2 min read
Writing Team: Aug 18, 2023 4:17:14 PM
Digital platforms play a pivotal role in shaping political discourse. Because of that, the rules governing political advertising have become a subject of intense scrutiny. Google, a technology giant that wields significant influence, may have taken...
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1 min read
Writing Team: Aug 18, 2023 3:59:04 PM
OpenAI, the creator of ChatGPT and other AI systems, has introduced a new web crawler named GPTBot, which is used to train AI models like GPT-5....
3 min read
Emma Goldhaber: Aug 18, 2023 3:50:24 PM
All journalists are writers, but not all writers are journalists. It’s easy to use the term “writer” as a catch-all when it comes to any writing...
2 min read
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Angela Wyatt: Aug 18, 2023 3:31:01 PM
In marketing, content is king—especially SEO content. Whether you're a small business owner or a marketer at a large corporation, you should not...
2 min read
Writing Team: Aug 18, 2023 2:48:51 PM
Traditionally, Account Based Marketing (ABM) has been seen as a methodical, step-by-step approach – a bit like a structured heist. But what if we...
2 min read
Sanders Reese: Aug 18, 2023 2:39:48 PM
Ever attended a party and noticed that one person who effortlessly owns the room without saying much?
2 min read
Writing Team: Aug 18, 2023 2:33:10 PM
Marketing and sales have evolved through distinct eras shaped by technological advancements, trends, and societal changes. The year 2020 expedited...
2 min read
Writing Team: Aug 18, 2023 2:24:33 PM
Conversational Marketing offers a seamless and real-time buying experience that addresses immediate buyer needs. It's land on a website - BOOM - have...
2 min read
Writing Team: Aug 18, 2023 8:43:38 AM
In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models....
3 min read
Writing Team: Aug 17, 2023 2:30:42 PM
The true magic of chatbots lies in crafting well-structured and natural-sounding conversations – known as dialog flows – that guide users seamlessly...
2 min read
Writing Team: Aug 17, 2023 2:24:31 PM
Chatbot marketing involves using AI-powered chatbots to engage with website visitors, answer their queries, provide assistance, and guide them toward...
4 min read
Writing Team: Aug 17, 2023 2:19:11 PM
Webinars have emerged as a powerful tool in the modern marketer's toolkit, enabling businesses to engage, educate, and convert their target audience...
3 min read
Writing Team: Aug 17, 2023 2:14:38 PM
Demand generation is a pivotal strategy that fuels business growth, fosters brand awareness, and drives revenue. From its definition to real-world...
2 min read
Writing Team: Aug 17, 2023 2:00:56 PM
Imagine having the power to reshape your brand's value and reputation to mirror that of another successful company. This intriguing concept takes a...
2 min read
Writing Team: Aug 17, 2023 1:53:04 PM
Unlocking audience personas is key for impactful content strategies. One platform that holds a wealth of insights is LinkedIn.
2 min read
Writing Team: Aug 17, 2023 1:34:32 PM
As the youngest and most technologically immersed generation, Generation Alpha (born between 2010 and 2025) presents unique challenges and...
2 min read
Writing Team: Aug 17, 2023 8:19:33 AM
In an era marked by economic volatility and dynamic business landscapes, content creation has emerged as a cornerstone of successful marketing...
2 min read
Writing Team: Aug 17, 2023 8:11:38 AM
A content gap analysis empowers marketing leaders to uncover valuable insights, seize opportunities, and craft compelling content that resonates with...
5 min read
Writing Team: Aug 16, 2023 4:58:11 PM
Advertising is an art that has the power to captivate, inspire, and drive massive success.
3 min read
Writing Team: Aug 16, 2023 4:27:00 PM
Buttons are the unsung heroes of web design, directing users' actions and driving conversions.
2 min read
Writing Team: Aug 16, 2023 4:18:31 PM
Personalization has been hailed as a game-changer in modern marketing, allowing businesses to tailor their messages to individual consumer...
2 min read
Writing Team: Aug 16, 2023 4:14:17 PM
The rapid advancements in technology have ushered in an era where Artificial Intelligence (AI) is reshaping industries and revolutionizing business...
3 min read
Megan Schutz: Aug 16, 2023 10:02:10 AM
Are you on the cusp of launching your new business venture? A well-crafted press release can be a valuable tool to introduce your business to the...
3 min read
Writing Team: Aug 15, 2023 1:48:09 PM
In today's age of PII-savvy and safeguarding, one of the challenges that marketers face is the presence of a "dark funnel." This enigmatic term...
