HIRE A WRITER BUSINESS BLOG

1 min read

How to Block OpenAI's New AI Training Web Crawler

Writing Team: Aug 18, 2023 3:59:04 PM

OpenAI, the creator of ChatGPT and other AI systems, has introduced a new web crawler named GPTBot, which is used to train AI models like GPT-5....

3 min read

JOURNALIST VS WRITER: WHICH IS BEST FOR YOU?

Emma Goldhaber: Aug 18, 2023 3:50:24 PM

All journalists are writers, but not all writers are journalists. It’s easy to use the term “writer” as a catch-all when it comes to any writing...

2 min read

Finding Success with Professional Content Writing Services

Angela Wyatt: Aug 18, 2023 3:31:01 PM

In marketing, content is king—especially SEO content. Whether you're a small business owner or a marketer at a large corporation, you should not...

2 min read

Rethinking Account-Based Marketing (ABM)

Writing Team: Aug 18, 2023 2:48:51 PM

Traditionally, Account Based Marketing (ABM) has been seen as a methodical, step-by-step approach – a bit like a structured heist. But what if we...

2 min read

Mastering the Short Press Release: When Less Says More

Sanders Reese: Aug 18, 2023 2:39:48 PM

Ever attended a party and noticed that one person who effortlessly owns the room without saying much?

2 min read

THE DEMISE OF MQL

Writing Team: Aug 18, 2023 2:33:10 PM

Marketing and sales have evolved through distinct eras shaped by technological advancements, trends, and societal changes. The year 2020 expedited...

2 min read

Streamlining Buyer-Salesperson Connections through Conversational Marketing

Writing Team: Aug 18, 2023 2:24:33 PM

Conversational Marketing offers a seamless and real-time buying experience that addresses immediate buyer needs. It's land on a website - BOOM - have...

2 min read

Possible New York Times Lawsuit Against OpenAI

Writing Team: Aug 18, 2023 8:43:38 AM

In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models....

3 min read

Dialog Flows: How to Write Chatbot Conversations

Writing Team: Aug 17, 2023 2:30:42 PM

The true magic of chatbots lies in crafting well-structured and natural-sounding conversations – known as dialog flows – that guide users seamlessly...

2 min read

Chatbot Marketing: An Overview

Writing Team: Aug 17, 2023 2:24:31 PM

Chatbot marketing involves using AI-powered chatbots to engage with website visitors, answer their queries, provide assistance, and guide them toward...

4 min read

Webinar Marketing: Prepare, Execute, Measure

Writing Team: Aug 17, 2023 2:19:11 PM

Webinars have emerged as a powerful tool in the modern marketer's toolkit, enabling businesses to engage, educate, and convert their target audience...

3 min read

Demystifying Demand Generation: Take it Step-by-Step

Writing Team: Aug 17, 2023 2:14:38 PM

Demand generation is a pivotal strategy that fuels business growth, fosters brand awareness, and drives revenue. From its definition to real-world...

2 min read

Moz Releases Brand Authority Metric - What Does it Mean?

Writing Team: Aug 17, 2023 2:00:56 PM

Imagine having the power to reshape your brand's value and reputation to mirror that of another successful company. This intriguing concept takes a...

2 min read

Here's an Idea: Use LinkedIn Profiles to Define Audience Personas

Writing Team: Aug 17, 2023 1:53:04 PM

Unlocking audience personas is key for impactful content strategies. One platform that holds a wealth of insights is LinkedIn.

2 min read

Marketing to Generation Alpha (Yes, They're Old Enough)

Writing Team: Aug 17, 2023 1:34:32 PM

As the youngest and most technologically immersed generation, Generation Alpha (born between 2010 and 2025) presents unique challenges and...

2 min read

10 Reasons to Outsource Content Production

Writing Team: Aug 17, 2023 8:19:33 AM

In an era marked by economic volatility and dynamic business landscapes, content creation has emerged as a cornerstone of successful marketing...

2 min read

Content Gap Analysis: Do You Know What You're Missing?

Writing Team: Aug 17, 2023 8:11:38 AM

A content gap analysis empowers marketing leaders to uncover valuable insights, seize opportunities, and craft compelling content that resonates with...

5 min read

The 30 Best Ads of All Time: Viewer Count, Engagement, and Revenue

Writing Team: Aug 16, 2023 4:58:11 PM

Advertising is an art that has the power to captivate, inspire, and drive massive success.

3 min read

Mega List of Text Ideas for Buttons on Your Business Website

Writing Team: Aug 16, 2023 4:27:00 PM

Buttons are the unsung heroes of web design, directing users' actions and driving conversions.

