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Develop a unique writing voice: Stand out from AI with quirks, tone, and personality in your content.

3 min read

Write Better Than Claude.ai

In the age of artificial intelligence, where algorithms can churn out content at lightning speed, mastering voice and tone has become the writer's secret weapon. Let's dive into how you can develop a writing style that's uniquely yours, peppered...

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Master multi-channel content distribution: Reach your audience effectively across digital platforms.

7 min read

Mastering Multi-Channel Content Distribution

Creating great content is only half the battle. The other half? Getting that content in front of the right eyes at the right time. This is where...

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Amazon’s AI assistant Rufus now live for U.S. customers, enhancing ecommerce with personalized insights.

1 min read

Amazon’s AI Shopping Assistant Rufus is Live for All U.S. Customers

Amazon has rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers via the Amazon Shopping app. This innovative feature aims to...

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Learn how Google Ads' default to broad match can impact your campaign performance and budget.

4 min read

Broad Match is Now the Default - Google Ads Update

Google Ads has recently made broad match the default setting for new search campaigns. If advertisers aren't careful, this change can significantly...

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Etsy's New Ad Campaign: Keep Commerce Human

1 min read

Etsy's New Ad Campaign: Keep Commerce Human

For the first six months of the year, Etsy has been laser-focused on launching marketing campaigns that highlight how its community of 7 million...

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The Ultimate Guide to Cannabis Marketing

14 min read

The Ultimate Guide to Cannabis Marketing

Table of Contents Introduction Understanding the Cannabis Industry Landscape The Unique Challenges of Cannabis Marketing Developing a Comprehensive...

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Will AI Lead to the End of Marketing Jobs?

2 min read

Will AI Lead to the End of Marketing Jobs?

Sam Altman (OpenAI CEO) says that AI will handle 95% of what marketers use agencies, strategists, and creative professionals for at nearly no cost.

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Brand Content Strategy

4 min read

Brand Content Strategy

Building a solid brand content strategy is essential for any business aiming to establish a strong brand presence and connect deeply with its...

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Evergreen Content Strategy: Enhance your content marketing with timeless, relevant pieces for long-term traffic.

3 min read

Evergreen Content Strategy

Evergreen content is a cornerstone of a successful content marketing strategy. Unlike time-sensitive content, evergreen content remains relevant and...

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SEO and Content Strategy: Building Topical Authority for Effective SEO. Boost rankings with expert strategies.

4 min read

SEO and Content Strategy

A robust SEO content strategy drives organic traffic and achieves business goals. An effective SEO content strategy involves planning and executing...

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Marketing Content Strategy

4 min read

Marketing Content Strategy

Content marketing is an essential strategy to make potential customers aware of your brand. The ‘content’ in content marketing could be a video, blog...

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Content Strategy Examples: Learn how e-commerce, SaaS, and professional services companies succeed.

6 min read

Content Strategy Examples

A content strategy is a strategic approach to creating, managing, and distributing content. It involves planning and executing a content creation,...

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What Is a Content Marketing Strategy?

3 min read

What Is a Content Marketing Strategy?

A content marketing strategy is a comprehensive plan designed to attract your ideal customers and guide them through your sales process by publishing...

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Master content strategy: Create, distribute, and optimize content that resonates and drives business success.

24 min read

The Mega Guide to Content Strategy

Content is the lifeblood of online presence, but without a strategy, it's like an orchestra without a conductor—chaotic and ineffective. Enter...

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Discover the true meaning of Minimum Viable Product and how doing less can lead to greater success.

6 min read

The True Meaning of Minimum Viable Product

Imagine being able to sidestep years of frustration, months of indecision, and countless days spent wandering in a fog. Understanding the concept of...

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Dove CMO Alessandro Manfredi departs after 20 years at Unilever, leaving a legacy of purpose-driven marketing.

1 min read

Dove CMO Alessandro Manfredi Departs After Two Decades at Unilever

Alessandro Manfredi, the Chief Marketing Officer of Dove, is leaving Unilever after more than 20 years. Manfredi, who played a pivotal role in...

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Top 10 Digital Marketing Trends for 2024

2 min read

Top 10 Digital Marketing Trends for 2024

Stay ahead of the curve with the latest digital marketing trends for 2024. This year has been marked by significant disruptions, including the rise...

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Learn about permission marketing, its advantages, and practical examples for effective advertising.

3 min read

What Is Permission Marketing?

