3 min read
Writing Team: Sep 16, 2024 2:05:41 PM
Marketing trigger terms are powerful words or phrases that elicit a psychological or emotional response from your audience, driving them to take action. Whether you're aiming to capture attention, increase conversions, or foster engagement, using...
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7 min read
Writing Team: Sep 16, 2024 2:00:32 PM
Social media has transformed from mere networking platforms into powerful tools for financial growth and business development. Whether you're an...
3 min read
Writing Team: Sep 16, 2024 6:30:00 AM
TikTok has rapidly emerged as a powerful platform for advertisers, offering access to a vast, engaged audience. This article delves into the...
3 min read
Writing Team: Sep 16, 2024 4:45:00 AM
YouTube is one of the most powerful platforms for digital advertising, reaching billions of users worldwide. However, with great reach comes great...
1 min read
Writing Team: Sep 14, 2024 8:44:20 AM
Social media has become an essential part of our daily lives, connecting us with friends, family, and interesting content. However, it also offers...
2 min read
Writing Team: Sep 10, 2024 11:00:44 AM
While Indeed is primarily a job search engine, it has gradually adopted several features that resemble social media platforms, though its core...
7 min read
Writing Team: Sep 10, 2024 10:57:23 AM
Table of Contents Introduction The Gen X Social Media Landscape Trend 1: Facebook Dominance Trend 2: Professional Networking on LinkedIn Trend 3:...
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Writing Team: Sep 6, 2024 1:51:00 PM
In an era where authenticity reigns supreme, Generation Z has emerged as a powerhouse of creative expression. Born into a world of unprecedented...
2 min read
Writing Team: Sep 5, 2024 4:47:20 PM
TikTok, the short-form video platform owned by Chinese company ByteDance, has rapidly ascended to become a dominant force in the global social media...
3 min read
Writing Team: Sep 5, 2024 10:40:08 AM
While ghostwriting has traditionally been associated with political speeches and memoirs, the demand for social media ghostwriters has grown rapidly...
3 min read
Writing Team: Aug 26, 2024 9:00:00 AM
The influencer marketing landscape has grown significantly, with influencers becoming key partners for brands looking to reach new audiences. But how...
2 min read
Writing Team: Aug 26, 2024 4:45:00 AM
The TikTok algorithm is the backbone of the platform's success, delivering personalized content to its 1.2 billion active users. Understanding how it...
3 min read
Writing Team: Aug 19, 2024 7:00:00 AM
Managing multiple social media accounts can be overwhelming, whether you're handling your personal profiles, business pages, or clients' accounts....
4 min read
Writing Team: Aug 19, 2024 4:45:00 AM
Do you have an update from your life or brand that's too short for a YouTube video or Short? Or a behind-the-scenes moment already shared on...
2 min read
Writing Team: Aug 19, 2024 4:30:00 AM
TikTok exploded in popularity during the pandemic and remains a powerhouse with 1.5 billion monthly active users. If your business isn't leveraging...
2 min read
Writing Team: Aug 19, 2024 4:00:00 AM
LinkedIn can be overwhelming for creators or brands to manage. From creating content to keeping up with engagement and relationship building, or even...
2 min read
Writing Team: Aug 12, 2024 5:30:00 AM
LinkedIn newsletters offer a powerful way to share insights, build your brand, and engage your professional network. This comprehensive guide will...
2 min read
Writing Team: Aug 12, 2024 4:45:00 AM
LinkedIn Audio Events offer a powerful way for businesses and creators to connect with their professional network in real-time. This guide covers...
7 min read
Writing Team: Aug 6, 2024 2:29:26 PM
Social media users are facing significant challenges today. They're frustrated by changeable algorithms or having their data sold to the highest...
3 min read
Writing Team: Aug 6, 2024 2:22:48 PM
You know how they say the best things in life are free? Well, it’s true when it comes to gaining Instagram followers. You don’t need black hat...
2 min read
Writing Team: Aug 5, 2024 5:00:44 PM
As we dive into 2024, TikTok continues to be a hotbed of creativity and viral sensations. From dance challenges to life hacks, the platform has seen...
2 min read
Writing Team: Aug 5, 2024 4:55:55 PM
You've seen it before: the cool kids go to Paris and post pictures of charm bracelets and leather shops, but not the Eiffel Tower. Have you ever...
2 min read
Writing Team: Jul 29, 2024 5:42:14 PM
Building a personal brand on social media can lead to many new opportunities, from building personal relationships with other industry experts to...
1 min read
Writing Team: Jul 29, 2024 5:23:31 PM
The 2024 Olympics are set to be more immersive than ever, with a range of new augmented reality (AR) elements to celebrate the Games, including AR...