2 min read

Personalization in Marketing: The Case for Anti-Personalization

Writing Team: Aug 16, 2023 4:18:31 PM

Personalization has been hailed as a game-changer in modern marketing, allowing businesses to tailor their messages to individual consumer...

2 min read

Marketing in the AI Era

Writing Team: Aug 16, 2023 4:14:17 PM

The rapid advancements in technology have ushered in an era where Artificial Intelligence (AI) is reshaping industries and revolutionizing business...

3 min read

New Business Press Release Examples

Megan Schutz: Aug 16, 2023 10:02:10 AM

Are you on the cusp of launching your new business venture? A well-crafted press release can be a valuable tool to introduce your business to the...

3 min read

Dark Funnels: Hidden Lead Generation Opportunities

Writing Team: Aug 15, 2023 1:48:09 PM

In today's age of PII-savvy and safeguarding, one of the challenges that marketers face is the presence of a "dark funnel." This enigmatic term...

6 min read

Mastering Webforms for Lead Capture

Writing Team: Aug 15, 2023 1:35:04 PM

Webforms play a crucial role in collecting user information, engaging with visitors, and driving conversions on websites.

2 min read

LinkedIn Engagement: Gamification Strategies for Company Teams

Writing Team: Aug 11, 2023 4:17:04 PM

LinkedIn has evolved beyond being a platform for networking and job searching.

2 min read

Content Marketing in the Subscription Economy

Writing Team: Aug 11, 2023 3:40:17 PM

The rise of the subscription economy has revolutionized the way companies engage with their customers.

4 min read

Content Marketing ROI Attribution

Writing Team: Aug 9, 2023 4:34:51 PM

Cntent marketing is a cornerstone strategy for brands to engage their audiences, establish authority, and drive conversions. But to truly understand...

4 min read

Content Gap Analysis: Find Opportunities

Writing Team: Aug 9, 2023 4:26:31 PM

In the fiercely competitive landscape of digital marketing, staying ahead requires more than just producing content; it requires producing the right...

4 min read

Micro-Moments and Content: Meeting User Needs in Real-Time

Writing Team: Aug 9, 2023 4:20:14 PM

In today's fast-paced digital landscape, capturing and retaining users' attention is a constant challenge. Enter micro-moments: those fleeting...

5 min read

Building an In-House Public Relations Function

Writing Team: Aug 8, 2023 6:59:18 AM

In today's dynamic business landscape, having a strong public relations (PR) function in-house is essential for building brand awareness, fostering...

5 min read

Best Marketing Project Management Software, Tools, & Platforms

Writing Team: Aug 2, 2023 3:39:27 PM

Many project management tools are designed to manage projects for every industry.

2 min read

A/B Testing: The Key to Data-Driven Marketing Success

Writing Team: Aug 2, 2023 11:53:01 AM

In the rapidly evolving landscape of digital marketing, data-driven decision-making has become paramount.

3 min read

Let's Talk About Marketing Campaigns

Writing Team: Aug 2, 2023 9:08:10 AM

A well-crafted marketing campaign can drive brand awareness, engage the audience, and ultimately lead to conversions.

2 min read

UTM Parameters FOR MARKETING TRACKING

Writing Team: Aug 2, 2023 8:57:14 AM

UTM parameters (Urchin Tracking Module) are invaluable tools for tracking and analyzing the performance of your marketing campaigns. In this in-depth...

2 min read

Demand Generation: Strategy, Always Strategy

Writing Team: Aug 1, 2023 5:03:34 PM

Demand generation is the art and science of driving interest, awareness, and demand for your products or services.

2 min read

Wix Studio: you can build a website with ai (for real)

Writing Team: Aug 1, 2023 2:58:05 PM

Wix, a renowned website builder platform, has been revolutionizing the way individuals and businesses create stunning websites with its user-friendly...

2 min read

Effective meta Ad Campaigns

Writing Team: Aug 1, 2023 2:51:05 PM

Formerly known as Facebook advertising, Meta Advertising offers businesses a powerful platform to reach their target audience and achieve marketing...

3 min read

A Guide to Google Ads

Writing Team: Aug 1, 2023 2:46:03 PM

In today's digital age, Google Ads is a potent tool for businesses seeking to reach a target audience effectively and drive meaningful results.

2 min read

Is Video Dead? The Evolution of Video Advertising in the Streaming Era

Writing Team: Jul 31, 2023 4:59:27 PM

With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a significant...

