3 min read
The Art of Collaboration: Developers and SEOs
In the complex world of digital marketing, search engine optimization (SEO) plays a crucial role in driving online success. However, SEO is not a...
Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.
SEO INSIDER
Monthly knowledge drop - what you need to know about Google updates and more.
3 min read
In the complex world of digital marketing, search engine optimization (SEO) plays a crucial role in driving online success. However, SEO is not a...
7 min read
In the fast-paced world of digital marketing, every millisecond counts. As website owners, tech SEOs, and developers, we constantly strive to...
6 min read
In the complex world of SEO, every piece of data matters. From keyword research to backlink analysis, we constantly seek insights to help us optimize...
2 min read
In the world of SEO, specific topics seem to persist through the ages, popping up every few years like clockwork. One such topic is the debate over...
2 min read
As SEOs, we're no strangers to the ever-shifting landscape of search. Google's algorithm updates keep us on our toes, forcing us to adapt and evolve...
4 min read
Regarding website migrations, most SEOs focus their attention on the HTML content. After all, search engines primarily use the text on the page to...
4 min read
Google's search engine has come a long way since its early days of simple keyword matching. With Knowledge Graph, Google now possesses a much deeper...
3 min read
In the ever-evolving digital landscape, your website is a critical gateway to your brand's success, serving as a virtual storefront and a powerful...
4 min read
Staying ahead of the curve in the ever-evolving web development landscape is not just a luxury; it's a necessity. As technology advances and user...
3 min read
As a developer, you've likely encountered situations where marketing or SEO (search engine optimization) professionals approach you with concerns...
3 min read
Google is conducting trials involving AI overviews directly within the primary Google Search results. This initiative is being rolled out to certain...
3 min read
Transitioning into a new role, whether within the same company or elsewhere, can be an intimidating prospect. Amidst these transitions, professionals...
1 min read
John Mueller from Google recently shed light on the topic of spammy backlinks and their influence on search engine rankings, providing valuable...
2 min read
In March 2024, Google launched a significant Core Update, focusing on the enhancement of search result quality and the implementation of stricter...
4 min read
In the dynamic world of online marketing, search engine optimizers wield a potent tool: the SEO topic cluster. With meticulous attention to detail...
3 min read
In the fast-paced digital landscape, modern websites are at the mercy of constantly evolving algorithms dictating the content displayed in search...
3 min read
Search engine optimization (SEO) taxonomy is vital when it comes to website visibility. It’s intricately involved in organizing and categorizing a...
2 min read
Effective search engine optimization (SEO) is based on many factors. Taking a linguistic perspective is a smart, accurate way to plan your SEO...
2 min read
A website’s conversion rate represents the percentage of users that complete a desired action compared to the total website visitors. Depending on...
2 min read
Billions of searches are conducted every day. Google stands as the unrivaled gatekeeper to a wealth of information. Have you ever wondered how this...
2 min read
Blog design plays a crucial role in attracting and retaining readers while influencing conversion rates. With millions of blog posts published each...
3 min read
Blog SEO, or Blog Search Engine Optimization, refers to the practice of optimizing various aspects of a blog to improve its visibility and ranking on...
1 min read
User behavior is a critical aspect of SEO that involves tracking and analyzing visitors' actions on a website before and during their visit. This...
1 min read
Are you striving to outperform your competitors in the digital realm?
2 min read
Search intent, often called user intent, determines how users interact with search engines and the content they find.
2 min read
Content intelligence involves harnessing artificial intelligence (AI) and machine learning through software to gain insights into the performance of...
5 min read
Bots have become an indispensable part of the modern digital landscape. They assist us in ordering groceries, playing music on Slack channels, and...
1 min read
Search engine marketing (SEM) offers diverse career paths as professionals grow from junior to senior positions. Here's an overview of key roles,...
3 min read
Evergreen content is the cornerstone of enduring relevance in the digital landscape. It possesses the unique quality of remaining consistently...
2 min read
Aligning your content with user search intent is crucial for SEO success. To achieve this, you must undertake a series of strategic steps, starting...
1 min read
The latest episode of Google's Search Off the Record podcast provides fascinating insights into how quality plays a crucial role across Search. From...
