2 min read
Universal Analytics Continues Data Processing Two Months Past 'Sunset'
As of September 1, 2023, Universal Analytics (UA) is still actively processing data, despite Google's earlier announcement that it would be phased...
Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.
SEO INSIDER
Monthly knowledge drop - what you need to know about Google updates and more.
2 min read
As of September 1, 2023, Universal Analytics (UA) is still actively processing data, despite Google's earlier announcement that it would be phased...
2 min read
Are you grappling with the intricacies of toxic links and whether you should employ the disavow tool to combat low-quality, spammy links? Here are...
2 min read
A common question that often arises pertains to the choice between utilizing millions of 404 error pages or employing 301 redirects. Google's very...
1 min read
In SEO, one question has been a topic of debate among professionals: Is technical SEO losing its significance? Well, Google's John Mueller's X...
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If you own a website, you probably want it to be easily discoverable by search engines like Google. One crucial step in achieving this is by creating...
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Google is implementing modifications to the presentation of certain rich result types within Google's search results. Specifically, they are...
4 min read
Unlock the benefits of structured data with our comprehensive guide to starting with FAQ schema. Elevate your website's visibility on Google and...
8 min read
Web performance has long grappled with the challenge of creating responsive websites, and the Chrome Team has been committed to aiding web developers...
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Enhance your technical SEO endeavors with the assistance of ChatGPT, streamlining tasks such as schema creation, meta descriptions, .htaccess rewrite...
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"I've been rendered mute by that striking revelation." Nope, not that kind. Understanding the core mechanics behind rendering is essential for...
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Every day, countless website owners and businesses allow their domain names to expire.
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Local businesses are discovering the power of local SEO to attract nearby customers and boost their online presence. Local SEO goes beyond...
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Google is constantly working to enhance its user experience and provide more relevant and useful information to its users. One of the recent updates...
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As you develop a strategy for search engine optimization (SEO), one crucial yet often overlooked aspect is the age of a domain. Domain age isn't just...
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A website's domain is its digital address—a unique identifier that distinguishes one online presence from another. Selecting a domain name, along...
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Solid website optimization requires efficient tools that provide deep insights into your web pages.
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In the world of Google News, the lexicon used by SEO experts to describe its diverse surfaces can be both accurate and confusing. Discerning the...
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In the latest episode of Google's podcast series, "Search Off the Record," Danny Sullivan, Search Liaison at Google, takes the spotlight to address a...
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Disctopia, a prominent podcast hosting and music streaming service catering to independent creators, has unveiled an exciting partnership with...
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A new ChatGPT tool has emerged, one that's bound to tickle your feline fancy and bring a smile to your face: CatGPT. Yes, you read that right – it's...
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Microsoft's Bing has received a turbocharged upgrade with the infusion of OpenAI's ChatGPT technology. This transformation has elevated the...
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SEO theory might seem straightforward, but the real challenge lies in the execution and consistency of strategies.
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Google Analytics 4 (GA4) is a powerful tool that provides deep insights into website performance. While GA4 comes pre-configured with some metrics...
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SEO is constantly evolving, and with it, the strategies that drive success. One major transformation is the shift from a narrow focus on search...
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One powerful yet often underestimated strategy is the use of AI chatbots to revolutionize keyword research.
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@ith great opportunities come great challenges, especially in the realm of Search Engine Optimization (SEO).
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If you Google anything SEO-related, you're going to land on one of three sites (probably): Search Engine Journal, Search Engine Land, and Search...
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BrightEdge and Searchlabs.com are two prominent contenders that offer a suite of features to enhance your online visibility and optimize your SEO and...
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Link exchanges, also known as reciprocal linking, involve an arrangement between two websites to mutually link to each other's content.
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When it comes to content creation and link building, one name stands out in the digital marketing landscape: Brian Dean. His innovative approach,...
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In the ever-changing landscape of SEO, it's crucial to recognize that the results you achieve in the upcoming year are closely tied to the efforts...
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On August 15, 2023, Google introduced a range of exciting features for its revolutionary Search Generative Experience. These upgrades include the...
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Google Lighthouse is a powerful tool that allows you to assess the performance and SEO aspects of your website. It provides valuable insights and...
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Understanding your rivals is a pivotal component of a successful SEO strategy. Competitor analysis not only unveils your competition's strengths and...
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Understanding the intricacies of search queries is a fundamental aspect of successful search engine optimization (SEO).
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In search engine optimization (SEO), securing a coveted spot on the first page of search results has long been the goal. However, with new AI...
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One significant evolution in the SEO landscape is the concept of semantic search. This revolutionary approach is transforming how search engines...
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In the ever-changing landscape of search engine optimization (SEO), staying on top of Google's algorithm updates is paramount for maintaining and...
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In the digital landscape, where search engine rankings play a pivotal role in driving online success, the practice of Negative SEO has emerged as a...
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Voice search has emerged as a significant trend, reshaping how users interact with search engines. This article will guide you through the process of...
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Google's Bard. Is it awesome? is it awful?
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SEO and PPC: neither is a "set it and forget it" endeavor. They're constantly in flux.
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In our interconnected global world, catering to diverse audiences has become a necessity for businesses seeking growth and expansion....
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In the realm of search engine optimization (SEO), Google often takes center stage. However, seasoned SEO experts recognize the value of diversifying...
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Search engines have become an integral part of our online experience, serving as gateways to information, products, and services. While Google...
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In the fast-paced digital world, video content has solidified its place as a dominant form of communication.
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In the ever-evolving world of SEO, there are strategies that propel websites to the forefront of search engine rankings, and then there are those...
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In SEO, not all content is created equal.