3 min read

How Does Unbounce Work?

Meagan Voulo: Jul 31, 2023 1:37:07 PM

Are you struggling to create compelling landing pages that convert visitors into customers? Unbounce, a leading landing page platform, offers robust...

4 min read

Types of Content Writing Services: What's Best for Your Business?

Ross Henderson: Jul 31, 2023 1:02:19 PM

Investing in content for your business is almost always a good decision. Whether your goal is to harness the power of SEO to attract new audiences to...

4 min read

B2B Content Marketing Report: 2 Examples

Kaitlin Last: Jul 25, 2023 9:25:07 AM

Want to boost your B2B content marketing? We've got you covered! Get two real-life marketing report examples from Company A and Company B for January...

2 min read

Digital Marketing Without Cookies: Breaking Free From the Cookie Jar

Sanders Reese: Jul 25, 2023 9:18:48 AM

Do you ever wonder how the digital world seems to know you better than your grandma?

4 min read

How to Find Freelance Writers

Amy Williams: Jul 14, 2023 2:28:37 PM

Is it time for you to hire a freelance writer? Maybe you’ve been able to get away with writing your own marketing emails or web copy for a while but...

3 min read

5 Data Driven Marketing Trends in 2023

Meagan Voulo: Jul 14, 2023 2:25:39 PM

I work as a full-time data scientist, but I also do a lot of freelance SEO analytics projects. In fact, my first ‘data’ role was an SEO marketing...

3 min read

Top Martech Companies

Ross Henderson: Jul 14, 2023 2:12:45 PM

2 min read

Inbound Marketing Roadmap: A Comprehensive Overview

Joy Youell: Jul 1, 2023 10:34:41 AM

If you're a professional marketer, content creator, or copywriter, chances are you're heavily involved in inbound digital marketing. However, much of...

3 min read

A Guide to Successful Lead Generation Campaigns

Joy Youell: Jul 1, 2023 10:09:47 AM

Lead generation is an essential aspect of digital marketing, and as a digital marketing professional, you may find yourself responsible for...

2 min read

PR Statement Examples

Megan Schutz: Jul 1, 2023 8:51:35 AM

From product launches to crisis communications,PR statements are a valuable tool for companies to announce recent and upcoming events. Companies send...

3 min read

Enhancing Your Brand’s Digital Footprint With Corporate Content Writing

Sanders Reese: Jul 1, 2023 8:43:49 AM

Corporate content writing is anything but dry and dull. To get it right, you need to balance brand voice and tone with the valuable information your...

3 min read

3 THINGS YOU NEED TO KNOW ABOUT COPYRIGHT FREE MEDIA

Emma Goldhaber: Jun 28, 2023 10:08:33 AM

Computers have made it almost too easy to find media to use in our creative projects. Most of the time, it’s as simple as right-clicking on an image...

2 min read

Copywriter and Content Writer: Should I Hire Both?

Angela Wyatt: Jun 23, 2023 9:35:59 AM

When building your marketing team, several positions may seem to overlap in job talent–graphic designer and web designer, web designer and web...

4 min read

Beyond Google: How to Find Better Sources from Alternative Channels

Sanders Reese: Jun 20, 2023 10:18:38 AM

While Google might be the main go-to resource for research of all kinds, don’t think it’s your only option.

3 min read

Unpopular Brands: Advertising Gone Wrong

Kaitlin Last: Jun 20, 2023 10:11:50 AM

They say “any press is good press”, but… is it?

3 min read

Mastering Startup Newsletter: Doing More With Less

Sanders Reese: Jun 20, 2023 10:08:44 AM

Startups. With the excitement and passion of getting in on the ground floor of a project comes a new set of challenges. Often, marketing teams, if...

2 min read

AI Prompt Engineering for Marketing

Meagan Voulo: Jun 20, 2023 10:06:03 AM

ChatGPT has been at the forefront of people’s minds since it was released by OpenAI at the end of 2022. By now I think we all know what ChatGPT does...

3 min read

How to Copy Wireframe a Webpage

Ross Henderson: Jun 6, 2023 12:17:09 PM

If you’re a professional writer, there’s a good chance that you’ve already been asked to write a website for someone. If you haven’t, it’s only a...

3 min read

A Quick Guide to Site Mapping

Ross Henderson: Jun 6, 2023 12:14:12 PM

If you’ve ever been involved in designing a website, you’ll know how quickly things can get out of hand. There are dozens of pages to write,...