6 min read
Writing Team: Aug 15, 2023 1:35:04 PM
Webforms play a crucial role in collecting user information, engaging with visitors, and driving conversions on websites.
2 min read
Writing Team: Aug 11, 2023 4:17:04 PM
LinkedIn has evolved beyond being a platform for networking and job searching.
2 min read
Writing Team: Aug 11, 2023 3:40:17 PM
The rise of the subscription economy has revolutionized the way companies engage with their customers.
4 min read
Writing Team: Aug 9, 2023 4:34:51 PM
Cntent marketing is a cornerstone strategy for brands to engage their audiences, establish authority, and drive conversions. But to truly understand...
4 min read
Writing Team: Aug 9, 2023 4:26:31 PM
In the fiercely competitive landscape of digital marketing, staying ahead requires more than just producing content; it requires producing the right...
4 min read
Writing Team: Aug 9, 2023 4:20:14 PM
In today's fast-paced digital landscape, capturing and retaining users' attention is a constant challenge. Enter micro-moments: those fleeting...
5 min read
Writing Team: Aug 8, 2023 6:59:18 AM
In today's dynamic business landscape, having a strong public relations (PR) function in-house is essential for building brand awareness, fostering...
5 min read
Writing Team: Aug 2, 2023 3:39:27 PM
Many project management tools are designed to manage projects for every industry.
2 min read
Writing Team: Aug 2, 2023 11:53:01 AM
In the rapidly evolving landscape of digital marketing, data-driven decision-making has become paramount.
3 min read
Writing Team: Aug 2, 2023 9:08:10 AM
A well-crafted marketing campaign can drive brand awareness, engage the audience, and ultimately lead to conversions.
2 min read
Writing Team: Aug 2, 2023 8:57:14 AM
UTM parameters (Urchin Tracking Module) are invaluable tools for tracking and analyzing the performance of your marketing campaigns. In this in-depth...
2 min read
Writing Team: Aug 1, 2023 5:03:34 PM
Demand generation is the art and science of driving interest, awareness, and demand for your products or services.
2 min read
Writing Team: Aug 1, 2023 2:58:05 PM
Wix, a renowned website builder platform, has been revolutionizing the way individuals and businesses create stunning websites with its user-friendly...
2 min read
Writing Team: Aug 1, 2023 2:51:05 PM
Formerly known as Facebook advertising, Meta Advertising offers businesses a powerful platform to reach their target audience and achieve marketing...
3 min read
Writing Team: Aug 1, 2023 2:46:03 PM
In today's digital age, Google Ads is a potent tool for businesses seeking to reach a target audience effectively and drive meaningful results.
2 min read
Writing Team: Jul 31, 2023 4:59:27 PM
With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a significant...
3 min read
Meagan Voulo: Jul 31, 2023 1:37:07 PM
Are you struggling to create compelling landing pages that convert visitors into customers? Unbounce, a leading landing page platform, offers robust...
4 min read
Ross Henderson: Jul 31, 2023 1:02:19 PM
Investing in content for your business is almost always a good decision. Whether your goal is to harness the power of SEO to attract new audiences to...
4 min read
Kaitlin Last: Jul 25, 2023 9:25:07 AM
Want to boost your B2B content marketing? We've got you covered! Get two real-life marketing report examples from Company A and Company B for January...
2 min read
Sanders Reese: Jul 25, 2023 9:18:48 AM
Do you ever wonder how the digital world seems to know you better than your grandma?
4 min read
Amy Williams: Jul 14, 2023 2:28:37 PM
Is it time for you to hire a freelance writer? Maybe you’ve been able to get away with writing your own marketing emails or web copy for a while but...
3 min read
Meagan Voulo: Jul 14, 2023 2:25:39 PM
I work as a full-time data scientist, but I also do a lot of freelance SEO analytics projects. In fact, my first ‘data’ role was an SEO marketing...
2 min read
Joy Youell: Jul 1, 2023 10:34:41 AM
If you're a professional marketer, content creator, or copywriter, chances are you're heavily involved in inbound digital marketing. However, much of...
3 min read
Joy Youell: Jul 1, 2023 10:09:47 AM
Lead generation is an essential aspect of digital marketing, and as a digital marketing professional, you may find yourself responsible for...
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Megan Schutz: Jul 1, 2023 8:51:35 AM
From product launches to crisis communications,PR statements are a valuable tool for companies to announce recent and upcoming events. Companies send...
