2 min read
Writing Team: Aug 5, 2024 4:55:55 PM
You've seen it before: the cool kids go to Paris and post pictures of charm bracelets and leather shops, but not the Eiffel Tower. Have you ever wondered why?
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2 min read
Writing Team: Jul 29, 2024 5:42:14 PM
Building a personal brand on social media can lead to many new opportunities, from building personal relationships with other industry experts to...
1 min read
Writing Team: Jul 29, 2024 5:23:31 PM
The 2024 Olympics are set to be more immersive than ever, with a range of new augmented reality (AR) elements to celebrate the Games, including AR...
2 min read
Writing Team: Jul 29, 2024 12:18:16 PM
The Paris Olympics' opening ceremony has stirred up controversy, not for its athletic showcase, but for a scene that some interpreted as a parody of...
1 min read
Writing Team: Jul 26, 2024 9:53:53 AM
In a move to enhance user interaction and engagement, Instagram has announced a significant expansion of its Notes feature. As of July 18, 2024,...
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Writing Team: Jul 26, 2024 9:48:45 AM
On July 25, 2024, Reddit unveiled its latest addition to its advertising suite: Lead Generation Ads. This new feature aims to revolutionize how...
1 min read
Writing Team: Jul 26, 2024 9:44:13 AM
In a significant update for content creators, TikTok has introduced a new feature allowing users to upload custom thumbnail images for their videos....
2 min read
Writing Team: Jul 25, 2024 3:59:56 PM
In a sweeping update, Meta has significantly expanded the capabilities and reach of its AI assistant, Meta AI. The company's latest announcement...
2 min read
Writing Team: Jul 22, 2024 5:13:38 PM
As the 2024 Paris Olympics approach, the television industry finds itself at a crossroads. With viewership habits evolving and competition for...
2 min read
Writing Team: Jul 22, 2024 5:02:54 PM
In today's digital landscape, the synergy between SEO and social media is more crucial than ever. Yet, these teams often operate in silos, missing...
2 min read
Writing Team: Jul 15, 2024 5:54:11 PM
A recent study by Memo reveals that social media engagement does not significantly correlate with content readership for news publishers. This...
1 min read
Writing Team: Jul 15, 2024 5:36:52 PM
Meta is introducing a new feature for advertisers that enables the display of custom offers directly on Instagram ad call-to-action (CTA) buttons....
2 min read
Writing Team: Jul 10, 2024 11:41:03 AM
TikTok’s advertising momentum is decelerating amid uncertainty over a potential U.S. ban, which is creating caution among advertisers.
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Writing Team: Jul 10, 2024 8:15:50 AM
TikTok has recently rolled out new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. These changes aim...
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Writing Team: Jul 8, 2024 5:42:44 PM
Social media has become indispensable for liquor companies looking to connect with their audience, build brand awareness, and drive sales. However,...
1 min read
Writing Team: Jul 3, 2024 11:59:39 AM
In a historic move, Pope Francis, alongside a group of cardinals, has approved the canonization of Carlo Acutis, an Italian teenager and devoted...
2 min read
Writing Team: Jul 3, 2024 11:55:37 AM
The latest social media trend, "sadfishing," has sparked widespread discussions as more users engage in what some perceive as attention-seeking...
3 min read
Writing Team: Jun 28, 2024 10:13:22 AM
The first presidential debate in 2024 between Donald Trump and Joe Biden has set social media ablaze. This highly anticipated event on Thursday night...
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Writing Team: Jun 28, 2024 9:59:49 AM
Social media optimization (SMO) uses social media platforms to manage and enhance an organization’s message and online presence. As a crucial...
2 min read
Writing Team: Jun 19, 2024 9:42:46 AM
Pinterest has introduced Pinterest Ad Labs, an innovation program allowing select brands to test new creative and advertising tools. Brands like Nike...
1 min read
Writing Team: Jun 19, 2024 9:36:19 AM
The Los Angeles Unified School District Board of Education has voted to prohibit student use of smartphones and social media during school hours. The...
6 min read
Writing Team: Jun 14, 2024 4:42:19 PM
Let's be real for a second: networking can be awkward. The idea of schmoozing at some stuffy business conference or crafting the perfect cold email...
3 min read
Writing Team: Jun 14, 2024 4:39:27 PM
In a world where AI-generated content is becoming more prevalent, TikTok refused to be left behind. The social media giant announced a game-changing...
2 min read
Writing Team: Jun 7, 2024 4:31:13 PM
Listen up, all you eCommerce brands out there—TikTok sent you a shiny new guide to help you improve your ad game.