6 min read

A Guide to Writing Long-Form Copy

Joy Youell: May 23, 2023 3:18:08 PM

Long-form copy is just what it sounds like: a long form version of a standard article of piece of information. There’s this idea that adults don’t...

4 min read

How to Give Feedback to a Writer

Joy Youell: May 16, 2023 2:18:54 PM

Writers. Creative. Expressive. Maybe a little sensitive. If you work with writers, it’s important to understand how to facilitate their growth. This...

2 min read

Marketer and Writer: What's the Difference?

Kaitlin Last: May 15, 2023 2:13:13 PM

If you asked my friends what I do for a living, they’ll likely tell you that “she writes stuff for some businesses”... And while they’re not...

3 min read

How to Create a Writing Standard Operating Procedure (SOP)

Ross Henderson: May 1, 2023 1:55:58 PM

Most people think of writing as a creative pursuit. And for the most part, it is. Writers spend a lot of time alone with their thoughts, figuring out...

4 min read

Companies for Content Writing

Joy Youell: Apr 11, 2023 5:58:15 PM

Someone who is good with words is a huge asset.

4 min read

How to Ghostwrite a Thought Leadership Article

Ross Henderson: Apr 11, 2023 5:56:09 PM

Today, every ambitious professional wants to be perceived as a thought leader. Thought leaders are individuals who come up with bright new ideas,...

2 min read

Examples of Press Releases

Joy Youell: Apr 11, 2023 5:54:31 PM

Great press releases have a few shared traits:

6 min read

How to Write Good Podcast Shownotes (And Why it Matters)

Lindsey Blackmore: Apr 11, 2023 5:48:47 PM

Podcasts: you’ve likely listened to one in the past month. Maybe you have a list of favorite shows you stay up to date with. Maybe you have something...

4 min read

The Content Marketing Tech Stack: What You Need to Know

Ross Henderson: Apr 11, 2023 4:57:53 PM

From the outside looking in, it’s easy to think that to be a successful writer, all you really need is a laptop with an internet connection and a...

5 min read

Professional Writers vs. Jasper AI

Joy Youell: Apr 11, 2023 4:45:38 PM

January can be full of new hope or lazily dashed dreams.

3 min read

Writing Ads: When Every Word Counts

Joy Youell: Apr 11, 2023 4:32:33 PM

Writing ads is an art.

6 min read

ChatGPT Versus Professional Writers

Joy Youell: Apr 11, 2023 4:30:26 PM

The nuances of human communication are incredibly complex.

4 min read

How to Write Content for Accounting Firms

Ross Henderson: Apr 11, 2023 4:28:51 PM

If you’re a content writer in the accounting industry, you’re in an exciting space. After spending decades as relatively stable businesses with...

4 min read

Content Marketing: It’s Not a Standalone Tactic

Kaitlin Last: Apr 11, 2023 4:20:39 PM

Your audience, no matter the size, wants valuable content from your and your business.

2 min read

Writing a Newsletter People Actually Want to Read

Mark Bowden: Apr 11, 2023 3:58:31 PM

Newsletters might have taken a back seat to social media and content marketing over the past few years, but like Lazarus rising from the grave,...

4 min read

6 Tips to Run a Successful Subject Matter Expert Interview

Ross Henderson: Apr 11, 2023 3:55:25 PM

If you’re in the business of creating content, you’ll likely find it necessary to do Subject Matter Expert (SME) interviews from time to time. As a...

5 min read

How to Build a Resource Center

Joy Youell: Apr 11, 2023 3:36:10 PM

Most businesses blog. And most of them publish white papers and lead magnets. They get creative and design infographics. As the body of work grows,...

4 min read

Standard Operating Procedures for Subject Matter Expert Interviews

Ross Henderson: Apr 11, 2023 3:31:03 PM

This is the first of two articles sharing our approach to SME interviews. This article explores standard operating procedures for SME interview...

4 min read

6 Types of Marketing Agencies: Key Differences

Ross Henderson: Apr 11, 2023 3:27:20 PM

Here’s a common scenario.

3 min read

Do Bylines Matter?

Amy Williams: Apr 11, 2023 1:24:16 PM

I recently wrote my first non-fiction book. Like, an actual book that was nearly 60,000 words. It was a dream come true. All those years ago when I...

4 min read

How to Create a Content Plan

Ross Henderson: Apr 11, 2023 1:18:40 PM

If you’ve been tasked with creating a content plan, it can be difficult to know where to start. After all, creating these types of plans is no easy...

4 min read

Copywriter Skills & Degrees for Copywriters

Joy Youell: Apr 11, 2023 1:16:34 PM

There’s a wild journey most people undertake to become full time writers. For most of us, it wasn’t a point A to Z.