Permission marketing is a form of advertising in which the intended audience is given the choice of opting in to receive promotional messages. This...

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Toys R Us AI-Generated Ad

1 min read

Toys R Us AI-Generated Ad - Big Deal?

Toys R Us has long championed the power of imagination and make-believe in fostering human development and creativity. However, the retailer's latest...

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ai for meetings

2 min read

Claude + Copilot for AI-Powered Meeting Management

Are you tired of spending countless hours in meetings, only to struggle with remembering key points and action items afterward? It's time to harness...

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ai copilot

2 min read

How AI Enhances Calendar and Task Management

AI can significantly simplify the process of scheduling meetings. Microsoft Outlook's Copilot, for instance, can analyze participants' availability...

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google health check up

2 min read

Google Health Check Up 2024

Google's annual Check Up event, held in New York City on June 18, 2024, showcased the company's latest developments in artificial intelligence (AI)...

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A person drinking coffee in WPAP style.

2 min read

Investors Trust Marketing But Not Marketers, According to Study

A striking discovery has surfaced from a recent study by the Institute of Practitioners in Advertising (IPA) and Brand Finance, a...

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A woman speaking in front of an audience in WPAP style.

4 min read

Audience Subscriptions: Drive Success for Your Content Product

The meteoric rise of Instagram's Threads has taken the social media world by storm. In less than three weeks since its launch, the app has amassed an...

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A man in sunglasses and a hoodie filming with a DSLR camera in WPAP style.

4 min read

What’s the Big Deal About Video Content, Anyway?

In today's digital landscape, video content has emerged as a dominant force in online marketing. With the demand for online video skyrocketing,...

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A man wearing glasses and a ballcap in WPAP style.

4 min read

How to Boost Your Email List with Lead Magnets

Lead magnets are exclusive content that marketers offer to incentivize visitors to take a specific action, such as signing up for an email newsletter...

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A younger person talking to an older person in WPAP style.

3 min read

Maximize Customer Lifetime Value Through Retention Strategies

The question on everyone’s minds:

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People sitting in a diner laughing in WPAP style.

3 min read

Harness the Power of Social Proof to Boost Conversions

As social creatures, humans have relied on one another for centuries to navigate complex social interactions and decision-making processes. This...

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A person balancing on a tightrope in WPAP style.

5 min read

Balance Familiarity and Surprise in Content Marketing

One of the most intriguing sessions at Content Marketing World was given by Derek Thompson, a writer for The Atlantic and author of Hit Makers: How...

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Two men—a customer and a salesman— talking in WPAP style.

3 min read

Content Marketing: From Trend to Cornerstone Strategy

The 2010s witnessed significant trends that left lasting impressions on popular culture, from the rise of the Marvel and DC cinematic universes to...

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A blonde woman singing into a microphone.

2 min read

The Pop Star Effect and Marketing Trends

Taylor Swift's star has never shined brighter. The pop icon has become a beacon of economic success from her record-breaking Eras Tour to her recent...

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People celebrating a holiday in WPAP style.

2 min read

Extend Brand Momentum Into the Holidays

In 2023, Disney Advertising announced a slate of sponsors for its Halloween and holiday season programming across its portfolio, including Hulu,...

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Two businessmen talking in WPAP style.

3 min read

Workforce Recruitment and Marketing in a Candidate-Driven Market

In today's rapidly evolving business landscape, technology has transformed the way companies operate, and the process of searching for a job is no...

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Groups of people in a coffee shop in WPAP style.

3 min read

Mailchimp's New Campaign: Mass Marketing and Personalized Experiences

Mailchimp, the leading email marketing platform for small and midsize businesses, recently launched a new campaign highlighting the importance of...

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A robot shopping at a store in WPAP style.

3 min read

Machine Learning: Revolutionize Experiential Marketing

Momentum Worldwide, an experiential agency within Interpublic Group (IPG), believes that artificial intelligence (AI) and machine learning (ML) hold...

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A sunglasses commercial on a 1970s television in WPAP style.

2 min read

The Evolution of Shoppable TV Ads: Beyond QR Codes

In the world of television advertising, shoppable ads are a powerful tool for brands to connect with consumers and drive sales. While QR codes made a...

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A salesman with a briefcase in WPAP style.

5 min read

Master SaaS Marketing: Terminology, Metrics, and Top Channels

Software-as-a-service (SaaS) startups have become a cornerstone of the modern cloud-based economy. The SaaS industry is thriving, with an estimated...

