1 min read
Writing Team: Sep 16, 2024 11:54:47 AM
In a significant development for the artificial intelligence industry, World Labs, a startup focusing on 3D perception AI, has officially launched. The company, co-founded by Fei-Fei Li, often referred to as the "Godmother of AI," has secured over...
READ NOW
3 min read
Writing Team: Sep 16, 2024 6:00:00 AM
Writing agencies play a crucial role in helping businesses and individuals create high-quality, engaging content. The best writing agencies offer a...
3 min read
Writing Team: Sep 16, 2024 5:45:00 AM
Copywriting is a key element of any marketing strategy, whether you’re a small business owner, a freelancer, or part of a large corporation. It...
2 min read
Writing Team: Sep 14, 2024 8:40:11 AM
In the high-stakes world of AI, even billions can feel like pocket change. OpenAI is preparing for a new funding round that could value the company...
2 min read
Writing Team: Sep 14, 2024 8:34:47 AM
Google is facing trial for allegedly abusing its dominance in the $200 billion digital advertising industry. The U.S. Department of Justice (DOJ)...
2 min read
Writing Team: Sep 14, 2024 8:30:14 AM
California's AI safety bill, SB 1047, has moved one step closer to becoming law, and it’s sparking heated debates in the tech industry. The bill,...
3 min read
Writing Team: Sep 10, 2024 10:40:54 AM
Conversion rates serve as a crucial metric for gauging the effectiveness of your marketing efforts. However, what constitutes a "good" conversion...
2 min read
Writing Team: Sep 10, 2024 10:36:44 AM
Generation Z, known for its entrepreneurial spirit and deep understanding of digital platforms, has been reshaping the business landscape. With the...
3 min read
Writing Team: Sep 5, 2024 10:23:16 AM
High-quality content is crucial for businesses to stand out and engage their target audience. The United States is home to numerous content writing...
3 min read
Writing Team: Aug 27, 2024 2:05:14 PM
According to Hootsuite's latest survey, brands that lean into AI, focus on entertainment, and refine their top-performing platforms are closing in on...
3 min read
Writing Team: Aug 26, 2024 12:09:34 PM
Google's Prompt Library is an innovative collection of ready-to-use prompts designed to work with the Gemini API in Google AI Studio. These prompts...
2 min read
Writing Team: Aug 26, 2024 4:45:00 AM
Amazon has recently unveiled Amazon Q, its AI-powered assistant designed to supercharge productivity for internal teams. This launch marks a...
3 min read
Writing Team: Aug 26, 2024 4:15:00 AM
As AI continues to revolutionize the marketing and advertising landscape, brands are becoming increasingly vigilant about how their agency partners...
1 min read
Writing Team: Aug 19, 2024 6:15:00 AM
In just a short time, major consulting firms like Boston Consulting Group (BCG), McKinsey, IBM, and Accenture have earned hundreds of millions by...
3 min read
Writing Team: Aug 19, 2024 5:00:00 AM
We've developed and applied a new method leveraging Rule-Based Rewards (RBRs) that aligns models to behave safely without extensive human data...
1 min read
Writing Team: Aug 12, 2024 6:45:00 AM
BrightEdge, a leading AI-powered SEO platform, has released new research on how Google's AI Overviews—and AI in general—are impacting search.
2 min read
Writing Team: Aug 12, 2024 12:15:00 AM
As AI continues to advance at breakneck speed, a critical gap is emerging—a lack of AI literacy. New data reveals that most organizations are falling...
2 min read
Writing Team: Aug 6, 2024 1:47:38 PM
With the release of easily usable and generally applicable AI (e.g., ChatGPT, Google Bard, Anthropic Claude), more and more companies have built...
4 min read
Writing Team: Aug 6, 2024 1:00:04 PM
The global competition for AI supremacy is evolving rapidly, shifting from a focus on chip manufacturing to a broader battle for cloud and data...
1 min read
Writing Team: Aug 5, 2024 4:44:42 PM
In the competitive world of paid search, your brand is your most valuable asset. It's crucial to protect your brand terms, messaging, and unique...
1 min read
Writing Team: Aug 5, 2024 4:35:31 PM
Google Search Console is introducing an experimental feature called recommendations, aimed at providing users with actionable insights to enhance...
2 min read
Writing Team: Jul 31, 2024 11:24:32 AM
ChatGPT-4's Advanced Voice Mode represents a significant leap forward in conversational AI technology, offering users a more natural and immersive...
2 min read
Writing Team: Jul 30, 2024 2:58:32 PM
As we step into 2024, the marketing landscape is undergoing rapid transformation, driven by advancements in technology, the rise of artificial...
