SOCIAL MEDIA MARKETING BLOG

3 min read

Social Media Meltdown Over Trump and Biden’s Debate Performance

Writing Team: Jun 28, 2024 10:13:22 AM

The first presidential debate in 2024 between Donald Trump and Joe Biden has set social media ablaze. This highly anticipated event on Thursday night...

4 min read

Social Media Optimization (SMO): Definition, Strategies, and Importance

Writing Team: Jun 28, 2024 9:59:49 AM

Social media optimization (SMO) uses social media platforms to manage and enhance an organization’s message and online presence. As a crucial...

2 min read

Pinterest Unveils New AI Ad Format to be Showcased at Cannes

Writing Team: Jun 19, 2024 9:42:46 AM

Pinterest has introduced Pinterest Ad Labs, an innovation program allowing select brands to test new creative and advertising tools. Brands like Nike...

1 min read

Los Angeles School Board Bans Smartphones, Social Media in Schools

Writing Team: Jun 19, 2024 9:36:19 AM

The Los Angeles Unified School District Board of Education has voted to prohibit student use of smartphones and social media during school hours. The...

6 min read

Networking on LinkedIn

Writing Team: Jun 14, 2024 4:42:19 PM

Let's be real for a second: networking can be awkward. The idea of schmoozing at some stuffy business conference or crafting the perfect cold email...

3 min read

TikTok Stepped Up Its AI Game with Labeling Tools

Writing Team: Jun 14, 2024 4:39:27 PM

In a world where AI-generated content is becoming more prevalent, TikTok refused to be left behind. The social media giant announced a game-changing...

2 min read

TikTok’s eCommerce Marketing Guide for Brands

Writing Team: Jun 7, 2024 4:31:13 PM

Listen up, all you eCommerce brands out there—TikTok sent you a shiny new guide to help you improve your ad game.

4 min read

TikTok and News Publishing

Writing Team: Jun 7, 2024 4:29:25 PM

Real talk: are people actually using TikTok to stay informed, or is it just a never-ending stream of dance challenges and lip-syncing teens?

3 min read

The Details You Need About TikTok’s Fashion Marketing Guide

Writing Team: May 31, 2024 3:43:20 PM

Listen up, fashion brands, because last year, TikTok released a major key to unlocking your marketing potential on the platform. They've compiled a...

3 min read

The Real Reason Why LinkedIn Shares Monthly Active User Counts

Writing Team: May 31, 2024 3:41:07 PM

This news dropped in 2023, but it’s still worth talking about (and it’s not just because we’re nerds about the internet).

2 min read

TikTok Labels AI-Edited Content

Writing Team: May 24, 2024 2:40:21 PM

TikTok, the popular short-form video platform, released a game-changing update: a new label that creators can apply to their content to indicate when...

6 min read

Thought Leadership and LinkedIn

Writing Team: May 24, 2024 2:37:47 PM

Let's talk about the struggle bus that is posting consistently on LinkedIn. You might be thinking, "But I'm a professional writer! I took all the...

7 min read

Top Tips to Grow Your Instagram Following

Writing Team: May 18, 2024 9:57:08 AM

If you're still sleeping on Instagram as just a place to post cat memes, you're missing out on a major opportunity. This platform is a powerhouse for...

3 min read

The Ins and Outs of Alt Text

Writing Team: May 18, 2024 9:54:02 AM

Let's talk about alt text. Adding alt text to your social media posts isn't just some feel-good accessibility trend - it's a game-changer that can...

4 min read

Stop Wasting Your Ad Budget

Writing Team: May 10, 2024 10:13:04 PM

Let's talk about the elephant in the room when it comes to marketing and advertising: wasted ad spend. You know, all those eyeballs you're paying for...

4 min read

The LinkedIn Lead Generation Form vs. Landing Page Showdown

Writing Team: May 10, 2024 10:10:19 PM

If you're in the B2B game and lead generation is your jam, you've probably pondered the age-old question: LinkedIn Lead Generation Forms or good...

3 min read

The Anatomy of an Instagram Bio

Writing Team: May 4, 2024 1:15:31 PM

Let's talk about the unsung hero of your Instagram profile: your bio. This tiny little blurb is like your digital elevator pitch, and it can make or...