4 min read
Writing Team: Jun 7, 2024 4:29:25 PM
Real talk: are people actually using TikTok to stay informed, or is it just a never-ending stream of dance challenges and lip-syncing teens?
3 min read
Writing Team: May 31, 2024 3:43:20 PM
Listen up, fashion brands, because last year, TikTok released a major key to unlocking your marketing potential on the platform. They've compiled a...
3 min read
Writing Team: May 31, 2024 3:41:07 PM
This news dropped in 2023, but it’s still worth talking about (and it’s not just because we’re nerds about the internet).
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Writing Team: May 24, 2024 2:40:21 PM
TikTok, the popular short-form video platform, released a game-changing update: a new label that creators can apply to their content to indicate when...
6 min read
Writing Team: May 24, 2024 2:37:47 PM
Let's talk about the struggle bus that is posting consistently on LinkedIn. You might be thinking, "But I'm a professional writer! I took all the...
7 min read
Writing Team: May 18, 2024 9:57:08 AM
If you're still sleeping on Instagram as just a place to post cat memes, you're missing out on a major opportunity. This platform is a powerhouse for...
3 min read
Writing Team: May 18, 2024 9:54:02 AM
Let's talk about alt text. Adding alt text to your social media posts isn't just some feel-good accessibility trend - it's a game-changer that can...
4 min read
Writing Team: May 10, 2024 10:13:04 PM
Let's talk about the elephant in the room when it comes to marketing and advertising: wasted ad spend. You know, all those eyeballs you're paying for...
4 min read
Writing Team: May 10, 2024 10:10:19 PM
If you're in the B2B game and lead generation is your jam, you've probably pondered the age-old question: LinkedIn Lead Generation Forms or good...
3 min read
Writing Team: May 4, 2024 1:15:31 PM
Let's talk about the unsung hero of your Instagram profile: your bio. This tiny little blurb is like your digital elevator pitch, and it can make or...
3 min read
Writing Team: May 4, 2024 1:12:21 PM
Alright, let's talk about the holy grail of Instagram metrics: your engagement rate. If you're not tracking this number, you're basically flying...
4 min read
Writing Team: Apr 27, 2024 11:12:44 AM
Managing multiple social media accounts is no joke. Whether you're running the show as a social media manager or leading the charge at a marketing...
4 min read
Writing Team: Apr 27, 2024 11:08:42 AM
Here's the deal: social media platforms, especially the big dogs like Twitter and Meta, are feeling the heat to bring in the dough. The ad market is...
3 min read
Writing Team: Apr 19, 2024 4:12:32 PM
If you work in a "boring" industry, you might be stressed about what to post on social media.
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Writing Team: Apr 19, 2024 4:02:06 PM
Let's talk about the elephant in the room: ChatGPT and all these other AI tools blowing up right now. We know some of y'all are shook, thinking...
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Writing Team: Apr 12, 2024 8:20:09 PM
All right, folks, buckle up because Instagram dropped some big news a few months ago. In case you missed it, they rolled out a new way to post...
4 min read
Writing Team: Apr 12, 2024 8:18:03 PM
If you're still sleeping on influencer marketing, it's time to wake up. This isn't some flash-in-the-pan trend with a market set to hit $21.1B. It's...
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Writing Team: Apr 6, 2024 3:53:29 AM
One trend has emerged as the undisputed king: video content. Industry-leading publications have been abuzz with discussions about the unparalleled...
3 min read
Writing Team: Apr 6, 2024 3:49:17 AM
In the dynamic realm of social media, few platforms have captured the attention and imagination of creators and audiences like TikTok. With its...
3 min read
Writing Team: Mar 29, 2024 1:55:29 PM
Platforms are constantly reevaluating how they acknowledge and reward their top creators. Once a coveted symbol of influence and recognition, the...
3 min read
Writing Team: Mar 29, 2024 1:53:06 PM
Instagram has evolved from a photo-sharing app into a powerful marketing channel for brands and creators alike. With over 1.35 billion daily active...
3 min read
Writing Team: Mar 22, 2024 7:58:04 PM
Connecting with fellow brands and creators on Instagram is an excellent strategy for expanding your presence on the platform, and Instagram Collab...
4 min read
Writing Team: Mar 14, 2024 3:39:20 PM
The quest for effectiveness is paramount in the ever-evolving marketing and advertising landscape. With consumers inundated with countless messages...
3 min read
Writing Team: Mar 8, 2024 11:43:37 PM
Social media has become integral to our daily lives, connecting us to friends, family, and the wider world. As the landscape evolves, so do the ways...