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In SEO, originality and quality reign supreme. Plagiarism in SEO involves copying content from other sources without proper attribution or consent....
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In the ever-evolving landscape of search engine optimization (SEO), website owners and marketers often encounter challenges that can impact their...
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Welcome, GA4 user, to this in-depth technical exploration of Google Analytics 4 (GA4). In this blog post, we will provide step-by-step instructions...
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As mobile usage continues to dominate internet traffic, Progressive Web Apps (PWAs) have emerged as a game-changer in the world of web development.
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YouTube, as the second-largest search engine in the world (and owned by Google), has become an invaluable platform for businesses seeking to enhance...
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You probably understand the significance of having your web pages indexed by search engines.
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Google's search algorithm is a complex and ever-evolving system that determines the ranking of websites in search engine results pages (SERPs).
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In the ever-evolving world of search engine optimization (SEO), acquiring backlinks remains a cornerstone for boosting website rankings and organic...
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In the digital age, user experience (UX) and search engine optimization (SEO) are two critical components that play a vital role in a business's...
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SEO is a unique animal. It can be hard to connect the dots between search engine marketing and search engine optimization and the rest of branding or...
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In the changing world, SEO remains a powerful tool for businesses looking to enhance their online presence and attract valuable organic traffic.
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Understanding user intent is the key to search engine optimization (SEO), allowing brands to go beyond simply chasing after consumers and instead...
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If you've watched many of my SEO trainings, you know that I am extremely passionate about providing our clients with SEO transparency. I want them to...
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Google is making great strides when it comes to incorporating AI in the search experience. Recently, the company launched Google Search Labs which...
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One of the ways that content AI systems are useful to content strategists and writers is outlining. It uses the same sources we use (i.e., the...
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Let’s talk about small vs. large website SEO.
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While you’ll find plenty of SEO tips and tricks to get in the top results for a search, what Google really wants from writers is what they call...
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Search engine optimization (SEO) is a long-term marketing strategy. Rather than paying for advertisements on Google or social media platforms to...
7 min read
When it comes to SEO content, the conversation is rising: can’t we just use AI? Can ChatGPT help me rank in Google? What about Jasper? Or one of the...
5 min read
Universal Analytics is going away–poof, gone, see ya never! But don’t worry, it’s being replaced by the newer, shinier, more robust GA4 which...
3 min read
By now, most digital marketing professionals know that Google is sunsetting Universal Analytics on July 1, 2023. If you haven’t started the process...
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SEO agencies conduct their audits in a specific way. Some rely on automated reporting through sites like SEMrush or Brightedge, while others have a...
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Google Trends recently released the Year in Search 2022. The report shows the top searches, news, people, games, movies, and more, based on Google’s...
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Most SEO writers know how to create search-friendly content. But really, the foundation of any SEO strategy has to be a level set. An SEO audit...
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An SEO topic cluster is a sophisticated on-page SEO strategy. Most SEO experts would agree it’s a pretty reliable way to get results.
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As you may have seen in our previous post - What is Search Engine Optimization? - SEO includes more than just writing. The technical side covers...
10 min read
You can Google. A BUNCH of stuff. Or you can read this and get the full picture of everything SEO-related.
5 min read
About the author Stacy is a self-described marketing nerd:
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There’s all this talk about how to get backlinks, but no one seems to know where those links should point to on your website.
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So-called SEO gurus love to talk about backlinks, but when you ask them about anchor text, they clam up.
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Guest posting on paid guest post sites can get you in trouble with Google. Blog and forum comments don’t work. Sifting the internet for broken links...
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If you’re trying to beef up your backlink profile, you’re going to encounter the term “domain authority” sooner or later. But what is domain...
3 min read
Pinterest can be a fantastic tool for marketing your business and driving organic traffic to your website, but only if you know how to use it...
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Here’s the problem: Pretty much all businesses with websites could benefit from SEO, but not all businesses can afford it. Perhaps surprisingly to...
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Artificial intelligence (AI) is already turning all kinds of industries upside-down. Is SEO next?
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Spend enough time learning about SEO, and you will almost certainly stumble across some practitioner of the dark SEO arts telling you that you need...
3 min read
There are a few technical SEO components that impact organic search for your site, and are not related to words (or on-page SEO factors).
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As of March of 2022, the internet is home to just under 2 billion websites. And probably less than 1% of them are worth visiting. How do you make...
4 min read
Think about the last Google search you did. What did you type? Whether you typed “sushi near me,” “how to fix a leaky faucet” or basically anything...
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There’s no shortage of questions in SEO, but answers you can trust? Those are in short supply.
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Occasionally, a headline will reference how SEO killed creative copy (among other things). For writers who’ve never produced content without...
5 min read
SEO once existed in a vacuum. You could set out to improve the SEO of your site and barely touch the content. But those days have been over for a...
5 min read
Unless you’re really lucky or working with an experienced SEO copywriter, you won’t publish a new blog post on your website and see it skyrocket to...
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Good writing is good writing, for SEO purposes and otherwise. That’s the rule. But there are a ton of little factors and recommendations that, when...
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This blog post is 950 words. Is that the best word count for SEO purposes? Nope.
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When you have a blog post, landing page, product description or other piece of web content that is working well for you, the temptation to use the...
5 min read
For real estate businesses, getting more clients is the only way to grow. You can get clients in a number of ways in this industry, but one of the...
6 min read
The more I work with teams of writers - including content people, web developers and marketers - the more I realize that a lot of teams really don't...
3 min read
As I’ve mentioned before, “SEO” is a term that’s thrown around a lot with like a 7% understanding of what it means. That’s not meant to be snarky,...