SEO BLOG

Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.

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Monthly knowledge drop - what you need to know about Google updates and more.

SEO (3)

A small town in cubism style.

5 min read

Explore Funnels and Paths in GA4

In the transition from Universal Analytics to GA4 (Google Analytics 4), how we track and analyze user journeys has evolved significantly.

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Dark-haired woman in cubism art style.

3 min read

Create A Custom Niche Keyword Generator

If you specialize in one or just a few industries, you likely strive to enhance your SEO skills for better efficiency and higher-quality results....

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Feminine face in cubism style.

5 min read

Decoding HTTP Status Codes and Their Significance in SEO

HTTP status codes might not be meaningful to the average website visitor but are king in SEO. Search engine crawlers, like Googlebot, rely on these...

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google perspectives

3 min read

Unveiling Google's Perspectives Filter and Carousel: A Mobile SERP Game Changer

On June 10, 2023, Google introduced the highly anticipated Perspectives feature within its mobile search results, a development initially teased at...

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google patent

2 min read

Google's Potential for On-Demand Machine Learning Models in Search Predictions

Google is continually pushing the boundaries of what's possible.

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news syndication

3 min read

Guard Your SEO: Are News Syndication Partners Hijacking Your Traffic?

In today's fiercely competitive digital marketing landscape, amplifying your brand's voice is crucial. Paid news content syndication partners promise...

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google trained generative model

2 min read

Google's Trained Generative Model and Query Variants in Search

A Google patent was published on May 30, 2023, titled "Generating Query Variants Using A Trained Generative Model."

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bing webmaster

3 min read

Bing Webmaster Tools: Unveiling the Content Quality Flag

When exploring the world of search engine optimization, keeping tabs on search engines' evolving features and tools is crucial. Recently,Bing...

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A picture of shapes, cubism style.

2 min read

Impact of Plural Keywords on Search Intent and Google's Differential Ranking of Singular and Plural Keywords

John Mueller of Google recently addressed a query regarding the differing ranking of web pages for singular and plural versions of keywords. The...

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The people at a table, cubism style.

2 min read

Beyond the Blog: 3 Types of B2B Content

According to Salesforce, B2B (business-to-business) marketing is the technique businesses use to generate leads from other companies. Therefore, B2B...

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ChatGPT interpreted as a human in the cubism art style.

4 min read

ChatGPT for SEO

Is the advent of ChatGPT spelling the demise of SEO? Not at all. When harnessed correctly, it can significantly simplify your SEO tasks.

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A woman in a hat that's ready to learn about SEO and site structure, portrayed in the cubism art style.

3 min read

SEO and Site Structure

Site structure is a critical aspect of web design. Not only is it a client's first impression of you and your brand, but it also matters to ensure...

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10 blue links

2 min read

The Fate of "10 Blue Links" in Search

The debate surrounding the existence of "10 blue links" on search engine results pages (SERPs) continues to stir discussions and diverse opinions...

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search results

1 min read

Google is Simplifying Search Results

Google's Gary Illyes has emphasized an ongoing trend in Search results - the removal of SERP features such as HowTo and FAQ rich results.

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google trial

1 min read

Google Trial is Unveiling Some of Google's Ranking Methods

Eric Lehman, a former Google software engineer with a 17-year tenure, recently testified in the ongoing U.S. vs. Google antitrust trial, shedding...

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People competing in a race drawn in cubism style.

3 min read

Analyzing SEO Competitors: Unpack Content Strategies

There's a secret in SEO that I'll let you in on – it doesn't have to be complicated. There's an easy way to figure out how to stay ahead of the...

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Magnifying glass in cubism art style.

3 min read

A Comprehensive Guide to Detecting and Rectifying Broken Links

Broken links: the bane of a website's existence. They can undermine your website's credibility and nullify the hard work you've put into SEO efforts....

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2 min read

Breaking Down XML Sitemaps and Python

You can't get around it: an effective online presence is crucial for businesses and individuals. This applies to people – who are more likely to find...