1 min read
Having your website display properly in search engine results pages (SERPs) is crucial for shaping perceptions and driving user clicks. An upcoming...
4 min read
Natural language processing (NLP) and its symbiotic relationship with machine learning can significantly elevate your content marketing endeavors....
1 min read
Microsoft recently rolled out OpenAI's latest text-to-image model, DALL-E 3, to all Bing users for free. The advanced AI generator is now available...
2 min read
Navigating the intricate Search Engine Optimization (SEO) world can be daunting, especially when competing against established rivals.
4 min read
A canonical URL is a way to inform search engines that certain similar URLs are, in fact, the same.
2 min read
Artificial intelligence (AI) is becoming integral to our daily lives, from managing our schedules to robotic vacuums tidying our homes. Now, AI is...
4 min read
Are you considering a content pillar strategy for your marketing efforts? Well, you've come to the right place. This guide will explore successful...
2 min read
Is your e-commerce site feeling the impact of Google's latest helpful content update? Learn how to assess, adapt, and recover with these essential...
2 min read
On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video...
1 min read
Understanding XML sitemaps is paramount for SEO success, especially for larger, intricate websites. This quick guide will explore vital facts, tips,...
2 min read
When it comes to SEO, your XML Sitemap plays a crucial role in guiding search engines through your website's structure. However, a critical aspect...
1 min read
Google retired Google Optimize on September 30, 2022. Marketers have had to transition A/B testing activities to Google Analytics 4 (GA4) going...
1 min read
As AI like Bard and Vertex AI expand, Google unveiled a new control called Google-Extended to let web publishers manage site content contribution to...
1 min read
Google recently updated its documentation on Google Discover, clarifying why websites may experience significant fluctuations or losses in traffic...
1 min read
The efficacy of both backlinks and internal links is contingent on the anchor text's strength, which constitutes a hyperlink's clickable portion.
2 min read
The conventional method for improving Search Engine Results Page (SERP) listings often involves adhering to a set of established best practices....
3 min read
What is a niche keyword generator?
4 min read
3 min read
Personally identifiable information (PII) exposed online poses severe privacy and security risks to individuals. As search visibility experts, SEOs...
3 min read
Users discovered transcripts of conversations with Google's new AI chatbot Bard indexing in search results. Google says this was unintentional and...
2 min read
In the age of the internet, things change fast. It’s inevitable – especially when it comes to big companies like Google. That’s why it’s so important...
3 min read
Google's September 2023 core update shook many ecommerce and tech sites to their core. Traffic and rankings dropped sharply, leaving businesses...
2 min read
Welcome to the era of Google-Extended—a game-changer for web publishers navigating the complex landscape of AI and content control.
4 min read
Google's continuous updates, particularly regarding YMYL (Your Money Your Life) websites and the E-A-T principle (Expertise, Authoritativeness,...
5 min read
In the transition from Universal Analytics to GA4 (Google Analytics 4), how we track and analyze user journeys has evolved significantly.
3 min read
If you specialize in one or just a few industries, you likely strive to enhance your SEO skills for better efficiency and higher-quality results....
5 min read
HTTP status codes might not be meaningful to the average website visitor but are king in SEO. Search engine crawlers, like Googlebot, rely on these...
3 min read
On June 10, 2023, Google introduced the highly anticipated Perspectives feature within its mobile search results, a development initially teased at...
2 min read
Google is continually pushing the boundaries of what's possible.
3 min read
In today's fiercely competitive digital marketing landscape, amplifying your brand's voice is crucial. Paid news content syndication partners promise...
2 min read
A Google patent was published on May 30, 2023, titled "Generating Query Variants Using A Trained Generative Model."
3 min read
When exploring the world of search engine optimization, keeping tabs on search engines' evolving features and tools is crucial. Recently,Bing...
2 min read
John Mueller of Google recently addressed a query regarding the differing ranking of web pages for singular and plural versions of keywords. The...
2 min read
According to Salesforce, B2B (business-to-business) marketing is the technique businesses use to generate leads from other companies. Therefore, B2B...