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A man wearing glasses coding at a desktop computer in WPAP style.

3 min read

7 Effective Strategies to Boost Credibility with Developers

As a B2B tech marketer, you may find marketing to developers more challenging than reaching other B2B buyers. One way to connect with this audience...

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A label with an unintelligible word on a can of soup in WPAP style.

2 min read

Google Introduces People Also Consider Labels on Ads

Google now labels some ads with "People also consider" tags and the recently introduced "Related to your search" labels. This move raises questions...

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A young man with headphones answering a call in WPAP style.

2 min read

Google Experiments with Get Phone Number Button in Ads

Google is testing replacing the "call" button in Google Ads, including Local Service Ads, with a "get phone number" button. While this phrase is much...

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A salesman standing in front of a business in WPAP style.

2 min read

The Evolving Role of the B2B CMO

The landscape for business-to-business chief marketing officers (B2B CMOs) is undergoing a massive shift, driven by the rise of new technologies like...

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A group of business professionals at a conference in WPAP style.

2 min read

Industry Events: A Sales and Marketing Collaboration

Industry events often play a critical role in demand-generation efforts. However, they come with a hefty price tag, draining the budget, time, and...

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A person wearing glasses with blocks of different color in WPAP style.

3 min read

Unleash the Power of Product Landing Pages to Maximize Conversions

In today's highly competitive digital landscape, businesses constantly seek innovative strategies to amplify their conversion rates and drive sales....

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A business meeting in wpap style.

3 min read

The Importance of Conversion Rate Optimization

In the ever-evolving digital marketing landscape, conversion rate optimization (CRO) is a pivotal metric that serves as a barometer for the...

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A colorful picture of a larger robot looking upon a smaller robot in WPAP style.

4 min read

Leverage AI Marketing: Unlock Growth Potential

The integration of artificial intelligence (AI) in marketing strategies is very popular right now.

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A colorful picture of an astronaut discovering a new planet in WPAP style.

3 min read

Navigate the Evolving Landscape of Content Discovery

Today's consumers devour digital content at an unprecedented rate. Research reveals that individuals in the United States spend over 12 hours daily...

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Man with headset on staring at desktop in colorful WPAP style.

3 min read

The Changing Landscape of Social Media

Amidst the fast-paced realm of digital communication and audience engagement, social media and content consumption dynamics are constantly shifting....

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2 min read

Multi-Touch Attribution: Enhancing Marketing Effectiveness

Take a sec and remember your last significant purchase. Was it a straightforward decision made right after discovering the product? It's more likely...

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trust gap in b2b content

1 min read

Bridging the Trust Gap in B2B Content

Today, B2B marketers' job is not just about producing content; it's about creating content that fills the trust gap, encourages deeper engagement,...

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Close up of man in WPAP style looking into the distance.

3 min read

Rethink Content Marketing

When you think of content marketing, what comes to mind? For many, it’s content performance or outcomes. It’s easy to associate content marketing...

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Man with sunglasses in WPAP style.

4 min read

Rethink Measurement in Content Marketing

The sheer volume of metrics in content marketing can overwhelm even the most skilled practitioners, making it challenging to prove the value of your...

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WPAP-style image of a robot content marketer.

2 min read

AI’s Impact: Insights from CMI's 2024 Career and Salary Outlook

Have you experienced the unpredictable shifts in your career caused by AI this year? Many content marketers have shared similar sentiments.

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how to write a discount email

2 min read

The Art of Writing a Discount Email: Keeping it Classy and Profitable

Discount emails are a potent tool for energizing sales and injecting vitality into your business.

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business person using AI for better content marketing

4 min read

How to Use AI for Better Content Marketing

In the realm of content marketing, technological disruption has continually reshaped the landscape. Among these transformative forces, generative...

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A man holding a newspaper, wpap style

4 min read

How to Write a New Hire’s Press Release

Picture the scene: your company has just made a major new hire. A big-time professional with the skills and experience to provide a new category of...

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A beach scene, wpap style.

3 min read

Rocks, Pebbles, and Sand: How to Focus on What Matters Most

I’ve recently been working with a software company that has its sights set on tripling its revenue in the next three years. Unlike a lot of their...

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A woman with glasses, wpap style

4 min read

What Does Martech Mean: A Comprehensive Guide for Marketers

"Martech" – an inescapable buzzword.