2 min read
Writing Team: Jul 29, 2024 12:18:16 PM
The Paris Olympics' opening ceremony has stirred up controversy, not for its athletic showcase, but for a scene that some interpreted as a parody of...
1 min read
Writing Team: Jul 26, 2024 9:53:53 AM
In a move to enhance user interaction and engagement, Instagram has announced a significant expansion of its Notes feature. As of July 18, 2024,...
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Writing Team: Jul 26, 2024 9:48:45 AM
On July 25, 2024, Reddit unveiled its latest addition to its advertising suite: Lead Generation Ads. This new feature aims to revolutionize how...
1 min read
Writing Team: Jul 26, 2024 9:44:13 AM
In a significant update for content creators, TikTok has introduced a new feature allowing users to upload custom thumbnail images for their videos....
2 min read
Writing Team: Jul 25, 2024 3:59:56 PM
In a sweeping update, Meta has significantly expanded the capabilities and reach of its AI assistant, Meta AI. The company's latest announcement...
2 min read
Writing Team: Jul 22, 2024 5:13:38 PM
As the 2024 Paris Olympics approach, the television industry finds itself at a crossroads. With viewership habits evolving and competition for...
2 min read
Writing Team: Jul 22, 2024 5:02:54 PM
In today's digital landscape, the synergy between SEO and social media is more crucial than ever. Yet, these teams often operate in silos, missing...
2 min read
Writing Team: Jul 15, 2024 5:54:11 PM
A recent study by Memo reveals that social media engagement does not significantly correlate with content readership for news publishers. This...
1 min read
Writing Team: Jul 15, 2024 5:36:52 PM
Meta is introducing a new feature for advertisers that enables the display of custom offers directly on Instagram ad call-to-action (CTA) buttons....
2 min read
Writing Team: Jul 10, 2024 11:41:03 AM
TikTok’s advertising momentum is decelerating amid uncertainty over a potential U.S. ban, which is creating caution among advertisers.
2 min read
Writing Team: Jul 10, 2024 8:15:50 AM
TikTok has recently rolled out new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. These changes aim...
9 min read
Writing Team: Jul 8, 2024 5:42:44 PM
Social media has become indispensable for liquor companies looking to connect with their audience, build brand awareness, and drive sales. However,...
1 min read
Writing Team: Jul 3, 2024 11:59:39 AM
In a historic move, Pope Francis, alongside a group of cardinals, has approved the canonization of Carlo Acutis, an Italian teenager and devoted...
2 min read
Writing Team: Jul 3, 2024 11:55:37 AM
The latest social media trend, "sadfishing," has sparked widespread discussions as more users engage in what some perceive as attention-seeking...
3 min read
Writing Team: Jun 28, 2024 10:13:22 AM
The first presidential debate in 2024 between Donald Trump and Joe Biden has set social media ablaze. This highly anticipated event on Thursday night...
4 min read
Writing Team: Jun 28, 2024 9:59:49 AM
Social media optimization (SMO) uses social media platforms to manage and enhance an organization’s message and online presence. As a crucial...
2 min read
Writing Team: Jun 19, 2024 9:42:46 AM
Pinterest has introduced Pinterest Ad Labs, an innovation program allowing select brands to test new creative and advertising tools. Brands like Nike...
1 min read
Writing Team: Jun 19, 2024 9:36:19 AM
The Los Angeles Unified School District Board of Education has voted to prohibit student use of smartphones and social media during school hours. The...
6 min read
Writing Team: Jun 14, 2024 4:42:19 PM
Let's be real for a second: networking can be awkward. The idea of schmoozing at some stuffy business conference or crafting the perfect cold email...
3 min read
Writing Team: Jun 14, 2024 4:39:27 PM
In a world where AI-generated content is becoming more prevalent, TikTok refused to be left behind. The social media giant announced a game-changing...
2 min read
Writing Team: Jun 7, 2024 4:31:13 PM
Listen up, all you eCommerce brands out there—TikTok sent you a shiny new guide to help you improve your ad game.
4 min read
Writing Team: Jun 7, 2024 4:29:25 PM
Real talk: are people actually using TikTok to stay informed, or is it just a never-ending stream of dance challenges and lip-syncing teens?
3 min read
Writing Team: May 31, 2024 3:43:20 PM
Listen up, fashion brands, because last year, TikTok released a major key to unlocking your marketing potential on the platform. They've compiled a...
3 min read
Writing Team: May 31, 2024 3:41:07 PM
This news dropped in 2023, but it’s still worth talking about (and it’s not just because we’re nerds about the internet).
2 min read
Writing Team: May 24, 2024 2:40:21 PM
TikTok, the popular short-form video platform, released a game-changing update: a new label that creators can apply to their content to indicate when...