3 min read
Writing Team: Mar 1, 2024 10:01:54 PM
Your business needs a social media presence. A robust social media presence serves as the linchpin for success across businesses, influencers, and...
1 min read
Writing Team: Feb 9, 2024 8:55:33 PM
Imagine a time warp where the 80s and 2020s meet: an electrifying clash of big hair, bold music, and social media feeds hits the planet. The 80s, a...
2 min read
Writing Team: Nov 6, 2023 12:28:04 PM
In Piper Sandler's 46th semi-annual "Taking Stock With Teens" report, the preferences of teenagers for brands in the cosmetics, apparel, footwear,...
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Writing Team: Nov 6, 2023 12:23:45 PM
As marketers are becoming increasingly optimistic about their social media strategies, the digital advertising market in 2023 is on the path to...
3 min read
Writing Team: Nov 6, 2023 12:17:08 PM
marketers face the formidable task of making the most of their limited budgets to achieve optimal results. The optimization of digital ad spend is...
2 min read
Writing Team: Nov 6, 2023 12:10:49 PM
Unlocking the secrets behind the Instagram algorithm can be a game-changer for content strategists navigating social media
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Writing Team: Nov 3, 2023 5:04:23 PM
Does Social Media Content Promotion Truly Yield Results? Absolutely, when approached correctly!
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Writing Team: Nov 3, 2023 4:55:31 PM
Viral content garners immense online visibility through massive sharing across social platforms, media sites, and search engines.
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Writing Team: Nov 3, 2023 4:34:27 PM
There are unique graphic requirements for each social media outlet and device. Your graphic designer (or you) will need to understand aspect ratios,...
Writing Team: Nov 3, 2023 4:25:06 PM
Since its inception, Google's 'Frightgeist' has become a seasonal benchmark, detailing annual Halloween trends via search data.
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Writing Team: Oct 29, 2023 12:03:44 PM
The landscape of social media is evolving as platforms like Twitter, Facebook, Instagram, and Snapchat introduce paid subscription services (Twitter...
2 min read
Writing Team: Oct 27, 2023 2:31:55 PM
Meta's Twitter challenger, Threads, has shattered records as the most swiftly adopted app in history.
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Writing Team: Oct 25, 2023 7:43:10 PM
Looking to expand your LinkedIn reach and engagement? Curious about the factors that influence the LinkedIn algorithm's evaluation and ranking of...
3 min read
Writing Team: Oct 25, 2023 7:35:37 PM
A less enjoyable and more expensive online landscape could be on the horizon. A worrying trend is emerging among social media platforms, one that...
2 min read
Writing Team: Oct 25, 2023 7:28:53 PM
For parents navigating the digital landscape while raising children, sharing moments about our kids on social media can be enjoyable, but it also...
4 min read
Writing Team: Oct 25, 2023 7:23:32 PM
Organizations across many industries are grappling with restructurings, layoffs, and strategic deliberations to maximize internal resources. Some are...
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Writing Team: Oct 24, 2023 9:33:40 PM
As of 2023, 99% of social media users, which translates to nearly 4.5 billion individuals, access their preferred social networks via smartphones....
2 min read
Writing Team: Oct 24, 2023 9:22:50 PM
In social media, the battle against false information rages on. The recent decision by a three-judge panel from the U.S. Court of Appeals for the 5th...
1 min read
Writing Team: Oct 24, 2023 9:16:09 PM
At its annual Connect conference, Meta revealed upcoming AI features for its family of apps. This includes new chatbots voiced by celebrities, AI...
1 min read
Writing Team: Oct 24, 2023 9:11:08 PM
YouTube unveils transformative subscriber analytics aimed at enhancing your content planning strategy. The platform'srecent update provides insights...
1 min read
Writing Team: Oct 24, 2023 9:08:51 PM
Brands are constantly under the social media microscope. Whether you're directly tagged or not, conversations about your brand persist.
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Writing Team: Oct 24, 2023 9:04:44 PM
Meta is reportedly developing a paid subscription model for European users to access ad-free versions of Instagram and Facebook. The move aims to...
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Writing Team: Oct 24, 2023 9:01:44 PM
A social media calendar is a comprehensive schedule that outlines your upcoming social media posts, organized by date and time. These calendars can...
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Writing Team: Oct 24, 2023 8:51:53 PM
Friend.tech has rapidly gained notoriety within cryptocurrency circles, with users claiming significant profits. However, several red flags warrant...
4 min read
Writing Team: Oct 24, 2023 8:13:26 PM
Want to elevate the performance of your YouTube ad campaigns?
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Writing Team: Oct 24, 2023 8:01:16 PM
YouTube continuously evolves, requiring marketers to stay nimble and adapt strategies. Here are three major trends transforming YouTube marketing...
