SOCIAL MEDIA MARKETING BLOG

2 min read

LinkedIn Newsletters: How to Create, Grow, and Succeed

Writing Team: Aug 12, 2024 5:30:00 AM

LinkedIn newsletters offer a powerful way to share insights, build your brand, and engage your professional network. This comprehensive guide will...

2 min read

LinkedIn Audio Events

Writing Team: Aug 12, 2024 4:45:00 AM

LinkedIn Audio Events offer a powerful way for businesses and creators to connect with their professional network in real-time. This guide covers...

7 min read

Decentralized Social Media (and What it Means for the Future)

Writing Team: Aug 6, 2024 2:29:26 PM

Social media users are facing significant challenges today. They're frustrated by changeable algorithms or having their data sold to the highest...

3 min read

36 Ways to Gain Real Instagram Followers Fast and Organically

Writing Team: Aug 6, 2024 2:22:48 PM

You know how they say the best things in life are free? Well, it’s true when it comes to gaining Instagram followers. You don’t need black hat...

2 min read

Best TikTok Trends of 2024 (so far)

Writing Team: Aug 5, 2024 5:00:44 PM

As we dive into 2024, TikTok continues to be a hotbed of creativity and viral sensations. From dance challenges to life hacks, the platform has seen...

2 min read

Has Social Media Made Sightseeing Uncool?

Writing Team: Aug 5, 2024 4:55:55 PM

You've seen it before: the cool kids go to Paris and post pictures of charm bracelets and leather shops, but not the Eiffel Tower. Have you ever...

2 min read

A Beginner's Guide To Social Media Personal Branding

Writing Team: Jul 29, 2024 5:42:14 PM

Building a personal brand on social media can lead to many new opportunities, from building personal relationships with other industry experts to...

1 min read

New AR Experiences Enhance 2024 Olympics Viewing

Writing Team: Jul 29, 2024 5:23:31 PM

The 2024 Olympics are set to be more immersive than ever, with a range of new augmented reality (AR) elements to celebrate the Games, including AR...

2 min read

Paris Olympics' "Last Supper" Controversy: Art, Religion, and Misunderstanding

Writing Team: Jul 29, 2024 12:18:16 PM

The Paris Olympics' opening ceremony has stirred up controversy, not for its athletic showcase, but for a scene that some interpreted as a parody of...

1 min read

Instagram Expands Notes Feature to Feed Posts and Reels

Writing Team: Jul 26, 2024 9:53:53 AM

In a move to enhance user interaction and engagement, Instagram has announced a significant expansion of its Notes feature. As of July 18, 2024,...

1 min read

Reddit Launches Lead Generation Ads

Writing Team: Jul 26, 2024 9:48:45 AM

On July 25, 2024, Reddit unveiled its latest addition to its advertising suite: Lead Generation Ads. This new feature aims to revolutionize how...

1 min read

TikTok Custom Thumbnail Feature

Writing Team: Jul 26, 2024 9:44:13 AM

In a significant update for content creators, TikTok has introduced a new feature allowing users to upload custom thumbnail images for their videos....

2 min read

Updates to Meta AI - Images, Languages, and More

Writing Team: Jul 25, 2024 3:59:56 PM

In a sweeping update, Meta has significantly expanded the capabilities and reach of its AI assistant, Meta AI. The company's latest announcement...

2 min read

The 2024 Paris Olympics on Social Media

Writing Team: Jul 22, 2024 5:13:38 PM

As the 2024 Paris Olympics approach, the television industry finds itself at a crossroads. With viewership habits evolving and competition for...

2 min read

How SEO and Social Media Teams Can Collaborate

Writing Team: Jul 22, 2024 5:02:54 PM

In today's digital landscape, the synergy between SEO and social media is more crucial than ever. Yet, these teams often operate in silos, missing...

2 min read

Study Finds No Link Between Social Media Engagement and Content Readership

Writing Team: Jul 15, 2024 5:54:11 PM

A recent study by Memo reveals that social media engagement does not significantly correlate with content readership for news publishers. This...

