2 min read
Joy Youell: Jul 1, 2023 10:34:41 AM
If you're a professional marketer, content creator, or copywriter, chances are you're heavily involved in inbound digital marketing. However, much of what you learned about marketing in school or a few years ago may now be obsolete. That's why we...
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3 min read
Joy Youell: Jul 1, 2023 10:09:47 AM
Lead generation is an essential aspect of digital marketing, and as a digital marketing professional, you may find yourself responsible for...
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Megan Schutz: Jul 1, 2023 8:51:35 AM
From product launches to crisis communications,PR statements are a valuable tool for companies to announce recent and upcoming events. Companies send...
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Sanders Reese: Jul 1, 2023 8:43:49 AM
Corporate content writing is anything but dry and dull. To get it right, you need to balance brand voice and tone with the valuable information your...
3 min read
Emma Goldhaber: Jun 28, 2023 10:08:33 AM
Computers have made it almost too easy to find media to use in our creative projects. Most of the time, it’s as simple as right-clicking on an image...
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Angela Wyatt: Jun 23, 2023 9:35:59 AM
When building your marketing team, several positions may seem to overlap in job talent–graphic designer and web designer, web designer and web...
4 min read
Sanders Reese: Jun 20, 2023 10:18:38 AM
While Google might be the main go-to resource for research of all kinds, don’t think it’s your only option.
3 min read
Kaitlin Last: Jun 20, 2023 10:11:50 AM
They say “any press is good press”, but… is it?
3 min read
Sanders Reese: Jun 20, 2023 10:08:44 AM
Startups. With the excitement and passion of getting in on the ground floor of a project comes a new set of challenges. Often, marketing teams, if...
2 min read
Meagan Voulo: Jun 20, 2023 10:06:03 AM
ChatGPT has been at the forefront of people’s minds since it was released by OpenAI at the end of 2022. By now I think we all know what ChatGPT does...
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Ross Henderson: Jun 6, 2023 12:17:09 PM
If you’re a professional writer, there’s a good chance that you’ve already been asked to write a website for someone. If you haven’t, it’s only a...
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Ross Henderson: Jun 6, 2023 12:14:12 PM
If you’ve ever been involved in designing a website, you’ll know how quickly things can get out of hand. There are dozens of pages to write,...
6 min read
Joy Youell: May 23, 2023 3:18:08 PM
Long-form copy is just what it sounds like: a long form version of a standard article of piece of information. There’s this idea that adults don’t...
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Joy Youell: May 16, 2023 2:18:54 PM
Writers. Creative. Expressive. Maybe a little sensitive. If you work with writers, it’s important to understand how to facilitate their growth. This...
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Kaitlin Last: May 15, 2023 2:13:13 PM
If you asked my friends what I do for a living, they’ll likely tell you that “she writes stuff for some businesses”... And while they’re not...
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Ross Henderson: May 1, 2023 1:55:58 PM
Most people think of writing as a creative pursuit. And for the most part, it is. Writers spend a lot of time alone with their thoughts, figuring out...
4 min read
Joy Youell: Apr 11, 2023 5:58:15 PM
Someone who is good with words is a huge asset.
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Ross Henderson: Apr 11, 2023 5:56:09 PM
Today, every ambitious professional wants to be perceived as a thought leader. Thought leaders are individuals who come up with bright new ideas,...
3 min read
Joy Youell: Apr 11, 2023 5:54:31 PM
Great press releases have a few shared traits:
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Lindsey Blackmore: Apr 11, 2023 5:48:47 PM
Podcasts: you’ve likely listened to one in the past month. Maybe you have a list of favorite shows you stay up to date with. Maybe you have something...
4 min read
Ross Henderson: Apr 11, 2023 4:57:53 PM
From the outside looking in, it’s easy to think that to be a successful writer, all you really need is a laptop with an internet connection and a...
5 min read
Joy Youell: Apr 11, 2023 4:45:38 PM
January can be full of new hope or lazily dashed dreams.
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Joy Youell: Apr 11, 2023 4:32:33 PM
Writing ads is an art.
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Joy Youell: Apr 11, 2023 4:30:26 PM
The nuances of human communication are incredibly complex.
