3 min read
Joy Youell: Apr 10, 2023 9:46:17 AM
Unless you are in a very rare industry, buyers for your business will go through a journey. I don’t care if you sell cat litter or life coaching: there is a process customers take to go from awareness to purchase.
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3 min read
Joy Youell: Apr 10, 2023 9:44:09 AM
The COVID-19 pandemic brought on a pop culture vacuum. Live concerts were canceled, weddings postponed and even the unthinkable: baseball and...
3 min read
Joy Youell: Apr 10, 2023 9:37:24 AM
It takes time to write good emails. Whether you are crafting personalized messages or blasting a notice to your list, are you struggling to get a...
4 min read
Joy Youell: Apr 10, 2023 9:36:08 AM
Digital engagement is a delicate balance. Too many emails, posts and threads can have someone hitting unsubscribe or unfollow. Too little and you...
3 min read
Joy Youell: Apr 10, 2023 9:34:44 AM
We all have a fill in the blank: “in order to build my business, I need to _____.” Most often, what we say here will reflect revenue-generating...
3 min read
Joy Youell: Apr 10, 2023 9:33:15 AM
The connections you make in PR endeavors often encircle news outlets, news cycles, journalists and other people with a platform. It’s vital to have a...
3 min read
Joy Youell: Apr 10, 2023 9:30:17 AM
The democratization of the internet has invited more players than ever into the competition of the marketplace. What does this mean? It means that...
4 min read
Joy Youell: Apr 10, 2023 9:27:57 AM
As you improve your effectiveness in making business connections, one depressing stat can remain: open rates for emails. Whether or not you use a...
3 min read
Joy Youell: Apr 9, 2023 11:14:37 AM
Whether you earn it or pay for it, publicity is rarely free. The nature of the investment that you make may impact how customers view you. Knowing...
3 min read
Joy Youell: Apr 9, 2023 11:11:01 AM
It’s no secret that people who find lasting success, at the end of the day, are “people people.” When you are a people person, you recognize the...
3 min read
Joy Youell: Apr 9, 2023 11:09:29 AM
A seismic shift has occurred in the way people make connections. Fame was historically earned through achievements in a noteworthy or public field....
3 min read
Joy Youell: Apr 9, 2023 10:49:32 AM
The goal of skilled copywriting is to write something that is so relevant, so relatable, so TRUE to the reader’s experience that they have immediate...
4 min read
Ross Henderson: Apr 9, 2023 10:36:52 AM
Successfully marketing any business requires a lot of effort. There are so many marketing channels out there, and each of them demand unique types of...
4 min read
Ross Henderson: Apr 9, 2023 10:33:04 AM
It’s becoming increasingly important for leaders to cast themselves as a thought leader. Unlocking that perception from your colleagues and peers...
4 min read
Joy Youell: Apr 9, 2023 10:20:39 AM
I’ve been on both sides of the table in this conversation (actually, I am all of the time): interviewee and interviewer. Walking away from these...
5 min read
Ross Henderson: Apr 9, 2023 10:16:34 AM
When it comes to marketing writing, there are two distinct categories: long-form and short-form. We all know long-form well: blog articles, white...
4 min read
Ross Henderson: Apr 8, 2023 10:58:42 AM
Mastering the art of writing for business audiences can transform the trajectory of your career. It’s a skill that, on the face of it, seems simple....
3 min read
Mark Bowden: Apr 8, 2023 10:46:57 AM
If you are looking for corporate buzzwords, you will not go far in your search without seeing something regarding company culture. The trend that...
4 min read
Ross Henderson: Apr 8, 2023 10:33:59 AM
Both copywriting and content writing play an important role in the marketing strategy of virtually all successful businesses. Together, they enable...
4 min read
Ross Henderson: Apr 8, 2023 10:31:52 AM
I recently got talking to a business that made me realize that a lot of brands are approaching their newsletter marketing strategy the wrong way....
4 min read
Ross Henderson: Apr 8, 2023 10:30:30 AM
Content marketing plays an important role in any business: helping to grow your brand, supercharge your sales process, and ultimately, convert more...
3 min read
Sanders Reese: Apr 8, 2023 10:22:17 AM
Let’s be honest; content for tech companies can get pretty dull. Customers shopping around for the perfect piece of hardware or software often feel...
