4 min read
Writing Team: Aug 9, 2023 4:34:51 PM
Cntent marketing is a cornerstone strategy for brands to engage their audiences, establish authority, and drive conversions. But to truly understand the impact of your content efforts, it's essential to measure and communicate the return on...
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4 min read
Writing Team: Aug 9, 2023 4:26:31 PM
In the fiercely competitive landscape of digital marketing, staying ahead requires more than just producing content; it requires producing the right...
4 min read
Writing Team: Aug 9, 2023 4:20:14 PM
In today's fast-paced digital landscape, capturing and retaining users' attention is a constant challenge. Enter micro-moments: those fleeting...
5 min read
Writing Team: Aug 8, 2023 6:59:18 AM
In today's dynamic business landscape, having a strong public relations (PR) function in-house is essential for building brand awareness, fostering...
5 min read
Writing Team: Aug 2, 2023 3:39:27 PM
Many project management tools are designed to manage projects for every industry.
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Writing Team: Aug 2, 2023 11:53:01 AM
In the rapidly evolving landscape of digital marketing, data-driven decision-making has become paramount.
3 min read
Writing Team: Aug 2, 2023 9:08:10 AM
A well-crafted marketing campaign can drive brand awareness, engage the audience, and ultimately lead to conversions.
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Writing Team: Aug 2, 2023 8:57:14 AM
UTM parameters (Urchin Tracking Module) are invaluable tools for tracking and analyzing the performance of your marketing campaigns. In this in-depth...
2 min read
Writing Team: Aug 1, 2023 5:03:34 PM
Demand generation is the art and science of driving interest, awareness, and demand for your products or services.
2 min read
Writing Team: Aug 1, 2023 2:58:05 PM
Wix, a renowned website builder platform, has been revolutionizing the way individuals and businesses create stunning websites with its user-friendly...
2 min read
Writing Team: Aug 1, 2023 2:51:05 PM
Formerly known as Facebook advertising, Meta Advertising offers businesses a powerful platform to reach their target audience and achieve marketing...
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Writing Team: Aug 1, 2023 2:46:03 PM
In today's digital age, Google Ads is a potent tool for businesses seeking to reach a target audience effectively and drive meaningful results.
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Writing Team: Jul 31, 2023 4:59:27 PM
With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a significant...
3 min read
Meagan Voulo: Jul 31, 2023 1:37:07 PM
Are you struggling to create compelling landing pages that convert visitors into customers? Unbounce, a leading landing page platform, offers robust...
4 min read
Ross Henderson: Jul 31, 2023 1:02:19 PM
Investing in content for your business is almost always a good decision. Whether your goal is to harness the power of SEO to attract new audiences to...
4 min read
Kaitlin Last: Jul 25, 2023 9:25:07 AM
Want to boost your B2B content marketing? We've got you covered! Get two real-life marketing report examples from Company A and Company B for January...
2 min read
Sanders Reese: Jul 25, 2023 9:18:48 AM
Do you ever wonder how the digital world seems to know you better than your grandma?
4 min read
Amy Williams: Jul 14, 2023 2:28:37 PM
Is it time for you to hire a freelance writer? Maybe you’ve been able to get away with writing your own marketing emails or web copy for a while but...
3 min read
Meagan Voulo: Jul 14, 2023 2:25:39 PM
I work as a full-time data scientist, but I also do a lot of freelance SEO analytics projects. In fact, my first ‘data’ role was an SEO marketing...
2 min read
Joy Youell: Jul 1, 2023 10:34:41 AM
If you're a professional marketer, content creator, or copywriter, chances are you're heavily involved in inbound digital marketing. However, much of...
3 min read
Joy Youell: Jul 1, 2023 10:09:47 AM
Lead generation is an essential aspect of digital marketing, and as a digital marketing professional, you may find yourself responsible for...
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Megan Schutz: Jul 1, 2023 8:51:35 AM
From product launches to crisis communications,PR statements are a valuable tool for companies to announce recent and upcoming events. Companies send...
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Sanders Reese: Jul 1, 2023 8:43:49 AM
Corporate content writing is anything but dry and dull. To get it right, you need to balance brand voice and tone with the valuable information your...
3 min read
Emma Goldhaber: Jun 28, 2023 10:08:33 AM
Computers have made it almost too easy to find media to use in our creative projects. Most of the time, it’s as simple as right-clicking on an image...