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Writing Team: Oct 20, 2023 7:38:39 PM
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Writing Team: Oct 20, 2023 7:30:18 PM
Are you looking to revolutionize your social media marketing? Look no further! ChatGPT is a game-changer.
3 min read
Writing Team: Oct 14, 2023 11:14:13 PM
It may sound like an exaggeration, but a simple Instagram Story really can transform your business. Instagram Stories are a unique tool. They go...
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Writing Team: Oct 14, 2023 11:06:36 PM
Customer engagement constantly evolves. We see this every day as ads on social media platforms try new and different things to keep everyone’s...
3 min read
Writing Team: Oct 7, 2023 11:56:57 PM
Whether traditional Search Engine Optimization (SEO) tactics wield influence on the dynamic platforms of social media has become a topic of heated...
3 min read
Writing Team: Sep 29, 2023 9:40:03 PM
A seismic shift is underway as the Web3 era takes center stage in media. This shift brings several burning questions: How are media companies...
3 min read
Writing Team: Sep 29, 2023 9:30:17 PM
Let's face it: short-form videos have revolutionized how we can market to our audience. Remember Vine? Think back to how effective just six seconds...
1 min read
Writing Team: Sep 25, 2023 4:12:01 PM
TikTok is currently in the testing phase of integrating links to Google search results within its internal search functionality. Users have reported...
3 min read
Writing Team: Sep 23, 2023 9:54:27 PM
Online communities are unique. They can be vibrant hubs of interaction. People with similar passions can come together to share their ideas and...
4 min read
Writing Team: Sep 22, 2023 9:09:51 AM
If you're a seasoned YouTuber, you're well aware of the vital role a video script plays in creating engaging and coherent content. A well-crafted...
3 min read
Writing Team: Sep 22, 2023 9:00:15 AM
'Tis the season when social media surges with engagement, and as seasoned social media strategists, we know exactly why. It's the time when the stars...
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Writing Team: Sep 21, 2023 10:21:34 AM
Maintaining consumer engagement is crucial for brands. The focus has often been on how to attract and retain customers, but a recent study published...
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Writing Team: Sep 21, 2023 10:03:51 AM
Attention is the #1 currency of social media strategies.
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Writing Team: Sep 15, 2023 10:56:22 AM
ByteDance has introduced a CapCut plugin designed to empower ChatGPT users to effortlessly create AI-generated videos tailor-made for TikTok and...
2 min read
Writing Team: Sep 15, 2023 10:47:38 AM
TikTok Shop has officially launched in the United States, and it's poised to reshape the world of social commerce. With seamless integrations with...
2 min read
Writing Team: Sep 14, 2023 12:22:37 PM
Social media has changed the way we communicate, connect, and consume information. Likes, comments, and shares have become the currency of validation...
3 min read
Writing Team: Sep 8, 2023 4:44:21 PM
Hyperlocal social media marketing is a dynamic approach to crafting marketing campaigns that zero in on specific geographic regions.
6 min read
Writing Team: Sep 8, 2023 4:34:07 PM
Deciding to rebrand your business is a significant decision that should not be taken lightly, as it can impact your business's image, perception, and...
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Writing Team: Sep 8, 2023 4:22:52 PM
In 2022, 49% of influencers bought followers. Yes, for real.
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Writing Team: Sep 8, 2023 2:50:36 PM
Let's dive into the latest buzz dominating our social media feeds this week.
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Writing Team: Sep 5, 2023 9:11:49 AM
In a groundbreaking move back in 2014, Facebook, now rebranded as Meta, took a significant leap into the world of communication technology by...
1 min read
Writing Team: Sep 5, 2023 9:06:09 AM
In a significant shift, X, the rebranded version of Twitter under the leadership of Elon Musk, has initiated a subscription-based model for...
2 min read
Writing Team: Sep 5, 2023 9:01:22 AM
As heavy rain wreaks havoc on Burning Man 2023, transforming the iconic festival into a muddy quagmire, the internet has responded with an outpouring...
1 min read
Writing Team: Sep 1, 2023 4:10:41 PM
In a familiar twist of the ever-evolving social media landscape, Instagram is currently in the experimental phase of testing lengthier Reels,...
1 min read
Writing Team: Sep 1, 2023 4:05:25 PM
The Threads app by Meta is introducing a significant new feature, as the Threads team begins testing keyword search functionality with users in...
3 min read
Writing Team: Sep 1, 2023 3:55:55 PM
TikTok, a dynamic platform where users seamlessly transition from glamorous transformations to playful experiments, owes much of its creative prowess...
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