2 min read
Writing Team: Jul 29, 2024 10:28:35 AM
Apple's much-awaited artificial intelligence features, dubbed Apple Intelligence, will not be included in the initial release of iOS 18 and iPadOS 18...
1 min read
Writing Team: Jul 29, 2024 10:22:20 AM
OpenAI, the company behind the popular ChatGPT, is facing significant financial challenges according to a recent report. The Information, citing...
2 min read
Writing Team: Jul 25, 2024 3:53:07 PM
Google has announced a comprehensive upgrade to its Merchant Center. This significant update, slated for completion by September, will affect all...
2 min read
Writing Team: Jul 24, 2024 11:38:23 AM
Twenty years after the cult classic "Napoleon Dynamite" charmed audiences with its quirky humor and memorable characters, a series of innovative...
16 min read
Writing Team: Jul 23, 2024 12:19:50 PM
AI copywriting. This groundbreaking technology is revolutionizing the way we think about and produce written content, blending the efficiency of...
4 min read
Writing Team: Jul 22, 2024 5:41:19 PM
AI tools have become indispensable for marketers, writers, and creators. This guide explores 17 cutting-edge AI content tools that can revolutionize...
1 min read
Writing Team: Jul 22, 2024 5:06:42 PM
In a surprising turn of events, Google has announced it will not phase out third-party cookies in Chrome as previously planned. Instead, the tech...
3 min read
Joy Youell: Jul 17, 2024 2:51:55 PM
In the age of artificial intelligence, where algorithms can churn out content at lightning speed, mastering voice and tone has become the writer's...
7 min read
Joy Youell: Jul 17, 2024 2:32:07 PM
Creating great content is only half the battle. The other half? Getting that content in front of the right eyes at the right time. This is where...
1 min read
Writing Team: Jul 15, 2024 5:40:53 PM
Amazon has rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers via the Amazon Shopping app. This innovative feature aims to...
4 min read
Writing Team: Jul 10, 2024 8:09:06 AM
Google Ads has recently made broad match the default setting for new search campaigns. If advertisers aren't careful, this change can significantly...
1 min read
Writing Team: Jul 10, 2024 7:20:29 AM
For the first six months of the year, Etsy has been laser-focused on launching marketing campaigns that highlight how its community of 7 million...
14 min read
Writing Team: Jul 8, 2024 5:18:24 PM
Table of Contents Introduction Understanding the Cannabis Industry Landscape The Unique Challenges of Cannabis Marketing Developing a Comprehensive...
2 min read
Writing Team: Jul 8, 2024 2:25:34 PM
Sam Altman (OpenAI CEO) says that AI will handle 95% of what marketers use agencies, strategists, and creative professionals for at nearly no cost.
4 min read
Writing Team: Jul 6, 2024 12:27:38 PM
Building a solid brand content strategy is essential for any business aiming to establish a strong brand presence and connect deeply with its...
3 min read
Writing Team: Jul 6, 2024 12:17:52 PM
Evergreen content is a cornerstone of a successful content marketing strategy. Unlike time-sensitive content, evergreen content remains relevant and...
4 min read
Writing Team: Jul 6, 2024 11:58:55 AM
A robust SEO content strategy drives organic traffic and achieves business goals. An effective SEO content strategy involves planning and executing...
4 min read
Writing Team: Jul 6, 2024 11:49:21 AM
Content marketing is an essential strategy to make potential customers aware of your brand. The ‘content’ in content marketing could be a video, blog...
6 min read
Writing Team: Jul 6, 2024 11:47:50 AM
A content strategy is a strategic approach to creating, managing, and distributing content. It involves planning and executing a content creation,...
3 min read
Writing Team: Jul 6, 2024 11:36:19 AM
A content marketing strategy is a comprehensive plan designed to attract your ideal customers and guide them through your sales process by publishing...
24 min read
Writing Team: Jul 6, 2024 11:02:27 AM
Content is the lifeblood of online presence, but without a strategy, it's like an orchestra without a conductor—chaotic and ineffective. Enter...
6 min read
Joy Youell: Jul 6, 2024 10:24:58 AM
Imagine being able to sidestep years of frustration, months of indecision, and countless days spent wandering in a fog. Understanding the concept of...
1 min read
Writing Team: Jul 3, 2024 11:41:06 AM
Alessandro Manfredi, the Chief Marketing Officer of Dove, is leaving Unilever after more than 20 years. Manfredi, who played a pivotal role in...
2 min read
Writing Team: Jul 3, 2024 11:36:03 AM
Stay ahead of the curve with the latest digital marketing trends for 2024. This year has been marked by significant disruptions, including the rise...
