Writing Team

The Hire a Writer team frequently puts our noggins together for co-written blogs.

judge openai nyt lawsuit

2 min read

Possible New York Times Lawsuit Against OpenAI

In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models. This has set the stage for a potential lawsuit against OpenAI, a scenario that experts believe...

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robot wpap style

3 min read

Dialog Flows: How to Write Chatbot Conversations

The true magic of chatbots lies in crafting well-structured and natural-sounding conversations – known as dialog flows – that guide users seamlessly...

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robot on a computer

2 min read

Chatbot Marketing: An Overview

Chatbot marketing involves using AI-powered chatbots to engage with website visitors, answer their queries, provide assistance, and guide them toward...

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man on a computer wpap style

4 min read

Webinar Marketing: Prepare, Execute, Measure

Webinars have emerged as a powerful tool in the modern marketer's toolkit, enabling businesses to engage, educate, and convert their target audience...

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high demand tennis shoe

3 min read

Demystifying Demand Generation: Take it Step-by-Step

Demand generation is a pivotal strategy that fuels business growth, fosters brand awareness, and drives revenue. From its definition to real-world...

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2 min read

Moz Releases Brand Authority Metric - What Does it Mean?

Imagine having the power to reshape your brand's value and reputation to mirror that of another successful company. This intriguing concept takes a...

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woman wpap style

2 min read

Here's an Idea: Use LinkedIn Profiles to Define Audience Personas

Unlocking audience personas is key for impactful content strategies. One platform that holds a wealth of insights is LinkedIn.

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generation alpha boy

2 min read

Marketing to Generation Alpha (Yes, They're Old Enough)

As the youngest and most technologically immersed generation, Generation Alpha (born between 2010 and 2025) presents unique challenges and...

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2 min read

10 Reasons to Outsource Content Production

In an era marked by economic volatility and dynamic business landscapes, content creation has emerged as a cornerstone of successful marketing...

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2 min read

Content Gap Analysis: Do You Know What You're Missing?

A content gap analysis empowers marketing leaders to uncover valuable insights, seize opportunities, and craft compelling content that resonates with...

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woman wpap style

5 min read

The 30 Best Ads of All Time: Viewer Count, Engagement, and Revenue

Advertising is an art that has the power to captivate, inspire, and drive massive success.

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man wpap style

3 min read

Mega List of Text Ideas for Buttons on Your Business Website

Buttons are the unsung heroes of web design, directing users' actions and driving conversions.

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man in a mask wpap style

2 min read

Personalization in Marketing: The Case for Anti-Personalization

Personalization has been hailed as a game-changer in modern marketing, allowing businesses to tailor their messages to individual consumer...

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robot wpap style

2 min read

Marketing in the AI Era

The rapid advancements in technology have ushered in an era where Artificial Intelligence (AI) is reshaping industries and revolutionizing business...

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car in a tunnel wpap style

3 min read

Dark Funnels: Hidden Lead Generation Opportunities

In today's age of PII-savvy and safeguarding, one of the challenges that marketers face is the presence of a "dark funnel." This enigmatic term...

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man in a beanie wpap style

6 min read

Mastering Webforms for Lead Capture

Webforms play a crucial role in collecting user information, engaging with visitors, and driving conversions on websites.

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soccer player wpap style

2 min read

LinkedIn Engagement: Gamification Strategies for Company Teams

LinkedIn has evolved beyond being a platform for networking and job searching.

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man with a tie wpap style

2 min read

Content Marketing in the Subscription Economy

The rise of the subscription economy has revolutionized the way companies engage with their customers.

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man with sunglasses

4 min read

Content Marketing ROI Attribution

Cntent marketing is a cornerstone strategy for brands to engage their audiences, establish authority, and drive conversions. But to truly understand...

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4 min read

Content Gap Analysis: Find Opportunities

In the fiercely competitive landscape of digital marketing, staying ahead requires more than just producing content; it requires producing the right...

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bug on a log wpap style

4 min read

Micro-Moments and Content: Meeting User Needs in Real-Time

In today's fast-paced digital landscape, capturing and retaining users' attention is a constant challenge. Enter micro-moments: those fleeting...

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pr representative wpap style

5 min read

Building an In-House Public Relations Function

In today's dynamic business landscape, having a strong public relations (PR) function in-house is essential for building brand awareness, fostering...

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5 min read

Best Marketing Project Management Software, Tools, & Platforms

Many project management tools are designed to manage projects for every industry.

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2 min read

A/B Testing: The Key to Data-Driven Marketing Success

In the rapidly evolving landscape of digital marketing, data-driven decision-making has become paramount.

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3 min read

Let's Talk About Marketing Campaigns

A well-crafted marketing campaign can drive brand awareness, engage the audience, and ultimately lead to conversions.

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2 min read

UTM Parameters FOR MARKETING TRACKING

UTM parameters (Urchin Tracking Module) are invaluable tools for tracking and analyzing the performance of your marketing campaigns. In this in-depth...

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man screaming wpap style

2 min read

Demand Generation: Strategy, Always Strategy

Demand generation is the art and science of driving interest, awareness, and demand for your products or services.

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robot wpap style

2 min read

Wix Studio: you can build a website with ai (for real)

Wix, a renowned website builder platform, has been revolutionizing the way individuals and businesses create stunning websites with its user-friendly...

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2 min read

Effective meta Ad Campaigns

Formerly known as Facebook advertising, Meta Advertising offers businesses a powerful platform to reach their target audience and achieve marketing...

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man with a baseball cap wpap style

3 min read

A Guide to Google Ads

In today's digital age, Google Ads is a potent tool for businesses seeking to reach a target audience effectively and drive meaningful results.

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a tv wpap style

2 min read

Is Video Dead? The Evolution of Video Advertising in the Streaming Era

With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a significant...

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4 Ways Your B2B Marketing Strategy Needs Fixing

5 min read

4 Ways Your B2B Marketing Strategy Needs Fixing

A successful B2B marketing strategy offers every business the opportunity to find new customers and to further distinguish its brand from the...

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