1 min read

Meta Adds Custom Offers to Instagram Ad CTAs

Writing Team: Jul 15, 2024 5:36:52 PM

Meta is introducing a new feature for advertisers that enables the display of custom offers directly on Instagram ad call-to-action (CTA) buttons....

2 min read

TikTok Ban Talks = Ad Spend Slows

Writing Team: Jul 10, 2024 11:41:03 AM

TikTok’s advertising momentum is decelerating amid uncertainty over a potential U.S. ban, which is creating caution among advertisers.

2 min read

TikTok Tightens Teen Ad Targeting and Boosts AI Transparency

Writing Team: Jul 10, 2024 8:15:50 AM

TikTok has recently rolled out new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. These changes aim...

9 min read

Social Media for Liquor Companies

Writing Team: Jul 8, 2024 5:42:44 PM

Social media has become indispensable for liquor companies looking to connect with their audience, build brand awareness, and drive sales. However,...

1 min read

Pope Francis Approves Teenager Carlo Acutis as First 'Millennial Saint'

Writing Team: Jul 3, 2024 11:59:39 AM

In a historic move, Pope Francis, alongside a group of cardinals, has approved the canonization of Carlo Acutis, an Italian teenager and devoted...

2 min read

'Sadfishing' Trend on Social Media

Writing Team: Jul 3, 2024 11:55:37 AM

The latest social media trend, "sadfishing," has sparked widespread discussions as more users engage in what some perceive as attention-seeking...

3 min read

Social Media Meltdown Over Trump and Biden’s Debate Performance

Writing Team: Jun 28, 2024 10:13:22 AM

The first presidential debate in 2024 between Donald Trump and Joe Biden has set social media ablaze. This highly anticipated event on Thursday night...

4 min read

Social Media Optimization (SMO): Definition, Strategies, and Importance

Writing Team: Jun 28, 2024 9:59:49 AM

Social media optimization (SMO) uses social media platforms to manage and enhance an organization’s message and online presence. As a crucial...

2 min read

Pinterest Unveils New AI Ad Format to be Showcased at Cannes

Writing Team: Jun 19, 2024 9:42:46 AM

Pinterest has introduced Pinterest Ad Labs, an innovation program allowing select brands to test new creative and advertising tools. Brands like Nike...

1 min read

Los Angeles School Board Bans Smartphones, Social Media in Schools

Writing Team: Jun 19, 2024 9:36:19 AM

The Los Angeles Unified School District Board of Education has voted to prohibit student use of smartphones and social media during school hours. The...

6 min read

Networking on LinkedIn

Writing Team: Jun 14, 2024 4:42:19 PM

Let's be real for a second: networking can be awkward. The idea of schmoozing at some stuffy business conference or crafting the perfect cold email...

3 min read

TikTok Stepped Up Its AI Game with Labeling Tools

Writing Team: Jun 14, 2024 4:39:27 PM

In a world where AI-generated content is becoming more prevalent, TikTok refused to be left behind. The social media giant announced a game-changing...

2 min read

TikTok’s eCommerce Marketing Guide for Brands

Writing Team: Jun 7, 2024 4:31:13 PM

Listen up, all you eCommerce brands out there—TikTok sent you a shiny new guide to help you improve your ad game.

4 min read

TikTok and News Publishing

Writing Team: Jun 7, 2024 4:29:25 PM

Real talk: are people actually using TikTok to stay informed, or is it just a never-ending stream of dance challenges and lip-syncing teens?

3 min read

The Details You Need About TikTok’s Fashion Marketing Guide

Writing Team: May 31, 2024 3:43:20 PM

Listen up, fashion brands, because last year, TikTok released a major key to unlocking your marketing potential on the platform. They've compiled a...

3 min read

The Real Reason Why LinkedIn Shares Monthly Active User Counts

Writing Team: May 31, 2024 3:41:07 PM

This news dropped in 2023, but it’s still worth talking about (and it’s not just because we’re nerds about the internet).