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meta descriptions

2 min read

How to Write Effective Meta Descriptions

A meta description plays a pivotal role in search engine optimization (SEO). It serves as a concise introduction for users, providing a sneak peek...

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google bard

1 min read

Google's Bard Enhancements and Integration with Google Services

Google has introduced new features to Bard, making it more capable and integrated with various Google apps and services.

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bard versus chatgpt

5 min read

Battle of the AI Titans: Google Bard vs. ChatGPT for SEO Domination

In a world where algorithms reign supreme, ChatGPT shook the digital landscape in November 2022, amassing a staggering 1 million users in just five...

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Integrating AI and the Human Touch in SEO

2 min read

Striking the Balance: Integrating AI and the Human Touch in SEO

The digital realm is evolving at a relentless pace, and at its forefront stands artificial intelligence (AI), revolutionizing content creation and...

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bing webmaster tools

1 min read

Bing Webmaster Tools Upgrade: Enhanced Performance Insights for SEO Professionals

Microsoft has made significant updates to Bing Webmaster Tools, expanding its Performance Report to provide website owners and SEO professionals with...

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A man searching through pictures, cubism style.

2 min read

Best Sites to Find Images for Marketing

Did you know that content with relevant images receives 94% more views than content without visuals? In today's competitive landscape, leveraging...

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product page seo

3 min read

Enhancing Your Product Page SEO: 5 Key Strategies

Having well-optimized product pages is crucial for boosting your sales.

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holiday seo

6 min read

Holiday SEO - When to Start and What to do

Getting Ready for Black Friday and the Holiday Season in 2023: 7 Essential SEO Tips

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microsoft generative retrieval

1 min read

Microsoft's Groundbreaking Generative Retrieval Model

Microsoft Research recently unveiled a groundbreaking conversational question answering model that promises to redefine the future of web search....

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featured snippets

7 min read

Featured Snippets: Strategies and Benefits

Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). These concise and...

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faqs and how tos

1 min read

Changes in Google's Rich Results: FAQs & How-Tos

Google is undergoing some significant alterations in its search results to enhance the overall search experience. These changes will impact two...

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dwell time

2 min read

Dwell Time for SEO: Let's Boost User Engagement

One metric that plays a pivotal role in SEO and website performance is "dwell time." In this guide, we'll walk through dwell time, explaining what it...

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rich snippets

2 min read

Unlocking the Power of Rich Snippets and Their Benefits

Rich snippets are a valuable SEO tool that can significantly enhance your website's visibility and user engagement. In this article, we'll talk...

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bounce rates

2 min read

Understanding Bounce Rates and Their Impact on SEO

Bounce rates are a crucial metric in the world of website analytics, holding significant implications for your website's performance and its search...

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mobile seo

2 min read

Mobile-Friendliness and SEO: A Vital Connection

Smartphones have become an integral part of our lives, and with them, mobile browsing has soared. As a result, Google has prioritized...

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structured data markup

2 min read

Structured Data Markup: A Step-by-Step Guide

One of the most effective strategies to boost your online presence is by employing structured data markup. This markup allows search engines to...

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structured data

2 min read

Introduction to Structured Data

Structured data refers to a method of organizing and presenting information on a web page in a format that search engines can easily understand. This...

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digital pr

2 min read

Digital PR is the New Necessity in SEO: The Evolution of E-A-T

Search engine optimization has experienced a seismic shift, and at the heart of this transformation is the concept of E-A-T, which has now evolved...

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core update

1 min read

Google Successfully Completes Rollout of August 2023 Core Update

Google has recently completed the full rollout of its highly anticipated August 2023 Core Update.

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keyword cannibalization

3 min read

6 Steps to Identify and Fix Keyword Cannibalization for Improved SEO

With the ease of finding information online comes a new challenge - ensuring your content stands out in a sea of digital data.

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seo keyword cannibalization

3 min read

SEO Keyword Cannibalization

Despite the entertaining elements of Cloud Atlas or Sweeney Todd, cannibalism a bad thing. Especially SEO keyword cannibalization.