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content curation

2 min read

Understanding Content Curation

Content curation involves the process of carefully selecting, gathering, packaging, and sharing content from various sources on the internet.

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listicles

2 min read

Create Better Listicles

Listicles, also known as 'list posts,' have become a popular article format characterized by their list-based structure.

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10 x content

2 min read

Defining 10x Content

What exactly is 10x Content? 10x Content is essentially content that surpasses the next best resource by a factor of ten in terms of quality and...

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digital copywriting

1 min read

The Essence of Digital Copywriting

Web copywriting the process of creating engaging online material, including website content, advertising text, social media updates, and various...

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bfcm

2 min read

15 Black Friday and Cyber Monday Promotional Marketing Ideas (2024)

Rising customer acquisition costs and fierce competition for online attention make your promotional offerings critical to the success of your...

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president biden ai

2 min read

President Biden's AI Executive + Marketing Technologies

President Biden's recent executive order on artificial intelligence (AI) introduces new governance over AI applications, which may significantly...

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marketing absorbed by technology

2 min read

Is Marketing Being Absorbed by Technology?

Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...

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email inbox

2 min read

Help Email Subscribers Manage Inbox Stress Effectively

Email has become an integral part of our daily lives, with billions of emails being sent daily.

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chatbot customer service

1 min read

6 Tips: Chatbots for Customer Service

Chatbots are becoming indispensable sales tools for engaging customers and driving revenue. Here are six ways to effectively deploy conversational AI...

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natural language generation

3 min read

Natural Language Generation for Your Business

Natural Language Generation (NLG) is integral to your daily life and business operations.

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An excited person, wpap style.

2 min read

19 Tips for Small Business Marketing

Marketing is vital for raising brand awareness and generating a pipeline of qualified leads that convert into sales. Small businesses often face...

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the balance of trust in gated content

2 min read

The Delicate Balance of Trust in Gated Content

Navigating the tricky waters of trust is a tightrope every marketer faces. Understanding trust's role is crucial, whether it's the subtleties of a...

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content discovery a marketer's guide

2 min read

Navigating the Evolving Landscape of Content Discovery: A Marketer's Guide

The landscape of content discovery is ever-evolving. As consumers dedicate over 12 hours a day to digital content, with a significant chunk of...

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ChatGPT Enterprise overview

2 min read

Understanding ChatGPT Enterprise: A Comprehensive Overview

When diving into the nuances of OpenAI's latest offering, ChatGPT Enterprise, it's vital to understand its impact, unique features, and implications...

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learn how to use google docs explore

3 min read

Learn How to Use Google Docs Explore

Struggling with writer's block or in need of valuable information? Google Docs' Explore tool is here to help you generate ideas and enhance your...

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scale content production by focusing on operations

5 min read

How To Scale Content Production By Focusing on Operations

Scaling content marketing operations is a complex challenge. Simply doing more of the same and hoping for better results won’t work. You need a...

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WPAP-style image of man with a piece of technology around his ear and his hair shifts into different colors (represents neuro-movement).

3 min read

Neuromarketing: Understanding the Brain's Role in Consumer Behavior

You may have heard the term "neuromarketing" recently and wondered just what it was. You're in good company if that's the case. It's a term that's...

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WPAP-style image of a pensive robot.

2 min read

Leveraging AI for Agility in Marketing and Sales

In today's dynamic business landscape, adapting quickly to changing market conditions is a competitive advantage. Many successful companies use AI...

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WPAP-style image of a male influencer with glasses.

3 min read

Influencer Marketing: Does It Really Pay Off?

In the dynamic realm of digital marketing, the allure of influencer marketing beckons brands to tap into the vast potential of pre-built engaged...

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In WPAP style: A woman reading emails on a tablet.

3 min read

Maximize Email Marketing Effectiveness with Suppression Lists

Email marketing is a powerful tool in the digital marketer's arsenal, but it comes with its own set of challenges and responsibilities.

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In WPAP style: two young men sitting beside one another, listening carefully.

2 min read

Fostering Authenticity in Marketing During Times of Social Unrest

In today's climate of heightened social awareness and the ongoing challenges posed by COVID-19, the importance of authenticity in marketing cannot be...

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A generative AI robot crafting an email in WPAP style.

2 min read

Exploring the Potential and Pitfalls of Generative AI-Crafted Emails

Communication technology evolves rapidly. In fact, in the time that it took to write this article, some form of communication technology definitely...