2 min read

TikTok Labels AI-Edited Content

Writing Team: May 24, 2024 2:40:21 PM

TikTok, the popular short-form video platform, released a game-changing update: a new label that creators can apply to their content to indicate when...

6 min read

Thought Leadership and LinkedIn

Writing Team: May 24, 2024 2:37:47 PM

Let's talk about the struggle bus that is posting consistently on LinkedIn. You might be thinking, "But I'm a professional writer! I took all the...

7 min read

Top Tips to Grow Your Instagram Following

Writing Team: May 18, 2024 9:57:08 AM

If you're still sleeping on Instagram as just a place to post cat memes, you're missing out on a major opportunity. This platform is a powerhouse for...

3 min read

The Ins and Outs of Alt Text

Writing Team: May 18, 2024 9:54:02 AM

Let's talk about alt text. Adding alt text to your social media posts isn't just some feel-good accessibility trend - it's a game-changer that can...

4 min read

Stop Wasting Your Ad Budget

Writing Team: May 10, 2024 10:13:04 PM

Let's talk about the elephant in the room when it comes to marketing and advertising: wasted ad spend. You know, all those eyeballs you're paying for...

4 min read

The LinkedIn Lead Generation Form vs. Landing Page Showdown

Writing Team: May 10, 2024 10:10:19 PM

If you're in the B2B game and lead generation is your jam, you've probably pondered the age-old question: LinkedIn Lead Generation Forms or good...

3 min read

The Anatomy of an Instagram Bio

Writing Team: May 4, 2024 1:15:31 PM

Let's talk about the unsung hero of your Instagram profile: your bio. This tiny little blurb is like your digital elevator pitch, and it can make or...

3 min read

What You Need to Know About Instagram Engagement Rates

Writing Team: May 4, 2024 1:12:21 PM

Alright, let's talk about the holy grail of Instagram metrics: your engagement rate. If you're not tracking this number, you're basically flying...

4 min read

Managing Multiple Social Media Accounts

Writing Team: Apr 27, 2024 11:12:44 AM

Managing multiple social media accounts is no joke. Whether you're running the show as a social media manager or leading the charge at a marketing...

4 min read

Social Media and Monetization

Writing Team: Apr 27, 2024 11:08:42 AM

Here's the deal: social media platforms, especially the big dogs like Twitter and Meta, are feeling the heat to bring in the dough. The ad market is...

3 min read

Elevate Your Brand on Social Media

Writing Team: Apr 19, 2024 4:12:32 PM

If you work in a "boring" industry, you might be stressed about what to post on social media.

3 min read

6 Tips To Get the Most Out of ChatGPT

Writing Team: Apr 19, 2024 4:02:06 PM

Let's talk about the elephant in the room: ChatGPT and all these other AI tools blowing up right now. We know some of y'all are shook, thinking...

2 min read

What You Need to Know About the Close Friends List on Instagram

Writing Team: Apr 12, 2024 8:20:09 PM

All right, folks, buckle up because Instagram dropped some big news a few months ago. In case you missed it, they rolled out a new way to post...

4 min read

Why Influencer Marketing Needs to Be On Your Radar in 2024

Writing Team: Apr 12, 2024 8:18:03 PM

If you're still sleeping on influencer marketing, it's time to wake up. This isn't some flash-in-the-pan trend with a market set to hit $21.1B. It's...

2 min read

Vertical Video: Revolutionizing Social Media Engagement Strategies

Writing Team: Apr 6, 2024 3:53:29 AM

One trend has emerged as the undisputed king: video content. Industry-leading publications have been abuzz with discussions about the unparalleled...

3 min read

TikTok Analytics: Unlocking the Secrets to Viral Growth

Writing Team: Apr 6, 2024 3:49:17 AM

In the dynamic realm of social media, few platforms have captured the attention and imagination of creators and audiences like TikTok. With its...

3 min read

Unlock the Prestige of LinkedIn Top Voices

Writing Team: Mar 29, 2024 1:55:29 PM

Platforms are constantly reevaluating how they acknowledge and reward their top creators. Once a coveted symbol of influence and recognition, the...

