SEO BLOG

Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.

SEO INSIDER

Monthly knowledge drop - what you need to know about Google updates and more.

SEO (3)

SEO Content vs. Creative Copy: 4 Tips for Fresh Optimizations

3 min read

SEO Content vs. Creative Copy: 4 Tips for Fresh Optimizations

Occasionally, a headline will reference how SEO killed creative copy (among other things). For writers who’ve never produced content without...

Read More
The Importance of Content Writing in SEO

5 min read

The Importance of Content Writing in SEO

SEO once existed in a vacuum. You could set out to improve the SEO of your site and barely touch the content. But those days have been over for a...

Read More
5 Ways to Use Google Search Console to Improve SEO

5 min read

5 Ways to Use Google Search Console to Improve SEO

Unless you’re really lucky or working with an experienced SEO copywriter, you won’t publish a new blog post on your website and see it skyrocket to...

Read More
What the H1? A Full Breakdown of H-Tags for SEO

4 min read

What the H1? A Full Breakdown of H-Tags for SEO

Good writing is good writing, for SEO purposes and otherwise. That’s the rule. But there are a ton of little factors and recommendations that, when...

Read More
Best Word Count for SEO? There Isn’t One

3 min read

Best Word Count for SEO? There Isn’t One

This blog post is 950 words. Is that the best word count for SEO purposes? Nope.

Read More
Does Duplicate Content Affect SEO

5 min read

Does Duplicate Content Affect SEO?

When you have a blog post, landing page, product description or other piece of web content that is working well for you, the temptation to use the...

Read More
How to Find Keywords for Your Real Estate Business Blog

5 min read

How to Find Keywords for Your Real Estate Business Blog

For real estate businesses, getting more clients is the only way to grow. You can get clients in a number of ways in this industry, but one of the...

Read More
Writing an SEO Blog

6 min read

Writing an SEO Blog

The more I work with teams of writers - including content people, web developers and marketers - the more I realize that a lot of teams really don't...

Read More
3 Things an SEO Specialist Should Do

3 min read

3 Things an SEO Specialist Should Do

As I’ve mentioned before, “SEO” is a term that’s thrown around a lot with like a 7% understanding of what it means. That’s not meant to be snarky,...

Read More
Create an SEO Keyword List

4 min read

Create an SEO Keyword List

Read More
How to Write an SEO Blog

4 min read

How to Write an SEO Blog

If you want to know how to write an SEO blog, read on.

Read More
Writing for Humans

4 min read

Writing for Humans

Read More
SEO: An Introduction

3 min read

SEO: An Introduction

Read More
Write an SEO Blog

3 min read

Write an SEO Blog: Live Demo

Read More
How to Find SEO Blog Topics

2 min read

How to Find SEO Blog Topics

Blogging is great. But a blog is way more than an online editorial, info hub or brand positioning opportunity. Writing a blog is a huge opportunity...

Read More