4 min read
Writing Team: Aug 16, 2023 3:32:21 PM
In the digital age, the quest for virality has become the holy grail of social media marketing. Crafting content that resonates deeply with audiences and spreads like wildfire across platforms like Twitter (now X), Instagram, and TikTok requires a...
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2 min read
Writing Team: Aug 15, 2023 2:32:01 PM
In the ever-evolving landscape of social media, where attention spans are fleeting and competition for engagement is fierce, writers need to embrace...
4 min read
Writing Team: Aug 9, 2023 3:30:19 PM
In digital marketing, where data and analytics are pivotal, a phenomenon known as "Dark Social" has been quietly shaping user behavior and...
7 min read
Writing Team: Aug 9, 2023 3:20:37 PM
In recent years, the digital landscape has witnessed a seismic shift in the way we shop. The convergence of social media and e-commerce has given...
4 min read
Writing Team: Aug 9, 2023 3:11:24 PM
Staying attuned to the pulse of online conversations has become a necessity for businesses. This practice, known as social listening, has undergone a...
6 min read
Writing Team: Aug 9, 2023 3:04:39 PM
In the landscape of social media, one trend has captured the attention of both individuals and businesses: ephemeral content. This dynamic form of...
2 min read
Writing Team: Aug 2, 2023 8:50:50 AM
Branded hashtags have become a powerful tool for businesses to enhance their social media presence, build brand awareness, and engage their audience.
3 min read
Writing Team: Aug 1, 2023 4:55:54 PM
Welcome to the world of TikTok Ads, where the fusion of creativity and data-driven strategies converges to captivate the young and dynamic Gen Z and...
3 min read
Writing Team: Aug 1, 2023 4:44:08 PM
The Threads app, introduced by Meta (formerly Facebook), has sparked both excitement and skepticism within the social media landscape.
3 min read
Writing Team: Aug 1, 2023 4:33:51 PM
User-Generated Content (UGC) is a powerful marketing tool that allows brands to harness the creativity and enthusiasm of their customers to promote...
4 min read
Writing Team: Aug 1, 2023 4:22:12 PM
Influencer marketing has emerged as a powerful strategy for brands to connect with their target audience authentically.
2 min read
Writing Team: Aug 1, 2023 4:15:02 PM
Influencer marketing has become an integral part of social media strategies, offering brands a powerful way to reach their target audience...
2 min read
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Angela Wyatt: Jul 25, 2023 9:14:44 AM
Generation X–the forgotten generation–is made up of everyone born between 1965 and 1980 and sandwiched between the baby boomers and the millennials,...
3 min read
Taylor Zantingh: Jul 14, 2023 2:07:28 PM
Sorry advertisers, but Gen Z hates you.
2 min read
Taylor Zantingh: Jul 14, 2023 2:04:01 PM
Let’s cut to the chase: earning TikTok ad revenue isn’t possible.
2 min read
Angela Wyatt: Jun 20, 2023 10:23:02 AM
Social media marketing is great for brand awareness, product or service promotions, and engaging with your audience. But it's important to know where...
2 min read
Mark Bowden: Jun 6, 2023 12:22:53 PM
Demonstrating ROI is Business 101. Doing so in the realm of social media isn’t always easy. As more companies expand their digital footprint,...
2 min read
Taylor Zantingh: Apr 11, 2023 6:14:45 PM
The TikTok For You Feed (FYF) is a hot topic in the social media marketing world. It is a seemingly unprejudiced, algorithmically driven heartbeat...
3 min read
Taylor Zantingh: Apr 11, 2023 6:09:54 PM
Creating a series has long been a reliable addition to any growth strategy on TikTok, but an official Series feature didn’t exist until earlier this...
4 min read
Taylor Zantingh: Apr 11, 2023 4:42:09 PM
Everyone wants to know how to go viral. But the truth is, that isn’t a good strategy for growth.
3 min read
Taylor Zantingh: Apr 11, 2023 4:17:34 PM
When following TikTok's best practices, it’s easy to get overwhelmed. Most social media gurus or specialists will recommend a high volume of content...
2 min read
Taylor Zantingh: Apr 11, 2023 4:15:46 PM
Valuable: it’s the most overused adjective used to describe good social media content. In fact, if you’ve spent any time looking for social media...
3 min read
Mark Bowden: Apr 11, 2023 3:49:41 PM
The new year brings a fresh start, renewed energy, and for many small businesses lofty goals. Chances are social media will play a role in your...
3 min read
Mark Bowden: Apr 11, 2023 3:40:23 PM
In the small business world, marketing dollars are frequently hard to come by making social media a phenomenal marketing tool that can generate ROI...
3 min read
Taylor Zantingh: Apr 11, 2023 3:38:58 PM
Hear me out: TikTok will be the next Google.
4 min read
Taylor Zantingh: Apr 11, 2023 3:29:07 PM
TikTok is one of the best platforms for building a social media following in 2023. The potential for growth is significant, which is why so many...