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Ross Henderson: Apr 11, 2023 4:28:51 PM
If you’re a content writer in the accounting industry, you’re in an exciting space. After spending decades as relatively stable businesses with...
4 min read
Kaitlin Last: Apr 11, 2023 4:20:39 PM
Your audience, no matter the size, wants valuable content from your and your business.
2 min read
Mark Bowden: Apr 11, 2023 3:58:31 PM
Newsletters might have taken a back seat to social media and content marketing over the past few years, but like Lazarus rising from the grave,...
4 min read
Ross Henderson: Apr 11, 2023 3:55:25 PM
If you’re in the business of creating content, you’ll likely find it necessary to do Subject Matter Expert (SME) interviews from time to time. As a...
5 min read
Joy Youell: Apr 11, 2023 3:36:10 PM
Most businesses blog. And most of them publish white papers and lead magnets. They get creative and design infographics. As the body of work grows,...
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Ross Henderson: Apr 11, 2023 3:31:03 PM
This is the first of two articles sharing our approach to SME interviews. This article explores standard operating procedures for SME interview...
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Ross Henderson: Apr 11, 2023 3:27:20 PM
Here’s a common scenario.
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Amy Williams: Apr 11, 2023 1:24:16 PM
I recently wrote my first non-fiction book. Like, an actual book that was nearly 60,000 words. It was a dream come true. All those years ago when I...
4 min read
Ross Henderson: Apr 11, 2023 1:18:40 PM
If you’ve been tasked with creating a content plan, it can be difficult to know where to start. After all, creating these types of plans is no easy...
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Joy Youell: Apr 11, 2023 1:16:34 PM
There’s a wild journey most people undertake to become full time writers. For most of us, it wasn’t a point A to Z.
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Ross Henderson: Apr 11, 2023 8:58:49 AM
If you’re in the market for a new content writer to work for your company, finding the right fit is vital. Your new writer will be a steward of your...
2 min read
Lindsey Blackmore: Apr 11, 2023 8:38:10 AM
As content writers, we live and work and die in Google Docs. I knowww. In an attempt to waste less time on mundane mouse clicks, I’ve made “cheat...
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Ross Henderson: Apr 11, 2023 8:00:47 AM
Writers, like all craftspeople, are nothing without their tools. Sure, some people might say that all you really need to write is a pen and paper....
3 min read
Ross Henderson: Apr 11, 2023 7:44:04 AM
In any walk of life, it’s great to know a little about a lot of things. At the same time, it’s great to truly master a single craft. Balancing these...
4 min read
Taylor Zantingh: Apr 11, 2023 7:42:27 AM
The first time I heard about Web3, I felt an excited twist in my gut. As a millennial, I vaguely remember the boom of Web 2.0 in the early 2000s. I...
3 min read
Ross Henderson: Apr 11, 2023 7:40:03 AM
If your business works with external content creators of any kind, you need brand guidelines. Building a brand takes an immeasurable amount of time...
3 min read
Joy Youell: Apr 11, 2023 7:30:59 AM
Content mapping is the best way to get a single source of truth for company messaging.
5 min read
Writing Team: Apr 11, 2023 7:28:31 AM
A successful B2B marketing strategy offers every business the opportunity to find new customers and to further distinguish its brand from the...
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Joy Youell: Apr 11, 2023 7:24:10 AM
Right right. Me neither.
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Ross Henderson: Apr 11, 2023 7:12:51 AM
Whether you’re just starting out on your writing career or are a seasoned veteran, there are certain skills you must have in order to be successful....
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Ross Henderson: Apr 10, 2023 12:53:49 PM
Professional writers are invaluable partners. By partnering with a pro, your business can rise up the Google rankings, establish thought leadership...
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Ross Henderson: Apr 10, 2023 12:40:56 PM
Ever heard the saying “the riches are in the niches”? The more time I spend working with successful businesses, the more I realize how true that...
4 min read
Ross Henderson: Apr 10, 2023 10:41:34 AM
There’s no denying that running a successful content marketing strategy requires brands to create a lot of content on an ongoing basis. Producing...