6 min read
Writing Team: May 24, 2024 2:37:47 PM
Let's talk about the struggle bus that is posting consistently on LinkedIn. You might be thinking, "But I'm a professional writer! I took all the...
7 min read
Writing Team: May 18, 2024 9:57:08 AM
If you're still sleeping on Instagram as just a place to post cat memes, you're missing out on a major opportunity. This platform is a powerhouse for...
3 min read
Writing Team: May 18, 2024 9:54:02 AM
Let's talk about alt text. Adding alt text to your social media posts isn't just some feel-good accessibility trend - it's a game-changer that can...
4 min read
Writing Team: May 10, 2024 10:13:04 PM
Let's talk about the elephant in the room when it comes to marketing and advertising: wasted ad spend. You know, all those eyeballs you're paying for...
4 min read
Writing Team: May 10, 2024 10:10:19 PM
If you're in the B2B game and lead generation is your jam, you've probably pondered the age-old question: LinkedIn Lead Generation Forms or good...
3 min read
Writing Team: May 4, 2024 1:15:31 PM
Let's talk about the unsung hero of your Instagram profile: your bio. This tiny little blurb is like your digital elevator pitch, and it can make or...
3 min read
Writing Team: May 4, 2024 1:12:21 PM
Alright, let's talk about the holy grail of Instagram metrics: your engagement rate. If you're not tracking this number, you're basically flying...
4 min read
Writing Team: Apr 27, 2024 11:12:44 AM
Managing multiple social media accounts is no joke. Whether you're running the show as a social media manager or leading the charge at a marketing...
4 min read
Writing Team: Apr 27, 2024 11:08:42 AM
Here's the deal: social media platforms, especially the big dogs like Twitter and Meta, are feeling the heat to bring in the dough. The ad market is...
3 min read
Writing Team: Apr 19, 2024 4:12:32 PM
If you work in a "boring" industry, you might be stressed about what to post on social media.
3 min read
Writing Team: Apr 19, 2024 4:02:06 PM
Let's talk about the elephant in the room: ChatGPT and all these other AI tools blowing up right now. We know some of y'all are shook, thinking...
2 min read
Writing Team: Apr 12, 2024 8:20:09 PM
All right, folks, buckle up because Instagram dropped some big news a few months ago. In case you missed it, they rolled out a new way to post...
4 min read
Writing Team: Apr 12, 2024 8:18:03 PM
If you're still sleeping on influencer marketing, it's time to wake up. This isn't some flash-in-the-pan trend with a market set to hit $21.1B. It's...
2 min read
Writing Team: Apr 6, 2024 3:53:29 AM
One trend has emerged as the undisputed king: video content. Industry-leading publications have been abuzz with discussions about the unparalleled...
3 min read
Writing Team: Apr 6, 2024 3:49:17 AM
In the dynamic realm of social media, few platforms have captured the attention and imagination of creators and audiences like TikTok. With its...
3 min read
Writing Team: Mar 29, 2024 1:55:29 PM
Platforms are constantly reevaluating how they acknowledge and reward their top creators. Once a coveted symbol of influence and recognition, the...
3 min read
Writing Team: Mar 29, 2024 1:53:06 PM
Instagram has evolved from a photo-sharing app into a powerful marketing channel for brands and creators alike. With over 1.35 billion daily active...
3 min read
Writing Team: Mar 22, 2024 7:58:04 PM
Connecting with fellow brands and creators on Instagram is an excellent strategy for expanding your presence on the platform, and Instagram Collab...
4 min read
Writing Team: Mar 14, 2024 3:39:20 PM
The quest for effectiveness is paramount in the ever-evolving marketing and advertising landscape. With consumers inundated with countless messages...
3 min read
Writing Team: Mar 8, 2024 11:43:37 PM
Social media has become integral to our daily lives, connecting us to friends, family, and the wider world. As the landscape evolves, so do the ways...
3 min read
Writing Team: Mar 1, 2024 10:01:54 PM
Your business needs a social media presence. A robust social media presence serves as the linchpin for success across businesses, influencers, and...
1 min read
Writing Team: Feb 9, 2024 8:55:33 PM
Imagine a time warp where the 80s and 2020s meet: an electrifying clash of big hair, bold music, and social media feeds hits the planet. The 80s, a...
2 min read
Writing Team: Nov 6, 2023 12:28:04 PM
In Piper Sandler's 46th semi-annual "Taking Stock With Teens" report, the preferences of teenagers for brands in the cosmetics, apparel, footwear,...
3 min read
Writing Team: Nov 6, 2023 12:23:45 PM
As marketers are becoming increasingly optimistic about their social media strategies, the digital advertising market in 2023 is on the path to...
3 min read
Writing Team: Nov 6, 2023 12:17:08 PM
marketers face the formidable task of making the most of their limited budgets to achieve optimal results. The optimization of digital ad spend is...
