6 min read
Holiday SEO - When to Start and What to do
Getting Ready for Black Friday and the Holiday Season in 2023: 7 Essential SEO Tips
Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.
SEO INSIDER
Monthly knowledge drop - what you need to know about Google updates and more.
6 min read
Getting Ready for Black Friday and the Holiday Season in 2023: 7 Essential SEO Tips
1 min read
Microsoft Research recently unveiled a groundbreaking conversational question answering model that promises to redefine the future of web search....
7 min read
Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). These concise and...
1 min read
Google is undergoing some significant alterations in its search results to enhance the overall search experience. These changes will impact two...
2 min read
One metric that plays a pivotal role in SEO and website performance is "dwell time." In this guide, we'll walk through dwell time, explaining what it...
2 min read
Rich snippets are a valuable SEO tool that can significantly enhance your website's visibility and user engagement. In this article, we'll talk...
2 min read
Bounce rates are a crucial metric in the world of website analytics, holding significant implications for your website's performance and its search...
2 min read
Smartphones have become an integral part of our lives, and with them, mobile browsing has soared. As a result, Google has prioritized...
2 min read
One of the most effective strategies to boost your online presence is by employing structured data markup. This markup allows search engines to...
2 min read
Structured data refers to a method of organizing and presenting information on a web page in a format that search engines can easily understand. This...
2 min read
Search engine optimization has experienced a seismic shift, and at the heart of this transformation is the concept of E-A-T, which has now evolved...
1 min read
Google has recently completed the full rollout of its highly anticipated August 2023 Core Update.
3 min read
With the ease of finding information online comes a new challenge - ensuring your content stands out in a sea of digital data.
3 min read
Despite the entertaining elements of Cloud Atlas or Sweeney Todd, cannibalism a bad thing. Especially SEO keyword cannibalization.
3 min read
To enhance the optimization of your web pages, shift your focus from individual keywords to comprehensive keyword themes. While it may seem like...
3 min read
Google's relentless pursuit of delivering valuable content makes topical authority more important than ever before.
2 min read
In the days leading up to the August Core Update announcement, MozCast, a Google algorithm tracking tool, recorded unprecedented volatility in...
1 min read
A recent survey conducted by BrightEdge (shared to the internet by SEL) has unveiled a compelling statistic: a staggering 85% of titles within the...
1 min read
When Google's Search Generative Experience (SGE) was introduced, it included local results from Google Business Profiles in a format known as the...
2 min read
As of September 1, 2023, Universal Analytics (UA) is still actively processing data, despite Google's earlier announcement that it would be phased...
2 min read
Are you grappling with the intricacies of toxic links and whether you should employ the disavow tool to combat low-quality, spammy links? Here are...
2 min read
A common question that often arises pertains to the choice between utilizing millions of 404 error pages or employing 301 redirects. Google's very...
1 min read
In SEO, one question has been a topic of debate among professionals: Is technical SEO losing its significance? Well, Google's John Mueller's X...
2 min read
If you own a website, you probably want it to be easily discoverable by search engines like Google. One crucial step in achieving this is by creating...
1 min read
Google is implementing modifications to the presentation of certain rich result types within Google's search results. Specifically, they are...
4 min read
Unlock the benefits of structured data with our comprehensive guide to starting with FAQ schema. Elevate your website's visibility on Google and...
8 min read
Web performance has long grappled with the challenge of creating responsive websites, and the Chrome Team has been committed to aiding web developers...
2 min read
Enhance your technical SEO endeavors with the assistance of ChatGPT, streamlining tasks such as schema creation, meta descriptions, .htaccess rewrite...
3 min read
"I've been rendered mute by that striking revelation." Nope, not that kind. Understanding the core mechanics behind rendering is essential for...
2 min read
Every day, countless website owners and businesses allow their domain names to expire.
3 min read
Local businesses are discovering the power of local SEO to attract nearby customers and boost their online presence. Local SEO goes beyond...
2 min read
Google is constantly working to enhance its user experience and provide more relevant and useful information to its users. One of the recent updates...