3 min read
Sanders Reese: Jul 1, 2023 8:43:49 AM
Corporate content writing is anything but dry and dull. To get it right, you need to balance brand voice and tone with the valuable information your...
3 min read
Emma Goldhaber: Jun 28, 2023 10:08:33 AM
Computers have made it almost too easy to find media to use in our creative projects. Most of the time, it’s as simple as right-clicking on an image...
2 min read
Angela Wyatt: Jun 23, 2023 9:35:59 AM
When building your marketing team, several positions may seem to overlap in job talent–graphic designer and web designer, web designer and web...
4 min read
Sanders Reese: Jun 20, 2023 10:18:38 AM
While Google might be the main go-to resource for research of all kinds, don’t think it’s your only option.
3 min read
Kaitlin Last: Jun 20, 2023 10:11:50 AM
They say “any press is good press”, but… is it?
3 min read
Sanders Reese: Jun 20, 2023 10:08:44 AM
Startups. With the excitement and passion of getting in on the ground floor of a project comes a new set of challenges. Often, marketing teams, if...
2 min read
Meagan Voulo: Jun 20, 2023 10:06:03 AM
ChatGPT has been at the forefront of people’s minds since it was released by OpenAI at the end of 2022. By now I think we all know what ChatGPT does...
3 min read
Ross Henderson: Jun 6, 2023 12:17:09 PM
If you’re a professional writer, there’s a good chance that you’ve already been asked to write a website for someone. If you haven’t, it’s only a...
3 min read
Ross Henderson: Jun 6, 2023 12:14:12 PM
If you’ve ever been involved in designing a website, you’ll know how quickly things can get out of hand. There are dozens of pages to write,...
6 min read
Joy Youell: May 23, 2023 3:18:08 PM
Long-form copy is just what it sounds like: a long form version of a standard article of piece of information. There’s this idea that adults don’t...
4 min read
Joy Youell: May 16, 2023 2:18:54 PM
Writers. Creative. Expressive. Maybe a little sensitive. If you work with writers, it’s important to understand how to facilitate their growth. This...
2 min read
Kaitlin Last: May 15, 2023 2:13:13 PM
If you asked my friends what I do for a living, they’ll likely tell you that “she writes stuff for some businesses”... And while they’re not...
3 min read
Ross Henderson: May 1, 2023 1:55:58 PM
Most people think of writing as a creative pursuit. And for the most part, it is. Writers spend a lot of time alone with their thoughts, figuring out...
4 min read
Joy Youell: Apr 11, 2023 5:58:15 PM
Someone who is good with words is a huge asset.
4 min read
Ross Henderson: Apr 11, 2023 5:56:09 PM
Today, every ambitious professional wants to be perceived as a thought leader. Thought leaders are individuals who come up with bright new ideas,...
2 min read
Joy Youell: Apr 11, 2023 5:54:31 PM
Great press releases have a few shared traits:
6 min read
Lindsey Blackmore: Apr 11, 2023 5:48:47 PM
Podcasts: you’ve likely listened to one in the past month. Maybe you have a list of favorite shows you stay up to date with. Maybe you have something...
4 min read
Ross Henderson: Apr 11, 2023 4:57:53 PM
From the outside looking in, it’s easy to think that to be a successful writer, all you really need is a laptop with an internet connection and a...
5 min read
Joy Youell: Apr 11, 2023 4:45:38 PM
January can be full of new hope or lazily dashed dreams.
3 min read
Joy Youell: Apr 11, 2023 4:32:33 PM
Writing ads is an art.
6 min read
Joy Youell: Apr 11, 2023 4:30:26 PM
The nuances of human communication are incredibly complex.
4 min read
Ross Henderson: Apr 11, 2023 4:28:51 PM
If you’re a content writer in the accounting industry, you’re in an exciting space. After spending decades as relatively stable businesses with...
4 min read
Kaitlin Last: Apr 11, 2023 4:20:39 PM
Your audience, no matter the size, wants valuable content from your and your business.
2 min read
Mark Bowden: Apr 11, 2023 3:58:31 PM
Newsletters might have taken a back seat to social media and content marketing over the past few years, but like Lazarus rising from the grave,...
4 min read
Ross Henderson: Apr 11, 2023 3:55:25 PM
If you’re in the business of creating content, you’ll likely find it necessary to do Subject Matter Expert (SME) interviews from time to time. As a...
5 min read
Joy Youell: Apr 11, 2023 3:36:10 PM
Most businesses blog. And most of them publish white papers and lead magnets. They get creative and design infographics. As the body of work grows,...