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keyword themes

3 min read

Mastering Keyword Themes for Effective SEO Strategies

To enhance the optimization of your web pages, shift your focus from individual keywords to comprehensive keyword themes. While it may seem like...

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topical authority

3 min read

Let's Get Topical (Authority, That Is)

Google's relentless pursuit of delivering valuable content makes topical authority more important than ever before.

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august algo update

2 min read

August Algo Update: Indented Results Drop

In the days leading up to the August Core Update announcement, MozCast, a Google algorithm tracking tool, recorded unprecedented volatility in...

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trophy seo

1 min read

New Study Reveals: 85% of Top 5 Google SERPs Titles Feature Keywords

A recent survey conducted by BrightEdge (shared to the internet by SEL) has unveiled a compelling statistic: a staggering 85% of titles within the...

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local pack

1 min read

Google's Search Generative Experience (SGE) Removes Local Pack Results

When Google's Search Generative Experience (SGE) was introduced, it included local results from Google Business Profiles in a format known as the...

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universal analytics

2 min read

Universal Analytics Continues Data Processing Two Months Past 'Sunset'

As of September 1, 2023, Universal Analytics (UA) is still actively processing data, despite Google's earlier announcement that it would be phased...

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toxic

2 min read

Toxic Links and Disavows in SEO

Are you grappling with the intricacies of toxic links and whether you should employ the disavow tool to combat low-quality, spammy links? Here are...

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301 and 404

2 min read

Choosing Between 301 Redirects and 404 Error Pages

A common question that often arises pertains to the choice between utilizing millions of 404 error pages or employing 301 redirects. Google's very...

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technical seo

1 min read

Is Technical SEO Still Relevant? Google's John Mueller Weighs In

In SEO, one question has been a topic of debate among professionals: Is technical SEO losing its significance? Well, Google's John Mueller's X...

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sitemap

2 min read

How to Build and Submit a Sitemap

If you own a website, you probably want it to be easily discoverable by search engines like Google. One crucial step in achieving this is by creating...

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googlebot cubism style

1 min read

Mueller's Latest: Changes in HowTo and FAQ Rich Results

Google is implementing modifications to the presentation of certain rich result types within Google's search results. Specifically, they are...

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faq schema

4 min read

Beginner's Guide to FAQ Schema: Enhance Your Google Search Presence

Unlock the benefits of structured data with our comprehensive guide to starting with FAQ schema. Elevate your website's visibility on Google and...

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scheduler.yield trial

8 min read

Scheduler.Yield Origin Trial

Web performance has long grappled with the challenge of creating responsive websites, and the Chrome Team has been committed to aiding web developers...

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chatgpt and technical seo

2 min read

Utilizing ChatGPT to Advance Your Technical SEO Strategy

Enhance your technical SEO endeavors with the assistance of ChatGPT, streamlining tasks such as schema creation, meta descriptions, .htaccess rewrite...

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rendering

3 min read

Rendering in SEO: Let's Talk Technical

"I've been rendered mute by that striking revelation." Nope, not that kind. Understanding the core mechanics behind rendering is essential for...

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expired domain visual representation cubism style

2 min read

Expired Domains and Their Impact on SEO

Every day, countless website owners and businesses allow their domain names to expire.

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girl walking to a local business local SEO

3 min read

Mastering Local SEO

Local businesses are discovering the power of local SEO to attract nearby customers and boost their online presence. Local SEO goes beyond...

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google local map pack

2 min read

Google Local Pack Map Auto Expand Is Now Live

Google is constantly working to enhance its user experience and provide more relevant and useful information to its users. One of the recent updates...

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domain age old man

2 min read

The Power of Domain Age:  Authority and Ranking in Google's Ecosystem

As you develop a strategy for search engine optimization (SEO), one crucial yet often overlooked aspect is the age of a domain. Domain age isn't just...

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domain cubism style

2 min read

Domains, Subdomains, and Their SEO Significance

A website's domain is its digital address—a unique identifier that distinguishes one online presence from another. Selecting a domain name, along...