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evolution of content marketing roles

2 min read

The Evolution of Content Marketing: Essential Roles for Success

Content marketing has transformed from a mere buzzword to the heartbeat of modern marketing. As this transition unfolds, understanding a content...

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ai influences modern marketing teams

2 min read

How AI Influences Modern Marketing Teams: A Strength or a Band-Aid?

Marketing in the digital era often feels like navigating through the uncharted territories of the Wild West. With the surge in generative AI's...

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building trust with b2b content 2023

2 min read

Building Trust with B2B Content: the 2023 Trust in Marketing Index

Buyers today are searching for content they can trust. For those in the B2B tech sector, striking the perfect balance between content trustworthiness...

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Short-haired girl on computer answering emails in WPAP art style.

2 min read

Enhance Email Campaigns' Inbox Placement

Email marketing, a resilient cornerstone in the marketer's toolkit, stands as a testament to its enduring efficacy in the dynamic realm of marketing...

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Man looking up to the left in a suit and sunglasses in WPAP art style.

2 min read

Empower B2B Marketing Teams With AI-Enhanced Content Creation

Staying ahead of the curve is crucial for B2B marketers.

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Woman with eyes closed tilting her head up in WPAP art style.

2 min read

Empathetic Marketing: A Guide to Genuine Connection

Empathetic marketing reached a pivotal juncture in 2020 when the pandemic prompted brands to respond to collective grief.

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Two people talking seated at a table, WPAP style.

3 min read

Choosing Your Marketing Tech Partners: A Guide to Vendor Selection

Before we dive into the nitty-gritty of vendor selection, let's take a moment to appreciate the role marketing technology vendors play in our daily...

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Professional video camera in WPAP style.

3 min read

Cultivating Organic Marketing in a Video-Centric Era

The landscape of direct-to-consumer (DTC) brands is ever-evolving. There's no way to get around it. A transformation is going on, and you need to...

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A man and woman staring off into the distance together, in WPAP style.

3 min read

A Quick Overview of A/B Testing

From the outside, it often appears to be sheer intuition that dictates decision-making. One company landed on the right website design that...

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Robot salesman in WPAP art style.

3 min read

The Basics of Crafting an Effective AI Marketing Strategy

This may sound nerdy, but hear me out: using AI to create a marketing strategy is exciting. Think about how you'd explain this to your past self....

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chatgpt voice and image

2 min read

Introducing Voice and Image Features for ChatGPT

OpenAI is enhancing ChatGPT with brand-new capabilities, namely voice and image support. These additions will provide users with more dynamic ways to...

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Image of two men looking off into the distance in WPAP art style.

3 min read

Let's Compare Marketing Approaches: Content Marketing and Native Advertising

There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...

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A rocket boost (like your sales will after reading this article) in WPAP art style.

2 min read

8 Ways Content Marketing Can Boost Sales

The internet makes it easy to innovate marketing strategies. Gone are the days when you had to rely on TV ads and billboards to market your content....

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An older man in glasses in WPAP art style.

2 min read

10 Ways AI Can Enhance Sales and Marketing Strategies

Artificial intelligence (AI) is here to stay, whether you love or hate it. And for good reason, too. It can help you understand your target audience,...

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year in review campaign

3 min read

An Engaging Year-in-Review Campaign: A Step-by-Step Guide

As the Thanksgiving feast settles, marketers are already gearing up for the new year.

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email marketing

2 min read

The New World of Email Marketing

You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone...

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chatbot

2 min read

What People want: Concrete Language From Chatbots

Chatbots have become a ubiquitous presence in customer service, aiding businesses in providing instant support and information to their clientele.

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delete act

2 min read

Is The Delete Act Going to Screw Marketers?

In California, a legislative bombshell is ticking away, and data brokers are feeling the heat.

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predictive ai

2 min read

Predictive AI: Transforming Marketing Success

Predictive AI can be a powerful catalyst for achieving marketing excellence. It uses artificial intelligence to analyze data, predict consumer...

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digital markets act

2 min read

The Digital Markets Act for Fair and Open Digital Markets

The Digital Markets Act (DMA) introduces a precise set of criteria for identifying large online platforms as "gatekeepers." This deliberate approach...

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contextual advertising

1 min read

The Resurgence of Contextual Advertising: A Response to the Privacy Paradigm Shift

Contextual advertising is making a remarkable comeback. With the impending demise of third-party cookies, stringent privacy regulations, and the...

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