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Angela Wyatt: Jun 23, 2023 9:35:59 AM
When building your marketing team, several positions may seem to overlap in job talent–graphic designer and web designer, web designer and web...
4 min read
Sanders Reese: Jun 20, 2023 10:18:38 AM
While Google might be the main go-to resource for research of all kinds, don’t think it’s your only option.
3 min read
Kaitlin Last: Jun 20, 2023 10:11:50 AM
They say “any press is good press”, but… is it?
3 min read
Sanders Reese: Jun 20, 2023 10:08:44 AM
Startups. With the excitement and passion of getting in on the ground floor of a project comes a new set of challenges. Often, marketing teams, if...
2 min read
Meagan Voulo: Jun 20, 2023 10:06:03 AM
ChatGPT has been at the forefront of people’s minds since it was released by OpenAI at the end of 2022. By now I think we all know what ChatGPT does...
3 min read
Ross Henderson: Jun 6, 2023 12:17:09 PM
If you’re a professional writer, there’s a good chance that you’ve already been asked to write a website for someone. If you haven’t, it’s only a...
3 min read
Ross Henderson: Jun 6, 2023 12:14:12 PM
If you’ve ever been involved in designing a website, you’ll know how quickly things can get out of hand. There are dozens of pages to write,...
6 min read
Joy Youell: May 23, 2023 3:18:08 PM
Long-form copy is just what it sounds like: a long form version of a standard article of piece of information. There’s this idea that adults don’t...
4 min read
Joy Youell: May 16, 2023 2:18:54 PM
Writers. Creative. Expressive. Maybe a little sensitive. If you work with writers, it’s important to understand how to facilitate their growth. This...
2 min read
Kaitlin Last: May 15, 2023 2:13:13 PM
If you asked my friends what I do for a living, they’ll likely tell you that “she writes stuff for some businesses”... And while they’re not...
3 min read
Ross Henderson: May 1, 2023 1:55:58 PM
Most people think of writing as a creative pursuit. And for the most part, it is. Writers spend a lot of time alone with their thoughts, figuring out...
4 min read
Joy Youell: Apr 11, 2023 5:58:15 PM
Someone who is good with words is a huge asset.
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Ross Henderson: Apr 11, 2023 5:56:09 PM
Today, every ambitious professional wants to be perceived as a thought leader. Thought leaders are individuals who come up with bright new ideas,...
2 min read
Joy Youell: Apr 11, 2023 5:54:31 PM
Great press releases have a few shared traits:
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Lindsey Blackmore: Apr 11, 2023 5:48:47 PM
Podcasts: you’ve likely listened to one in the past month. Maybe you have a list of favorite shows you stay up to date with. Maybe you have something...
4 min read
Ross Henderson: Apr 11, 2023 4:57:53 PM
From the outside looking in, it’s easy to think that to be a successful writer, all you really need is a laptop with an internet connection and a...
5 min read
Joy Youell: Apr 11, 2023 4:45:38 PM
January can be full of new hope or lazily dashed dreams.
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Joy Youell: Apr 11, 2023 4:32:33 PM
Writing ads is an art.
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Joy Youell: Apr 11, 2023 4:30:26 PM
The nuances of human communication are incredibly complex.
4 min read
Ross Henderson: Apr 11, 2023 4:28:51 PM
If you’re a content writer in the accounting industry, you’re in an exciting space. After spending decades as relatively stable businesses with...
4 min read
Kaitlin Last: Apr 11, 2023 4:20:39 PM
Your audience, no matter the size, wants valuable content from your and your business.
2 min read
Mark Bowden: Apr 11, 2023 3:58:31 PM
Newsletters might have taken a back seat to social media and content marketing over the past few years, but like Lazarus rising from the grave,...
4 min read
Ross Henderson: Apr 11, 2023 3:55:25 PM
If you’re in the business of creating content, you’ll likely find it necessary to do Subject Matter Expert (SME) interviews from time to time. As a...
5 min read
Joy Youell: Apr 11, 2023 3:36:10 PM
Most businesses blog. And most of them publish white papers and lead magnets. They get creative and design infographics. As the body of work grows,...
4 min read
Ross Henderson: Apr 11, 2023 3:31:03 PM
This is the first of two articles sharing our approach to SME interviews. This article explores standard operating procedures for SME interview...