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URL inspection tool

2 min read

Guide to Using Google's URL Inspection Tool

Solid website optimization requires efficient tools that provide deep insights into your web pages.

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google news surfaces woman's head

2 min read

Google News Surfaces: Jargon, Traffic Impact, and More

In the world of Google News, the lexicon used by SEO experts to describe its diverse surfaces can be both accurate and confusing. Discerning the...

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google search podcast

2 min read

Google's "Search Off The Record" Podcast Sheds Light on Evolving Ranking Systems and Updates

In the latest episode of Google's podcast series, "Search Off the Record," Danny Sullivan, Search Liaison at Google, takes the spotlight to address a...

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the podcast app semrush

2 min read

Semrush Partners With Podcast Hosting App

Disctopia, a prominent podcast hosting and music streaming service catering to independent creators, has unveiled an exciting partnership with...

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catgpt

3 min read

Creativity and Cuteness with CatGPT: Exploring the Feline-Inspired AI

A new ChatGPT tool has emerged, one that's bound to tickle your feline fancy and bring a smile to your face: CatGPT. Yes, you read that right – it's...

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bell cubism style

3 min read

Using ChatGPT to Navigate Microsoft Bing

Microsoft's Bing has received a turbocharged upgrade with the infusion of OpenAI's ChatGPT technology. This transformation has elevated the...

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fence link

2 min read

The 5 Degrees of Link Relevance

SEO theory might seem straightforward, but the real challenge lies in the execution and consistency of strategies.

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fence cubism style

2 min read

Mastering Event Parameters in GA4

Google Analytics 4 (GA4) is a powerful tool that provides deep insights into website performance. While GA4 comes pre-configured with some metrics...

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keywords cubism style

3 min read

Future-Proof Keyword Research: Adapting to Modern SEO Realities

SEO is constantly evolving, and with it, the strategies that drive success. One major transformation is the shift from a narrow focus on search...

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robot cubism style

4 min read

Use AI Tools for Keyword Research

One powerful yet often underestimated strategy is the use of AI chatbots to revolutionize keyword research.

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face

2 min read

SEO for Large Websites: Managing Technical SEO and Content at Scale

@ith great opportunities come great challenges, especially in the realm of Search Engine Optimization (SEO).

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man reading cubism style

2 min read

TBR: Search Engine Journal, Search Engine Land, or Search Engine Roundtable?

If you Google anything SEO-related, you're going to land on one of three sites (probably): Search Engine Journal, Search Engine Land, and Search...

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two people cubism style

2 min read

BrightEdge vs. Searchlabs.com: A Comparison

BrightEdge and Searchlabs.com are two prominent contenders that offer a suite of features to enhance your online visibility and optimize your SEO and...

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trading cards

2 min read

Understanding Link Exchanges: The Basics

Link exchanges, also known as reciprocal linking, involve an arrangement between two websites to mutually link to each other's content.

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skyscraper

2 min read

About Brian Dean's Skyscraper Technique

When it comes to content creation and link building, one name stands out in the digital marketing landscape: Brian Dean. His innovative approach,...

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keyword map

2 min read

This Year's SEO = Next Year's Results

In the ever-changing landscape of SEO, it's crucial to recognize that the results you achieve in the upcoming year are closely tied to the efforts...

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light bulb cubism style

2 min read

Google's Search Generative Experience (SGE) Updates From 8/15/23

On August 15, 2023, Google introduced a range of exciting features for its revolutionary Search Generative Experience. These upgrades include the...

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lighthouse

1 min read

Guide to Using Lighthouse for SEO

Google Lighthouse is a powerful tool that allows you to assess the performance and SEO aspects of your website. It provides valuable insights and...

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two people fighting cubism style

3 min read

SEO Competitive Analysis

Understanding your rivals is a pivotal component of a successful SEO strategy. Competitor analysis not only unveils your competition's strengths and...

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cat cubism style

1 min read

Guide to Long-Tail and Conversational Queries

Understanding the intricacies of search queries is a fundamental aspect of successful search engine optimization (SEO).

