2 min read
Writing Team: Aug 15, 2023 2:32:01 PM
In the ever-evolving landscape of social media, where attention spans are fleeting and competition for engagement is fierce, writers need to embrace...
4 min read
Writing Team: Aug 9, 2023 3:30:19 PM
In digital marketing, where data and analytics are pivotal, a phenomenon known as "Dark Social" has been quietly shaping user behavior and...
7 min read
Writing Team: Aug 9, 2023 3:20:37 PM
In recent years, the digital landscape has witnessed a seismic shift in the way we shop. The convergence of social media and e-commerce has given...
4 min read
Writing Team: Aug 9, 2023 3:11:24 PM
Staying attuned to the pulse of online conversations has become a necessity for businesses. This practice, known as social listening, has undergone a...
6 min read
Writing Team: Aug 9, 2023 3:04:39 PM
In the landscape of social media, one trend has captured the attention of both individuals and businesses: ephemeral content. This dynamic form of...
2 min read
Writing Team: Aug 2, 2023 8:50:50 AM
Branded hashtags have become a powerful tool for businesses to enhance their social media presence, build brand awareness, and engage their audience.
3 min read
Writing Team: Aug 1, 2023 4:44:08 PM
The Threads app, introduced by Meta (formerly Facebook), has sparked both excitement and skepticism within the social media landscape.
3 min read
Writing Team: Aug 1, 2023 4:33:51 PM
User-Generated Content (UGC) is a powerful marketing tool that allows brands to harness the creativity and enthusiasm of their customers to promote...
4 min read
Writing Team: Aug 1, 2023 4:22:12 PM
Influencer marketing has emerged as a powerful strategy for brands to connect with their target audience authentically.
2 min read
Writing Team: Aug 1, 2023 4:15:02 PM
Influencer marketing has become an integral part of social media strategies, offering brands a powerful way to reach their target audience...
2 min read
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Angela Wyatt: Jul 25, 2023 9:14:44 AM
Generation X–the forgotten generation–is made up of everyone born between 1965 and 1980 and sandwiched between the baby boomers and the millennials,...
3 min read
Taylor Zantingh: Jul 14, 2023 2:07:28 PM
Sorry advertisers, but Gen Z hates you.
2 min read
Taylor Zantingh: Jul 14, 2023 2:04:01 PM
Let’s cut to the chase: earning TikTok ad revenue isn’t possible.
2 min read
Angela Wyatt: Jun 20, 2023 10:23:02 AM
Social media marketing is great for brand awareness, product or service promotions, and engaging with your audience. But it's important to know where...
2 min read
Mark Bowden: Jun 6, 2023 12:22:53 PM
Demonstrating ROI is Business 101. Doing so in the realm of social media isn’t always easy. As more companies expand their digital footprint,...
2 min read
Taylor Zantingh: Apr 11, 2023 6:14:45 PM
The TikTok For You Feed (FYF) is a hot topic in the social media marketing world. It is a seemingly unprejudiced, algorithmically driven heartbeat...
3 min read
Taylor Zantingh: Apr 11, 2023 6:09:54 PM
Creating a series has long been a reliable addition to any growth strategy on TikTok, but an official Series feature didn’t exist until earlier this...
4 min read
Taylor Zantingh: Apr 11, 2023 4:42:09 PM
Everyone wants to know how to go viral. But the truth is, that isn’t a good strategy for growth.
3 min read
Taylor Zantingh: Apr 11, 2023 4:17:34 PM
When following TikTok's best practices, it’s easy to get overwhelmed. Most social media gurus or specialists will recommend a high volume of content...
2 min read
Taylor Zantingh: Apr 11, 2023 4:15:46 PM
Valuable: it’s the most overused adjective used to describe good social media content. In fact, if you’ve spent any time looking for social media...
3 min read
Mark Bowden: Apr 11, 2023 3:49:41 PM
The new year brings a fresh start, renewed energy, and for many small businesses lofty goals. Chances are social media will play a role in your...
3 min read
Mark Bowden: Apr 11, 2023 3:40:23 PM
In the small business world, marketing dollars are frequently hard to come by making social media a phenomenal marketing tool that can generate ROI...
3 min read
Taylor Zantingh: Apr 11, 2023 3:38:58 PM
Hear me out: TikTok will be the next Google.
4 min read
Taylor Zantingh: Apr 11, 2023 3:29:07 PM
TikTok is one of the best platforms for building a social media following in 2023. The potential for growth is significant, which is why so many...
3 min read
Taylor Zantingh: Apr 11, 2023 8:56:37 AM
If you’ve spent a decent amount of time researching TikTok growth strategies, you’ve probably heard of the dreaded shadowban. Maybe you’re here...