2 min read
Writing Team: Nov 6, 2023 12:10:49 PM
Unlocking the secrets behind the Instagram algorithm can be a game-changer for content strategists navigating social media
2 min read
Writing Team: Nov 3, 2023 5:04:23 PM
Does Social Media Content Promotion Truly Yield Results? Absolutely, when approached correctly!
1 min read
Writing Team: Nov 3, 2023 4:55:31 PM
Viral content garners immense online visibility through massive sharing across social platforms, media sites, and search engines.
1 min read
Writing Team: Nov 3, 2023 4:34:27 PM
There are unique graphic requirements for each social media outlet and device. Your graphic designer (or you) will need to understand aspect ratios,...
Writing Team: Nov 3, 2023 4:25:06 PM
Since its inception, Google's 'Frightgeist' has become a seasonal benchmark, detailing annual Halloween trends via search data.
1 min read
Writing Team: Oct 29, 2023 12:03:44 PM
The landscape of social media is evolving as platforms like Twitter, Facebook, Instagram, and Snapchat introduce paid subscription services (Twitter...
2 min read
Writing Team: Oct 27, 2023 2:31:55 PM
Meta's Twitter challenger, Threads, has shattered records as the most swiftly adopted app in history.
6 min read
Writing Team: Oct 25, 2023 7:43:10 PM
Looking to expand your LinkedIn reach and engagement? Curious about the factors that influence the LinkedIn algorithm's evaluation and ranking of...
3 min read
Writing Team: Oct 25, 2023 7:35:37 PM
A less enjoyable and more expensive online landscape could be on the horizon. A worrying trend is emerging among social media platforms, one that...
2 min read
Writing Team: Oct 25, 2023 7:28:53 PM
For parents navigating the digital landscape while raising children, sharing moments about our kids on social media can be enjoyable, but it also...
4 min read
Writing Team: Oct 25, 2023 7:23:32 PM
Organizations across many industries are grappling with restructurings, layoffs, and strategic deliberations to maximize internal resources. Some are...
5 min read
Writing Team: Oct 24, 2023 9:33:40 PM
As of 2023, 99% of social media users, which translates to nearly 4.5 billion individuals, access their preferred social networks via smartphones....
2 min read
Writing Team: Oct 24, 2023 9:22:50 PM
In social media, the battle against false information rages on. The recent decision by a three-judge panel from the U.S. Court of Appeals for the 5th...
1 min read
Writing Team: Oct 24, 2023 9:16:09 PM
At its annual Connect conference, Meta revealed upcoming AI features for its family of apps. This includes new chatbots voiced by celebrities, AI...
1 min read
Writing Team: Oct 24, 2023 9:11:08 PM
YouTube unveils transformative subscriber analytics aimed at enhancing your content planning strategy. The platform'srecent update provides insights...
1 min read
Writing Team: Oct 24, 2023 9:08:51 PM
Brands are constantly under the social media microscope. Whether you're directly tagged or not, conversations about your brand persist.
1 min read
Writing Team: Oct 24, 2023 9:04:44 PM
Meta is reportedly developing a paid subscription model for European users to access ad-free versions of Instagram and Facebook. The move aims to...
3 min read
Writing Team: Oct 24, 2023 9:01:44 PM
A social media calendar is a comprehensive schedule that outlines your upcoming social media posts, organized by date and time. These calendars can...
3 min read
Writing Team: Oct 24, 2023 8:51:53 PM
Friend.tech has rapidly gained notoriety within cryptocurrency circles, with users claiming significant profits. However, several red flags warrant...
4 min read
Writing Team: Oct 24, 2023 8:13:26 PM
Want to elevate the performance of your YouTube ad campaigns?
1 min read
Writing Team: Oct 24, 2023 8:01:16 PM
YouTube continuously evolves, requiring marketers to stay nimble and adapt strategies. Here are three major trends transforming YouTube marketing...
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Writing Team: Oct 20, 2023 7:38:39 PM
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Writing Team: Oct 20, 2023 7:30:18 PM
Are you looking to revolutionize your social media marketing? Look no further! ChatGPT is a game-changer.
3 min read
Writing Team: Oct 14, 2023 11:14:13 PM
It may sound like an exaggeration, but a simple Instagram Story really can transform your business. Instagram Stories are a unique tool. They go...
4 min read
Writing Team: Oct 14, 2023 11:06:36 PM
Customer engagement constantly evolves. We see this every day as ads on social media platforms try new and different things to keep everyone’s...
3 min read
Writing Team: Oct 7, 2023 11:56:57 PM
Whether traditional Search Engine Optimization (SEO) tactics wield influence on the dynamic platforms of social media has become a topic of heated...
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