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face cubism style

3 min read

Unlocking Position Zero: Featured Snippets in Google Knowledge Center

In search engine optimization (SEO), securing a coveted spot on the first page of search results has long been the goal. However, with new AI...

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crazy face cubism style

2 min read

What is Semantic Search?

One significant evolution in the SEO landscape is the concept of semantic search. This revolutionary approach is transforming how search engines...

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google logo cubism style

2 min read

Google Algorithm Updates: Panda, Penguin, Hummingbird, and BERT

In the ever-changing landscape of search engine optimization (SEO), staying on top of Google's algorithm updates is paramount for maintaining and...

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shield cubism style

5 min read

Negative SEO Defense: Protect Your Website Against Attacks

In the digital landscape, where search engine rankings play a pivotal role in driving online success, the practice of Negative SEO has emerged as a...

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woman with a phone cubism style

3 min read

Voice Search Optimization: Content for Conversational Queries

Voice search has emerged as a significant trend, reshaping how users interact with search engines. This article will guide you through the process of...

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woman starry cubism style

2 min read

Google's Bard: AI-Powered SERP

Google's Bard. Is it awesome? is it awful?

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starry sky cubism style

2 min read

The Dynamic Lifecycle of Search Phrases

SEO and PPC: neither is a "set it and forget it" endeavor. They're constantly in flux.

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flags cubism style

6 min read

Internationalization and Hreflang Tags: Let's Talk Multilingual SEO

In our interconnected global world, catering to diverse audiences has become a necessity for businesses seeking growth and expansion....

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woman's face cubism style

3 min read

Unlocking SEO Success with Bing Webmaster Tools

In the realm of search engine optimization (SEO), Google often takes center stage. However, seasoned SEO experts recognize the value of diversifying...

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starry night sky cubism style

2 min read

Level Set: Here are all of the Search Engines Out There

Search engines have become an integral part of our online experience, serving as gateways to information, products, and services. While Google...

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face with video lens cubism style

5 min read

Guide to SEO for Video Content: Elevating Your Video Strategy

In the fast-paced digital world, video content has solidified its place as a dominant form of communication.

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cowboy in a black hat cubism style

5 min read

The Dark Side of SEO - Black Hat Tactics

In the ever-evolving world of SEO, there are strategies that propel websites to the forefront of search engine rankings, and then there are those...

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a spinning loom cubism style

3 min read

Unraveling Spun Content

In SEO, not all content is created equal.

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two objects side by side cubism style

4 min read

Plagiarism, SEO, and How to Safeguard Your Website

In SEO, originality and quality reign supreme. Plagiarism in SEO involves copying content from other sources without proper attribution or consent....

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twins cubism style

2 min read

SEO Challenges: Addressing Duplicate Content, Canonicals, and Pagination

In the ever-evolving landscape of search engine optimization (SEO), website owners and marketers often encounter challenges that can impact their...

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numbers cubism style

2 min read

Google Analytics 4: The Technical Stuff

Welcome, GA4 user, to this in-depth technical exploration of Google Analytics 4 (GA4). In this blog post, we will provide step-by-step instructions...

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app on a table cubism style

2 min read

SEO for Progressive Web Apps (PWAs)

As mobile usage continues to dominate internet traffic, Progressive Web Apps (PWAs) have emerged as a game-changer in the world of web development.

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man sitting watching a TV cubism style

2 min read

Unlocking YouTube SEO

YouTube, as the second-largest search engine in the world (and owned by Google), has become an invaluable platform for businesses seeking to enhance...

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a woman's face cubism style

2 min read

Site Indexing Errors: A Silent SEO Killer

You probably understand the significance of having your web pages indexed by search engines.

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collage of musical instruments cubism style

2 min read

Decoding Google's Ranking Factors

Google's search algorithm is a complex and ever-evolving system that determines the ranking of websites in search engine results pages (SERPs).

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man staring cubism style

4 min read

Mastering High-Quality Niche Edits

In the ever-evolving world of search engine optimization (SEO), acquiring backlinks remains a cornerstone for boosting website rankings and organic...

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