3 min read

What You Need to Know About Instagram Engagement Rates

Writing Team: May 4, 2024 1:12:21 PM

Alright, let's talk about the holy grail of Instagram metrics: your engagement rate. If you're not tracking this number, you're basically flying...

4 min read

Managing Multiple Social Media Accounts

Writing Team: Apr 27, 2024 11:12:44 AM

Managing multiple social media accounts is no joke. Whether you're running the show as a social media manager or leading the charge at a marketing...

4 min read

Social Media and Monetization

Writing Team: Apr 27, 2024 11:08:42 AM

Here's the deal: social media platforms, especially the big dogs like Twitter and Meta, are feeling the heat to bring in the dough. The ad market is...

3 min read

Elevate Your Brand on Social Media

Writing Team: Apr 19, 2024 4:12:32 PM

If you work in a "boring" industry, you might be stressed about what to post on social media.

3 min read

6 Tips To Get the Most Out of ChatGPT

Writing Team: Apr 19, 2024 4:02:06 PM

Let's talk about the elephant in the room: ChatGPT and all these other AI tools blowing up right now. We know some of y'all are shook, thinking...

2 min read

What You Need to Know About the Close Friends List on Instagram

Writing Team: Apr 12, 2024 8:20:09 PM

All right, folks, buckle up because Instagram dropped some big news a few months ago. In case you missed it, they rolled out a new way to post...

4 min read

Why Influencer Marketing Needs to Be On Your Radar in 2024

Writing Team: Apr 12, 2024 8:18:03 PM

If you're still sleeping on influencer marketing, it's time to wake up. This isn't some flash-in-the-pan trend with a market set to hit $21.1B. It's...

2 min read

Vertical Video: Revolutionizing Social Media Engagement Strategies

Writing Team: Apr 6, 2024 3:53:29 AM

One trend has emerged as the undisputed king: video content. Industry-leading publications have been abuzz with discussions about the unparalleled...

3 min read

TikTok Analytics: Unlocking the Secrets to Viral Growth

Writing Team: Apr 6, 2024 3:49:17 AM

In the dynamic realm of social media, few platforms have captured the attention and imagination of creators and audiences like TikTok. With its...

3 min read

Unlock the Prestige of LinkedIn Top Voices

Writing Team: Mar 29, 2024 1:55:29 PM

Platforms are constantly reevaluating how they acknowledge and reward their top creators. Once a coveted symbol of influence and recognition, the...

3 min read

Instagram Collab: A How-To

Writing Team: Mar 22, 2024 7:58:04 PM

Connecting with fellow brands and creators on Instagram is an excellent strategy for expanding your presence on the platform, and Instagram Collab...

1 min read

Snapchat's Spooky Strategy: Introducing 'Phantom House'

Sanders Reese: Mar 22, 2024 2:36:30 PM

In a novel approach to Halloween, Snapchat has rolled out an immersive content series titled "Phantom House.”

1 min read

Innovative Marketing in the Age of Social Media Duplication

Sanders Reese: Mar 22, 2024 2:34:08 PM

In a savvy response to the burgeoning trend of 'dupes' on TikTok, Olaplex, a leading hair care brand, decided to beat imitators at their own game....

4 min read

Maximize Marketing Effectiveness: How to Acquire and Retain Customers

Writing Team: Mar 14, 2024 3:39:20 PM

The quest for effectiveness is paramount in the ever-evolving marketing and advertising landscape. With consumers inundated with countless messages...

3 min read

Social Media: The Debate on Tiered Subscription Services

Writing Team: Mar 8, 2024 11:43:37 PM

Social media has become integral to our daily lives, connecting us to friends, family, and the wider world. As the landscape evolves, so do the ways...

3 min read

Craft Social Media Success: Seven Strategies for Impactful Engagement

Writing Team: Mar 1, 2024 10:01:54 PM

Your business needs a social media presence. A robust social media presence serves as the linchpin for success across businesses, influencers, and...

