5 min read
Writing Team: Aug 8, 2023 6:50:12 AM
In the ever-evolving world of SEO, there are strategies that propel websites to the forefront of search engine rankings, and then there are those that lurk in the shadows, promising shortcuts but leading to dire consequences.
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3 min read
Writing Team: Aug 8, 2023 6:36:41 AM
In SEO, not all content is created equal.
4 min read
Writing Team: Aug 8, 2023 6:25:55 AM
In SEO, originality and quality reign supreme. Plagiarism in SEO involves copying content from other sources without proper attribution or consent....
2 min read
Writing Team: Aug 7, 2023 5:03:34 PM
In the ever-evolving landscape of search engine optimization (SEO), website owners and marketers often encounter challenges that can impact their...
3 min read
Writing Team: Aug 2, 2023 3:08:31 PM
In the ever-expanding digital landscape, data-driven decision-making is vital for businesses to succeed.
2 min read
Writing Team: Aug 2, 2023 11:45:00 AM
Welcome, GA4 user, to this in-depth technical exploration of Google Analytics 4 (GA4). In this blog post, we will provide step-by-step instructions...
2 min read
Writing Team: Aug 1, 2023 2:32:41 PM
As search engines continue to prioritize user experience, Core Web Vitals have become a crucial factor in determining website rankings. Google's Core...
2 min read
Writing Team: Aug 1, 2023 2:27:53 PM
As mobile usage continues to dominate internet traffic, Progressive Web Apps (PWAs) have emerged as a game-changer in the world of web development.
2 min read
Writing Team: Jul 31, 2023 4:51:20 PM
YouTube, as the second-largest search engine in the world (and owned by Google), has become an invaluable platform for businesses seeking to enhance...
2 min read
Writing Team: Jul 31, 2023 4:43:06 PM
You probably understand the significance of having your web pages indexed by search engines.
2 min read
Writing Team: Jul 31, 2023 4:33:09 PM
Google's search algorithm is a complex and ever-evolving system that determines the ranking of websites in search engine results pages (SERPs).
4 min read
Writing Team: Jul 31, 2023 4:26:17 PM
In the ever-evolving world of search engine optimization (SEO), acquiring backlinks remains a cornerstone for boosting website rankings and organic...
2 min read
Writing Team: Jul 31, 2023 4:18:54 PM
In the digital age, user experience (UX) and search engine optimization (SEO) are two critical components that play a vital role in a business's...
5 min read
Writing Team: Jul 27, 2023 11:40:36 AM
SEO is a unique animal. It can be hard to connect the dots between search engine marketing and search engine optimization and the rest of branding or...
3 min read
Writing Team: Jul 27, 2023 11:23:16 AM
In the changing world, SEO remains a powerful tool for businesses looking to enhance their online presence and attract valuable organic traffic.
2 min read
Joy Youell: Jul 27, 2023 11:09:52 AM
Understanding user intent is the key to search engine optimization (SEO), allowing brands to go beyond simply chasing after consumers and instead...
3 min read
Joy Youell: Jul 1, 2023 10:23:27 AM
If you've watched many of my SEO trainings, you know that I am extremely passionate about providing our clients with SEO transparency. I want them to...
3 min read
Meagan Voulo: Jun 23, 2023 9:43:59 AM
Google is making great strides when it comes to incorporating AI in the search experience. Recently, the company launched Google Search Labs which...
4 min read
Joy Youell: Jun 23, 2023 9:14:45 AM
One of the ways that content AI systems are useful to content strategists and writers is outlining. It uses the same sources we use (i.e., the...
2 min read
Meagan Voulo: May 15, 2023 2:21:44 PM
Let’s talk about small vs. large website SEO.
2 min read
Sanders Reese: May 15, 2023 2:10:13 PM
While you’ll find plenty of SEO tips and tricks to get in the top results for a search, what Google really wants from writers is what they call...
4 min read
Sanders Reese: May 1, 2023 2:32:27 PM
Oh, Google. What would we do without you?
3 min read
Meagan Voulo: May 1, 2023 2:24:45 PM
Search engine optimization (SEO) is a long-term marketing strategy. Rather than paying for advertisements on Google or social media platforms to...
7 min read
Joy Youell: Apr 11, 2023 6:07:52 PM
When it comes to SEO content, the conversation is rising: can’t we just use AI? Can ChatGPT help me rank in Google? What about Jasper? Or one of the...
5 min read
Kaitlin Last: Apr 11, 2023 5:45:16 PM
Universal Analytics is going away–poof, gone, see ya never! But don’t worry, it’s being replaced by the newer, shinier, more robust GA4 which...
3 min read
Meagan Voulo: Apr 11, 2023 4:54:36 PM
By now, most digital marketing professionals know that Google is sunsetting Universal Analytics on July 1, 2023. If you haven’t started the process...
2 min read
Meagan Voulo: Apr 11, 2023 4:22:33 PM
SEO agencies conduct their audits in a specific way. Some rely on automated reporting through sites like SEMrush or Brightedge, while others have a...
3 min read
Meagan Voulo: Apr 11, 2023 3:25:33 PM
Google Trends recently released the Year in Search 2022. The report shows the top searches, news, people, games, movies, and more, based on Google’s...