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Joy Youell: Apr 10, 2023 9:46:17 AM
Unless you are in a very rare industry, buyers for your business will go through a journey. I don’t care if you sell cat litter or life coaching:...
3 min read
Joy Youell: Apr 10, 2023 9:44:09 AM
The COVID-19 pandemic brought on a pop culture vacuum. Live concerts were canceled, weddings postponed and even the unthinkable: baseball and...
3 min read
Joy Youell: Apr 10, 2023 9:37:24 AM
It takes time to write good emails. Whether you are crafting personalized messages or blasting a notice to your list, are you struggling to get a...
4 min read
Joy Youell: Apr 10, 2023 9:36:08 AM
Digital engagement is a delicate balance. Too many emails, posts and threads can have someone hitting unsubscribe or unfollow. Too little and you...
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Joy Youell: Apr 10, 2023 9:34:44 AM
We all have a fill in the blank: “in order to build my business, I need to _____.” Most often, what we say here will reflect revenue-generating...
3 min read
Joy Youell: Apr 10, 2023 9:33:15 AM
The connections you make in PR endeavors often encircle news outlets, news cycles, journalists and other people with a platform. It’s vital to have a...
3 min read
Joy Youell: Apr 10, 2023 9:30:17 AM
The democratization of the internet has invited more players than ever into the competition of the marketplace. What does this mean? It means that...
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Joy Youell: Apr 10, 2023 9:27:57 AM
As you improve your effectiveness in making business connections, one depressing stat can remain: open rates for emails. Whether or not you use a...
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Joy Youell: Apr 9, 2023 11:14:37 AM
Whether you earn it or pay for it, publicity is rarely free. The nature of the investment that you make may impact how customers view you. Knowing...
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Joy Youell: Apr 9, 2023 11:11:01 AM
It’s no secret that people who find lasting success, at the end of the day, are “people people.” When you are a people person, you recognize the...
3 min read
Joy Youell: Apr 9, 2023 11:09:29 AM
A seismic shift has occurred in the way people make connections. Fame was historically earned through achievements in a noteworthy or public field....
3 min read
Joy Youell: Apr 9, 2023 10:49:32 AM
The goal of skilled copywriting is to write something that is so relevant, so relatable, so TRUE to the reader’s experience that they have immediate...
4 min read
Ross Henderson: Apr 9, 2023 10:36:52 AM
Successfully marketing any business requires a lot of effort. There are so many marketing channels out there, and each of them demand unique types of...
4 min read
Ross Henderson: Apr 9, 2023 10:33:04 AM
It’s becoming increasingly important for leaders to cast themselves as a thought leader. Unlocking that perception from your colleagues and peers...
4 min read
Joy Youell: Apr 9, 2023 10:20:39 AM
I’ve been on both sides of the table in this conversation (actually, I am all of the time): interviewee and interviewer. Walking away from these...
5 min read
Ross Henderson: Apr 9, 2023 10:16:34 AM
When it comes to marketing writing, there are two distinct categories: long-form and short-form. We all know long-form well: blog articles, white...
4 min read
Ross Henderson: Apr 8, 2023 10:58:42 AM
Mastering the art of writing for business audiences can transform the trajectory of your career. It’s a skill that, on the face of it, seems simple....
3 min read
Mark Bowden: Apr 8, 2023 10:46:57 AM
If you are looking for corporate buzzwords, you will not go far in your search without seeing something regarding company culture. The trend that...
4 min read
Ross Henderson: Apr 8, 2023 10:33:59 AM
Both copywriting and content writing play an important role in the marketing strategy of virtually all successful businesses. Together, they enable...
4 min read
Ross Henderson: Apr 8, 2023 10:31:52 AM
I recently got talking to a business that made me realize that a lot of brands are approaching their newsletter marketing strategy the wrong way....
4 min read
Ross Henderson: Apr 8, 2023 10:30:30 AM
Content marketing plays an important role in any business: helping to grow your brand, supercharge your sales process, and ultimately, convert more...
3 min read
Sanders Reese: Apr 8, 2023 10:22:17 AM
Let’s be honest; content for tech companies can get pretty dull. Customers shopping around for the perfect piece of hardware or software often feel...