1 min read

How 80s Pop Stars Would Rule Social Media Today

Writing Team: Feb 9, 2024 8:55:33 PM

Imagine a time warp where the 80s and 2020s meet: an electrifying clash of big hair, bold music, and social media feeds hits the planet. The 80s, a...

2 min read

E.l.f., Nike, and Chick-fil-A Maintain Top Spots as Teens' Favorite Brands

Writing Team: Nov 6, 2023 12:28:04 PM

In Piper Sandler's 46th semi-annual "Taking Stock With Teens" report, the preferences of teenagers for brands in the cosmetics, apparel, footwear,...

3 min read

Social Ad A/B Testing to Maximize ROAS

Writing Team: Nov 6, 2023 12:17:08 PM

marketers face the formidable task of making the most of their limited budgets to achieve optimal results. The optimization of digital ad spend is...

2 min read

Play the Instagram Algorithm: Tried-and-Tested Strategies

Writing Team: Nov 6, 2023 12:10:49 PM

Unlocking the secrets behind the Instagram algorithm can be a game-changer for content strategists navigating social media

2 min read

Tips for Social Media Content Promotion

Writing Team: Nov 3, 2023 5:04:23 PM

Does Social Media Content Promotion Truly Yield Results? Absolutely, when approached correctly!

1 min read

Understanding Viral Content

Writing Team: Nov 3, 2023 4:55:31 PM

Viral content garners immense online visibility through massive sharing across social platforms, media sites, and search engines.

1 min read

A Guide to Social Media Graphics: Screen Sizes

Writing Team: Nov 3, 2023 4:34:27 PM

There are unique graphic requirements for each social media outlet and device. Your graphic designer (or you) will need to understand aspect ratios,...

1 min read

User Perceptions of Paid Social Media Services

Writing Team: Oct 29, 2023 12:03:44 PM

The landscape of social media is evolving as platforms like Twitter, Facebook, Instagram, and Snapchat introduce paid subscription services (Twitter...

6 min read

Mastering the LinkedIn Algorithm for Optimal Exposure

Writing Team: Oct 25, 2023 7:43:10 PM

Looking to expand your LinkedIn reach and engagement? Curious about the factors that influence the LinkedIn algorithm's evaluation and ranking of...

3 min read

The High Costs of X and Reddit APIs Spell Trouble

Writing Team: Oct 25, 2023 7:35:37 PM

A less enjoyable and more expensive online landscape could be on the horizon. A worrying trend is emerging among social media platforms, one that...

2 min read

The Age of 'Sharenting' to Safeguard Children's Privacy

Writing Team: Oct 25, 2023 7:28:53 PM

For parents navigating the digital landscape while raising children, sharing moments about our kids on social media can be enjoyable, but it also...

4 min read

Social Media Within an Organizational Structure

Writing Team: Oct 25, 2023 7:23:32 PM

Organizations across many industries are grappling with restructurings, layoffs, and strategic deliberations to maximize internal resources. Some are...

5 min read

Mobile-Friendly Content on Social Media

Writing Team: Oct 24, 2023 9:33:40 PM

As of 2023, 99% of social media users, which translates to nearly 4.5 billion individuals, access their preferred social networks via smartphones....

2 min read

Social Media Censorship: Balancing False Information and Free Speech

Writing Team: Oct 24, 2023 9:22:50 PM

In social media, the battle against false information rages on. The recent decision by a three-judge panel from the U.S. Court of Appeals for the 5th...

1 min read

Meta Unveils Slew of AI Innovations: Bing Integration, Celebrity Bots, and More

Writing Team: Oct 24, 2023 9:16:09 PM

At its annual Connect conference, Meta revealed upcoming AI features for its family of apps. This includes new chatbots voiced by celebrities, AI...

1 min read

Unlocking YouTube Analytics for Improved Content Planning

Writing Team: Oct 24, 2023 9:11:08 PM

YouTube unveils transformative subscriber analytics aimed at enhancing your content planning strategy. The platform'srecent update provides insights...

1 min read

Top 10 Tools for Social Media Monitoring in 2023

Writing Team: Oct 24, 2023 9:08:51 PM

Brands are constantly under the social media microscope. Whether you're directly tagged or not, conversations about your brand persist.