3 min read

A Comprehensive Guide to Mastering Instagram Growth

Writing Team: Mar 29, 2024 1:53:06 PM

Instagram has evolved from a photo-sharing app into a powerful marketing channel for brands and creators alike. With over 1.35 billion daily active...

3 min read

Instagram Collab: A How-To

Writing Team: Mar 22, 2024 7:58:04 PM

Connecting with fellow brands and creators on Instagram is an excellent strategy for expanding your presence on the platform, and Instagram Collab...

1 min read

Snapchat's Spooky Strategy: Introducing 'Phantom House'

Sanders Reese: Mar 22, 2024 2:36:30 PM

In a novel approach to Halloween, Snapchat has rolled out an immersive content series titled "Phantom House.”

1 min read

Innovative Marketing in the Age of Social Media Duplication

Sanders Reese: Mar 22, 2024 2:34:08 PM

In a savvy response to the burgeoning trend of 'dupes' on TikTok, Olaplex, a leading hair care brand, decided to beat imitators at their own game....

4 min read

Maximize Marketing Effectiveness: How to Acquire and Retain Customers

Writing Team: Mar 14, 2024 3:39:20 PM

The quest for effectiveness is paramount in the ever-evolving marketing and advertising landscape. With consumers inundated with countless messages...

3 min read

Social Media: The Debate on Tiered Subscription Services

Writing Team: Mar 8, 2024 11:43:37 PM

Social media has become integral to our daily lives, connecting us to friends, family, and the wider world. As the landscape evolves, so do the ways...

3 min read

Craft Social Media Success: Seven Strategies for Impactful Engagement

Writing Team: Mar 1, 2024 10:01:54 PM

Your business needs a social media presence. A robust social media presence serves as the linchpin for success across businesses, influencers, and...

1 min read

How 80s Pop Stars Would Rule Social Media Today

Writing Team: Feb 9, 2024 8:55:33 PM

Imagine a time warp where the 80s and 2020s meet: an electrifying clash of big hair, bold music, and social media feeds hits the planet. The 80s, a...

2 min read

E.l.f., Nike, and Chick-fil-A Maintain Top Spots as Teens' Favorite Brands

Writing Team: Nov 6, 2023 12:28:04 PM

In Piper Sandler's 46th semi-annual "Taking Stock With Teens" report, the preferences of teenagers for brands in the cosmetics, apparel, footwear,...

3 min read

News on Ad-Free Meta and TikTok

Writing Team: Nov 6, 2023 12:23:45 PM

As marketers are becoming increasingly optimistic about their social media strategies, the digital advertising market in 2023 is on the path to...

3 min read

Social Ad A/B Testing to Maximize ROAS

Writing Team: Nov 6, 2023 12:17:08 PM

marketers face the formidable task of making the most of their limited budgets to achieve optimal results. The optimization of digital ad spend is...

2 min read

Play the Instagram Algorithm: Tried-and-Tested Strategies

Writing Team: Nov 6, 2023 12:10:49 PM

Unlocking the secrets behind the Instagram algorithm can be a game-changer for content strategists navigating social media

2 min read

Tips for Social Media Content Promotion

Writing Team: Nov 3, 2023 5:04:23 PM

Does Social Media Content Promotion Truly Yield Results? Absolutely, when approached correctly!

1 min read

Understanding Viral Content

Writing Team: Nov 3, 2023 4:55:31 PM

Viral content garners immense online visibility through massive sharing across social platforms, media sites, and search engines.

1 min read

A Guide to Social Media Graphics: Screen Sizes

Writing Team: Nov 3, 2023 4:34:27 PM

There are unique graphic requirements for each social media outlet and device. Your graphic designer (or you) will need to understand aspect ratios,...

Google's 'Frightgeist' Tool Unveils Halloween Trends

Writing Team: Nov 3, 2023 4:25:06 PM

Since its inception, Google's 'Frightgeist' has become a seasonal benchmark, detailing annual Halloween trends via search data.