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Ross Henderson: Apr 11, 2023 3:27:20 PM
Here’s a common scenario.
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Amy Williams: Apr 11, 2023 1:24:16 PM
I recently wrote my first non-fiction book. Like, an actual book that was nearly 60,000 words. It was a dream come true. All those years ago when I...
4 min read
Ross Henderson: Apr 11, 2023 1:18:40 PM
If you’ve been tasked with creating a content plan, it can be difficult to know where to start. After all, creating these types of plans is no easy...
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Joy Youell: Apr 11, 2023 1:16:34 PM
There’s a wild journey most people undertake to become full time writers. For most of us, it wasn’t a point A to Z.
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Ross Henderson: Apr 11, 2023 8:58:49 AM
If you’re in the market for a new content writer to work for your company, finding the right fit is vital. Your new writer will be a steward of your...
2 min read
Lindsey Blackmore: Apr 11, 2023 8:38:10 AM
As content writers, we live and work and die in Google Docs. I knowww. In an attempt to waste less time on mundane mouse clicks, I’ve made “cheat...
4 min read
Ross Henderson: Apr 11, 2023 8:00:47 AM
Writers, like all craftspeople, are nothing without their tools. Sure, some people might say that all you really need to write is a pen and paper....
3 min read
Ross Henderson: Apr 11, 2023 7:44:04 AM
In any walk of life, it’s great to know a little about a lot of things. At the same time, it’s great to truly master a single craft. Balancing these...
4 min read
Taylor Zantingh: Apr 11, 2023 7:42:27 AM
The first time I heard about Web3, I felt an excited twist in my gut. As a millennial, I vaguely remember the boom of Web 2.0 in the early 2000s. I...
3 min read
Ross Henderson: Apr 11, 2023 7:40:03 AM
If your business works with external content creators of any kind, you need brand guidelines. Building a brand takes an immeasurable amount of time...
3 min read
Joy Youell: Apr 11, 2023 7:30:59 AM
Content mapping is the best way to get a single source of truth for company messaging.
5 min read
Writing Team: Apr 11, 2023 7:28:31 AM
A successful B2B marketing strategy offers every business the opportunity to find new customers and to further distinguish its brand from the...
3 min read
Joy Youell: Apr 11, 2023 7:24:10 AM
Right right. Me neither.
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Ross Henderson: Apr 11, 2023 7:12:51 AM
Whether you’re just starting out on your writing career or are a seasoned veteran, there are certain skills you must have in order to be successful....
3 min read
Ross Henderson: Apr 10, 2023 12:53:49 PM
Professional writers are invaluable partners. By partnering with a pro, your business can rise up the Google rankings, establish thought leadership...
4 min read
Ross Henderson: Apr 10, 2023 12:40:56 PM
Ever heard the saying “the riches are in the niches”? The more time I spend working with successful businesses, the more I realize how true that...
4 min read
Ross Henderson: Apr 10, 2023 10:41:34 AM
There’s no denying that running a successful content marketing strategy requires brands to create a lot of content on an ongoing basis. Producing...
3 min read
Joy Youell: Apr 10, 2023 9:46:17 AM
Unless you are in a very rare industry, buyers for your business will go through a journey. I don’t care if you sell cat litter or life coaching:...
3 min read
Joy Youell: Apr 10, 2023 9:44:09 AM
The COVID-19 pandemic brought on a pop culture vacuum. Live concerts were canceled, weddings postponed and even the unthinkable: baseball and...
3 min read
Joy Youell: Apr 10, 2023 9:37:24 AM
It takes time to write good emails. Whether you are crafting personalized messages or blasting a notice to your list, are you struggling to get a...
4 min read
Joy Youell: Apr 10, 2023 9:36:08 AM
Digital engagement is a delicate balance. Too many emails, posts and threads can have someone hitting unsubscribe or unfollow. Too little and you...
3 min read
Joy Youell: Apr 10, 2023 9:34:44 AM
We all have a fill in the blank: “in order to build my business, I need to _____.” Most often, what we say here will reflect revenue-generating...
3 min read
Joy Youell: Apr 10, 2023 9:33:15 AM
The connections you make in PR endeavors often encircle news outlets, news cycles, journalists and other people with a platform. It’s vital to have a...