9 min read
Joy Youell: Apr 11, 2023 8:29:57 AM
Most SEO writers know how to create search-friendly content. But really, the foundation of any SEO strategy has to be a level set. An SEO audit...
4 min read
Joy Youell: Apr 11, 2023 8:25:29 AM
An SEO topic cluster is a sophisticated on-page SEO strategy. Most SEO experts would agree it’s a pretty reliable way to get results.
3 min read
Meagan Voulo: Apr 11, 2023 7:33:38 AM
As you may have seen in our previous post - What is Search Engine Optimization? - SEO includes more than just writing. The technical side covers...
10 min read
Joy Youell: Apr 11, 2023 7:27:10 AM
You can Google. A BUNCH of stuff. Or you can read this and get the full picture of everything SEO-related.
5 min read
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Stacy Willis: Apr 10, 2023 12:52:13 PM
About the author Stacy is a self-described marketing nerd:
4 min read
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Alex Lindley: Apr 10, 2023 12:37:50 PM
There’s all this talk about how to get backlinks, but no one seems to know where those links should point to on your website.
4 min read
Alex Lindley: Apr 10, 2023 12:35:46 PM
So-called SEO gurus love to talk about backlinks, but when you ask them about anchor text, they clam up.
4 min read
Alex Lindley: Apr 10, 2023 12:26:27 PM
Guest posting on paid guest post sites can get you in trouble with Google. Blog and forum comments don’t work. Sifting the internet for broken links...
3 min read
Alex Lindley: Apr 10, 2023 10:39:38 AM
If you’re trying to beef up your backlink profile, you’re going to encounter the term “domain authority” sooner or later. But what is domain...
3 min read
Taylor Zantingh: Apr 9, 2023 10:55:55 AM
Pinterest can be a fantastic tool for marketing your business and driving organic traffic to your website, but only if you know how to use it...
3 min read
Alex Lindley: Apr 9, 2023 10:39:59 AM
Here’s the problem: Pretty much all businesses with websites could benefit from SEO, but not all businesses can afford it. Perhaps surprisingly to...
4 min read
Alex Lindley: Apr 9, 2023 10:28:23 AM
Artificial intelligence (AI) is already turning all kinds of industries upside-down. Is SEO next?
4 min read
Alex Lindley: Apr 9, 2023 10:11:43 AM
Spend enough time learning about SEO, and you will almost certainly stumble across some practitioner of the dark SEO arts telling you that you need...
3 min read
Joy Youell: Apr 9, 2023 10:08:05 AM
There are a few technical SEO components that impact organic search for your site, and are not related to words (or on-page SEO factors).
4 min read
Alex Lindley: Apr 9, 2023 9:59:31 AM
As of March of 2022, the internet is home to just under 2 billion websites. And probably less than 1% of them are worth visiting. How do you make...
4 min read
Alex Lindley: Apr 8, 2023 11:01:08 AM
Think about the last Google search you did. What did you type? Whether you typed “sushi near me,” “how to fix a leaky faucet” or basically anything...
5 min read
Alex Lindley: Apr 8, 2023 10:49:19 AM
There’s no shortage of questions in SEO, but answers you can trust? Those are in short supply.
3 min read
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Rae Fitzgerald: Apr 8, 2023 10:20:34 AM
Occasionally, a headline will reference how SEO killed creative copy (among other things). For writers who’ve never produced content without...
5 min read
Alex Lindley: Apr 8, 2023 10:00:57 AM
SEO once existed in a vacuum. You could set out to improve the SEO of your site and barely touch the content. But those days have been over for a...
5 min read
Alex Lindley: Apr 8, 2023 9:36:06 AM
Unless you’re really lucky or working with an experienced SEO copywriter, you won’t publish a new blog post on your website and see it skyrocket to...
4 min read
Alex Lindley: Apr 8, 2023 9:11:16 AM
Good writing is good writing, for SEO purposes and otherwise. That’s the rule. But there are a ton of little factors and recommendations that, when...
3 min read
Alex Lindley: Apr 8, 2023 8:39:37 AM
This blog post is 950 words. Is that the best word count for SEO purposes? Nope.
5 min read
Alex Lindley: Apr 8, 2023 8:20:19 AM
When you have a blog post, landing page, product description or other piece of web content that is working well for you, the temptation to use the...
5 min read
Joy Youell: Apr 8, 2023 8:03:19 AM
For real estate businesses, getting more clients is the only way to grow. You can get clients in a number of ways in this industry, but one of the...
6 min read
Joy Youell: Apr 8, 2023 7:28:50 AM
The more I work with teams of writers - including content people, web developers and marketers - the more I realize that a lot of teams really don't...
3 min read
Joy Youell: Apr 8, 2023 5:37:16 AM
As I’ve mentioned before, “SEO” is a term that’s thrown around a lot with like a 7% understanding of what it means. That’s not meant to be snarky,...
4 min read
Joy Youell: Apr 8, 2023 5:34:19 AM
If you want to know how to write an SEO blog, read on.
2 min read
Joy Youell: Apr 7, 2023 6:05:47 PM
Blogging is great. But a blog is way more than an online editorial, info hub or brand positioning opportunity. Writing a blog is a huge opportunity...
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