3 min read
Taylor Zantingh: Apr 11, 2023 8:56:37 AM
If you’ve spent a decent amount of time researching TikTok growth strategies, you’ve probably heard of the dreaded shadowban. Maybe you’re here...
3 min read
Taylor Zantingh: Apr 11, 2023 8:22:08 AM
The number of social media platforms seems to increase on a regular basis. And each one has an ever-evolving list of features and functionalities.
3 min read
Mark Bowden: Apr 11, 2023 8:16:10 AM
Have you heard the analogy that social media is a bit like a puzzle? You start with a small number of pieces and consistently work toward the bigger...
5 min read
Taylor Zantingh: Apr 11, 2023 8:08:38 AM
Ah, TikTok. The enigmatic, mysterious youngster of social media platforms. The belief that TikTok is a wild west of unknowable outcomes is easy to...
3 min read
Taylor Zantingh: Apr 11, 2023 7:45:51 AM
Emma Chamberlain sent the internet into a frenzy earlier this year when she announced that the era of the influencer was coming to an end. Her...
3 min read
Taylor Zantingh: Apr 10, 2023 12:50:01 PM
For Instagram users, the platform’s constant updates can cause a major headache but for creators, businesses, and social media marketers who take...
4 min read
Mark Bowden: Apr 10, 2023 10:58:46 AM
If you aren’t on social media, are you even a company? Of course, this is merely a jest, but you will find that fewer and fewer companies are...
3 min read
Taylor Zantingh: Apr 10, 2023 10:48:14 AM
Storytelling on TikTok is one of the most effective methods you can use for your business’s digital marketing strategy. The power for growth and...
3 min read
Taylor Zantingh: Apr 10, 2023 10:46:01 AM
If you’re reading this, you probably already understand the power of TikTok for businesses. The potential to grow and reach new customers is amazing!
3 min read
Taylor Zantingh: Apr 10, 2023 10:43:18 AM
For businesses just starting out, it can be extremely overwhelming to know what to post on TikTok. The platform is new and constantly changing, so if...
3 min read
Joy Youell: Apr 10, 2023 9:50:22 AM
Social proof: this isn’t proof that you have a personality or are capable of small talk over dinner. Social proof is the term used to describe...
3 min read
Mark Bowden: Apr 9, 2023 11:05:04 AM
Believe it or not, LinkedIn is quickly approaching its 20th birthday. With over 800 million users spread across 200+ countries, the platform has...
3 min read
Mark Bowden: Apr 9, 2023 11:03:43 AM
In the business world, time IS money. It might sound cliche but it is a hard truth that business owners face when it comes to devoting resources to...
3 min read
Mark Bowden: Apr 9, 2023 10:57:33 AM
What is your online reputation management strategy? Do you have one in place? If you do, how much attention do you give to your online reputation? As...
2 min read
Mark Bowden: Apr 9, 2023 9:57:36 AM
Whether you are new to social media or have been posting since you had to decide who was going to be on your “Top 8,” connecting with your audience...
3 min read
Mark Bowden: Apr 8, 2023 10:45:06 AM
There are 7.7 billion people on the face of this earth, and over half of them are using social media. Of the 4.5 billion social media users, the...
2 min read
Mark Bowden: Apr 8, 2023 10:01:44 AM
Are you looking to increase your social media presence in 2022? Boosting your organic posts could be the key to unlocking your social potential, and...
3 min read
Mark Bowden: Apr 8, 2023 9:20:09 AM
Has your social media content been falling a bit flat? Perhaps you are peeking over the fence at those amazing Instagram accounts and wondering why...
3 min read
Mark Bowden: Apr 8, 2023 8:57:30 AM
Hashtags, we have all seen them, they look awkward in text, and some people use them like Frank’s Red Hot (they put that ___ on everything)! There is...
2 min read
Mark Bowden: Apr 8, 2023 8:51:26 AM
Social media as we know it today is approaching its 20th birthday (yikes, that hurts to type). In the past two decades, much has changed. Social...
3 min read
Mark Bowden: Apr 8, 2023 8:48:22 AM
Let’s launch this off with a social media writing tip worthy of its own headline:
3 min read
Mark Bowden: Apr 8, 2023 8:14:54 AM
For everything positive that social media can bring to a company, it is not without its pitfalls and care must be taken to avoid going to the dark...
3 min read
Mark Bowden: Apr 8, 2023 7:54:25 AM
The term social media has only been in existence for around 20 years, yet depending on the person, it evokes an entirely different emotional...
4 min read
Joy Youell: Apr 8, 2023 7:32:34 AM
Like it or not, social media comprises a huge portion of people's time, interactions and decisions. There is a great deal of compelling evidence that...
2 min read
Joy Youell: Apr 8, 2023 5:23:36 AM
Here’s the thing, there was no playbook for how brands should communicate during COVID-19. For most, it has been fairly morose. This isn’t awful. It...
3 min read
Joy Youell: Apr 7, 2023 5:38:02 PM
There are formulas to social posts. You should begin with the end in mind. Social media feels so intangible and transient, it's easy to see a lot of...
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