4 min read
Ross Henderson: Apr 11, 2023 3:31:03 PM
This is the first of two articles sharing our approach to SME interviews. This article explores standard operating procedures for SME interview...
4 min read
Ross Henderson: Apr 11, 2023 3:27:20 PM
Here’s a common scenario.
3 min read
Amy Williams: Apr 11, 2023 1:24:16 PM
I recently wrote my first non-fiction book. Like, an actual book that was nearly 60,000 words. It was a dream come true. All those years ago when I...
4 min read
Ross Henderson: Apr 11, 2023 1:18:40 PM
If you’ve been tasked with creating a content plan, it can be difficult to know where to start. After all, creating these types of plans is no easy...
4 min read
Joy Youell: Apr 11, 2023 1:16:34 PM
There’s a wild journey most people undertake to become full time writers. For most of us, it wasn’t a point A to Z.
4 min read
Ross Henderson: Apr 11, 2023 8:58:49 AM
If you’re in the market for a new content writer to work for your company, finding the right fit is vital. Your new writer will be a steward of your...
2 min read
Lindsey Blackmore: Apr 11, 2023 8:38:10 AM
As content writers, we live and work and die in Google Docs. I knowww. In an attempt to waste less time on mundane mouse clicks, I’ve made “cheat...
4 min read
Ross Henderson: Apr 11, 2023 8:00:47 AM
Writers, like all craftspeople, are nothing without their tools. Sure, some people might say that all you really need to write is a pen and paper....
3 min read
Ross Henderson: Apr 11, 2023 7:44:04 AM
In any walk of life, it’s great to know a little about a lot of things. At the same time, it’s great to truly master a single craft. Balancing these...
4 min read
Taylor Zantingh: Apr 11, 2023 7:42:27 AM
The first time I heard about Web3, I felt an excited twist in my gut. As a millennial, I vaguely remember the boom of Web 2.0 in the early 2000s. I...
3 min read
Ross Henderson: Apr 11, 2023 7:40:03 AM
If your business works with external content creators of any kind, you need brand guidelines. Building a brand takes an immeasurable amount of time...
3 min read
Joy Youell: Apr 11, 2023 7:30:59 AM
Content mapping is the best way to get a single source of truth for company messaging.
5 min read
Writing Team: Apr 11, 2023 7:28:31 AM
A successful B2B marketing strategy offers every business the opportunity to find new customers and to further distinguish its brand from the...
3 min read
Joy Youell: Apr 11, 2023 7:24:10 AM
Right right. Me neither.
4 min read
Ross Henderson: Apr 11, 2023 7:12:51 AM
Whether you’re just starting out on your writing career or are a seasoned veteran, there are certain skills you must have in order to be successful....
3 min read
Ross Henderson: Apr 10, 2023 12:53:49 PM
Professional writers are invaluable partners. By partnering with a pro, your business can rise up the Google rankings, establish thought leadership...
4 min read
Ross Henderson: Apr 10, 2023 12:40:56 PM
Ever heard the saying “the riches are in the niches”? The more time I spend working with successful businesses, the more I realize how true that...
4 min read
Ross Henderson: Apr 10, 2023 10:41:34 AM
There’s no denying that running a successful content marketing strategy requires brands to create a lot of content on an ongoing basis. Producing...
3 min read
Joy Youell: Apr 10, 2023 9:46:17 AM
Unless you are in a very rare industry, buyers for your business will go through a journey. I don’t care if you sell cat litter or life coaching:...
3 min read
Joy Youell: Apr 10, 2023 9:44:09 AM
The COVID-19 pandemic brought on a pop culture vacuum. Live concerts were canceled, weddings postponed and even the unthinkable: baseball and...
3 min read
Joy Youell: Apr 10, 2023 9:37:24 AM
It takes time to write good emails. Whether you are crafting personalized messages or blasting a notice to your list, are you struggling to get a...
4 min read
Joy Youell: Apr 10, 2023 9:36:08 AM
Digital engagement is a delicate balance. Too many emails, posts and threads can have someone hitting unsubscribe or unfollow. Too little and you...
3 min read
Joy Youell: Apr 10, 2023 9:34:44 AM
We all have a fill in the blank: “in order to build my business, I need to _____.” Most often, what we say here will reflect revenue-generating...
3 min read
Joy Youell: Apr 10, 2023 9:33:15 AM
The connections you make in PR endeavors often encircle news outlets, news cycles, journalists and other people with a platform. It’s vital to have a...
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