3 min read
Joy Youell: Apr 10, 2023 9:30:17 AM
The democratization of the internet has invited more players than ever into the competition of the marketplace. What does this mean? It means that...
4 min read
Joy Youell: Apr 10, 2023 9:27:57 AM
As you improve your effectiveness in making business connections, one depressing stat can remain: open rates for emails. Whether or not you use a...
3 min read
Joy Youell: Apr 9, 2023 11:14:37 AM
Whether you earn it or pay for it, publicity is rarely free. The nature of the investment that you make may impact how customers view you. Knowing...
3 min read
Joy Youell: Apr 9, 2023 11:11:01 AM
It’s no secret that people who find lasting success, at the end of the day, are “people people.” When you are a people person, you recognize the...
3 min read
Joy Youell: Apr 9, 2023 11:09:29 AM
A seismic shift has occurred in the way people make connections. Fame was historically earned through achievements in a noteworthy or public field....
3 min read
Joy Youell: Apr 9, 2023 10:49:32 AM
The goal of skilled copywriting is to write something that is so relevant, so relatable, so TRUE to the reader’s experience that they have immediate...
4 min read
Ross Henderson: Apr 9, 2023 10:36:52 AM
Successfully marketing any business requires a lot of effort. There are so many marketing channels out there, and each of them demand unique types of...
4 min read
Ross Henderson: Apr 9, 2023 10:33:04 AM
It’s becoming increasingly important for leaders to cast themselves as a thought leader. Unlocking that perception from your colleagues and peers...
4 min read
Joy Youell: Apr 9, 2023 10:20:39 AM
I’ve been on both sides of the table in this conversation (actually, I am all of the time): interviewee and interviewer. Walking away from these...
5 min read
Ross Henderson: Apr 9, 2023 10:16:34 AM
When it comes to marketing writing, there are two distinct categories: long-form and short-form. We all know long-form well: blog articles, white...
4 min read
Ross Henderson: Apr 8, 2023 10:58:42 AM
Mastering the art of writing for business audiences can transform the trajectory of your career. It’s a skill that, on the face of it, seems simple....
3 min read
Mark Bowden: Apr 8, 2023 10:46:57 AM
If you are looking for corporate buzzwords, you will not go far in your search without seeing something regarding company culture. The trend that...
4 min read
Ross Henderson: Apr 8, 2023 10:33:59 AM
Both copywriting and content writing play an important role in the marketing strategy of virtually all successful businesses. Together, they enable...
4 min read
Ross Henderson: Apr 8, 2023 10:31:52 AM
I recently got talking to a business that made me realize that a lot of brands are approaching their newsletter marketing strategy the wrong way....
4 min read
Ross Henderson: Apr 8, 2023 10:30:30 AM
Content marketing plays an important role in any business: helping to grow your brand, supercharge your sales process, and ultimately, convert more...
3 min read
Sanders Reese: Apr 8, 2023 10:22:17 AM
Let’s be honest; content for tech companies can get pretty dull. Customers shopping around for the perfect piece of hardware or software often feel...
4 min read
Ross Henderson: Apr 8, 2023 9:55:48 AM
Revenue growth is the number one priority for many businesses. But as we all know, driving sustained, profitable growth is far from easy. Doing so...
3 min read
Joy Youell: Apr 8, 2023 9:07:35 AM
We are all sick of marketing. We're sick of being told what we want, being told something is better than it is, being told this is the best price it...
4 min read
Ross Henderson: Apr 8, 2023 9:06:09 AM
Many businesses consider their people to be their most valuable assets. And with good reason: your people are the creative spark that drive...
2 min read
Joy Youell: Apr 8, 2023 7:34:29 AM
This will be short and sweet. I read two stats today from Compass Co Blog:
5 min read
Joy Youell: Apr 8, 2023 7:33:35 AM
Creating a landing page is a frequently utilized technique for marketing businesses of every size. A landing page is simply a website page with a...
3 min read
Joy Youell: Apr 8, 2023 7:30:28 AM
A brand guide is simply a set of parameters for what your brand looks like and sounds like. If you were online dating, the brand guide would be the...
4 min read
Joy Youell: Apr 8, 2023 6:07:12 AM
As your business grows, you will want to grow in your ability to market to customers. This means using some tools that will help you efficiently...
2 min read
Joy Youell: Apr 8, 2023 6:01:15 AM
Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be...
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