3 min read

How to Create an Organized Social Media Calendar

Writing Team: Oct 24, 2023 9:01:44 PM

A social media calendar is a comprehensive schedule that outlines your upcoming social media posts, organized by date and time. These calendars can...

3 min read

Exploring Friend.tech: The Viral Crypto Social Media App

Writing Team: Oct 24, 2023 8:51:53 PM

Friend.tech has rapidly gained notoriety within cryptocurrency circles, with users claiming significant profits. However, several red flags warrant...

4 min read

Enhancing YouTube Ad Campaigns with Google Discovery Ads

Writing Team: Oct 24, 2023 8:13:26 PM

Want to elevate the performance of your YouTube ad campaigns?

1 min read

3 Crucial Trends Reshaping YouTube Marketing in 2023

Writing Team: Oct 24, 2023 8:01:16 PM

YouTube continuously evolves, requiring marketers to stay nimble and adapt strategies. Here are three major trends transforming YouTube marketing...

3 min read

Is the Dominance of Instagram Carousels Over Reels Still Valid?

Writing Team: Oct 20, 2023 7:38:39 PM

2 min read

Boost Your Social Media Marketing with These ChatGPT Hacks

Writing Team: Oct 20, 2023 7:30:18 PM

Are you looking to revolutionize your social media marketing? Look no further! ChatGPT is a game-changer.

3 min read

Instagram Stories: From Creation to Conversion for Marketers

Writing Team: Oct 14, 2023 11:14:13 PM

It may sound like an exaggeration, but a simple Instagram Story really can transform your business. Instagram Stories are a unique tool. They go...

4 min read

Enhance Your Facebook Messenger Business Strategy

Writing Team: Oct 14, 2023 11:06:36 PM

Customer engagement constantly evolves. We see this every day as ads on social media platforms try new and different things to keep everyone’s...

3 min read

Can Traditional SEO Tactics Be Effective on Social Media?

Writing Team: Oct 7, 2023 11:56:57 PM

Whether traditional Search Engine Optimization (SEO) tactics wield influence on the dynamic platforms of social media has become a topic of heated...

1 min read

TikTok's Experimental Integration: Displaying Google Search Links

Writing Team: Sep 25, 2023 4:12:01 PM

TikTok is currently in the testing phase of integrating links to Google search results within its internal search functionality. Users have reported...

3 min read

Community Managers: An Overview

Writing Team: Sep 23, 2023 9:54:27 PM

Online communities are unique. They can be vibrant hubs of interaction. People with similar passions can come together to share their ideas and...

4 min read

How to Write YouTube Scripts

Writing Team: Sep 22, 2023 9:09:51 AM

If you're a seasoned YouTuber, you're well aware of the vital role a video script plays in creating engaging and coherent content. A well-crafted...

3 min read

A Winning Holiday Social Media Strategy

Writing Team: Sep 22, 2023 9:00:15 AM

'Tis the season when social media surges with engagement, and as seasoned social media strategists, we know exactly why. It's the time when the stars...

2 min read

Why Does Social Media Disengagement Happen?

Writing Team: Sep 21, 2023 10:21:34 AM

Maintaining consumer engagement is crucial for brands. The focus has often been on how to attract and retain customers, but a recent study published...

3 min read

Use Social Media Promotions to Boost Engagement

Writing Team: Sep 21, 2023 10:03:51 AM

Attention is the #1 currency of social media strategies.

1 min read

ByteDance Unveils CapCut Plugin

Writing Team: Sep 15, 2023 10:56:22 AM

ByteDance has introduced a CapCut plugin designed to empower ChatGPT users to effortlessly create AI-generated videos tailor-made for TikTok and...

2 min read

TikTok Shop Officially Launches In The US

Writing Team: Sep 15, 2023 10:47:38 AM

TikTok Shop has officially launched in the United States, and it's poised to reshape the world of social commerce. With seamless integrations with...

2 min read

Likes and Engagement Metrics: Public Opinion in the Age of Social Media

Writing Team: Sep 14, 2023 12:22:37 PM

Social media has changed the way we communicate, connect, and consume information. Likes, comments, and shares have become the currency of validation...