3 min read
Writing Team: Jun 28, 2024 9:52:24 AM
Permission marketing is a form of advertising in which the intended audience is given the choice of opting in to receive promotional messages. This...
1 min read
Writing Team: Jun 27, 2024 7:30:13 AM
Toys R Us has long championed the power of imagination and make-believe in fostering human development and creativity. However, the retailer's latest...
2 min read
Writing Team: Jun 18, 2024 11:27:48 AM
Are you tired of spending countless hours in meetings, only to struggle with remembering key points and action items afterward? It's time to harness...
2 min read
Writing Team: Jun 18, 2024 11:22:01 AM
AI can significantly simplify the process of scheduling meetings. Microsoft Outlook's Copilot, for instance, can analyze participants' availability...
2 min read
Joy Youell: Jun 18, 2024 11:10:14 AM
Google's annual Check Up event, held in New York City on June 18, 2024, showcased the company's latest developments in artificial intelligence (AI)...
2 min read
Writing Team: Jun 14, 2024 4:31:07 PM
A striking discovery has surfaced from a recent study by the Institute of Practitioners in Advertising (IPA) and Brand Finance, a...
4 min read
Writing Team: Jun 14, 2024 4:27:59 PM
The meteoric rise of Instagram's Threads has taken the social media world by storm. In less than three weeks since its launch, the app has amassed an...
4 min read
Writing Team: Jun 7, 2024 4:19:42 PM
In today's digital landscape, video content has emerged as a dominant force in online marketing. With the demand for online video skyrocketing,...
4 min read
Writing Team: Jun 7, 2024 4:17:19 PM
Lead magnets are exclusive content that marketers offer to incentivize visitors to take a specific action, such as signing up for an email newsletter...
3 min read
Writing Team: May 31, 2024 3:24:39 PM
The question on everyone’s minds:
3 min read
Writing Team: May 31, 2024 3:21:01 PM
As social creatures, humans have relied on one another for centuries to navigate complex social interactions and decision-making processes. This...
5 min read
Writing Team: May 24, 2024 2:26:37 PM
One of the most intriguing sessions at Content Marketing World was given by Derek Thompson, a writer for The Atlantic and author of Hit Makers: How...
3 min read
Writing Team: May 24, 2024 2:23:56 PM
The 2010s witnessed significant trends that left lasting impressions on popular culture, from the rise of the Marvel and DC cinematic universes to...
2 min read
Writing Team: May 18, 2024 9:42:25 AM
Taylor Swift's star has never shined brighter. The pop icon has become a beacon of economic success from her record-breaking Eras Tour to her recent...
2 min read
Writing Team: May 18, 2024 9:40:01 AM
In 2023, Disney Advertising announced a slate of sponsors for its Halloween and holiday season programming across its portfolio, including Hulu,...
3 min read
Writing Team: May 10, 2024 9:56:28 PM
In today's rapidly evolving business landscape, technology has transformed the way companies operate, and the process of searching for a job is no...
3 min read
Writing Team: May 10, 2024 9:53:31 PM
Mailchimp, the leading email marketing platform for small and midsize businesses, recently launched a new campaign highlighting the importance of...
3 min read
Writing Team: May 4, 2024 12:58:06 PM
Momentum Worldwide, an experiential agency within Interpublic Group (IPG), believes that artificial intelligence (AI) and machine learning (ML) hold...
2 min read
Writing Team: May 4, 2024 12:54:16 PM
In the world of television advertising, shoppable ads are a powerful tool for brands to connect with consumers and drive sales. While QR codes made a...
5 min read
Writing Team: Apr 27, 2024 10:44:35 AM
Software-as-a-service (SaaS) startups have become a cornerstone of the modern cloud-based economy. The SaaS industry is thriving, with an estimated...
3 min read
Writing Team: Apr 27, 2024 10:39:48 AM
As a B2B tech marketer, you may find marketing to developers more challenging than reaching other B2B buyers. One way to connect with this audience...
2 min read
Writing Team: Apr 19, 2024 3:04:46 PM
Google now labels some ads with "People also consider" tags and the recently introduced "Related to your search" labels. This move raises questions...
2 min read
Writing Team: Apr 19, 2024 3:02:42 PM
Google is testing replacing the "call" button in Google Ads, including Local Service Ads, with a "get phone number" button. While this phrase is much...
2 min read
Writing Team: Apr 12, 2024 8:04:58 PM
The landscape for business-to-business chief marketing officers (B2B CMOs) is undergoing a massive shift, driven by the rise of new technologies like...
2 min read
Writing Team: Apr 12, 2024 8:01:29 PM
Industry events often play a critical role in demand-generation efforts. However, they come with a hefty price tag, draining the budget, time, and...