1 min read

User Perceptions of Paid Social Media Services

Writing Team: Oct 29, 2023 12:03:44 PM

The landscape of social media is evolving as platforms like Twitter, Facebook, Instagram, and Snapchat introduce paid subscription services (Twitter...

2 min read

Threads, ActivityPub, and Open Protocols

Writing Team: Oct 27, 2023 2:31:55 PM

Meta's Twitter challenger, Threads, has shattered records as the most swiftly adopted app in history.

6 min read

Mastering the LinkedIn Algorithm for Optimal Exposure

Writing Team: Oct 25, 2023 7:43:10 PM

Looking to expand your LinkedIn reach and engagement? Curious about the factors that influence the LinkedIn algorithm's evaluation and ranking of...

3 min read

The High Costs of X and Reddit APIs Spell Trouble

Writing Team: Oct 25, 2023 7:35:37 PM

A less enjoyable and more expensive online landscape could be on the horizon. A worrying trend is emerging among social media platforms, one that...

2 min read

The Age of 'Sharenting' to Safeguard Children's Privacy

Writing Team: Oct 25, 2023 7:28:53 PM

For parents navigating the digital landscape while raising children, sharing moments about our kids on social media can be enjoyable, but it also...

4 min read

Social Media Within an Organizational Structure

Writing Team: Oct 25, 2023 7:23:32 PM

Organizations across many industries are grappling with restructurings, layoffs, and strategic deliberations to maximize internal resources. Some are...

5 min read

Mobile-Friendly Content on Social Media

Writing Team: Oct 24, 2023 9:33:40 PM

As of 2023, 99% of social media users, which translates to nearly 4.5 billion individuals, access their preferred social networks via smartphones....

2 min read

Social Media Censorship: Balancing False Information and Free Speech

Writing Team: Oct 24, 2023 9:22:50 PM

In social media, the battle against false information rages on. The recent decision by a three-judge panel from the U.S. Court of Appeals for the 5th...

1 min read

Meta Unveils Slew of AI Innovations: Bing Integration, Celebrity Bots, and More

Writing Team: Oct 24, 2023 9:16:09 PM

At its annual Connect conference, Meta revealed upcoming AI features for its family of apps. This includes new chatbots voiced by celebrities, AI...

1 min read

Unlocking YouTube Analytics for Improved Content Planning

Writing Team: Oct 24, 2023 9:11:08 PM

YouTube unveils transformative subscriber analytics aimed at enhancing your content planning strategy. The platform'srecent update provides insights...

1 min read

Top 10 Tools for Social Media Monitoring in 2023

Writing Team: Oct 24, 2023 9:08:51 PM

Brands are constantly under the social media microscope. Whether you're directly tagged or not, conversations about your brand persist.

1 min read

Meta Reportedly Considering Paid Ad-Free Option for Instagram and Facebook in Europe

Writing Team: Oct 24, 2023 9:04:44 PM

Meta is reportedly developing a paid subscription model for European users to access ad-free versions of Instagram and Facebook. The move aims to...

3 min read

How to Create an Organized Social Media Calendar

Writing Team: Oct 24, 2023 9:01:44 PM

A social media calendar is a comprehensive schedule that outlines your upcoming social media posts, organized by date and time. These calendars can...

3 min read

Exploring Friend.tech: The Viral Crypto Social Media App

Writing Team: Oct 24, 2023 8:51:53 PM

Friend.tech has rapidly gained notoriety within cryptocurrency circles, with users claiming significant profits. However, several red flags warrant...

4 min read

Enhancing YouTube Ad Campaigns with Google Discovery Ads

Writing Team: Oct 24, 2023 8:13:26 PM

Want to elevate the performance of your YouTube ad campaigns?

1 min read

3 Crucial Trends Reshaping YouTube Marketing in 2023

Writing Team: Oct 24, 2023 8:01:16 PM

YouTube continuously evolves, requiring marketers to stay nimble and adapt strategies. Here are three major trends transforming YouTube marketing...

3 min read

Is the Dominance of Instagram Carousels Over Reels Still Valid?