3 min read
Taylor Zantingh: Apr 11, 2023 8:22:08 AM
The number of social media platforms seems to increase on a regular basis. And each one has an ever-evolving list of features and functionalities.
3 min read
Mark Bowden: Apr 11, 2023 8:16:10 AM
Have you heard the analogy that social media is a bit like a puzzle? You start with a small number of pieces and consistently work toward the bigger...
5 min read
Taylor Zantingh: Apr 11, 2023 8:08:38 AM
Ah, TikTok. The enigmatic, mysterious youngster of social media platforms. The belief that TikTok is a wild west of unknowable outcomes is easy to...
3 min read
Taylor Zantingh: Apr 11, 2023 7:45:51 AM
Emma Chamberlain sent the internet into a frenzy earlier this year when she announced that the era of the influencer was coming to an end. Her...
3 min read
Taylor Zantingh: Apr 10, 2023 12:50:01 PM
For Instagram users, the platform’s constant updates can cause a major headache but for creators, businesses, and social media marketers who take...
4 min read
Mark Bowden: Apr 10, 2023 10:58:46 AM
If you aren’t on social media, are you even a company? Of course, this is merely a jest, but you will find that fewer and fewer companies are...
3 min read
Taylor Zantingh: Apr 10, 2023 10:48:14 AM
Storytelling on TikTok is one of the most effective methods you can use for your business’s digital marketing strategy. The power for growth and...
3 min read
Taylor Zantingh: Apr 10, 2023 10:46:01 AM
If you’re reading this, you probably already understand the power of TikTok for businesses. The potential to grow and reach new customers is amazing!
3 min read
Taylor Zantingh: Apr 10, 2023 10:43:18 AM
For businesses just starting out, it can be extremely overwhelming to know what to post on TikTok. The platform is new and constantly changing, so if...
3 min read
Joy Youell: Apr 10, 2023 9:50:22 AM
Social proof: this isn’t proof that you have a personality or are capable of small talk over dinner. Social proof is the term used to describe...
3 min read
Mark Bowden: Apr 9, 2023 11:05:04 AM
Believe it or not, LinkedIn is quickly approaching its 20th birthday. With over 800 million users spread across 200+ countries, the platform has...
3 min read
Mark Bowden: Apr 9, 2023 11:03:43 AM
In the business world, time IS money. It might sound cliche but it is a hard truth that business owners face when it comes to devoting resources to...
3 min read
Mark Bowden: Apr 9, 2023 10:57:33 AM
What is your online reputation management strategy? Do you have one in place? If you do, how much attention do you give to your online reputation? As...
2 min read
Mark Bowden: Apr 9, 2023 9:57:36 AM
Whether you are new to social media or have been posting since you had to decide who was going to be on your “Top 8,” connecting with your audience...
3 min read
Mark Bowden: Apr 8, 2023 10:45:06 AM
There are 7.7 billion people on the face of this earth, and over half of them are using social media. Of the 4.5 billion social media users, the...
2 min read
Mark Bowden: Apr 8, 2023 10:01:44 AM
Are you looking to increase your social media presence in 2022? Boosting your organic posts could be the key to unlocking your social potential, and...
3 min read
Mark Bowden: Apr 8, 2023 9:20:09 AM
Has your social media content been falling a bit flat? Perhaps you are peeking over the fence at those amazing Instagram accounts and wondering why...
3 min read
Mark Bowden: Apr 8, 2023 8:57:30 AM
Hashtags, we have all seen them, they look awkward in text, and some people use them like Frank’s Red Hot (they put that ___ on everything)! There is...
2 min read
Mark Bowden: Apr 8, 2023 8:51:26 AM
Social media as we know it today is approaching its 20th birthday (yikes, that hurts to type). In the past two decades, much has changed. Social...
3 min read
Mark Bowden: Apr 8, 2023 8:48:22 AM
Let’s launch this off with a social media writing tip worthy of its own headline:
3 min read
Mark Bowden: Apr 8, 2023 8:14:54 AM
For everything positive that social media can bring to a company, it is not without its pitfalls and care must be taken to avoid going to the dark...
3 min read
Mark Bowden: Apr 8, 2023 7:54:25 AM
The term social media has only been in existence for around 20 years, yet depending on the person, it evokes an entirely different emotional...
4 min read
Joy Youell: Apr 8, 2023 7:32:34 AM
Like it or not, social media comprises a huge portion of people's time, interactions and decisions. There is a great deal of compelling evidence that...
2 min read
Joy Youell: Apr 8, 2023 5:23:36 AM
Here’s the thing, there was no playbook for how brands should communicate during COVID-19. For most, it has been fairly morose. This isn’t awful. It...
3 min read
Joy Youell: Apr 7, 2023 5:38:02 PM
There are formulas to social posts. You should begin with the end in mind. Social media feels so intangible and transient, it's easy to see a lot of...
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