4 min read
Ross Henderson: Apr 8, 2023 9:55:48 AM
Revenue growth is the number one priority for many businesses. But as we all know, driving sustained, profitable growth is far from easy. Doing so...
3 min read
Joy Youell: Apr 8, 2023 9:07:35 AM
We are all sick of marketing. We're sick of being told what we want, being told something is better than it is, being told this is the best price it...
4 min read
Ross Henderson: Apr 8, 2023 9:06:09 AM
Many businesses consider their people to be their most valuable assets. And with good reason: your people are the creative spark that drive...
2 min read
Joy Youell: Apr 8, 2023 7:34:29 AM
This will be short and sweet. I read two stats today from Compass Co Blog:
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Joy Youell: Apr 8, 2023 7:33:35 AM
Creating a landing page is a frequently utilized technique for marketing businesses of every size. A landing page is simply a website page with a...
3 min read
Joy Youell: Apr 8, 2023 7:30:28 AM
A brand guide is simply a set of parameters for what your brand looks like and sounds like. If you were online dating, the brand guide would be the...
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Joy Youell: Apr 8, 2023 6:07:12 AM
As your business grows, you will want to grow in your ability to market to customers. This means using some tools that will help you efficiently...
2 min read
Joy Youell: Apr 8, 2023 6:01:15 AM
Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be...
4 min read
Joy Youell: Apr 8, 2023 6:00:20 AM
Establishing a clear and recognizable brand voice is an important exercise for start-ups and small businesses that want to show up in the...
4 min read
Joy Youell: Apr 8, 2023 5:54:40 AM
Tip: there is a list of resources for competitor research at the end of this article - jump there if you just want the quick & dirty.
5 min read
Joy Youell: Apr 8, 2023 5:47:19 AM
An elevator pitch is a sales pitch that is short and succinct enough to be told during an elevator ride. In other words, writing an elevator pitch...
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Joy Youell: Apr 8, 2023 5:43:54 AM
As you write ads, craft messaging and tell your story, do you ever wish you had a crystal ball to predict how it will be perceived? I suspect many of...
2 min read
Joy Youell: Apr 8, 2023 5:42:12 AM
Good writers read a lot of books. And hopefully pull off better sentences than that one. I read all of the time. All kinds of books. Serious books,...
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Joy Youell: Apr 8, 2023 5:41:28 AM
Unless you have a single product that you deliver to a very specific kind of person, you should practice audience segmentation. Segmenting your...
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Joy Youell: Apr 8, 2023 5:40:01 AM
So, funny story, I'm in the library in the "new" section and I grab a light blue book that looks like a quick read on marketing or brand-building or...
5 min read
Joy Youell: Apr 8, 2023 4:40:48 AM
So, there's no Bible for start-ups. Like, here are the six steps everyone takes and here is the gospel truth for how to begin, continue and succeed....
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Joy Youell: Apr 8, 2023 4:39:31 AM
There are two common misconceptions about the internet. In my experience, people pendulum swing between these polarities:
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Joy Youell: Apr 8, 2023 4:37:16 AM
YOU get a CTA and YOU get a CTA and YOU get a CTA .
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Joy Youell: Apr 7, 2023 6:39:15 PM
Popular brands are made and broken by whether they can find the right marketing voice to stand out from the crowd. A marketing personality is...
4 min read
Joy Youell: Apr 7, 2023 6:30:05 PM
Websites may feel like a dime a dozen. You sign up for Wix or Wordpress or something, pick a template with the right colors, upload a few rad pics...
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Joy Youell: Apr 7, 2023 6:28:04 PM
A Word About the Flywheel A while ago, the great giant Hubspot published a notion that digital marketers (and regular marketers, I guess, if those...
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Joy Youell: Apr 7, 2023 6:15:39 PM
Writing a sales letter may feel old school but am 10,000% sure it can work for your business. A classic pitch has some sound components. When...
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Joy Youell: Apr 7, 2023 6:12:49 PM
Content calendars are important. If you don't have a coherent structure, you're going to end up missing stuff. Reality: everyone thinks blogging is a...