Writing Team: Oct 20, 2023 7:38:39 PM

2 min read

Boost Your Social Media Marketing with These ChatGPT Hacks

Writing Team: Oct 20, 2023 7:30:18 PM

Are you looking to revolutionize your social media marketing? Look no further! ChatGPT is a game-changer.

3 min read

Instagram Stories: From Creation to Conversion for Marketers

Writing Team: Oct 14, 2023 11:14:13 PM

It may sound like an exaggeration, but a simple Instagram Story really can transform your business. Instagram Stories are a unique tool. They go...

4 min read

Enhance Your Facebook Messenger Business Strategy

Writing Team: Oct 14, 2023 11:06:36 PM

Customer engagement constantly evolves. We see this every day as ads on social media platforms try new and different things to keep everyone’s...

3 min read

Can Traditional SEO Tactics Be Effective on Social Media?

Writing Team: Oct 7, 2023 11:56:57 PM

Whether traditional Search Engine Optimization (SEO) tactics wield influence on the dynamic platforms of social media has become a topic of heated...

3 min read

Revolutionize Media with Web3: The Impact of Tokenized Media

Writing Team: Sep 29, 2023 9:40:03 PM

A seismic shift is underway as the Web3 era takes center stage in media. This shift brings several burning questions: How are media companies...

3 min read

Craft an Effective Short-Form Video Strategy

Writing Team: Sep 29, 2023 9:30:17 PM

Let's face it: short-form videos have revolutionized how we can market to our audience. Remember Vine? Think back to how effective just six seconds...

1 min read

TikTok's Experimental Integration: Displaying Google Search Links

Writing Team: Sep 25, 2023 4:12:01 PM

TikTok is currently in the testing phase of integrating links to Google search results within its internal search functionality. Users have reported...

3 min read

Community Managers: An Overview

Writing Team: Sep 23, 2023 9:54:27 PM

Online communities are unique. They can be vibrant hubs of interaction. People with similar passions can come together to share their ideas and...

4 min read

How to Write YouTube Scripts

Writing Team: Sep 22, 2023 9:09:51 AM

If you're a seasoned YouTuber, you're well aware of the vital role a video script plays in creating engaging and coherent content. A well-crafted...

3 min read

A Winning Holiday Social Media Strategy

Writing Team: Sep 22, 2023 9:00:15 AM

'Tis the season when social media surges with engagement, and as seasoned social media strategists, we know exactly why. It's the time when the stars...

2 min read

Why Does Social Media Disengagement Happen?

Writing Team: Sep 21, 2023 10:21:34 AM

Maintaining consumer engagement is crucial for brands. The focus has often been on how to attract and retain customers, but a recent study published...

3 min read

Use Social Media Promotions to Boost Engagement

Writing Team: Sep 21, 2023 10:03:51 AM

Attention is the #1 currency of social media strategies.

1 min read

ByteDance Unveils CapCut Plugin

Writing Team: Sep 15, 2023 10:56:22 AM

ByteDance has introduced a CapCut plugin designed to empower ChatGPT users to effortlessly create AI-generated videos tailor-made for TikTok and...

2 min read

TikTok Shop Officially Launches In The US

Writing Team: Sep 15, 2023 10:47:38 AM

TikTok Shop has officially launched in the United States, and it's poised to reshape the world of social commerce. With seamless integrations with...

2 min read

Likes and Engagement Metrics: Public Opinion in the Age of Social Media

Writing Team: Sep 14, 2023 12:22:37 PM

Social media has changed the way we communicate, connect, and consume information. Likes, comments, and shares have become the currency of validation...

3 min read

Tips for Hyperlocal Social Media Marketing

Writing Team: Sep 8, 2023 4:44:21 PM

Hyperlocal social media marketing is a dynamic approach to crafting marketing campaigns that zero in on specific geographic regions.

6 min read

How to Execute a Rebrand Across Social Media Platforms

Writing Team: Sep 8, 2023 4:34:07 PM

Deciding to rebrand your business is a significant decision that should not be taken lightly, as it can impact your business's image, perception, and...