4 min read

How to Tell if a Writer Is a Good Fit for Your Company

Ross Henderson: Apr 11, 2023 8:58:49 AM

If you’re in the market for a new content writer to work for your company, finding the right fit is vital. Your new writer will be a steward of your...

2 min read

Google Keyboard Shortcuts for Google Docs

Lindsey Blackmore: Apr 11, 2023 8:38:10 AM

As content writers, we live and work and die in Google Docs. I knowww. In an attempt to waste less time on mundane mouse clicks, I’ve made “cheat...

4 min read

5 Indispensable Tools for Professional Writers

Ross Henderson: Apr 11, 2023 8:00:47 AM

Writers, like all craftspeople, are nothing without their tools. Sure, some people might say that all you really need to write is a pen and paper....

3 min read

Building Broad Knowledge and Deep Expertise: The T-Shaped Professional

Ross Henderson: Apr 11, 2023 7:44:04 AM

In any walk of life, it’s great to know a little about a lot of things. At the same time, it’s great to truly master a single craft. Balancing these...

4 min read

How Web3 Will Change Digital Marketing

Taylor Zantingh: Apr 11, 2023 7:42:27 AM

The first time I heard about Web3, I felt an excited twist in my gut. As a millennial, I vaguely remember the boom of Web 2.0 in the early 2000s. I...

3 min read

Brand Guidelines: What Are They, And Why Do You Need Them?

Ross Henderson: Apr 11, 2023 7:40:03 AM

If your business works with external content creators of any kind, you need brand guidelines. Building a brand takes an immeasurable amount of time...

3 min read

Content Mapping

Joy Youell: Apr 11, 2023 7:30:59 AM

Content mapping is the best way to get a single source of truth for company messaging.

5 min read

4 Ways Your B2B Marketing Strategy Needs Fixing

Writing Team: Apr 11, 2023 7:28:31 AM

A successful B2B marketing strategy offers every business the opportunity to find new customers and to further distinguish its brand from the...

3 min read

Personal Branding (But I’m Not an Egomaniac!)

Joy Youell: Apr 11, 2023 7:24:10 AM

Right right. Me neither.

4 min read

8 Skills All Business Writers Need

Ross Henderson: Apr 11, 2023 7:12:51 AM

Whether you’re just starting out on your writing career or are a seasoned veteran, there are certain skills you must have in order to be successful....

3 min read

4 Ways to Hire a Professional Writer

Ross Henderson: Apr 10, 2023 12:53:49 PM

Professional writers are invaluable partners. By partnering with a pro, your business can rise up the Google rankings, establish thought leadership...

4 min read

Unlocking the Value of Niches

Ross Henderson: Apr 10, 2023 12:40:56 PM

Ever heard the saying “the riches are in the niches”? The more time I spend working with successful businesses, the more I realize how true that...

4 min read

How (And Why) You Should Refresh Old Content

Ross Henderson: Apr 10, 2023 10:41:34 AM

There’s no denying that running a successful content marketing strategy requires brands to create a lot of content on an ongoing basis. Producing...

3 min read

Facilitate the Buyer Journey

Joy Youell: Apr 10, 2023 9:46:17 AM

Unless you are in a very rare industry, buyers for your business will go through a journey. I don’t care if you sell cat litter or life coaching:...

3 min read

How to Market in a Pop Culture Vacuum

Joy Youell: Apr 10, 2023 9:44:09 AM

The COVID-19 pandemic brought on a pop culture vacuum. Live concerts were canceled, weddings postponed and even the unthinkable: baseball and...

3 min read

Boost Your Email Open Rates

Joy Youell: Apr 10, 2023 9:37:24 AM

It takes time to write good emails. Whether you are crafting personalized messages or blasting a notice to your list, are you struggling to get a...

4 min read

Is Your Audience Burned Out?

Joy Youell: Apr 10, 2023 9:36:08 AM

Digital engagement is a delicate balance. Too many emails, posts and threads can have someone hitting unsubscribe or unfollow. Too little and you...

3 min read

Stop Selling and Start Connecting

Joy Youell: Apr 10, 2023 9:34:44 AM

We all have a fill in the blank: “in order to build my business, I need to _____.” Most often, what we say here will reflect revenue-generating...

3 min read

Good News, Everyone!

Joy Youell: Apr 10, 2023 9:33:15 AM

The connections you make in PR endeavors often encircle news outlets, news cycles, journalists and other people with a platform. It’s vital to have a...