 PM

Blogging is great. But a blog is way more than an online editorial, info hub or brand positioning opportunity. Writing a blog is a huge opportunity...