4 min read
Ross Henderson: Apr 8, 2023 9:55:48 AM
Revenue growth is the number one priority for many businesses. But as we all know, driving sustained, profitable growth is far from easy. Doing so...
3 min read
Joy Youell: Apr 8, 2023 9:07:35 AM
We are all sick of marketing. We're sick of being told what we want, being told something is better than it is, being told this is the best price it...
4 min read
Ross Henderson: Apr 8, 2023 9:06:09 AM
Many businesses consider their people to be their most valuable assets. And with good reason: your people are the creative spark that drive...
2 min read
Joy Youell: Apr 8, 2023 7:34:29 AM
This will be short and sweet. I read two stats today from Compass Co Blog:
5 min read
Joy Youell: Apr 8, 2023 7:33:35 AM
Creating a landing page is a frequently utilized technique for marketing businesses of every size. A landing page is simply a website page with a...
3 min read
Joy Youell: Apr 8, 2023 7:30:28 AM
A brand guide is simply a set of parameters for what your brand looks like and sounds like. If you were online dating, the brand guide would be the...
4 min read
Joy Youell: Apr 8, 2023 6:07:12 AM
As your business grows, you will want to grow in your ability to market to customers. This means using some tools that will help you efficiently...
2 min read
Joy Youell: Apr 8, 2023 6:01:15 AM
Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be...
4 min read
Joy Youell: Apr 8, 2023 6:00:20 AM
Establishing a clear and recognizable brand voice is an important exercise for start-ups and small businesses that want to show up in the...
4 min read
Joy Youell: Apr 8, 2023 5:54:40 AM
Tip: there is a list of resources for competitor research at the end of this article - jump there if you just want the quick & dirty.
5 min read
Joy Youell: Apr 8, 2023 5:47:19 AM
An elevator pitch is a sales pitch that is short and succinct enough to be told during an elevator ride. In other words, writing an elevator pitch...
4 min read
Joy Youell: Apr 8, 2023 5:43:54 AM
As you write ads, craft messaging and tell your story, do you ever wish you had a crystal ball to predict how it will be perceived? I suspect many of...
2 min read
Joy Youell: Apr 8, 2023 5:42:12 AM
Good writers read a lot of books. And hopefully pull off better sentences than that one. I read all of the time. All kinds of books. Serious books,...
4 min read
Joy Youell: Apr 8, 2023 5:41:28 AM
Unless you have a single product that you deliver to a very specific kind of person, you should practice audience segmentation. Segmenting your...
3 min read
Joy Youell: Apr 8, 2023 5:40:01 AM
So, funny story, I'm in the library in the "new" section and I grab a light blue book that looks like a quick read on marketing or brand-building or...
5 min read
Joy Youell: Apr 8, 2023 4:40:48 AM
So, there's no Bible for start-ups. Like, here are the six steps everyone takes and here is the gospel truth for how to begin, continue and succeed....
7 min read
Joy Youell: Apr 8, 2023 4:39:31 AM
There are two common misconceptions about the internet. In my experience, people pendulum swing between these polarities:
4 min read
Joy Youell: Apr 8, 2023 4:37:16 AM
YOU get a CTA and YOU get a CTA and YOU get a CTA .
5 min read
Joy Youell: Apr 7, 2023 6:39:15 PM
Popular brands are made and broken by whether they can find the right marketing voice to stand out from the crowd. A marketing personality is...
4 min read
Joy Youell: Apr 7, 2023 6:30:05 PM
Websites may feel like a dime a dozen. You sign up for Wix or Wordpress or something, pick a template with the right colors, upload a few rad pics...
6 min read
Joy Youell: Apr 7, 2023 6:28:04 PM
A Word About the Flywheel A while ago, the great giant Hubspot published a notion that digital marketers (and regular marketers, I guess, if those...
7 min read
Joy Youell: Apr 7, 2023 6:15:39 PM
Writing a sales letter may feel old school but am 10,000% sure it can work for your business. A classic pitch has some sound components. When...
4 min read
Joy Youell: Apr 7, 2023 6:12:49 PM
Content calendars are important. If you don't have a coherent structure, you're going to end up missing stuff. Reality: everyone thinks blogging is a...
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