4 min read
Ross Henderson: Apr 8, 2023 10:33:59 AM
Both copywriting and content writing play an important role in the marketing strategy of virtually all successful businesses. Together, they enable businesses to find and engage new prospects, convert them into paying customers, and build...
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4 min read
Ross Henderson: Apr 8, 2023 10:31:52 AM
I recently got talking to a business that made me realize that a lot of brands are approaching their newsletter marketing strategy the wrong way....
4 min read
Ross Henderson: Apr 8, 2023 10:30:30 AM
Content marketing plays an important role in any business: helping to grow your brand, supercharge your sales process, and ultimately, convert more...
3 min read
Sanders Reese: Apr 8, 2023 10:22:17 AM
Let’s be honest; content for tech companies can get pretty dull. Customers shopping around for the perfect piece of hardware or software often feel...
4 min read
Ross Henderson: Apr 8, 2023 9:55:48 AM
Revenue growth is the number one priority for many businesses. But as we all know, driving sustained, profitable growth is far from easy. Doing so...
3 min read
Joy Youell: Apr 8, 2023 9:07:35 AM
We are all sick of marketing. We're sick of being told what we want, being told something is better than it is, being told this is the best price it...
4 min read
Ross Henderson: Apr 8, 2023 9:06:09 AM
Many businesses consider their people to be their most valuable assets. And with good reason: your people are the creative spark that drive...
2 min read
Joy Youell: Apr 8, 2023 7:34:29 AM
This will be short and sweet. I read two stats today from Compass Co Blog:
5 min read
Joy Youell: Apr 8, 2023 7:33:35 AM
Creating a landing page is a frequently utilized technique for marketing businesses of every size. A landing page is simply a website page with a...
3 min read
Joy Youell: Apr 8, 2023 7:30:28 AM
A brand guide is simply a set of parameters for what your brand looks like and sounds like. If you were online dating, the brand guide would be the...
4 min read
Joy Youell: Apr 8, 2023 6:07:12 AM
As your business grows, you will want to grow in your ability to market to customers. This means using some tools that will help you efficiently...
2 min read
Joy Youell: Apr 8, 2023 6:01:15 AM
Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be...
4 min read
Joy Youell: Apr 8, 2023 6:00:20 AM
Establishing a clear and recognizable brand voice is an important exercise for start-ups and small businesses that want to show up in the...
4 min read
Joy Youell: Apr 8, 2023 5:54:40 AM
Tip: there is a list of resources for competitor research at the end of this article - jump there if you just want the quick & dirty.
5 min read
Joy Youell: Apr 8, 2023 5:47:19 AM
An elevator pitch is a sales pitch that is short and succinct enough to be told during an elevator ride. In other words, writing an elevator pitch...
4 min read
Joy Youell: Apr 8, 2023 5:43:54 AM
As you write ads, craft messaging and tell your story, do you ever wish you had a crystal ball to predict how it will be perceived? I suspect many of...
2 min read
Joy Youell: Apr 8, 2023 5:42:12 AM
Good writers read a lot of books. And hopefully pull off better sentences than that one. I read all of the time. All kinds of books. Serious books,...
4 min read
Joy Youell: Apr 8, 2023 5:41:28 AM
Unless you have a single product that you deliver to a very specific kind of person, you should practice audience segmentation. Segmenting your...
3 min read
Joy Youell: Apr 8, 2023 5:40:01 AM
So, funny story, I'm in the library in the "new" section and I grab a light blue book that looks like a quick read on marketing or brand-building or...
5 min read
Joy Youell: Apr 8, 2023 4:40:48 AM
So, there's no Bible for start-ups. Like, here are the six steps everyone takes and here is the gospel truth for how to begin, continue and succeed....
7 min read
Joy Youell: Apr 8, 2023 4:39:31 AM
There are two common misconceptions about the internet. In my experience, people pendulum swing between these polarities:
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Joy Youell: Apr 8, 2023 4:37:16 AM
YOU get a CTA and YOU get a CTA and YOU get a CTA .
5 min read
Joy Youell: Apr 7, 2023 6:39:15 PM
Popular brands are made and broken by whether they can find the right marketing voice to stand out from the crowd. A marketing personality is...
4 min read
Joy Youell: Apr 7, 2023 6:30:05 PM
Websites may feel like a dime a dozen. You sign up for Wix or Wordpress or something, pick a template with the right colors, upload a few rad pics...
6 min read
Joy Youell: Apr 7, 2023 6:28:04 PM
A Word About the Flywheel A while ago, the great giant Hubspot published a notion that digital marketers (and regular marketers, I guess, if those...
7 min read
Joy Youell: Apr 7, 2023 6:15:39 PM
Writing a sales letter may feel old school but am 10,000% sure it can work for your business. A classic pitch has some sound components. When...
4 min read
Joy Youell: Apr 7, 2023 6:12:49 PM
Content calendars are important. If you don't have a coherent structure, you're going to end up missing stuff. Reality: everyone thinks blogging is a...
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