3 min read
Writing Team: Apr 6, 2024 3:14:21 AM
In today's highly competitive digital landscape, businesses constantly seek innovative strategies to amplify their conversion rates and drive sales....
3 min read
Writing Team: Apr 6, 2024 3:11:06 AM
In the ever-evolving digital marketing landscape, conversion rate optimization (CRO) is a pivotal metric that serves as a barometer for the...
4 min read
Writing Team: Mar 29, 2024 1:48:42 PM
The integration of artificial intelligence (AI) in marketing strategies is very popular right now.
3 min read
Writing Team: Mar 29, 2024 12:56:21 PM
Today's consumers devour digital content at an unprecedented rate. Research reveals that individuals in the United States spend over 12 hours daily...
3 min read
Writing Team: Mar 22, 2024 7:51:13 PM
Amidst the fast-paced realm of digital communication and audience engagement, social media and content consumption dynamics are constantly shifting....
2 min read
Joy Youell: Mar 22, 2024 2:31:29 PM
Take a sec and remember your last significant purchase. Was it a straightforward decision made right after discovering the product? It's more likely...
1 min read
Joy Youell: Mar 22, 2024 2:23:18 PM
Today, B2B marketers' job is not just about producing content; it's about creating content that fills the trust gap, encourages deeper engagement,...
3 min read
Writing Team: Mar 14, 2024 3:29:07 PM
When you think of content marketing, what comes to mind? For many, it’s content performance or outcomes. It’s easy to associate content marketing...
4 min read
Writing Team: Mar 8, 2024 11:37:37 PM
The sheer volume of metrics in content marketing can overwhelm even the most skilled practitioners, making it challenging to prove the value of your...
2 min read
Writing Team: Mar 1, 2024 9:51:17 PM
Have you experienced the unpredictable shifts in your career caused by AI this year? Many content marketers have shared similar sentiments.
2 min read
Writing Team: Feb 9, 2024 10:22:30 PM
Discount emails are a potent tool for energizing sales and injecting vitality into your business.
4 min read
Writing Team: Feb 9, 2024 9:57:48 PM
In the realm of content marketing, technological disruption has continually reshaped the landscape. Among these transformative forces, generative...
4 min read
Ross Henderson: Nov 9, 2023 10:03:31 AM
Picture the scene: your company has just made a major new hire. A big-time professional with the skills and experience to provide a new category of...
3 min read
Ross Henderson: Nov 9, 2023 9:56:35 AM
I’ve recently been working with a software company that has its sights set on tripling its revenue in the next three years. Unlike a lot of their...
4 min read
Kaitlin Last: Nov 8, 2023 4:41:57 PM
"Martech" – an inescapable buzzword.
2 min read
Writing Team: Nov 6, 2023 11:49:00 AM
Content curation involves the process of carefully selecting, gathering, packaging, and sharing content from various sources on the internet.
2 min read
Writing Team: Nov 6, 2023 11:43:15 AM
Listicles, also known as 'list posts,' have become a popular article format characterized by their list-based structure.
2 min read
Writing Team: Nov 6, 2023 11:35:36 AM
What exactly is 10x Content? 10x Content is essentially content that surpasses the next best resource by a factor of ten in terms of quality and...
1 min read
Writing Team: Nov 3, 2023 4:18:34 PM
Web copywriting the process of creating engaging online material, including website content, advertising text, social media updates, and various...
2 min read
Writing Team: Nov 3, 2023 4:11:21 PM
Rising customer acquisition costs and fierce competition for online attention make your promotional offerings critical to the success of your...
2 min read
Writing Team: Nov 3, 2023 4:03:55 PM
President Biden's recent executive order on artificial intelligence (AI) introduces new governance over AI applications, which may significantly...
2 min read
Writing Team: Oct 29, 2023 12:24:13 PM
Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...
2 min read
Writing Team: Oct 29, 2023 12:16:12 PM
Email has become an integral part of our daily lives, with billions of emails being sent daily.
1 min read
Writing Team: Oct 29, 2023 12:09:53 PM
Chatbots are becoming indispensable sales tools for engaging customers and driving revenue. Here are six ways to effectively deploy conversational AI...
3 min read
Writing Team: Oct 26, 2023 12:33:28 PM
Natural Language Generation (NLG) is integral to your daily life and business operations.
2 min read
Emma Goldhaber: Oct 26, 2023 11:12:14 AM
Marketing is vital for raising brand awareness and generating a pipeline of qualified leads that convert into sales. Small businesses often face...
2 min read
Writing Team: Oct 25, 2023 4:52:34 PM
Navigating the tricky waters of trust is a tightrope every marketer faces. Understanding trust's role is crucial, whether it's the subtleties of a...
.png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")