2 min read
As you develop a strategy for search engine optimization (SEO), one crucial yet often overlooked aspect is the age of a domain. Domain age isn't just...
2 min read
A website's domain is its digital address—a unique identifier that distinguishes one online presence from another. Selecting a domain name, along...
2 min read
Solid website optimization requires efficient tools that provide deep insights into your web pages.
2 min read
In the world of Google News, the lexicon used by SEO experts to describe its diverse surfaces can be both accurate and confusing. Discerning the...
2 min read
In the latest episode of Google's podcast series, "Search Off the Record," Danny Sullivan, Search Liaison at Google, takes the spotlight to address a...
2 min read
Disctopia, a prominent podcast hosting and music streaming service catering to independent creators, has unveiled an exciting partnership with...
3 min read
A new ChatGPT tool has emerged, one that's bound to tickle your feline fancy and bring a smile to your face: CatGPT. Yes, you read that right – it's...
3 min read
Microsoft's Bing has received a turbocharged upgrade with the infusion of OpenAI's ChatGPT technology. This transformation has elevated the...
2 min read
SEO theory might seem straightforward, but the real challenge lies in the execution and consistency of strategies.
2 min read
Google Analytics 4 (GA4) is a powerful tool that provides deep insights into website performance. While GA4 comes pre-configured with some metrics...
3 min read
SEO is constantly evolving, and with it, the strategies that drive success. One major transformation is the shift from a narrow focus on search...
4 min read
One powerful yet often underestimated strategy is the use of AI chatbots to revolutionize keyword research.
2 min read
@ith great opportunities come great challenges, especially in the realm of Search Engine Optimization (SEO).
2 min read
If you Google anything SEO-related, you're going to land on one of three sites (probably): Search Engine Journal, Search Engine Land, and Search...
2 min read
BrightEdge and Searchlabs.com are two prominent contenders that offer a suite of features to enhance your online visibility and optimize your SEO and...
2 min read
Link exchanges, also known as reciprocal linking, involve an arrangement between two websites to mutually link to each other's content.
2 min read
When it comes to content creation and link building, one name stands out in the digital marketing landscape: Brian Dean. His innovative approach,...
2 min read
In the ever-changing landscape of SEO, it's crucial to recognize that the results you achieve in the upcoming year are closely tied to the efforts...
2 min read
On August 15, 2023, Google introduced a range of exciting features for its revolutionary Search Generative Experience. These upgrades include the...
1 min read
Google Lighthouse is a powerful tool that allows you to assess the performance and SEO aspects of your website. It provides valuable insights and...
3 min read
Understanding your rivals is a pivotal component of a successful SEO strategy. Competitor analysis not only unveils your competition's strengths and...
1 min read
Understanding the intricacies of search queries is a fundamental aspect of successful search engine optimization (SEO).
3 min read
In search engine optimization (SEO), securing a coveted spot on the first page of search results has long been the goal. However, with new AI...
2 min read
One significant evolution in the SEO landscape is the concept of semantic search. This revolutionary approach is transforming how search engines...
2 min read
In the ever-changing landscape of search engine optimization (SEO), staying on top of Google's algorithm updates is paramount for maintaining and...
5 min read
In the digital landscape, where search engine rankings play a pivotal role in driving online success, the practice of Negative SEO has emerged as a...
3 min read
Voice search has emerged as a significant trend, reshaping how users interact with search engines. This article will guide you through the process of...
2 min read
Google's Bard. Is it awesome? is it awful?
2 min read
SEO and PPC: neither is a "set it and forget it" endeavor. They're constantly in flux.
6 min read
In our interconnected global world, catering to diverse audiences has become a necessity for businesses seeking growth and expansion....
3 min read
In the realm of search engine optimization (SEO), Google often takes center stage. However, seasoned SEO experts recognize the value of diversifying...
2 min read
Search engines have become an integral part of our online experience, serving as gateways to information, products, and services. While Google...
5 min read
In the fast-paced digital world, video content has solidified its place as a dominant form of communication.
5 min read
In the ever-evolving world of SEO, there are strategies that propel websites to the forefront of search engine rankings, and then there are those...