3 min read

Tips for Hyperlocal Social Media Marketing

Writing Team: Sep 8, 2023 4:44:21 PM

Hyperlocal social media marketing is a dynamic approach to crafting marketing campaigns that zero in on specific geographic regions.

6 min read

How to Execute a Rebrand Across Social Media Platforms

Writing Team: Sep 8, 2023 4:34:07 PM

Deciding to rebrand your business is a significant decision that should not be taken lightly, as it can impact your business's image, perception, and...

2 min read

How to Tell if an Instagram Influencer Bought Followers

Writing Team: Sep 8, 2023 4:22:52 PM

In 2022, 49% of influencers bought followers. Yes, for real.

1 min read

Current Social Media Trends: Shaping Public Image

Writing Team: Sep 8, 2023 2:50:36 PM

Let's dive into the latest buzz dominating our social media feeds this week.

2 min read

Meta's $19 Billion Bet on WhatsApp: The Future of Business Messaging

Writing Team: Sep 5, 2023 9:11:49 AM

In a groundbreaking move back in 2014, Facebook, now rebranded as Meta, took a significant leap into the world of communication technology by...

1 min read

Twitter's TweetDeck Rebranded as X Pro, Now Requires Subscription

Writing Team: Sep 5, 2023 9:06:09 AM

In a significant shift, X, the rebranded version of Twitter under the leadership of Elon Musk, has initiated a subscription-based model for...

2 min read

Social Media Flooded with Memes of Burning Man

Writing Team: Sep 5, 2023 9:01:22 AM

As heavy rain wreaks havoc on Burning Man 2023, transforming the iconic festival into a muddy quagmire, the internet has responded with an outpouring...

1 min read

Instagram Extends Reels Uploads of 3-Minute and 10-Minute Duration

Writing Team: Sep 1, 2023 4:10:41 PM

In a familiar twist of the ever-evolving social media landscape, Instagram is currently in the experimental phase of testing lengthier Reels,...

1 min read

Threads Launches Initial Testing of Keyword Search Feature

Writing Team: Sep 1, 2023 4:05:25 PM

The Threads app by Meta is introducing a significant new feature, as the Threads team begins testing keyword search functionality with users in...

3 min read

TikTok Filters as a Storytelling Device

Writing Team: Sep 1, 2023 3:55:55 PM

TikTok, a dynamic platform where users seamlessly transition from glamorous transformations to playful experiments, owes much of its creative prowess...

1 min read

Current Social Media Trends: Rebels and Influencers

Writing Team: Aug 29, 2023 5:26:45 PM

Get a glimpse into the buzz dominating our social media feeds this week – from trending topics to the latest shifts in marketing strategies.

4 min read

Enhance Your Social Media Pages for Search Engine Optimization

Writing Team: Aug 29, 2023 11:46:11 AM

Elevate your online presence and allure organic traffic to your website with these insightful techniques for optimizing your social media platforms...

2 min read

Meta Unleashes Code Llama: An Open Source AI Model for Code Generation

Writing Team: Aug 25, 2023 11:19:03 AM

Meta, a frontrunner in the competitive landscape of generative AI technology, is making waves by adopting an open source strategy. Building on the...

3 min read

The EU Law Empowering Social Media Users to Quietly Quit Algorithms

Writing Team: Aug 25, 2023 11:14:43 AM

A silent revolution is sweeping across social spheres, spearheaded by a groundbreaking EU law that is reshaping the way social media users interact...

2 min read

LinkedIn Algo Changes (and What They Mean for Your Feed)

Joy Youell: Aug 24, 2023 11:08:35 AM

LinkedIn is a platform known for less fluff, providing meaningful and relevant content to enhance professional growth and networking. Continuing to...

5 min read

Marketing on Snapchat (Yes, It Still Exists)

Writing Team: Aug 24, 2023 10:25:07 AM

Snapchat, the popular multimedia messaging app, offers a unique platform for marketers to connect with a younger and engaged audience. And TikTok...