4 min read
Is the advent of ChatGPT spelling the demise of SEO? Not at all. When harnessed correctly, it can significantly simplify your SEO tasks.
3 min read
Site structure is a critical aspect of web design. Not only is it a client's first impression of you and your brand, but it also matters to ensure...
2 min read
The debate surrounding the existence of "10 blue links" on search engine results pages (SERPs) continues to stir discussions and diverse opinions...
1 min read
Google's Gary Illyes has emphasized an ongoing trend in Search results - the removal of SERP features such as HowTo and FAQ rich results.
1 min read
Eric Lehman, a former Google software engineer with a 17-year tenure, recently testified in the ongoing U.S. vs. Google antitrust trial, shedding...
3 min read
There's a secret in SEO that I'll let you in on – it doesn't have to be complicated. There's an easy way to figure out how to stay ahead of the...
3 min read
Broken links: the bane of a website's existence. They can undermine your website's credibility and nullify the hard work you've put into SEO efforts....
2 min read
You can't get around it: an effective online presence is crucial for businesses and individuals. This applies to people – who are more likely to find...
2 min read
A meta description plays a pivotal role in search engine optimization (SEO). It serves as a concise introduction for users, providing a sneak peek...
1 min read
Google has introduced new features to Bard, making it more capable and integrated with various Google apps and services.
5 min read
In a world where algorithms reign supreme, ChatGPT shook the digital landscape in November 2022, amassing a staggering 1 million users in just five...
2 min read
The digital realm is evolving at a relentless pace, and at its forefront stands artificial intelligence (AI), revolutionizing content creation and...
1 min read
Microsoft has made significant updates to Bing Webmaster Tools, expanding its Performance Report to provide website owners and SEO professionals with...
2 min read
Did you know that content with relevant images receives 94% more views than content without visuals? In today's competitive landscape, leveraging...
3 min read
Having well-optimized product pages is crucial for boosting your sales.
6 min read
Getting Ready for Black Friday and the Holiday Season in 2023: 7 Essential SEO Tips
1 min read
Microsoft Research recently unveiled a groundbreaking conversational question answering model that promises to redefine the future of web search....
7 min read
Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). These concise and...
1 min read
Google is undergoing some significant alterations in its search results to enhance the overall search experience. These changes will impact two...
2 min read
One metric that plays a pivotal role in SEO and website performance is "dwell time." In this guide, we'll walk through dwell time, explaining what it...
2 min read
Rich snippets are a valuable SEO tool that can significantly enhance your website's visibility and user engagement. In this article, we'll talk...
2 min read
Bounce rates are a crucial metric in the world of website analytics, holding significant implications for your website's performance and its search...
2 min read
Smartphones have become an integral part of our lives, and with them, mobile browsing has soared. As a result, Google has prioritized...
2 min read
One of the most effective strategies to boost your online presence is by employing structured data markup. This markup allows search engines to...
2 min read
Structured data refers to a method of organizing and presenting information on a web page in a format that search engines can easily understand. This...
2 min read
Search engine optimization has experienced a seismic shift, and at the heart of this transformation is the concept of E-A-T, which has now evolved...
1 min read
Google has recently completed the full rollout of its highly anticipated August 2023 Core Update.
3 min read
With the ease of finding information online comes a new challenge - ensuring your content stands out in a sea of digital data.
3 min read
Despite the entertaining elements of Cloud Atlas or Sweeney Todd, cannibalism a bad thing. Especially SEO keyword cannibalization.
3 min read
To enhance the optimization of your web pages, shift your focus from individual keywords to comprehensive keyword themes. While it may seem like...
3 min read
Google's relentless pursuit of delivering valuable content makes topical authority more important than ever before.
2 min read
In the days leading up to the August Core Update announcement, MozCast, a Google algorithm tracking tool, recorded unprecedented volatility in...
1 min read
A recent survey conducted by BrightEdge (shared to the internet by SEL) has unveiled a compelling statistic: a staggering 85% of titles within the...
1 min read
When Google's Search Generative Experience (SGE) was introduced, it included local results from Google Business Profiles in a format known as the...
2 min read
As of September 1, 2023, Universal Analytics (UA) is still actively processing data, despite Google's earlier announcement that it would be phased...