3 min read
In SEO, not all content is created equal.
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In SEO, originality and quality reign supreme. Plagiarism in SEO involves copying content from other sources without proper attribution or consent....
2 min read
In the ever-evolving landscape of search engine optimization (SEO), website owners and marketers often encounter challenges that can impact their...
2 min read
Welcome, GA4 user, to this in-depth technical exploration of Google Analytics 4 (GA4). In this blog post, we will provide step-by-step instructions...
2 min read
As mobile usage continues to dominate internet traffic, Progressive Web Apps (PWAs) have emerged as a game-changer in the world of web development.
2 min read
YouTube, as the second-largest search engine in the world (and owned by Google), has become an invaluable platform for businesses seeking to enhance...
2 min read
You probably understand the significance of having your web pages indexed by search engines.
2 min read
Google's search algorithm is a complex and ever-evolving system that determines the ranking of websites in search engine results pages (SERPs).
4 min read
In the ever-evolving world of search engine optimization (SEO), acquiring backlinks remains a cornerstone for boosting website rankings and organic...
2 min read
In the digital age, user experience (UX) and search engine optimization (SEO) are two critical components that play a vital role in a business's...
5 min read
SEO is a unique animal. It can be hard to connect the dots between search engine marketing and search engine optimization and the rest of branding or...
3 min read
In the changing world, SEO remains a powerful tool for businesses looking to enhance their online presence and attract valuable organic traffic.
2 min read
Understanding user intent is the key to search engine optimization (SEO), allowing brands to go beyond simply chasing after consumers and instead...
3 min read
If you've watched many of my SEO trainings, you know that I am extremely passionate about providing our clients with SEO transparency. I want them to...
3 min read
Google is making great strides when it comes to incorporating AI in the search experience. Recently, the company launched Google Search Labs which...
4 min read
One of the ways that content AI systems are useful to content strategists and writers is outlining. It uses the same sources we use (i.e., the...
2 min read
Let’s talk about small vs. large website SEO.
2 min read
While you’ll find plenty of SEO tips and tricks to get in the top results for a search, what Google really wants from writers is what they call...
3 min read
Search engine optimization (SEO) is a long-term marketing strategy. Rather than paying for advertisements on Google or social media platforms to...
7 min read
When it comes to SEO content, the conversation is rising: can’t we just use AI? Can ChatGPT help me rank in Google? What about Jasper? Or one of the...
5 min read
Universal Analytics is going away–poof, gone, see ya never! But don’t worry, it’s being replaced by the newer, shinier, more robust GA4 which...
3 min read
By now, most digital marketing professionals know that Google is sunsetting Universal Analytics on July 1, 2023. If you haven’t started the process...
2 min read
SEO agencies conduct their audits in a specific way. Some rely on automated reporting through sites like SEMrush or Brightedge, while others have a...
3 min read
Google Trends recently released the Year in Search 2022. The report shows the top searches, news, people, games, movies, and more, based on Google’s...
9 min read
Most SEO writers know how to create search-friendly content. But really, the foundation of any SEO strategy has to be a level set. An SEO audit...
4 min read
An SEO topic cluster is a sophisticated on-page SEO strategy. Most SEO experts would agree it’s a pretty reliable way to get results.
3 min read
As you may have seen in our previous post - What is Search Engine Optimization? - SEO includes more than just writing. The technical side covers...
10 min read
You can Google. A BUNCH of stuff. Or you can read this and get the full picture of everything SEO-related.
5 min read
About the author Stacy is a self-described marketing nerd:
4 min read
There’s all this talk about how to get backlinks, but no one seems to know where those links should point to on your website.
4 min read
So-called SEO gurus love to talk about backlinks, but when you ask them about anchor text, they clam up.
4 min read
Guest posting on paid guest post sites can get you in trouble with Google. Blog and forum comments don’t work. Sifting the internet for broken links...
3 min read
If you’re trying to beef up your backlink profile, you’re going to encounter the term “domain authority” sooner or later. But what is domain...
3 min read
Pinterest can be a fantastic tool for marketing your business and driving organic traffic to your website, but only if you know how to use it...