2 min read

LinkedIn Changes Newsletter UI and Adds Multi-Newsletter Hosting Feature

Writing Team: Aug 24, 2023 10:14:45 AM

LinkedIn is bolstering its newsletter creation capabilities, responding to the increasing number of members signing up for newsletters within the app.

2 min read

Life Gets Weirder and Weirder: Meet "Petfluencing"

Writing Team: Aug 23, 2023 3:41:20 PM

In the wake of Covid-19 lockdowns, the era of "petfluencer" agencies has surged, as an array of people adopted pets during this time. Animals as the...

2 min read

Explore the Social Media Alternate Universe (SMAU)

Writing Team: Aug 23, 2023 11:17:45 AM

A captivating and innovative creator subgenre has emerged - the Social Media Alternate Universe (SMAU). Blurring the lines between fiction and...

2 min read

Capturing Creativity: The Evolution of Screenshots in Storytelling

Writing Team: Aug 23, 2023 11:10:00 AM

The emergence of screenshots has given rise to fresh modes of narrative expression, extending from Twitter (X) fan fiction to cinematic storytelling...

1 min read

Threads By Instagram Launches Web Interface, Expanding Access Beyond Mobile

Writing Team: Aug 23, 2023 10:44:18 AM

Instagram's Latest Move: Threads Brings Microblogging to Web Browsers

3 min read

Apologies, But LinkedIn Is Now Trendy

Writing Team: Aug 23, 2023 10:27:40 AM

Let's talk about LinkedIn. The platform traditionally associated with professional networking is undergoing a metamorphosis, attracting a new breed...

3 min read

TIKTOK Expands Search Ad Opportunities for All Advertisers

Writing Team: Aug 22, 2023 2:58:26 PM

TikTok is introducing a significant change to its advertising landscape. Brands, including notable names like Clinique UK and DIBS Beauty, now have...

4 min read

The Realm of Discord: Forging Connections in a Digital Haven

Writing Team: Aug 22, 2023 11:15:07 AM

Born in 2015, Discord defied the conventions set by social media giants, introducing a platform centered around shared interests and a sense of...

5 min read

Introduction to Mastodon: A Decentralized Revolution

Writing Team: Aug 22, 2023 11:05:57 AM

In the vast landscape of social media, a new contender emerged in 2016 - Mastodon. Conceived by Eugen Rochko, this platform sought to challenge the...

2 min read

Gen-Z Needs Vit D: Spotify's Bummer Summer Campaign

Writing Team: Aug 21, 2023 3:05:47 PM

In a move that resonates with the sentiments of Gen Z listeners, Spotify has launched its 'Bummer Summer' campaign, leveraging the popularity of sad...

3 min read

Deciphering Instagram's Ranking System

Writing Team: Aug 18, 2023 3:52:47 PM

You know your IG posts don't show up to everyone. Why? What are the determining ranking factors? Let's talk them through.

2 min read

How to Use Bluesky Social

Writing Team: Aug 18, 2023 3:28:22 PM

With X (formerly Twitter) sparking concerns and dissatisfaction since Elon Musk's acquisition in late 2022, users seeking an alternative have...

2 min read

The Dilemma of Chronological Feeds: Meta's Revelation

Writing Team: Aug 18, 2023 3:20:13 PM

The colossal Meta-backed scientific endeavor aimed at studying the impact of Facebook and Instagram on people's political attitudes during the 2020...

2 min read

The Era of Zombie Twitter

Writing Team: Aug 18, 2023 3:12:21 PM

The avian emblem may have perished, but the once-vibrant Twitter, now known as X, endures as a shadowy presence, catering to communities, news...

2 min read

YouTube Music: Samples Takes a Page from TikTok's Playbook

Writing Team: Aug 18, 2023 3:02:46 PM

Discovering fresh tracks to listen to can be unexpectedly challenging — which is why YouTube is incorporating some ideas from TikTok in its latest...

2 min read

Social Media for Marketers Amid User Experience and Monetization

Writing Team: Aug 17, 2023 1:26:49 PM

In social media, the convergence of user experience and monetization is reshaping the role of marketers. This transformation is characterized by a...